Takahiro Watanabe
@takahwata.bsky.social
28+years experienced SEO specialist, currently @DMM_com & freelance digital marketer. Profile http://semr.nl/kCo0rX SEMR http://semr.nl/13Gx32A Contact: http://semr.nl/2WBocvX
2000s: Backlinks.
2010s: Keywords.
Now: Prompts (under the buzzwords GEO/LLMO).
The tactic changes, but the mindset of trying to easily "hack" search engines remains the same. When will we ever learn?
2010s: Keywords.
Now: Prompts (under the buzzwords GEO/LLMO).
The tactic changes, but the mindset of trying to easily "hack" search engines remains the same. When will we ever learn?
September 18, 2025 at 10:34 PM
2000s: Backlinks.
2010s: Keywords.
Now: Prompts (under the buzzwords GEO/LLMO).
The tactic changes, but the mindset of trying to easily "hack" search engines remains the same. When will we ever learn?
2010s: Keywords.
Now: Prompts (under the buzzwords GEO/LLMO).
The tactic changes, but the mindset of trying to easily "hack" search engines remains the same. When will we ever learn?
Finally! Google Trends API alpha developers.google.com/search/apis/...
Google トレンド API アルファ版 | Google 検索セントラル | Documentation | Google for Developers
Google トレンド API アルファ版への早期アクセスを取得する。
developers.google.com
July 24, 2025 at 11:05 AM
Finally! Google Trends API alpha developers.google.com/search/apis/...
"“Absolutely value in learning these things and in making a good website. I think there are lots of things that all of these chatbots and other ways to get information, they don’t replace a website, especially for local search and ecommerce."
www.searchenginejournal.com/google-says-...
www.searchenginejournal.com/google-says-...
Google Says AI Won't Replace The Need For SEO
Google's John Mueller discusses whether AI will replace the need for SEO and explains why websites remain essential.
www.searchenginejournal.com
July 23, 2025 at 10:23 AM
"“Absolutely value in learning these things and in making a good website. I think there are lots of things that all of these chatbots and other ways to get information, they don’t replace a website, especially for local search and ecommerce."
www.searchenginejournal.com/google-says-...
www.searchenginejournal.com/google-says-...
” a new setting that lets users filter out AI images in search results.”
techcrunch.com/2025/07/18/d...
techcrunch.com/2025/07/18/d...
DuckDuckGo now lets you hide AI-generated images in search results | TechCrunch
DuckDuckGo's new search feature comes as the internet is being flooded with AI-generated slop.
techcrunch.com
July 19, 2025 at 3:36 PM
” a new setting that lets users filter out AI images in search results.”
techcrunch.com/2025/07/18/d...
techcrunch.com/2025/07/18/d...
Japan SEO Conference 2025 mieru-ca.com/blog/seminar...
Japan SEO Conference2025｜主催Faber Company（ファベルカンパニー）
生成AIの登場により、デジタルマーケティングのアプローチは変化しています。変遷期のなかで事業会社が取り組むべきSEOとは何なのか？ GEO（通称AI SEO、LLMO）の最新情報・現場のプレイヤーに求められていくことを業界のベテラン陣が語り尽くす。Japan SEO Conferenceは、本物たちが集まる日本発のSEOカンファレンスです。
mieru-ca.com
May 27, 2025 at 7:18 AM
Japan SEO Conference 2025 mieru-ca.com/blog/seminar...
The best practices for SEO remain relevant for AI features in Google Search (such as AI Overviews and AI Mode). There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.
developers.google.com/search/docs/...
developers.google.com/search/docs/...
AI Features and Your Website | Google Search Central | Documentation | Google for Developers
Google Search's AI features can help users find your website. Learn more about how AI features work in Search and how to approach your content's inclusion in these experiences.
developers.google.com
May 22, 2025 at 12:32 PM
The best practices for SEO remain relevant for AI features in Google Search (such as AI Overviews and AI Mode). There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.
developers.google.com/search/docs/...
developers.google.com/search/docs/...
Search Central Live Deep Dive Asia Pacific 2025
rsvp.withgoogle.com/events/searc...
rsvp.withgoogle.com/events/searc...
