Tobias
@thechiefmarketer.com
Chief Marketing Officer for cybersecurity companies. Currently at Junto Identity
Speaker.
Author of Cyber Motion, a weekly newsletter for #cybersecurity business leaders (https://cybermotion.thechiefmarketer.com).
Opinions are my own.
Speaker.
Author of Cyber Motion, a weekly newsletter for #cybersecurity business leaders (https://cybermotion.thechiefmarketer.com).
Opinions are my own.
Reposted by Tobias
Happy #BlackFriday to all who celebrate.
If you’re shopping today, we fine folks at Supporter Supply would appreciate if you checked us out.
Here’s a discount code for 30% off everything, plus a $30 gift card if you wanna get nuts.
www.supportersupply.co
#Crew96 #GoBucks #ShopLocal
If you’re shopping today, we fine folks at Supporter Supply would appreciate if you checked us out.
Here’s a discount code for 30% off everything, plus a $30 gift card if you wanna get nuts.
www.supportersupply.co
#Crew96 #GoBucks #ShopLocal
November 28, 2025 at 1:30 PM
Happy #BlackFriday to all who celebrate.
If you’re shopping today, we fine folks at Supporter Supply would appreciate if you checked us out.
Here’s a discount code for 30% off everything, plus a $30 gift card if you wanna get nuts.
www.supportersupply.co
#Crew96 #GoBucks #ShopLocal
If you’re shopping today, we fine folks at Supporter Supply would appreciate if you checked us out.
Here’s a discount code for 30% off everything, plus a $30 gift card if you wanna get nuts.
www.supportersupply.co
#Crew96 #GoBucks #ShopLocal
Reposted by Tobias
Holy shit, they acknowledged it. Wow.
October 12, 2025 at 1:35 PM
Holy shit, they acknowledged it. Wow.
I can’t believe how terrible #Crew96 have become, and how quickly. Our defense is lackluster, at best, and our offense is non-existent.
September 28, 2025 at 2:12 AM
I can’t believe how terrible #Crew96 have become, and how quickly. Our defense is lackluster, at best, and our offense is non-existent.
Reposted by Tobias
ICYMI w/ @lorenzofb.bsky.social: Apple's latest iPhone security feature will make life much more difficult for spyware makers and the security flaws they rely on the most.
One exploit maker said this new feature will raise the cost of developing and selling hacking tools for newer iPhones.
One exploit maker said this new feature will raise the cost of developing and selling hacking tools for newer iPhones.
Apple's latest iPhone security feature just made life more difficult for spyware makers | TechCrunch
Apple launched a new security feature for iPhone 17 and iPhone Air designed to reduce the effect of memory corruption bugs, and in turn make spyware and zero-days more difficult to hack into iPhones.
techcrunch.com
September 12, 2025 at 1:18 PM
ICYMI w/ @lorenzofb.bsky.social: Apple's latest iPhone security feature will make life much more difficult for spyware makers and the security flaws they rely on the most.
One exploit maker said this new feature will raise the cost of developing and selling hacking tools for newer iPhones.
One exploit maker said this new feature will raise the cost of developing and selling hacking tools for newer iPhones.
All the @notion.com gurus are saying not to change existing databases over to use the brand new multi-source capabilities.
So of course I did the exact opposite.
So of course I did the exact opposite.
September 9, 2025 at 11:50 AM
All the @notion.com gurus are saying not to change existing databases over to use the brand new multi-source capabilities.
So of course I did the exact opposite.
So of course I did the exact opposite.
Are cyber letters of marque a good idea? I weighed in on this topic in my latest newsletter.
TLDR; they are a terrible idea for #cybersecurity companies.
cybermotion.thechiefmarketer.com/p/why-hackin...
TLDR; they are a terrible idea for #cybersecurity companies.
cybermotion.thechiefmarketer.com/p/why-hackin...
Why Hacking Back is the Wrong Strategy for Cybersecurity
New “cyber letters of marque” are a recipe for chaos.
cybermotion.thechiefmarketer.com
September 6, 2025 at 6:24 PM
Are cyber letters of marque a good idea? I weighed in on this topic in my latest newsletter.
TLDR; they are a terrible idea for #cybersecurity companies.
cybermotion.thechiefmarketer.com/p/why-hackin...
TLDR; they are a terrible idea for #cybersecurity companies.
cybermotion.thechiefmarketer.com/p/why-hackin...
Feels like the new @notion.com databases update is the setup for something even bigger down the road.
September 5, 2025 at 1:37 AM
Feels like the new @notion.com databases update is the setup for something even bigger down the road.
I received this snippet in an email today from a service that is starting to enforce 2FA (good). The ability to simply click a link and send a recovery code to a new email address is quite BAD.
