Simon Rogers
banner
simonrogers.bsky.social
Simon Rogers
@simonrogers.bsky.social
Author: What We Ask Google, May 2026. Data storyteller @Google. Was @Twitter @Guardian. Co-host with Alberto Cairo & Scott Klein of http://datajournalismpodcast.com
Data + Birds = Beauty

Birdwatching is getting really popular: 96 million people in the US are birders and that produces a lot of Search data. And that means there is a lot of potential for beautiful data visuals (a great example is Jer Thorp's work in the field). So, when Nadieh Bremer told…
Data + Birds = Beauty
Birdwatching is getting really popular: 96 million people in the US are birders and that produces a lot of Search data. And that means there is a lot of potential for beautiful data visuals (a great example is Jer Thorp's work in the field). So, when Nadieh Bremer told Alberto and I that her next visual would be an exploration of Google Trends data around birds in America, we knew this would be something to look forward to. And today, Searching For Birds is published. It's an incredible piece: forensically exploring how Americans search for our feathered friends.
simonrogers.net
February 12, 2026 at 4:30 PM
So, I have this book coming out in May: WHAT WE ASK GOOGLE. It's a real family portrait of who we are after two decades and counting of search data. It's about what we can see through this most honest of datasets.

Find out more and pre-order it here: whatweaskgoogle.blog
February 9, 2026 at 9:55 PM
We love our pets so much we get metaphysical. "Does my dog know... that I love them?" is a top search. We also ask "Does my dog know I'm pregnant?" (Spoiler: They probably do). 🐶

Pre-order WHAT WE ASK GOOGLE here: whatweaskgoogle.blog
February 2, 2026 at 5:57 PM
New podcast alert: Data journalism in the face of ICE and subzero temperatures in MN

MaryJo Webster⁠ is data editor at the Minnesota Star Tribune. She joins Alberto, Scott and Simon to talk about her team’s ongoing coverage of federal immigration troops deployed in Minnesota. They discuss…
New podcast alert: Data journalism in the face of ICE and subzero temperatures in MN
MaryJo Webster⁠ is data editor at the Minnesota Star Tribune. She joins Alberto, Scott and Simon to talk about her team’s ongoing coverage of federal immigration troops deployed in Minnesota. They discuss analyzing data in a breaking news environment, and what reporters in other places can learn from the Star Tribune’s approach. ⁠Subscribe to the Minnesota Star Tribune⁠ to read more of their coverage. Work mentioned in the episode: ⁠Homeland Security presence in Minnesota dwarfs Twin Cities’ largest police forces⁠ ⁠Wave of immigrants file lawsuits to fight ICE detention⁠
simonrogers.net
January 29, 2026 at 4:55 PM
Only a few months until publication! See sample pages from the upcoming book What We Ask Google, with illustrations by Nigel Holmes
New pages from ‘What We Ask Google’
See sample pages from the upcoming book What We Ask Google, with illustrations by Nigel Holmes
simonrogers.net
January 7, 2026 at 7:25 PM
Did you know "How to help a bee" spikes in the UK every June? 🐝 It might be the most British search ever. It’s proof that we are constantly trying to be better, kinder citizens of the planet. #WhatWeAskGoogle

whatweaskgoogle.blog
January 7, 2026 at 6:08 AM
Happy New Year! 🎆 Search data proves we are creatures of rhythm. "Diet" and "Gym" spike every January. But so does "divorce lawyers." We want to reinvent ourselves. My new book What We Ask Google tracks these rhythms of our lives. Pre-order: whatweaskgoogle.blog
January 5, 2026 at 8:05 PM
New podcast episode: Data storytelling in 2026

As a new year begins, we reflect on the state of data journalism. We discuss our dataviz favorites from 2025 and what Alberto, Scott and I are working on in 2026. What will happen in data visualisation and journalism this year?
New podcast episode: Data storytelling in 2026
As a new year begins, we reflect on the state of data journalism. We discuss our dataviz favorites from 2025 and what Alberto, Scott and I are working on in 2026. What will happen in data visualisation and journalism this year?
simonrogers.net
January 5, 2026 at 7:58 PM
Want to know what the world cares about? We just released our annual #YearinSearch. And thanks to AI in @Google search, the way we ask questions is changing. (And yes, that includes “What’s the deal with 6-7?”).

Explore the lists and video → trends.withgoogle.com/year-in-sear...
December 11, 2025 at 10:23 PM
New podcast episode: "Launching the Trans News Initiative" goes inside a new way to see media reports as an interactive #dataviz
creators.spotify.com/pod/profile/...
Launching the Trans News Initiative by The Data Journalism Podcast
The Trans News Initiative is a new project that tracks and analyzes news coverage of trans communities in the U.S. Our very own Alberto Cairo helped create it, and this week we're joined by three othe...
creators.spotify.com
November 26, 2025 at 10:54 PM
Not since Ross Perot’s famous TV presentations using cardboard charts have politicians used charts so much. This week, Philip Bump joins Scott and Simon to talk about it, and how AI will impact data journalism
New podcast episode: Charts as Political Theater
This was a fun podcast episode to record - although my power outage resulted in the action shot above! Not since Ross Perot’s famous TV presentations using cardboard charts have we had a national figure who uses data visualization props quite like Donald Trump. This week, Philip Bump joins Scott and Simon to talk about Trump’s use of data, and how politicians more generally approach information visuals. Plus, they discuss Philip’s background, how he measures success as a solo blogger, and the future of AI in data journalism. Philip Bump was a…
simonrogers.net
October 14, 2025 at 6:58 PM
Probably the most fun project our team gets to work on each year! It's Frightgeist time, an exploration fo the top trending Halloween costumes in 2025. Pro tip: have the volume turned up!

