Marketing analytics people: What's the most surprising insight you've found that completely changed a campaign strategy?

Have you ever analyzed data that wasn't just numbers? That's what I learned this week in Marketing Management.
I took Text Analysis in R and saw how I could analyze qualitative data using #tidytext
Super interesting and I recommend that course on DataCamp!

Marketing Management has made me a better data analyst. I am learning and researching all of these different methods of analysis... for fun? Watching youtube and tiktok clips to help me learn even more outside of class

diving into market research this week: why are gen z choosing "dumb phones"??
using conjoint analysis to figure out what "simplicity" actually means to digital natives.
hypothesis: 35%+ will pay MORE for intentionally limited devices (fewer apps, longer battery, less noise)

This week, my aha moment came from learning how to use web scraping to collect the newest KFC data. It reminded me that staying curious and learning new tools can make my work more accurate and innovative. My new goal is to focus on building stronger data storytelling skills #marketingninjia25

🌸 three little skills i wanna grow in the next few months 🌸

- learning #bigquery using google console
- getting better at #publicspeaking
- discovering more #genai platforms to help with business
#marketingninja25