Search Central Live Deep Dive Asia Pacifc 2025
Join us at Search Central Live Asia Pacific 2025 - the first ever multiday flagship event about Search and SEO hosted by the Google Search team featuring talks from Google and community speakers, netw...
rsvp.withgoogle.com
May 22, 2025 at 9:46 AM
Search Central Live Deep Dive Asia Pacific 2025
rsvp.withgoogle.com/events/searc...
rsvp.withgoogle.com/events/searc...
ＣｈａｔGPT has now 1.2 billion daily queries while Gemini has 140M.
May 15, 2025 at 6:00 AM
ＣｈａｔGPT has now 1.2 billion daily queries while Gemini has 140M.
Here's our statement on this morning’s press reports about Search traffic.
blog.google/products/sea...
blog.google/products/sea...
Here's our statement on this morning’s press reports about Search traffic.
We continue to see overall query growth in Search. That includes an increase in total queries coming from Apple’s devices and platforms. More generally, as we enhance Se…
blog.google
May 13, 2025 at 10:40 AM
Here's our statement on this morning’s press reports about Search traffic.
blog.google/products/sea...
blog.google/products/sea...
Keywords with CPC values between $2-$5 produce the highest rate of AI Overviews (32%), while expensive keywords ($10+) yield them the least (17.3%)
www.searchenginejournal.com/google-links...
www.searchenginejournal.com/google-links...
Google Links To Itself: 43% Of AI Overviews Point Back To Google
Google's AI Overviews link back to Google 43% of the time, furthering its walled garden effect, according to new data.
www.searchenginejournal.com
May 13, 2025 at 8:59 AM
Keywords with CPC values between $2-$5 produce the highest rate of AI Overviews (32%), while expensive keywords ($10+) yield them the least (17.3%)
www.searchenginejournal.com/google-links...
www.searchenginejournal.com/google-links...
Google said that it continued to see growth in the overall number of search queries, including "total queries coming from Apple's devices and platforms," according to a statement posted on the company's blog. www.reuters.com/business/app...
Apple looks to add AI search to Safari in potential blow for Google, Bloomberg News reports
Apple is "actively looking at" reshaping the Safari web browser on its devices to focus on AI-powered search engines, Bloomberg News reported on Wednesday, a move that could chip away at Google's dominance in the lucrative search market.
www.reuters.com
May 11, 2025 at 11:02 PM
Google said that it continued to see growth in the overall number of search queries, including "total queries coming from Apple's devices and platforms," according to a statement posted on the company's blog. www.reuters.com/business/app...
Alphabet shares sink 7% after Apple’s Cue says AI will replace search engines
www.cnbc.com/2025/05/07/a...
www.cnbc.com/2025/05/07/a...
Alphabet shares sink 7% after Apple’s Cue says AI will replace search engines
Eddy Cue, Apple's services chief, said he believes AI services will eventually replace standard search engines such as Google, according to a report Wednesday.
www.cnbc.com
May 11, 2025 at 10:49 PM
Alphabet shares sink 7% after Apple’s Cue says AI will replace search engines
www.cnbc.com/2025/05/07/a...
www.cnbc.com/2025/05/07/a...
surprised that DirectHit is still running
www.directhit.com
www.directhit.com
www.directhit.com
www.directhit.com
April 22, 2025 at 4:48 AM
surprised that DirectHit is still running
www.directhit.com
www.directhit.com
(My thoughts on the JFTC's recent order against Google)
Japan's search market is essentially dominated by Google and other providers that use Google's search engine. Bing's market share is negligible, meaning consumers effectively have only one real choice: Google.
Japan's search market is essentially dominated by Google and other providers that use Google's search engine. Bing's market share is negligible, meaning consumers effectively have only one real choice: Google.
April 15, 2025 at 8:57 AM
(My thoughts on the JFTC's recent order against Google)
Japan's search market is essentially dominated by Google and other providers that use Google's search engine. Bing's market share is negligible, meaning consumers effectively have only one real choice: Google.
Japan's search market is essentially dominated by Google and other providers that use Google's search engine. Bing's market share is negligible, meaning consumers effectively have only one real choice: Google.
Japan's Fair Trade Commission (JFTC) has issued an order against Google. Issues cited include requiring the pre-installation of the Chrome browser & setting Google as the default search, #JFTC #Google #Antitrust
www.jftc.go.jp/houdou/press...
www.jftc.go.jp/houdou/press...