At this point, turning on 2FA for everyone is more a placebo than anything.
At this point, turning on 2FA for everyone is more a placebo than anything.
August 19, 2025 at 1:18 PM
I received this snippet in an email today from a service that is starting to enforce 2FA (good). The ability to simply click a link and send a recovery code to a new email address is quite BAD.
At this point, turning on 2FA for everyone is more a placebo than anything.
At this point, turning on 2FA for everyone is more a placebo than anything.
Cybersecurity consolidation is heating up. Palo Alto is buying CyberArk. Alphabet acquiring Wiz.
This week I wrote about what’s driving it and what it means for leaders. cybermotion.thechiefmarketer.com/p/cybersecur...
This week I wrote about what’s driving it and what it means for leaders. cybermotion.thechiefmarketer.com/p/cybersecur...
Cybersecurity Consolidation Is Reshaping the Market
Massive M&A deals are redefining vendor strategy. Here’s what business leaders need to know.
cybermotion.thechiefmarketer.com
August 7, 2025 at 12:57 PM
Cybersecurity consolidation is heating up. Palo Alto is buying CyberArk. Alphabet acquiring Wiz.
This week I wrote about what’s driving it and what it means for leaders. cybermotion.thechiefmarketer.com/p/cybersecur...
This week I wrote about what’s driving it and what it means for leaders. cybermotion.thechiefmarketer.com/p/cybersecur...
Microsoft is having a rough few weeks.
OpenAI is hosting a live stream at 10AM PT to announce GPT-5, but Microsoft has already confirmed the details.
Microsoft accidentally confirms GPT-5, GPT-5-Mini, GPT-5-Nano ahead of launch
OpenAI is hosting a live stream at 10AM PT to announce GPT-5, but Microsoft has already confirmed the details.
www.bleepingcomputer.com
August 7, 2025 at 9:00 AM
Microsoft is having a rough few weeks.
Reposted by Tobias
Proton fixed a bug in its new Authenticator app for iOS that logged users' sensitive TOTP secrets in plaintext, potentially exposing multi-factor authentication codes if the logs were shared.
Proton fixes Authenticator bug leaking TOTP secrets in logs
Proton fixed a bug in its new Authenticator app for iOS that logged users' sensitive TOTP secrets in plaintext, potentially exposing multi-factor authentication codes if the logs were shared.
www.bleepingcomputer.com
August 4, 2025 at 7:10 PM
Proton fixed a bug in its new Authenticator app for iOS that logged users' sensitive TOTP secrets in plaintext, potentially exposing multi-factor authentication codes if the logs were shared.
@notion.com tab groups are an amazing productivity booster.
August 1, 2025 at 2:24 PM
@notion.com tab groups are an amazing productivity booster.
Reposted by Tobias
NEW, by me: A cybercrime forum called Leak Zone, which offers access to breached databases and stolen credentials, was found exposing the IP addresses of its logged-in users to the open web, per security researchers.
The database, now offline, was connected to the internet without a password.
The database, now offline, was connected to the internet without a password.
Cybercrime forum Leak Zone publicly exposed its users' IP addresses | TechCrunch
Exclusive: The popular "leaking and cracking" forum left one of its databases exposed to the internet without a password, exposing the IP addresses of its users logging in.
techcrunch.com
July 24, 2025 at 3:32 PM
NEW, by me: A cybercrime forum called Leak Zone, which offers access to breached databases and stolen credentials, was found exposing the IP addresses of its logged-in users to the open web, per security researchers.
The database, now offline, was connected to the internet without a password.
The database, now offline, was connected to the internet without a password.
Using the new website builder from @beehiiv.com was a breeze! So happy I'm able to easily align the visual styling of my #newsletter (vectorscope.thechiefmarketer.com) with my main site.
July 16, 2025 at 11:18 PM
Using the new website builder from @beehiiv.com was a breeze! So happy I'm able to easily align the visual styling of my #newsletter (vectorscope.thechiefmarketer.com) with my main site.
New drop for the second half of 2025: Q3 Momentum Check for your #cybersecurity #marketing. vectorscope.thechiefmarketer.com/p/q3-momentu...
Q3 Momentum Check
How to Reset for Marketing Success
vectorscope.thechiefmarketer.com
July 9, 2025 at 9:02 PM
New drop for the second half of 2025: Q3 Momentum Check for your #cybersecurity #marketing. vectorscope.thechiefmarketer.com/p/q3-momentu...
Working on a major stylistic change to my website. Normally I'm not a fan of posting Coming Soon™ content, however I'm very excited about this change.