frightgeist.withgoogle.com
October 14, 2025 at 6:40 PM
How data storytelling has changed

New podcast: what is data journalism today? Data analysis is at an inflection point, with new technologies entering the field, and increasingly more practitioners working outside of journalism. This episode, Alberto Scott and myself reflect on how we got into data…
How data storytelling has changed
New podcast: what is data journalism today? Data analysis is at an inflection point, with new technologies entering the field, and increasingly more practitioners working outside of journalism. This episode, Alberto Scott and myself reflect on how we got into data journalism, and what’s changed over the years. We discuss how each of our career paths took us into newsrooms — and then out of them again — and identify key takeaways for those looking to get into data visualization today. ⁠⁠⁠The⁠ ⁠⁠⁠⁠⁠⁠⁠music this episode⁠⁠⁠⁠⁠⁠⁠⁠,⁠ made with⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TwoTone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
simonrogers.net
September 10, 2025 at 5:33 PM
Our desire to be serious and be taken seriously sometimes gets in the way of something even more important. Scarry understood the power of using fun to explain things that are complicated. This is how we can learn from that today.

simonrogers.net/2025/09/01/h...
How Richard Scarry taught me everything I know about visual storytelling
On the 60th anniversary of Busy Busy World, what we can all learn from a children’s illustrator My grandparents built a boat, and sailed around the world on it. Grandad had been a bricklayer,…
simonrogers.net
September 1, 2025 at 9:35 PM
COMING SOON: my new book about how we search and what that says about us. It is about why I feel optimistic about who we are. Insights from the world’s biggest dataset: an epic snapshot, two decades long and counting, of our collective brain.

www.penguinrandomhouse.com/books/798252...
What We Ask Google by Simon Rogers: 9798217176984 | PenguinRandomHouse.com: Books
Ever wondered what goes through other people’s minds—their silly questions, their inner anxieties, hopes, and dreams? In What We Ask Google, Simon Rogers explores insights from the world’s...
www.penguinrandomhouse.com
August 15, 2025 at 12:36 AM
Check out our latest interactive: find out which WNBA team you search like.

Props to Annanya Raghavan and the Polygraph team caitlyn ralph and Matt Daniels

goo.gle/wnbasearchfanquiz
Take the WNBA Search Fan Quiz
Which WNBA team’s fans are you most like?
goo.gle
July 21, 2025 at 8:39 PM
Datapocalypse! Are we losing our public data?

Listen to the latest episode >> Cheryl Phillips⁠ is Hearst Professional in Residence at Stanford University’s journalism program, and founder of ⁠Big Local News⁠, which empowers journalists with data – and has twice been on Pulitzer prize winning news…
Datapocalypse! Are we losing our public data?
Listen to the latest episode >> Cheryl Phillips⁠ is Hearst Professional in Residence at Stanford University’s journalism program, and founder of ⁠Big Local News⁠, which empowers journalists with data – and has twice been on Pulitzer prize winning news teams. Now she has devoted herself to empowering journalists with access to the data they need to tell great stories. She joins Alberto, Scott and Simon to discuss the state of public data in the US in 2025, and what her team is doing about it. ⁠⁠⁠⁠The⁠ ⁠⁠⁠⁠⁠⁠⁠music this episode⁠⁠⁠⁠⁠⁠⁠⁠⁠
simonrogers.net
April 22, 2025 at 8:55 AM
Data+Love+why it matters in the age of AI

One of my favourite data podcasts is Data+Love, hosted by the brilliant Zach Bowders. We chatted for the latest episode about why people should care about data, how to make it human and why it matters. Check it out!
Data+Love+why it matters in the age of AI
One of my favourite data podcasts is Data+Love, hosted by the brilliant Zach Bowders. We chatted for the latest episode about why people should care about data, how to make it human and why it matters. Check it out!
simonrogers.net
March 13, 2025 at 10:19 PM
Great work by Spiegel, with Trends data partnership from Leslie Luenberger on our team
What are people searching on Google when it comes to German election candidates?

We visualized it! 📊

➡️ first 10 free: www.spiegel.de/netzwelt/web...
February 13, 2025 at 9:26 PM
Hiding from a rainy walk
February 10, 2025 at 7:29 AM
Reposted by Simon Rogers
this is exactly why San Francisco has an auxiliary high pressure water system, gravity fed reservoirs, and street cisterns, and salt water manifolds to pull in water from
the bay…

“independent of the domestic water supply, built solely for the purpose of firefighting”

sf-fire.org/our-organiza...
January 9, 2025 at 4:45 AM