Priya Shah
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shahsquared.bsky.social
Priya Shah
@shahsquared.bsky.social
After years in the corporate sector, I established ShahSquared to share my passion for empowering teams and elevating brands through social media. I believe authentic storytelling ensures that your mission and values are the cornerstone of your career.
What is the best way to waste time, strain your budget, and diminish internal trust? Investing in marketing solutions without understanding whether they’re right for your business.

The solution: developing small, well-designed pilot programs.
ShahSquared Consulting — The Power of Pilot Programs: How to Test Marketing Strategies Before You Scale
With technological advancements continually reshaping the digital landscape, companies face immense pressure to innovate and stay ahead of the competition. Learn how to make confident, data-driven dec...
shahsquared.com
March 25, 2025 at 4:15 PM
Reposted by Priya Shah
What is #PR really for? I reflect on a compelling argument that ethical codes aren’t enough. PR must shift to social value, not just reputation: takeaways on accountability, stakeholder engagement, and why PR should be a social function.

Full story: www.nevillehobson.io/what-is-pr-r...
What Is PR Really For? A Call to Rethink Its Role in Society
A new academic article by Ana Adi and Thomas Stoeckle makes a strong and timely case for rethinking the fundamentals of public relations. Published in Strategic magazine on 19 March, Adi (professor o...
www.nevillehobson.io
March 25, 2025 at 8:12 AM
After reading the latest report from Grammarly and The Harris Poll that explores how professionals are leveraging #AI, I'm curious to see what insights I'll gain from this webinar next week.
Trailblazers of Transformation: AI Productivity Webinar
Learn how AI power users are transforming productivity. Don't miss the 'Trailblazers of Transformation' webinar—sign up today!
www.grammarly.com
February 27, 2025 at 9:49 PM
As we explore alternative social platforms amid the ongoing changes in the marketplace, #YouTube CEO Neal Mohan shared his investment strategy this week while the company celebrates its 20th anniversary. Not surprisingly, #AI is at the top of his list.
From the YouTube CEO: Our big bets for 2025
Twenty years in, it’s exciting to be at this moment. As I do every year, here are four big bets for YouTube in 2025.
blog.youtube
February 13, 2025 at 4:52 PM
How can we encourage women to be #entrepreneurs? A recent report from the Kellogg School at Northwestern finds that women who are exposed to this career path at an early age are nearly 60% more likely to choose entrepreneurship by age 35.
For Girls, Early Exposure to Entrepreneurship Can Be a Game-Changer
Being surrounded by entrepreneurs at a critical age can shape girls’ educational and career trajectories.
insight.kellogg.northwestern.edu
February 11, 2025 at 5:10 PM
⚠️ Underfunding social media = losing revenue, talent, and influence. It's more than just a marketing tool.

📉 43% of marketers feel siloed.
📈 CEOs who meaningfully engage online build greater trust.
💡 Invest in strategy. Lead by example. Stay competitive.

Read the blog for more insights!
ShahSquared Consulting — The Social Media Blind Spot: Why Leaders Must Prioritize Digital Engagement
Executives who overlook social media as just a marketing tool risk lagging behind. However, the data is clear: executive buy-in can drive revenue growth, enhance company culture, and establish a compe...
shahsquared.com
February 7, 2025 at 9:13 PM
Reposted by Priya Shah
✅ DEI Action of the Day™

Join Costco
$65 a year

Yesterday, 19 Republican attorneys sent a letter to Costco:

"Within 30 days, please either notify us that Costco has repealed its DEI policies or explain why Costco has failed to do so."

Join Costco here: www.costco.com/join-costco....
January 28, 2025 at 3:54 PM
Nearly every expert in the Ambassify report pointed out the biggest challenge to creating a successful #EmployeeEngagement program: implementing these initiatives without actually investing in their #CompanyCulture or valuing their people...
2025 Report on the State of Social Advocacy | Ambassify
Download our 2025 Report on the State of Social Advocacy and access 14 exclusive expert interviews to dissect trends and predictions in social advocacy.
www.ambassify.com
January 29, 2025 at 6:30 PM
Reposted by Priya Shah
Top Voices will now be subject to regular review
LinkedIn Updates ‘Top Voice’ Badge Requirements
Top Voices will now be subject to regular reviews.
www.socialmediatoday.com
January 28, 2025 at 10:10 AM
As my first official #BSky post, I am excited to share that I'm embarking on a new career path with the relaunch of my consulting business – #ShahSquared - using what I learned working in #corporatecommunications to maximize #socialmedia impact and #authenticleadership for #startups & #enterprises!
January 27, 2025 at 5:49 PM