The Morning Context
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News media daily which publishes detailed stories on startups, large businesses and economic and current affairs.
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The Morning Context app is now on iPad.
Deeper, clearer, and more immersive. Your favorite stories, now optimized for a bigger screen.
Get it today: https://apps.apple.com/in/app/the-morning-context/id1551672701?platform=ipad
Deeper, clearer, and more immersive. Your favorite stories, now optimized for a bigger screen.
Get it today: https://apps.apple.com/in/app/the-morning-context/id1551672701?platform=ipad
May 6, 2025 at 7:30 AM
The Morning Context app is now on iPad.
Deeper, clearer, and more immersive. Your favorite stories, now optimized for a bigger screen.
Get it today: https://apps.apple.com/in/app/the-morning-context/id1551672701?platform=ipad
Deeper, clearer, and more immersive. Your favorite stories, now optimized for a bigger screen.
Get it today: https://apps.apple.com/in/app/the-morning-context/id1551672701?platform=ipad
The SC's cancellation of JSW Steel's acquisition of Bhushan Power reinforces a key message: the integrity of the IBC process matters more than the outcome. Upholding the system ensures ... https://themorningcontext.com/business/sc-scrapped-bhushan-power-and-steel-deal-to-protect-ibc-not-undermine-it
May 5, 2025 at 5:45 AM
The SC's cancellation of JSW Steel's acquisition of Bhushan Power reinforces a key message: the integrity of the IBC process matters more than the outcome. Upholding the system ensures ... https://themorningcontext.com/business/sc-scrapped-bhushan-power-and-steel-deal-to-protect-ibc-not-undermine-it
Urban Company, valued at over $2 billion, is gearing up for an IPO with a target of raising Rs 1,900 crore, down from the initially rumored Rs 3,000 crore. Despite impressive execution, the firm face... https://themorningcontext.com/internet/urban-companys-growth-has-hit-indias-income-divide-reality
May 5, 2025 at 4:30 AM
Urban Company, valued at over $2 billion, is gearing up for an IPO with a target of raising Rs 1,900 crore, down from the initially rumored Rs 3,000 crore. Despite impressive execution, the firm face... https://themorningcontext.com/internet/urban-companys-growth-has-hit-indias-income-divide-reality
Samsung asked an Indian tax tribunal to rescind a $601 mn tax demand for allegedly misclassifying imports to avoid tariffs on a critical transmission part used in mobile towers, according to Reuters.
https://themorningcontext.com/internet/samsung-fights-601-million-tax-notice-points-at-reliance
https://themorningcontext.com/internet/samsung-fights-601-million-tax-notice-points-at-reliance
Samsung fights $601 million tax notice, points at Reliance
Samsung says Reliance had been importing the same component without paying tariffs until 2017.
themorningcontext.com
May 5, 2025 at 3:15 AM
Samsung asked an Indian tax tribunal to rescind a $601 mn tax demand for allegedly misclassifying imports to avoid tariffs on a critical transmission part used in mobile towers, according to Reuters.
https://themorningcontext.com/internet/samsung-fights-601-million-tax-notice-points-at-reliance
https://themorningcontext.com/internet/samsung-fights-601-million-tax-notice-points-at-reliance
With top-level exits and an ongoing cleanup, what's next for IndusInd Bank? Will the RBI's pursuit of accountability lead to more departures, and how will this affect the bank's new leadership and financial... https://themorningcontext.com/business/exits-not-enough-rbi-wants-indusind-bank-to-do-more
Exits not enough, RBI wants IndusInd Bank to do more
After the derivatives hedging fiasco triggered the resignations of top executives, indications are that the regulator expects the private lender’s board to do a thorough cleanup.
themorningcontext.com
May 1, 2025 at 4:45 AM
With top-level exits and an ongoing cleanup, what's next for IndusInd Bank? Will the RBI's pursuit of accountability lead to more departures, and how will this affect the bank's new leadership and financial... https://themorningcontext.com/business/exits-not-enough-rbi-wants-indusind-bank-to-do-more
Ather Energy's IPO saw a 1.43x subscription after three days, with 16% on the first day and 28% on the second. The price band was set between Rs 304 and Rs 321 per share.
