Sue Unerman
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sueu.bsky.social
Sue Unerman
@sueu.bsky.social
Strategy and Transformation expertise.Views my own. Author:A Year of Creativity;Belonging;Glass Wall; Tell the Truth. My name is pronounced You-ner-man www.sueunerman.com
I feel really strongly about this. 3 out 4 people feel they’re not living up to their creative potential. This means businesses and individuals are missing out. What do you think? www.campaignlive.co.uk/article/busi...
Are businesses thinking creatively enough? You do the 'math'
Just as many people are disparaging of their mathematical ability, not enough of us are confident enough in our creative potential.
www.campaignlive.co.uk
December 13, 2024 at 5:15 PM
I think that the best advertising strategists know when to break the rules, and which ones to break. Here I argue, don't be more pirate, be more Rockford
sueunerman.com/2024/12/watc...
Watching the detectives « Sue Unerman MediaComment
sueunerman.com
December 6, 2024 at 4:08 PM
Reposted by Sue Unerman
Lots of fun to record and some great insights - thanks Sue and Kathryn
December 3, 2024 at 6:25 PM
You wait ages for a podcast and then two land on the same day
Google FIRESTARTERS @neilperkin.bsky.social
This was such fun

open.spotify.com/episode/4kM5...
Why Creativity is a Business Superpower, with Sue Unerman and Kathryn Jacob
Think with Google Firestarters · Episode
open.spotify.com
December 3, 2024 at 3:55 PM
We’re on the HBR podcast today talking about creativity at work www.google.com/url?rct=j&sa...
www.google.com
December 3, 2024 at 3:52 PM
Speaking with Kathryn about our new book at Adwanted's Future of Media conference a few weeks ago. www.youtube.com/watch?v=a_Ev...
New book out now www.amazon.co.uk/Year-Creativ...
52 Tips for Boosting Creativity, Innovation, and Inspiration at Work
YouTube video by Adwanted UK
www.youtube.com
November 29, 2024 at 12:08 PM
Want to read an extract of our new book? Available here: www.marketingweek.com/creative-cha...
Everyone needs licence to be creative and challenge boundaries
Leadership that enables creativity throughout an organisation is essential to breaking free of self-limiting beliefs.
www.marketingweek.com
November 28, 2024 at 5:30 PM
I started in a new company a few months ago after 34 years continuous employment at my previous company. This is how it’s going sueunerman.com/2024/09/new-...
New season, new start « Sue Unerman MediaComment
sueunerman.com
November 28, 2024 at 5:29 PM
Ever wondered why transformation is so tough to deliver? I think it’s because none of the training in new skills tells you what to stop doing. There’s a better way sueunerman.com/2024/11/stop...
Stop that. « Sue Unerman MediaComment
sueunerman.com
November 28, 2024 at 5:27 PM
The world of media is in flux. If you follow the rules of yesterday you might inhibit growth. Latest blog www.campaignlive.co.uk/article/watc...
Watching the (maverick) detectives
Just like the best fictional detectives, who never follow the establishment rules, sometimes it pays to go rogue, and in our industry, it's the media strategist's role to decide when that should be.
www.campaignlive.co.uk
November 22, 2024 at 5:44 PM