Texture
banner
texturehq.com
Texture
@texturehq.com
The Industry Cloud for Energy
Reposted by Texture
At Texture, we're taking the counterintuitive path: fewer people, but better. After 5 startups, I've learned this approach accelerates success even while burning capital faster. Senior folks make better decisions when they matter most.

www.texturehq.com/blog/why-tex...
Why Texture Bets on Experience: Our Contrarian Approach to Startup Hiring
At Texture, we're challenging startup hiring norms by investing in experienced operators. Learn why we believe paying for experience accelerates success and how we're building differently in the energ...
www.texturehq.com
February 25, 2025 at 4:34 PM
"But consumers aren’t just data points in an optimization model. They own these assets, and their experience—not just the potential to save money—is what will determine whether they participate. And at the center of this entire problem? Data."
www.texturehq.com/blog/who-con...
Who Really Controls Distributed Energy? The Unspoken Conflict in DERs
Who controls distributed energy—consumers or the grid? Utilities see EVs, batteries, & smart thermostats as grid assets, while users see them as personal tools. Real-time, high-frequency energy data i...
www.texturehq.com
February 26, 2025 at 6:42 PM
Reposted by Texture
Reverse-engineered APIs = unstable, insecure, & unreliable. At Texture, we partner directly with OEMs to build stable, well-supported integrations that power distributed energy at scale. 💡 Learn why this matters: medium.com/texturehq/wh... #EnergyTech #APIs #Innovation
Why Texture Doesn’t Reverse Engineer APIs — and Why That Matters
In the energy world, integrating with devices has historically meant shortcuts and guesswork. Many solutions rely on reverse engineered…
medium.com
December 12, 2024 at 8:09 PM
Sites are not just central to our platform — they are the foundation of our value proposition.

medium.com/texturehq/th...
The Critical Role of the Real World in Energy Management
As the energy sector undergoes a rapid digital transformation, unlocking the full potential of energy networks has become a critical…
medium.com
December 3, 2024 at 6:29 PM
Demand response season is just around the corner! Ready to maximize the 2025 DSGS season? Texture's turnkey solution simplifies every step—from customer enrollment to program management—so you can focus on driving results.

link.medium.com/u2dWB9nWEOb
link.medium.com
November 19, 2024 at 7:52 PM