Love him or hate him, Hulk Hogan was a brand genius.

In a world of copycats, he knew the only way to stand out (and get paid) was to be consistent.

Whether he was the hero or the heel.

AI exploded.

The world got exponentially louder.

But the biggest shift?

I stopped waiting and started writing. That decision changed everything.

Most website copy is "nice."

But "nice" doesn’t sell.

Here’s how to 10X your conversions with desires no one can say no to:

If your copy isn't making people feel, it's not converting.

Dead simple.

Here’s why empathy and not features is your most underrated sales tool.

And how 5 simple steps can help you write words that move people to buy what you're selling.

You know your business better than anyone.

But that doesn’t mean you should write the copy.

Here’s why smart founders hire pros to do the talking.

I don't have time for hustle culture.

But I do have a 90-minute window each morning that built my business.

Here’s what it looks like and how you can copy it.

Great copy doesn’t come from clever lines.
It comes from the words your customer says when they think no one’s listening.
Here’s how to find them and what to do once you do.

Most copy flops for one reason:
You’re writing for everyone.
Here’s how I learned to write for one person and never looked back

Day 1: Why I’m hitting reset after winning Emmys, launching a business, and nearly burning out.

Your personal brand is your career filter.

Every job, client, and connection runs through it.

If you don’t shape it, others will, for better or worse.

Define what sets you apart and share it often.

That’s how opportunities find you.

I thought I would:

• write in health wellness
• freelance without stress
• balance a 9-5 & solo work
• eclipse 10K MRR consistently

I thought wrong.

I’m writing for AI products.

My weekends and nights writing are a blur.

But I embrace the process.

Are you?

Copywriting isn’t just about words.

It’s about trust.

Once you understand a client’s vision, set clear expectations, and deliver results, that doubt turns into confidence.

And confidence turns into long-term partnerships.

Why do many overthink this dead simple process?

Your copy not selling?

First determine the market sophistication to position your product for max impact:

• New Market? Educate
• 1st Competition? Highlight superiority
• Crowded? Innovate
• Overloaded? Reframe
• Saturated? Go emotional

Know where your audience is.

Then speak their language.

If Jazz doesn’t inspire you write, check your pulse.

Doreen Ketchum at Dew Drop Jazz And Social Hall.

And so it begins.

My first post.

Gotta be honest, it feels incredibly refreshing like dating for the very first time.

Or the way my daughter dances.

Am I leaving X?

“Ummm maybe” says my amped up 7 yr old