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simatian2024.bsky.social
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@simatian2024.bsky.social
One of the most important podcast episodes on China recently. @jkynge.bsky.social needs more follows, and of course, @chinagsproject.bsky.social, too. Both objective voices always simply seeking truth.
November 13, 2025 at 5:19 PM
Camping is definitely increasing in popularity in China if 千瓜's 2025 report on Xiaohongshu had "Parent and Child Camping" as a top keyword for the "Mother & Child" category.
October 27, 2025 at 7:08 PM
Recent data from the Migration Policy Institute on top concerns of inbound Chinese students.

Link: www.migrationpolicy.org/article/disc...
September 11, 2025 at 4:28 PM
Most Searched Food & Drink Brands on Rednote 2024-2025
September 10, 2025 at 9:14 PM
Healthy snacks ruled 2025 on Rednote
September 8, 2025 at 8:23 PM
One of the most popular shoe brands on 小红书 (Xiaohongshu/Rednote) over the past year is the Korean company MLB. As we can see from the pictures below, their products often have American baseball team logos.
August 29, 2025 at 4:58 PM
The most searched for clothing & personal adornment brands on Xiaohongshu (Rednote) over the past year. Is the popularity of Chow Tai Fook related to larger trends in gold?
August 28, 2025 at 11:53 PM
President Trump yesterday announced he wants 600,000 Chinese students to attend US schools, explaining how, without them, US colleges wouldn't be able to stay afloat.

I agree.

If you want your school or university to get ahead, please comment below.
August 27, 2025 at 3:18 PM
What Industries Are Rednote Users Most Interested In? (2025)

The following chart is based on interactions.

Source: lnkd.in/ecu3FT5n
August 6, 2025 at 10:36 PM
Rednote (Xiaohongshu) continues to be the app for younger audiences. One would think that, as time passed, its users would get older. However, we actually saw the 18-24 age group increase while all others saw slight declines.
August 5, 2025 at 8:56 PM
An article from two weeks ago stated the following about Rednote's work culture:

一位小红书离职员工透露,小红书的工作时间非常长,早上10点上班,晚上10点下班,大小周轮换,工作强度不亚于字节。“氛围就卷,加班文化严重,经常被要求加班加点地完成紧急任务或需求变更。”

996 still exists.
July 31, 2025 at 3:55 PM
One unique aspect of BiliBili's user experience is accounts can level up to gain more abilities on the site

In fact, in order to simply comment, new accounts must register and do a 40-question test on BiliBili's culture.

This way, bot accounts are weeded out.
July 29, 2025 at 3:37 PM
How to Remember the Character 由

由 (you2) is 田 (field) with a line coming from the top. It means "from, cause, reason, through".

Imagine the new line is a road that has been built. Farm "fields" are the "reason" human civilization is capable of surviving.
July 26, 2025 at 5:51 PM
If you're interested in knowing more about Chagee, a tea company expanding in Southeast Asia and the USA, check out my podcast. I also talk about Starbucks and Luckin.

Spotify: lnkd.in/e6gF9qDK

Substack: lnkd.in/eribGRha

#tea #thailand #vietnam #indonesia #singapore #malaysia #Philippines
July 25, 2025 at 4:34 PM
Since opening its first store in Indonesia in April, Chagee (NASDAQ: CHA) has opened three more in Jakarta.
July 23, 2025 at 4:45 PM
Milk tea brand Chagee (NASDAQ: CHA) has only 1 operational store in the US right now, located in Los Angeles. According to an article from two weeks ago, they plan on expanding to 10 by the end of the year.

Source: lnkd.in/eueg79fv
July 23, 2025 at 4:15 PM
Recent IPO Chagee's mascot is an elephant with big ears. It signifies that they want to listen to their customers.
July 22, 2025 at 5:29 PM
More Chinese tourists are visiting Central Asian countries in recent years due to visa policies and direct flights.
July 16, 2025 at 6:35 PM
I just did a deep dive on everything I could find in English and Chinese on Luckin Coffee.

Below is a chart illustrating its business.

substack.com/home/post/p-...
Luckin Coffee 2025
Every week, I write about international business, politics, or finance for the average Joe, 王, Silva, Rodriguez, Tesfaye, or Tan to show how our economies are more interrelated than one would think.
substack.com
July 9, 2025 at 4:42 PM
Luckin Coffee: 4 countries
Cotti Coffee: 28 countries
July 8, 2025 at 3:57 AM
5118.com is a free SEO website that marketers can use to track what keywords are trending across the Chinese internet.
June 9, 2025 at 8:47 PM
Xiaohongshu has 3 platforms for helping companies and influencers improve their businesses.

See More: substack.com/@chainreacti...
June 6, 2025 at 5:58 PM
Comparing WeChat's and Xiaohongshu's User Experience

#china #marketing #uxui #appdesign
June 5, 2025 at 6:00 PM
As Xiaohongshu's interface shows more than one video to users, the user experience is different from Instagram or TikTok. Videos are competing for attention in a similar way to YouTube.

One way to stand out is by having a title in the thumbnail.
June 5, 2025 at 1:57 AM
South Korea finds itself between a rock and a hard place.

From the west, Chinese businesses are chipping away at market share. From the east, the US has put restrictions on Korean semiconductor companies.

Link: chainreact.substack.com/p/south-kore...
June 4, 2025 at 6:05 PM