Sethu Pradeep reports: https://themorningcontext.com/internet/ather-energys-ipo-fully-subscribed-on-final-day-of-bidding
Sethu Pradeep reports: https://themorningcontext.com/internet/ather-energys-ipo-fully-subscribed-on-final-day-of-bidding
Ather Energy’s IPO fully subscribed on final day of bidding
With a 1.43x subscription, the electric two-wheeler maker’s debut on the bourses remained muted, as against rival Ola Electric’s IPO in August 2024.
themorningcontext.com
May 1, 2025 at 3:30 AM
Ather Energy's IPO saw a 1.43x subscription after three days, with 16% on the first day and 28% on the second. The price band was set between Rs 304 and Rs 321 per share.
Sethu Pradeep reports: https://themorningcontext.com/internet/ather-energys-ipo-fully-subscribed-on-final-day-of-bidding
Sethu Pradeep reports: https://themorningcontext.com/internet/ather-energys-ipo-fully-subscribed-on-final-day-of-bidding
With ₹220 crore in government support, Sarvam AI is building India's first full-stack generative AI system—from foundational language models to the platforms powered by them.
Sethu Pr... https://themorningcontext.com/yesterday/should-sarvam-ai-open-source-its-models-after-getting-government-support
Sethu Pr... https://themorningcontext.com/yesterday/should-sarvam-ai-open-source-its-models-after-getting-government-support
Should Sarvam AI open-source its models after getting government support?
The startup will reportedly receive support equivalent of Rs 220 crore to build an indigenous foundational large language model.
themorningcontext.com
April 29, 2025 at 5:47 AM
With ₹220 crore in government support, Sarvam AI is building India's first full-stack generative AI system—from foundational language models to the platforms powered by them.
Sethu Pr... https://themorningcontext.com/yesterday/should-sarvam-ai-open-source-its-models-after-getting-government-support
Sethu Pr... https://themorningcontext.com/yesterday/should-sarvam-ai-open-source-its-models-after-getting-government-support
InterGlobe Hotels and Accor are raising the stakes in India's hospitality game.
By joining forces and investing in Treebo, they're aiming to take on Tata's IHCL and Marriott, with a combined portfoli... https://themorningcontext.com/business/indigos-rahul-bhatia-may-have-another-winnerin-hospitality
By joining forces and investing in Treebo, they're aiming to take on Tata's IHCL and Marriott, with a combined portfoli... https://themorningcontext.com/business/indigos-rahul-bhatia-may-have-another-winnerin-hospitality
IndiGo’s Rahul Bhatia may have another winner—in hospitality
The partnership between his InterGlobe Hotels and French multinational Accor poses a serious challenge to the leadership of Tata’s IHCL and American multinational Marriott in the hospitality business.
themorningcontext.com
April 29, 2025 at 4:30 AM
InterGlobe Hotels and Accor are raising the stakes in India's hospitality game.
By joining forces and investing in Treebo, they're aiming to take on Tata's IHCL and Marriott, with a combined portfoli... https://themorningcontext.com/business/indigos-rahul-bhatia-may-have-another-winnerin-hospitality
By joining forces and investing in Treebo, they're aiming to take on Tata's IHCL and Marriott, with a combined portfoli... https://themorningcontext.com/business/indigos-rahul-bhatia-may-have-another-winnerin-hospitality
As India battles temperatures soaring past 44°C, air conditioners are no longer just about comfort—they're becoming a survival tool. The AC boom shows who can afford to stay cool and who can't.
The story is free to read for the next 48... https://themorningcontext.com/chaos/indias-growing-ac-divide
The story is free to read for the next 48... https://themorningcontext.com/chaos/indias-growing-ac-divide
India’s growing AC divide
Rising temperatures are fast turning ACs into a necessity. Yet, people who are the most vulnerable to the ravages of heat still cannot afford them.
themorningcontext.com
April 29, 2025 at 3:30 AM
As India battles temperatures soaring past 44°C, air conditioners are no longer just about comfort—they're becoming a survival tool. The AC boom shows who can afford to stay cool and who can't.
