Tobias
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thechiefmarketer.com
Tobias
@thechiefmarketer.com
Chief Marketing Officer for cybersecurity companies. Currently at Junto Identity

Speaker.

Author of Cyber Motion, a weekly newsletter for #cybersecurity business leaders (https://cybermotion.thechiefmarketer.com).

Opinions are my own.
Reposted by Tobias
Scammers are flooding LinkedIn posts with fake "reply" comments that appear to come from the platform, warning of bogus policy violations and urging users to click external links. Some even abuse LinkedIn's official lnkd.in shortener, making the phishing attempts harder to spot.
Convincing LinkedIn comment-reply tactic used in new phishing
Scammers are flooding LinkedIn posts with fake "reply" comments that appear to come from the platform, warning of bogus policy violations and urging users to click external links. Some even abuse LinkedIn's official lnkd.in shortener, making the phishing attempts harder to spot.
www.bleepingcomputer.com
January 13, 2026 at 3:45 PM
What could possibly go wrong?
January 9, 2026 at 12:46 AM
Yesterday I published my last newsletter of 2025.

It's not about cybersecurity.
Or marketing strategy.
Or any of the things I usually write about.

It's about 56 (plus or minus) hard drives in my basement. A confession. And the projects we tell ourselves we'll finish "someday."
December 31, 2025 at 1:00 PM
Reposted by Tobias
Happy Chrimbus Eve to the only sports fans who have ever mattered in the history of the world.
December 24, 2025 at 11:55 PM
Reposted by Tobias
Happy #BlackFriday to all who celebrate.

If you’re shopping today, we fine folks at Supporter Supply would appreciate if you checked us out.

Here’s a discount code for 30% off everything, plus a $30 gift card if you wanna get nuts.

www.supportersupply.co

#Crew96 #GoBucks #ShopLocal
November 28, 2025 at 1:30 PM
Happy #SavedTheCrew day!
October 12, 2025 at 3:40 PM
Reposted by Tobias
Holy shit, they acknowledged it. Wow.
October 12, 2025 at 1:35 PM
I can’t believe how terrible #Crew96 have become, and how quickly. Our defense is lackluster, at best, and our offense is non-existent.
September 28, 2025 at 2:12 AM
#crew96 is not good this year.
September 18, 2025 at 1:35 AM
Reposted by Tobias
ICYMI w/ @lorenzofb.bsky.social: Apple's latest iPhone security feature will make life much more difficult for spyware makers and the security flaws they rely on the most.

One exploit maker said this new feature will raise the cost of developing and selling hacking tools for newer iPhones.
Apple's latest iPhone security feature just made life more difficult for spyware makers | TechCrunch
Apple launched a new security feature for iPhone 17 and iPhone Air designed to reduce the effect of memory corruption bugs, and in turn make spyware and zero-days more difficult to hack into iPhones.
techcrunch.com
September 12, 2025 at 1:18 PM
All the @notion.com gurus are saying not to change existing databases over to use the brand new multi-source capabilities.

So of course I did the exact opposite.
September 9, 2025 at 11:50 AM
Are cyber letters of marque a good idea? I weighed in on this topic in my latest newsletter.

TLDR; they are a terrible idea for #cybersecurity companies.

cybermotion.thechiefmarketer.com/p/why-hackin...
Why Hacking Back is the Wrong Strategy for Cybersecurity
New “cyber letters of marque” are a recipe for chaos.
cybermotion.thechiefmarketer.com
September 6, 2025 at 6:24 PM
Feels like the new @notion.com databases update is the setup for something even bigger down the road.
September 5, 2025 at 1:37 AM
I received this snippet in an email today from a service that is starting to enforce 2FA (good). The ability to simply click a link and send a recovery code to a new email address is quite BAD.

At this point, turning on 2FA for everyone is more a placebo than anything.
August 19, 2025 at 1:18 PM
Security enhancements I'd really like to see in @bsky.app
- Passkeys (physical or biometric)
- App based 2FA (email 2FA isn't enough)
August 14, 2025 at 1:42 PM
Cybersecurity consolidation is heating up. Palo Alto is buying CyberArk. Alphabet acquiring Wiz.

This week I wrote about what’s driving it and what it means for leaders. cybermotion.thechiefmarketer.com/p/cybersecur...
Cybersecurity Consolidation Is Reshaping the Market
Massive M&A deals are redefining vendor strategy. Here’s what business leaders need to know.
cybermotion.thechiefmarketer.com
August 7, 2025 at 12:57 PM
Microsoft is having a rough few weeks.
August 7, 2025 at 9:00 AM
Reposted by Tobias
Proton fixed a bug in its new Authenticator app for iOS that logged users' sensitive TOTP secrets in plaintext, potentially exposing multi-factor authentication codes if the logs were shared.
Proton fixes Authenticator bug leaking TOTP secrets in logs
Proton fixed a bug in its new Authenticator app for iOS that logged users' sensitive TOTP secrets in plaintext, potentially exposing multi-factor authentication codes if the logs were shared.
www.bleepingcomputer.com
August 4, 2025 at 7:10 PM
@notion.com tab groups are an amazing productivity booster.
August 1, 2025 at 2:24 PM
Reposted by Tobias
NEW, by me: A cybercrime forum called Leak Zone, which offers access to breached databases and stolen credentials, was found exposing the IP addresses of its logged-in users to the open web, per security researchers.

The database, now offline, was connected to the internet without a password.
Cybercrime forum Leak Zone publicly exposed its users' IP addresses | TechCrunch
Exclusive: The popular "leaking and cracking" forum left one of its databases exposed to the internet without a password, exposing the IP addresses of its users logging in.
techcrunch.com
July 24, 2025 at 3:32 PM
Using the new website builder from @beehiiv.com was a breeze! So happy I'm able to easily align the visual styling of my #newsletter (vectorscope.thechiefmarketer.com) with my main site.
July 16, 2025 at 11:18 PM
New drop for the second half of 2025: Q3 Momentum Check for your #cybersecurity #marketing. vectorscope.thechiefmarketer.com/p/q3-momentu...
Q3 Momentum Check
How to Reset for Marketing Success
vectorscope.thechiefmarketer.com
July 9, 2025 at 9:02 PM
Working on a major stylistic change to my website. Normally I'm not a fan of posting Coming Soon™ content, however I'm very excited about this change.
July 5, 2025 at 10:06 PM
A couple weeks ago I attended #Identiverse2025 and since then have been mulling the takeaways. New week I’ll be sharing more in my #newsletter, but the TLDR; is non-human identities (NHI) are the topic of the moment.
July 3, 2025 at 10:37 AM
Unless you've been living under a rock for the last 2 years, you are aware of the massive promises being made about AI. Some will bear out while others are purely aspirational. But AI isn't the first, or the last, craze. Knowing how to stay on message during these periods is vital.
May 11, 2025 at 4:18 PM