Sofia Ribeiro Willcox
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sofiarwillcox.bsky.social
Sofia Ribeiro Willcox
@sofiarwillcox.bsky.social
🎓creative/prof writing & film/TV studies
🫀decolonial communicator & creator
🦋25 |💬🇧🇷 🇬🇧🇪🇸 |📍Brum
#Love has become a discounted premium product, but the emotional stock is empty. Why did a movie starring #MargotRobbie and #ColinFarrell flop at the box office, but could be the cure for your #datingburnout this #Valentines?

open.substack.com/pub/sofiarib...
A journey against the current: finding gold in a cinematic flop
The quiet power of Non-Western narratives in A Big Bold Beautiful Journey
open.substack.com
February 11, 2026 at 5:41 PM
What does it mean to truly connect in fleeting times? #Hikari 's #RentalFamily is a quietly stunning gem, with #BrendanFraser in a delicate Tokyo-set story everyone must see. Here is why (Available in 🇬🇧)

open.substack.com/pub/sofiarib...
Rediscovering a Disney Story I Almost Missed
A while ago, Rental Family’s (Hikari, 2025) trailer captivated me on first view, though its release date was far off and I did forget about it.
open.substack.com
February 6, 2026 at 12:08 PM
2026 é o ano da #Bahia melando o entretenimento de dendê: #WagnerMoura rumo ao #Oscar , #CaetanoVeloso e #MariaBethânia no #Grammy. O Brasil, está pronto para essa baianada, ou melhor, Doces Bárbaros 2.0? (Disponível em 🇧🇷)

open.substack.com/pub/sofiarib...
Estamos prontos para uma reunião dos Doces Bárbaros em pleno 2026?
2026 é o ano do Brasil trazer ouro de volta para casa, um pouco mais melado de azeite de dendê.
open.substack.com
January 30, 2026 at 4:10 PM
#Bridgerton's Season 4 promises a night of masks. When the clock strikes midnight, will they fall? But, dear spectator, beneath its charm… does it subvert the ton, or merely reassure it?

open.substack.com/pub/sofiarib...
Bridgerton’s Society Spectacles
Bridgerton (2020–) is one of Netflix’s most-watched original series and consistently dominates global charts every season.
open.substack.com
January 28, 2026 at 3:42 PM
Cada #novela é um pedaço da colcha de retalhos que chamamos #Brasil, mas para costurar é preciso enxergar a agulha, e eles são míopes. Você enxerga o que eles não conseguem, antes de tomar uma espetada? (Disponível em 🇧🇷)

open.substack.com/pub/sofiarib...
Brasil, mostra sua cara enrugada: novelas que dão banana
Você provavelmente já ouviu que “telenovela” em inglês se chama soap opera. Porém, essa é uma tradução equivocada, fruto das convenções impostas pelo que chamo de “novo Rei Sol do Hemisfério Norte”. N...
open.substack.com
January 21, 2026 at 8:36 PM
For those born at the turn of the #millennium, and those of us who grew up with it. Future came. We're being pulled a hundred different directions. Is the team still #wildcats? (Available in 🇬🇧)

open.substack.com/pub/sofiarib...
No one like HSM, so lonely before I finally found
I grew up with Disney Channel as the background to my imagination, some might call its golden age.
open.substack.com
January 21, 2026 at 5:34 PM
Zapeio pelas grandes mídias, trombo felizmente com #WagnerMoura… e me pergunto: só viramos lobisomens sob a lua gringa?

(Disponível em 🇧🇷)

sofiarwillcox.wixsite.com/cinefilosof/...
O Lobisomem do Cinema Nacional: Wagner Moura e a Época de Ouro Brasileira
Jorge Furtado profetizou, em 2007, o destaque de Marina (Fernanda Torres) e Joaquim (Wagner Moura) em Saneamento Básico: O Filme. Há quem chame o momento atual de uma nova “época de ouro” do cinema na...
sofiarwillcox.wixsite.com
January 13, 2026 at 9:57 PM
Dear #GenZ and #gringos, on a day like today, #MPB doesn’t ask for a play, it asks to be listened to.

(Available in 🇧🇷 and 🇬🇧 )

sofiarwillcox.wixsite.com/cinefilosof/...
Borrowed Beats, Stolen Melodies: The Silenced Influence of Brazilian Music
When Adele’s 2015 hit “Million Years Ago” was accused of copying Martinho da Vila and Toninho Geraes’ 1996 Brazilian classic “Mulheres”, it sparked heated debates online. But for Brazilians, this wasn...
sofiarwillcox.wixsite.com
January 8, 2026 at 9:06 AM
No Brasil ninguém pronunciava meu sobrenome direito… no Reino Unido também. Já se perguntou como é trabalhar com comunicação e decifrar os vãos entre culturas?

(Disponível em 🇧🇷)

www.eurodicas.com.br/crescer-em-d...
Cresci em português, desabrochei em inglês
Entre português e inglês, uma coluna sobre bilinguismo, imigração e identidade, a partir da experiência de viver entre Brasil e Reino Unido.
www.eurodicas.com.br
January 6, 2026 at 10:48 AM
It’s the most wonderful time of the year, when the strangest thing happens: holidays are for being together… but we’re all stuck in front of screens. #StrangerThings might be the last one we watch together. Available in 🇧🇷 and 🇬🇧

sofiarwillcox.wixsite.com/cinefilosof/...
Is Stranger Things the Last Show the World Watched Together?
Could Stranger Things be the last show the world truly watches together? Season 5 volume 1 became Netflix’s most-watched title in 91 of 93 countries by the end of 2025, proving that even in an age of ...
sofiarwillcox.wixsite.com
December 18, 2025 at 4:52 PM
It is that time of the year, the wrapped season, but nobody talks about, 2025 in #cinema, what if the statistics reveal (repeated) stories about all of us? Available in 🇧🇷 and 🇬🇧

sofiarwillcox.wixsite.com/cinefilosof/...

