I don’t want a content plan that only works when I’m “motivated.”

I want one that still works when I’m tired, busy, and over it.

That’s the whole point, right?

Someone in my Skool said, “I thought I needed motivation. Turns out I needed fewer tabs open.”

Felt that.🤍

Content gets easier when you stop trying to impress people you’ll never meet.

Sometimes the best place to think is somewhere no one expects you to be polished.

That’s when the honest ideas show up.

There’s something freeing about admitting you’re not trying to keep up with daily posting anymore.

You’re building something that still works when you’re tired.

Because tired isn’t a mindset issue. It’s life.

If social media has started to feel like a performance lately, you’re not broken.

You’re just ready for a different way of showing up.

If you’re stuck on what to post, ask yourself:

“What have I already explained out loud this week?”

That’s usually your content.

You’re allowed to post one useful thought and log off.

That still counts as showing up.

If content feels heavy, it’s usually doing too many jobs at once.

One post can inform or connect or invite.
It doesn’t have to do everything.

I wasn’t planning content.
I was thinking about planning content.
Which is basically the same thing if you squint.

Went live. Recorded it.
Replay is in The Content Shift 🫶

You’re not bad at social media. You’re tired.

I’ve opened a free Skool called The Content Shift for business owners who want a more realistic approach to showing up online — one that works with their life.

https://www.skool.com/the -content-shift-7535/about?ref= 8ae6f826bd424c09b76f3ba06c3 8716a

On a completely non-marketing note, what does one get for two teenage boys? My sons haven't given me a list this year and I'm lost.

I'm writing the book I wish I had when i started out 14 years ago: "Show Up: The No Burnout Guide to Real Connection on Social Media." For everyone tired of the hustle. Includes: Protecting Your Mental Health While You Show Up. Details coming. - Stacey

Real talk: You don't need to be "on" 24/7 to build your business.

Some days, showing up means repurposing last month's best post.

And that's not lazy—that's smart marketing.

Forget the noise. Forget the hacks. Social media can be real, purposeful & impactful.

✨ Authenticity > perfection
✨ Repurposing is powerful
✨ AI supports, but your voice matters
✨ Community > follower counts
✨ Value > vanity metrics
✨ Purpose-driven content

Let’s create with intention.

That algorithm you're fighting?

It LOVES to see you being, you know, SOCIAL! Leaving thoughtful comments, responding to your followers, engaging with your community - that's literally the whole point!

Stop expecting engagement if you're not willing to engage back. That's my hot take for today!

Stop hunting for content ideas!

Your best material is in the conversations you're already having.

Use Fathom or Otter.AI to capture these gems and transform them into content that attracts your ideal clients.

Your natural expertise is ready to shine.

What if growth on social media isn't the goal, but rather depth of relationship?

Focusing on deepening connections with existing followers often yields better results than constantly chasing new ones.

Thoughts?