The story is free to read for the next 48... https://themorningcontext.com/chaos/indias-growing-ac-divide
The story is free to read for the next 48... https://themorningcontext.com/chaos/indias-growing-ac-divide
India is leading the lab-grown diamond boom with more startups than anywhere else in the world and big VC money flowing in.
But in a crowded market, who will actually scale and win?
Hiral Goyal u... https://themorningcontext.com/internet/lab-grown-diamond-is-the-latest-gold-rush-for-indian-startups
But in a crowded market, who will actually scale and win?
Hiral Goyal u... https://themorningcontext.com/internet/lab-grown-diamond-is-the-latest-gold-rush-for-indian-startups
Lab-grown diamond is the latest gold rush for Indian startups
Many companies are exploring the business opportunity that synthetic diamonds offer. It sure seems like an easy business to enter, but will everyone manage to scale it?
themorningcontext.com
April 28, 2025 at 4:30 AM
India is leading the lab-grown diamond boom with more startups than anywhere else in the world and big VC money flowing in.
But in a crowded market, who will actually scale and win?
Hiral Goyal u... https://themorningcontext.com/internet/lab-grown-diamond-is-the-latest-gold-rush-for-indian-startups
But in a crowded market, who will actually scale and win?
Hiral Goyal u... https://themorningcontext.com/internet/lab-grown-diamond-is-the-latest-gold-rush-for-indian-startups
IndusInd found the discrepancy during an internal review related to the RBI Master Direction - Classification, Valuation and Operation of Investment Portfolio of Commercial Ban... https://themorningcontext.com/yesterday/indusind-banks-near-rs-2000-cr-financial-dent-was-caused-by-incorrect-accounting
IndusInd Bank’s near Rs 2,000 cr financial dent was caused by ‘incorrect accounting’
An independent investigation, in its report, blames the notional recording of profits by the bank in its internal derivatives trades.
themorningcontext.com
April 28, 2025 at 3:30 AM
IndusInd found the discrepancy during an internal review related to the RBI Master Direction - Classification, Valuation and Operation of Investment Portfolio of Commercial Ban... https://themorningcontext.com/yesterday/indusind-banks-near-rs-2000-cr-financial-dent-was-caused-by-incorrect-accounting
Peak XV is setting up camp in the Bay Area.
After its split from Sequoia US, the India-born VC is now assembling a team to chase American startups.
Smart move? Or a crowded gamble?
Ashish K Mishra writes: https://themorningcontext.com/internet/peak-xv-partnerss-american-distraction
After its split from Sequoia US, the India-born VC is now assembling a team to chase American startups.
Smart move? Or a crowded gamble?
Ashish K Mishra writes: https://themorningcontext.com/internet/peak-xv-partnerss-american-distraction
Peak XV Partners’s American distraction
VCs are a dime a dozen in the San Francisco Bay Area. So, aside from the bragging rights that come with being seen as a global venture firm, it makes no sense for the now-Indian Peak XV to invest in a market that’s already crowded.
themorningcontext.com
April 27, 2025 at 4:30 AM
Peak XV is setting up camp in the Bay Area.
After its split from Sequoia US, the India-born VC is now assembling a team to chase American startups.
Smart move? Or a crowded gamble?
Ashish K Mishra writes: https://themorningcontext.com/internet/peak-xv-partnerss-american-distraction
After its split from Sequoia US, the India-born VC is now assembling a team to chase American startups.
Smart move? Or a crowded gamble?
Ashish K Mishra writes: https://themorningcontext.com/internet/peak-xv-partnerss-american-distraction
Both packaged consumer goods companies have noted increasing cost of raw material for their products, which include packaged food, coffee, beverages, snacks, chocolates and more.
