Thees Peereboom
theesp1.bsky.social
Thees Peereboom
@theesp1.bsky.social
independent M&A adviser for media/tech organisations & provider of second opinions

www.asecondopinion.nl
Speed reading a massive criminal investigation www.digitaldigging.org/p/speed-read...
Speed reading a massive criminal investigation
How to make sense of 4,713 pages in 20 minutes without feeling a fraud
www.digitaldigging.org
January 15, 2026 at 9:56 AM
2025 LLM Year in Review
2025 Year in Review of LLM paradigm changes
karpathy.bearblog.dev
December 22, 2025 at 9:56 AM
Google debuts 'Disco,' a Gemini-powered tool for making web apps from browser tabs | TechCrunch techcrunch.com/2025/12/11/g...
Google debuts 'Disco,' a Gemini-powered tool for making web apps from browser tabs | TechCrunch
Google Labs is testing a product that will work with your browser tabs to make web apps for you.
techcrunch.com
December 15, 2025 at 9:56 AM
Introducing Google Workspace Studio to automate everyday work with AI agents | Google Workspace Blog
Introducing Google Workspace Studio to automate everyday work with AI agents | Google Workspace Blog
Design, manage, and share AI agents in Google Workspace Studio to automate tasks and complex workflows using Gemini 3.
workspace.google.com
December 8, 2025 at 4:04 PM
A “win-win” partnership brings a surge of reporting firepower to hyperlocal news outlets around Boston
A “win-win” partnership brings a surge of reporting firepower to hyperlocal news outlets around Boston
The Boston University Newsroom has published nearly 400 news articles in hyperlocal outlets in and around the city.
www.niemanlab.org
November 19, 2025 at 4:04 PM
Meta’s Generative Ads Model (GEM): The Central Brain Accelerating Ads Recommendation AI Innovation
Meta’s Generative Ads Model (GEM): The Central Brain Accelerating Ads Recommendation AI Innovation
We’re sharing details about Meta’s Generative Ads Recommendation Model (GEM), a new foundation model that delivers increased ad performance and advertiser ROI by enhancing other ads recommendation...
engineering.fb.com
November 17, 2025 at 9:56 AM
Exclusive: Time launches new AI agent
Exclusive: Time launches new AI agent
The agent is trained on the publisher's 102-year-old archive.
www.axios.com
November 12, 2025 at 9:56 AM
The Financial Times’ AI paywall drove conversions up 290%. Now it's learning who stays
The Financial Times’ AI paywall drove conversions up 290%. Now it's learning who stays
A new model will connect directly to the existing paywall, feeding insight from long-tenure subscribers back into acquisition.
digiday.com
October 30, 2025 at 9:56 AM
An alarming number of independent publishers and small chains closed papers last year, new Medill study finds - Poynter
An alarming number of independent publishers and small chains closed papers last year, new Medill study finds - Poynter
The United States has lost nearly 3,500 newspapers and more than 270,000 newspaper jobs since 2005, the report found
www.poynter.org
October 22, 2025 at 8:56 AM
How AI is helping drive Desire at Scale across Unilever | Unilever
www.unilever.com
October 20, 2025 at 3:29 PM
Most journalists use AI; few newsrooms have policies - Editor and Publisher
Most journalists use AI; few newsrooms have policies - Editor and Publisher
If you think your newsroom isn’t using AI, think again. A Reuters survey found that 80% of journalists already lean on AI tools in their daily work, yet only 13% said their organizations have any…
www.editorandpublisher.com
October 18, 2025 at 8:56 AM
Automated PR tool is bombarding UK media with AI-generated content
Automated PR tool is bombarding UK media with AI-generated content
'Olivia Brown' reads websites, writes press releases then 'relentlessly' sends emails.
pressgazette.co.uk
October 7, 2025 at 3:05 PM
Announcing the 2025 DORA Report | Google Cloud Blog
Announcing the 2025 DORA Report | Google Cloud Blog
The 2025 DORA Report, State of AI-Assisted Software Development, is now available to download.
cloud.google.com
October 6, 2025 at 8:56 AM
OpenAI is staffing up to turn ChatGPT into an ad platform
OpenAI is staffing up to turn ChatGPT into an ad platform
OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.
searchengineland.com
September 29, 2025 at 3:06 PM
‘Existential crisis’: how Google’s shift to AI has upended the online news model
‘Existential crisis’: how Google’s shift to AI has upended the online news model
Media sites are taking action on several fronts as traffic referrals dry up and AI companies plunder their content
www.theguardian.com
September 22, 2025 at 3:06 PM
Mediahuis Ireland subscriptions lessons: 'Don't underestimate your value'
Mediahuis Ireland subscriptions lessons: 'Don't underestimate your value'
Mediahuis Ireland's chief customer officer shared the success it's seen with a hybrid paywall at the Future of Media Technology Conference.
pressgazette.co.uk
September 18, 2025 at 8:56 AM
5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode — Behind an AI Start Up’s Plan
5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode — Behind an AI Start Up’s Plan
Former Wondery exec Jeanine Wright is leading a new firm, Inception Point AI, that's betting on flooding the zone with audio content: “I think that people who are still referring to all AI-generated…
www.hollywoodreporter.com
September 16, 2025 at 8:56 AM
Netflix turns to Amazon to make its ads easier to buy
Netflix turns to Amazon to make its ads easier to buy
Starting in Q4, Netflix will make its ad inventory available to buy through Amazon's programmatic buying platform.
digiday.com
September 15, 2025 at 3:10 PM
Does LLM Traffic Convert Better Than Organic? A New Data-Backed Study
Does LLM Traffic Convert Better Than Organic? A New Data-Backed Study
Our most recent data study tests if LLM traffic converts better than search. Discover the results for a better understanding of how LLMs are driving traffic.
www.amsive.com
September 9, 2025 at 3:04 PM
Google AI Max Asks Advertisers To Give Up Control
Google AI Max Asks Advertisers To Give Up Control
AI often misinterprets a user's search intent or broadens the targeting too much, which can result in a significant number of low-quality clicks that are unlikely to convert.
www.mediapost.com
September 9, 2025 at 8:56 AM
How The Wall Street Journal is strategizing for ‘Google zero’
How The Wall Street Journal is strategizing for ‘Google zero’
Ed Hyatt, director of newsroom SEO at The Wall Street Journal, shared SEO strategies he's prioritizing for this search and AI era.
digiday.com
September 5, 2025 at 8:56 AM