(令和7年4月15日)Google LLCに対する排除措置命令について | 公正取引委員会
www.jftc.go.jp
April 15, 2025 at 8:03 AM
Japan's Fair Trade Commission (JFTC) has issued an order against Google. Issues cited include requiring the pre-installation of the Chrome browser & setting Google as the default search, #JFTC #Google #Antitrust
www.jftc.go.jp/houdou/press...
www.jftc.go.jp/houdou/press...
Nobody notiiced this change before? It was changed on January 23, 2025.
searchengineland.com/google-quali...
searchengineland.com/google-quali...
Google quality raters now assess whether content is AI-generated
Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.
searchengineland.com
April 10, 2025 at 5:23 AM
Nobody notiiced this change before? It was changed on January 23, 2025.
searchengineland.com/google-quali...
searchengineland.com/google-quali...
Google Discover is coming to desktop search could this mean double the traffic from Google? www.searchenginejournal.com/google-confi...
Google Confirms Discover Coming To Desktop Search
Google Discover is coming to desktop search. Learn why it's becoming a top traffic source and how to optimize your content before the rollout.
www.searchenginejournal.com
April 10, 2025 at 4:52 AM
Google Discover is coming to desktop search could this mean double the traffic from Google? www.searchenginejournal.com/google-confi...
With the current reliability and performance, I don’t really feel like using it. Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode www.searchenginejournal.com/google-upgra...
Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode
Google enhances search with Gemini 2.0-powered AI Overviews and launches premium "AI Mode" for Google One subscribers.
www.searchenginejournal.com
March 5, 2025 at 11:12 PM
With the current reliability and performance, I don’t really feel like using it. Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode www.searchenginejournal.com/google-upgra...
Reposted by Takahiro Watanabe
Google search ranking volatility continues but the tools may be having a hard time tracking volatility with possible new blocking mechanisms in place - more details at www.seroundtable.com/google-block...
Google Blocking SEO Rank Checking Tools As Volatility Continues
For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter within the SEO co...
www.seroundtable.com
January 17, 2025 at 6:30 AM
Google search ranking volatility continues but the tools may be having a hard time tracking volatility with possible new blocking mechanisms in place - more details at www.seroundtable.com/google-block...
Semrush, SE Ranking are being impacted. No announcement from Google.
www.linkedin.com/posts/natali...
www.linkedin.com/posts/natali...
Natalia Witczyk on LinkedIn: Fresh in: Google starts intensifying its anti-scraping measures… | 70 comments
Fresh in: Google starts intensifying its anti-scraping measures, introducing stricter protections such as IP blocking and CAPTCHAs. Popular SEO tools like… | 70 comments on LinkedIn
www.linkedin.com
January 17, 2025 at 5:03 PM
Semrush, SE Ranking are being impacted. No announcement from Google.
www.linkedin.com/posts/natali...
www.linkedin.com/posts/natali...
so. la, a SEO company acquired by Faber Company www.release.tdnet.info/inbs/1401202...
www.release.tdnet.info
January 16, 2025 at 6:34 AM
so. la, a SEO company acquired by Faber Company www.release.tdnet.info/inbs/1401202...
Search Quality Evaluator GPT /
chatgpt.com/g/g-eRiFsMIy...
chatgpt.com/g/g-eRiFsMIy...
ChatGPT - Search Quality Evaluator GPT
Analyse content through the official Google Search Quality Rater Guidelines.
chatgpt.com
January 16, 2025 at 1:31 AM
Search Quality Evaluator GPT /
chatgpt.com/g/g-eRiFsMIy...
chatgpt.com/g/g-eRiFsMIy...
"SPN is a budget buy. It doesn't convert as well, but it also doesn't cost as much. I crunched the numbers for you, and the Shopping via SPN has a ROAS 37% lower than Google Search."
www.linkedin.com/posts/mikery...
Mike Ryan on LinkedIn: Here's a fascinating "out-of-sight" insight for you. PMax placement data… | 38 comments
Here's a fascinating "out-of-sight" insight for you. PMax placement data apparently started to explode in March 2024, for both full-build and feed-only PMax… | 38 comments on LinkedIn
www.linkedin.com
January 14, 2025 at 12:33 AM
"SPN is a budget buy. It doesn't convert as well, but it also doesn't cost as much. I crunched the numbers for you, and the Shopping via SPN has a ROAS 37% lower than Google Search."
www.linkedin.com/posts/mikery...