Disha Acharya writes: https://themorningcontext.com/business/hul-nestle-india-report-tepid-q4-results
Disha Acharya writes: https://themorningcontext.com/business/hul-nestle-india-report-tepid-q4-results
HUL, Nestle India report tepid Q4 results
The packaged goods giants point to rising cost of production and sluggish urban demand as the reasons.
themorningcontext.com
April 25, 2025 at 3:15 AM
Both packaged consumer goods companies have noted increasing cost of raw material for their products, which include packaged food, coffee, beverages, snacks, chocolates and more.
Disha Acharya writes: https://themorningcontext.com/business/hul-nestle-india-report-tepid-q4-results
Disha Acharya writes: https://themorningcontext.com/business/hul-nestle-india-report-tepid-q4-results
An invoice discounting platform's sweet deal is turning sour.
Full story to be unpacked tomorrow. Stay tuned.
Full story to be unpacked tomorrow. Stay tuned.
April 24, 2025 at 12:45 PM
An invoice discounting platform's sweet deal is turning sour.
Full story to be unpacked tomorrow. Stay tuned.
Full story to be unpacked tomorrow. Stay tuned.
$1.4 billion tax claim. Just 2% market share.
Still, Volkswagen is accelerating in India.
New launches, EV plans, and a long-term pitch—but can it really go the distance?
Azman Usmani drives you through t... https://themorningcontext.com/business/for-volkswagen-tiny-indian-market-is-no-small-matter
Still, Volkswagen is accelerating in India.
New launches, EV plans, and a long-term pitch—but can it really go the distance?
Azman Usmani drives you through t... https://themorningcontext.com/business/for-volkswagen-tiny-indian-market-is-no-small-matter
For Volkswagen, tiny Indian market is no small matter
Undeterred by its 2% market share and a looming $1.4 billion tax verdict, the German carmaker wants to be seen as committed to India. But, can it afford to stay the course?
themorningcontext.com
April 24, 2025 at 5:00 AM
$1.4 billion tax claim. Just 2% market share.
Still, Volkswagen is accelerating in India.
New launches, EV plans, and a long-term pitch—but can it really go the distance?
Azman Usmani drives you through t... https://themorningcontext.com/business/for-volkswagen-tiny-indian-market-is-no-small-matter
Still, Volkswagen is accelerating in India.
New launches, EV plans, and a long-term pitch—but can it really go the distance?
Azman Usmani drives you through t... https://themorningcontext.com/business/for-volkswagen-tiny-indian-market-is-no-small-matter
The tie-up will involve Cars24 helping Team-BHP boost its technology and artificial intelligence capabilities to offer users improved video and photo review formats, a revamped homepage and new ... https://themorningcontext.com/internet/used-car-startup-cars24-acquires-auto-content-platform-team-bhp
Used-car startup Cars24 acquires auto content platform Team-BHP
The acquisition is aimed at enhancing Team-BHP’s digital capabilities and integrating AI tools.
themorningcontext.com
April 24, 2025 at 3:45 AM
The tie-up will involve Cars24 helping Team-BHP boost its technology and artificial intelligence capabilities to offer users improved video and photo review formats, a revamped homepage and new ... https://themorningcontext.com/internet/used-car-startup-cars24-acquires-auto-content-platform-team-bhp
Interestingly, this carmaker has a mere 2% market share in India.
Full story coming tomorrow. Stay tuned for the drive ahead.
Full story coming tomorrow. Stay tuned for the drive ahead.
April 23, 2025 at 2:30 PM
Interestingly, this carmaker has a mere 2% market share in India.
Full story coming tomorrow. Stay tuned for the drive ahead.
Full story coming tomorrow. Stay tuned for the drive ahead.
Founded in 2007, Flipkart moved its base to Singapore in 2011 due to simpler taxation policies, fewer regulatory hurdles and better access to capital.