July 5, 2025 at 10:06 PM
Working on a major stylistic change to my website. Normally I'm not a fan of posting Coming Soon™ content, however I'm very excited about this change.
A couple weeks ago I attended #Identiverse2025 and since then have been mulling the takeaways. New week I’ll be sharing more in my #newsletter, but the TLDR; is non-human identities (NHI) are the topic of the moment.
July 3, 2025 at 10:37 AM
A couple weeks ago I attended #Identiverse2025 and since then have been mulling the takeaways. New week I’ll be sharing more in my #newsletter, but the TLDR; is non-human identities (NHI) are the topic of the moment.
Unless you've been living under a rock for the last 2 years, you are aware of the massive promises being made about AI. Some will bear out while others are purely aspirational. But AI isn't the first, or the last, craze. Knowing how to stay on message during these periods is vital.
May 11, 2025 at 4:18 PM
Unless you've been living under a rock for the last 2 years, you are aware of the massive promises being made about AI. Some will bear out while others are purely aspirational. But AI isn't the first, or the last, craze. Knowing how to stay on message during these periods is vital.
Beginning to collect responses for the 2025 State of Cybersecurity Marketing report.
This is a biannual report. This edition covers the first half of the year.
Work in #cybersecurity #marketing? You can request access to participate here: thechiefmarketer.com/state-of-cyb...
This is a biannual report. This edition covers the first half of the year.
Work in #cybersecurity #marketing? You can request access to participate here: thechiefmarketer.com/state-of-cyb...
State of Cybersecurity Marketing Report 2025 H1 - The Chief Marketer
2025 State of Cybersecurity Marketing Share your insight. Shape the conversation. Secure early access. Contribute to the report The marketing landscape in cybersecurity is shifting fast. To address th...
thechiefmarketer.com
May 10, 2025 at 2:01 AM
Beginning to collect responses for the 2025 State of Cybersecurity Marketing report.
This is a biannual report. This edition covers the first half of the year.
Work in #cybersecurity #marketing? You can request access to participate here: thechiefmarketer.com/state-of-cyb...
This is a biannual report. This edition covers the first half of the year.
Work in #cybersecurity #marketing? You can request access to participate here: thechiefmarketer.com/state-of-cyb...
In my newsletter last week I wrote about the biggest cybersecurity risk, who just happened to sit down next to me at a coffee shop.
On Tuesday of this week I'm sharing what #cybersecurity #marketers need to know from the #RSA conference.
Don't miss out.
vectorscope.thechiefmarketer.com/subscribe
On Tuesday of this week I'm sharing what #cybersecurity #marketers need to know from the #RSA conference.
Don't miss out.
vectorscope.thechiefmarketer.com/subscribe
Vectorscope
Vectorscope is your essential cybersecurity marketing newsletter, distilling complex trends into precise strategies.
vectorscope.thechiefmarketer.com
May 5, 2025 at 1:39 PM
In my newsletter last week I wrote about the biggest cybersecurity risk, who just happened to sit down next to me at a coffee shop.
On Tuesday of this week I'm sharing what #cybersecurity #marketers need to know from the #RSA conference.
Don't miss out.
vectorscope.thechiefmarketer.com/subscribe
On Tuesday of this week I'm sharing what #cybersecurity #marketers need to know from the #RSA conference.
Don't miss out.
vectorscope.thechiefmarketer.com/subscribe
In this week’s edition of The Build Up, I’ll be sharing one way to level up your marketing domain expertise. Including how I’ve done it in the cybersecurity / tech space.
thebuildup.net/subscribe
thebuildup.net/subscribe
Subscribe - The Build Up
Subscribe to The Build Up to have expert go-to-market (GTM) strategies delivered right to your inbox every Sunday.
thebuildup.net
December 30, 2024 at 7:57 PM
In this week’s edition of The Build Up, I’ll be sharing one way to level up your marketing domain expertise. Including how I’ve done it in the cybersecurity / tech space.
thebuildup.net/subscribe
thebuildup.net/subscribe
For the past 10 years or so my #marketing work has been heavily focused on the #cybersecurity space.
Despite that, the marketing and business insights I share skew toward general info rather than being industry specific.
It’s time to change that.
Here and in my weekly newsletter.
Despite that, the marketing and business insights I share skew toward general info rather than being industry specific.
It’s time to change that.
Here and in my weekly newsletter.
December 12, 2024 at 4:06 PM
For the past 10 years or so my #marketing work has been heavily focused on the #cybersecurity space.
Despite that, the marketing and business insights I share skew toward general info rather than being industry specific.
It’s time to change that.
Here and in my weekly newsletter.
Despite that, the marketing and business insights I share skew toward general info rather than being industry specific.
It’s time to change that.
Here and in my weekly newsletter.