#culturematters #filmcommunity
Box Office Wrapped 2025 in UK: Why We Keep Returning to Familiar Stories
It is that time of year, surveillance or entertainment, take it or leave it: the Wrapped season of box-office hits. Franchises and live-action titles accounted for 90% of the British box office. This ...
sofiarwillcox.wixsite.com
December 12, 2025 at 7:32 PM
Between #journalism, #marketing, and #creativity, the only certainty is the jobhaunting that never ends, but my writing even less so... Discover my reflection on #GenerationZ and the chaotic job market:

medium.com/@sofiarwillc...

#writingcommunity
Z-ing While They Sleep: The Awake Culture of Generation Z
Finally, I wore the graduation gown I always saw everybody else’s, with an honour degree in hand, but a dream behind my back: work with…
medium.com
December 3, 2025 at 11:11 PM
The Birth of an #AI Star could be another remake, but #TillyNorwood proves us wrong. AI is rewriting #Hollywood, but is it truly original, or just repeating the past?

sofiarwillcox.wixsite.com/cinefilosof/...
Smoke Gets in Male Gaze: Tilly Norwood
November 30, 2022, was a lifetime-defining moment: the day ChatGPT was publicly released. The access can be limiting due to age, organisational blocks or even geographical. It marked the beginning of ...
sofiarwillcox.wixsite.com
December 3, 2025 at 5:18 PM
What if the cavepeople returned in 2025? They’re on the other side of the screen. Discover the digital-cave generation lost between #AI, #socialmedia, and the collapse of #youthculture. Available in 🇧🇷 and 🇬🇧

sofiarwillcox.wixsite.com/cinefilosof/...
Domino Generational Neglect and the Digital Caveman Generation
2025 was one of the years marked by generational neglect in a domino effect, highlighted by the cancellation of television channels and programmes aimed at young audiences, both on cable and broadcast...
sofiarwillcox.wixsite.com
November 27, 2025 at 12:19 AM
Reposted by Sofia Ribeiro Willcox
This #LatinxHeritageMonth, meet @sofiarwillcox.bsky.social , from student in Brazil to Director of Content in the UK, as she explores how communication connects worlds and builds community through the gaps of change, doubt, and growth.

blog.somoslatinos.co/es/sofia-rib...
Comunicação em Trânsito, Minding Gaps por Sofia Ribeiro Willcox - SOMOS Latinos Blog
Estudante no Brasil, Diretora de Conteúdo no Reino Unido, Sofia Ribeiro Willcox conta a sua trajetória entre dúvidas, mudanças e crescimento.
blog.somoslatinos.co
October 10, 2025 at 8:46 AM
There was no song of the summer in 2025.
What if the biggest band of the year never actually existed?
#AI is changing music, not just how we listen, but how we feel.

sofiarwillcox.wixsite.com/cinefilosof/...
Is AI Killing the Soundtrack of Our Lives?
Was 2025 a year without summer hits? While many point to the rise of glocalisation or the volatility of social media algorithms, I’d argue that we need to talk about the Velvet Sundown phenomenon, or ...
sofiarwillcox.wixsite.com
September 15, 2025 at 7:22 PM
What if Lights, Camera, Action is actually Lights, Camera, #TikTok? Find out what #edits means for a generation of short videos and the potential future of filmmaking.

sofiarwillcox.wixsite.com/cinefilosof/...
The Death of the Author and the Rise of the Editor: A Study on TikTok Edits
Revealing the secrets behind the social media trend: edits
sofiarwillcox.wixsite.com
September 10, 2025 at 1:36 PM
I’m thrilled that you’re on board with my pitch! Thank you for this exciting opportunity—it's amazing to see it aired and come to life!
August 15, 2025 at 9:50 AM
My history with vinyl wasn’t love at first sight—it was more unsettling. The moment I saw my avó’s record player, it felt like I was staring into the eyes of a beautiful but dangerous creature. Yet somehow, that very machine would introduce me to my long-term best friend: music

#VinylCommunity
August 15, 2025 at 9:45 AM
70 years without an answer: How did #CarmenMiranda’s image reflect—and distort—Brazil’s complex cultural reality and #Hollywood’s treatment of #Latinxculture?

sofiarwillcox.wixsite.com/cinefilosof/...
The Double-Edged Legacy of Carmen Miranda
People have long celebrated Carmen Miranda as a trailblazer—an icon who broke barriers of ethnicity and gender. As the first South American with a star on Hollywood's Walk of Fame, she secured her pla...
sofiarwillcox.wixsite.com
August 7, 2025 at 2:08 PM
Todo mundo fala sobre as vantagens de estudar fora ou imagina o cenário de Harry Potter. Eu vivi essa realidade e contei alguns dos altos e baixos de estudar no Reino Unido que ninguém te prepara para enfrentar

www.eurodicas.com.br/experiencia-...
Estudar fora, traduzir-se por dentro: experiência no ensino britânico
Estudar fora é só glamour ou tem perrengue? Conheça minha experiência com o ensino britânico entre conhecimento e culturas.
www.eurodicas.com.br
July 7, 2025 at 3:43 PM