Disha Acharya writes more about this: https://themorningcontext.com/internet/flipkart-to-move-holding-company-back-to-india
Disha Acharya writes more about this: https://themorningcontext.com/internet/flipkart-to-move-holding-company-back-to-india
April 23, 2025 at 3:45 AM
Founded in 2007, Flipkart moved its base to Singapore in 2011 due to simpler taxation policies, fewer regulatory hurdles and better access to capital.
Disha Acharya writes more about this: https://themorningcontext.com/internet/flipkart-to-move-holding-company-back-to-india
Disha Acharya writes more about this: https://themorningcontext.com/internet/flipkart-to-move-holding-company-back-to-india
The development comes a month after the Directorate General of Trade Remedies (DGTR) proposed a 12% tax as a safeguard duty on some steel imports, including China and Vietnam, for 200 days.
Disha Acha... https://themorningcontext.com/business/india-to-impose-12-safeguard-duty-on-some-steel-imports
Disha Acha... https://themorningcontext.com/business/india-to-impose-12-safeguard-duty-on-some-steel-imports
April 22, 2025 at 3:30 AM
The development comes a month after the Directorate General of Trade Remedies (DGTR) proposed a 12% tax as a safeguard duty on some steel imports, including China and Vietnam, for 200 days.
Disha Acha... https://themorningcontext.com/business/india-to-impose-12-safeguard-duty-on-some-steel-imports
Disha Acha... https://themorningcontext.com/business/india-to-impose-12-safeguard-duty-on-some-steel-imports
Lakmé vs The Derma Co: A heated exchange over sunscreen
The recent spat between two brands brings to the fore the stiff competition in the largely unregulated skincare industry.
Disha Acharya breaks it do...
https://themorningcontext.com/yesterday/beyond-the-glare-of-the-honasa-hul-sunscreen-ad-war
The recent spat between two brands brings to the fore the stiff competition in the largely unregulated skincare industry.
Disha Acharya breaks it do...
https://themorningcontext.com/yesterday/beyond-the-glare-of-the-honasa-hul-sunscreen-ad-war
Beyond the glare of the Honasa-HUL sunscreen ad war
The recent spat between the two brands brings to the fore the stiff competition in the largely unregulated skincare industry.
themorningcontext.com
April 21, 2025 at 6:01 AM
Lakmé vs The Derma Co: A heated exchange over sunscreen
The recent spat between two brands brings to the fore the stiff competition in the largely unregulated skincare industry.
Disha Acharya breaks it do...
https://themorningcontext.com/yesterday/beyond-the-glare-of-the-honasa-hul-sunscreen-ad-war
The recent spat between two brands brings to the fore the stiff competition in the largely unregulated skincare industry.
Disha Acharya breaks it do...
https://themorningcontext.com/yesterday/beyond-the-glare-of-the-honasa-hul-sunscreen-ad-war
Fly ash is a fine powdery residue that is a byproduct of burning pulverized coal in power plants. If released into the environment, it can contaminate water and soil and create serious health issues ...
https://themorningcontext.com/business/vedanta-gets-orissa-high-court-stay-on-rs-71-crore-penalty
https://themorningcontext.com/business/vedanta-gets-orissa-high-court-stay-on-rs-71-crore-penalty
April 21, 2025 at 3:30 AM
Fly ash is a fine powdery residue that is a byproduct of burning pulverized coal in power plants. If released into the environment, it can contaminate water and soil and create serious health issues ...
https://themorningcontext.com/business/vedanta-gets-orissa-high-court-stay-on-rs-71-crore-penalty
https://themorningcontext.com/business/vedanta-gets-orissa-high-court-stay-on-rs-71-crore-penalty
Swiggy is no longer just about food.
Its new app, Pyng, connects users with professionals across finance, fitness, travel, astrology, and more.
But with players like Justdial and Topmate in the mix, the question is: wh... https://themorningcontext.com/internet/can-pyng-help-swiggy-break-out-of-a-rut
Its new app, Pyng, connects users with professionals across finance, fitness, travel, astrology, and more.
But with players like Justdial and Topmate in the mix, the question is: wh... https://themorningcontext.com/internet/can-pyng-help-swiggy-break-out-of-a-rut
April 19, 2025 at 4:30 AM
Swiggy is no longer just about food.
Its new app, Pyng, connects users with professionals across finance, fitness, travel, astrology, and more.
But with players like Justdial and Topmate in the mix, the question is: wh... https://themorningcontext.com/internet/can-pyng-help-swiggy-break-out-of-a-rut
Its new app, Pyng, connects users with professionals across finance, fitness, travel, astrology, and more.
But with players like Justdial and Topmate in the mix, the question is: wh... https://themorningcontext.com/internet/can-pyng-help-swiggy-break-out-of-a-rut
Swiggy and Zepto promise perks with their memberships—but users are spotting dark patterns instead. From sneaky cart additions to manipulative pricing, are the "benefits" just bait?
⏳ Free t...
https://themorningcontext.com/yesterday/swiggy-zepto-membership-plans-offer-no-cover-against-dark-patterns
⏳ Free t...
https://themorningcontext.com/yesterday/swiggy-zepto-membership-plans-offer-no-cover-against-dark-patterns
Swiggy, Zepto membership plans offer no cover against dark patterns
What were touted as a means to access superior services (and discounts) for a fee are, in reality, no different to the plain vanilla offerings of quick-commerce platforms.
themorningcontext.com
April 18, 2025 at 4:00 AM
Swiggy and Zepto promise perks with their memberships—but users are spotting dark patterns instead. From sneaky cart additions to manipulative pricing, are the "benefits" just bait?
⏳ Free t...
https://themorningcontext.com/yesterday/swiggy-zepto-membership-plans-offer-no-cover-against-dark-patterns
⏳ Free t...
https://themorningcontext.com/yesterday/swiggy-zepto-membership-plans-offer-no-cover-against-dark-patterns
Between 2023 and 2024, urban female unemployment in India dropped from 7.5% to 6.7%, according to new government data.
While this might seem like progress, the full picture tells a different sto... https://themorningcontext.com/yesterday/dip-in-urban-female-unemployment-is-just-a-drop-in-the-bucket
While this might seem like progress, the full picture tells a different sto... https://themorningcontext.com/yesterday/dip-in-urban-female-unemployment-is-just-a-drop-in-the-bucket
Dip in urban female unemployment is just a drop in the bucket
Unemployment among urban women is still way higher than any other group and the change seen in the latest survey is insignificant.
themorningcontext.com
April 17, 2025 at 6:30 AM
Between 2023 and 2024, urban female unemployment in India dropped from 7.5% to 6.7%, according to new government data.
While this might seem like progress, the full picture tells a different sto... https://themorningcontext.com/yesterday/dip-in-urban-female-unemployment-is-just-a-drop-in-the-bucket
While this might seem like progress, the full picture tells a different sto... https://themorningcontext.com/yesterday/dip-in-urban-female-unemployment-is-just-a-drop-in-the-bucket
In March, Yes Bank removed senior leaders across SME, private banking, fee business, and strategy as part of a larger move to overhaul its loss-making retail banking vertical.
Furquan Moharkan writ... https://themorningcontext.com/business/prashant-kumar-takes-spring-cleaning-route-to-profitability
Furquan Moharkan writ... https://themorningcontext.com/business/prashant-kumar-takes-spring-cleaning-route-to-profitability
Prashant Kumar takes spring-cleaning route to profitability
The Yes Bank CEO ushers in a spate of changes in the retail banking business to stem its loss-making streak.
themorningcontext.com
April 17, 2025 at 4:30 AM
In March, Yes Bank removed senior leaders across SME, private banking, fee business, and strategy as part of a larger move to overhaul its loss-making retail banking vertical.
Furquan Moharkan writ... https://themorningcontext.com/business/prashant-kumar-takes-spring-cleaning-route-to-profitability
Furquan Moharkan writ... https://themorningcontext.com/business/prashant-kumar-takes-spring-cleaning-route-to-profitability