Sylvain Charbit
scharbit.bsky.social
Sylvain Charbit
@scharbit.bsky.social
SaaS and News Media SEO guy | HubSpotter | Husband | Pet parent 🐶 | Many tweets in French
In these times of Reddit's hyper-visibility, it's worth remembering that there's a free tool for finding keywords there...

It's the Reddit Keyword Research Tool: www.highervisibility.com/seo/tools/ke...

No fluff, enter a subreddit and get keywords.

#SEO #AEO
November 20, 2025 at 9:07 AM
Did you know?

When ChatGPT performs a web search, it doesn't see the entire page, the site structure, the raw HTML, or even all of the content.

Instead, it receives the URL, the title, a short text snippet, and metadata.

#AEO #ChatGPT
November 15, 2025 at 10:38 AM
Another interesting test from @searchpilot.bsky.social:

What happens if you add AI-generated content to a page with the label "This content was generated by AI"?

The results are here: www.searchpilot.com/resources/ca...

Spoiler alert: it's (very) positive for Google

#AEO #SEO
November 12, 2025 at 8:54 AM
A convenient tool for observing different levels of content compression...

It's the Semantic Comprehension Tool from @dejanseo.bsky.social : compressor.dejan.ai

Why use it?

1️⃣ Double-check that your article/page correctly answers the target query
2️⃣ ... 👇

#AEO #GEO
November 10, 2025 at 9:17 AM
Have you ever wondered if adding a numerical rating next to stars would improve your performance?

Well, @searchpilot.bsky.social has tested it: www.searchpilot.com/resources/ca...

Spoiler alert: the results are inconclusive.

#SEO #Google
Can Adding a Numeric Rating Beside Stars Boost SEO Performance?
In this case study, we look at what happened to organic traffic when we added the numerical rating alongside the star rating on an ecommerce customer's product pages.
www.searchpilot.com
November 8, 2025 at 9:51 AM
New tool to see all your Google Search Console properties performance in one place:

QuickConsole: rankcaddy.io/quickconsole/

It's free, takes just 2 seconds, and provides an instant overview of everything that's happening.

#SEO #Google
November 5, 2025 at 8:58 AM
Latest visibility figures in ChatGPT:

- 1/3 of cited pages have no visibility in traditional organic search

- Only 32% of cited pages are influenceable; the others are Wikipedia pages, homepages, or app store pages

Analysis by @ahrefs.bsky.social 👇
November 4, 2025 at 9:08 AM
For all your testing, if you're tired of fiddling with DevTools for every change...

There's a magical, free Chrome extension: SEO Toggle

Disable JS, CSS, images, and cookies. Simulate user agents, mobile devices, throttling...

Link 👇

#SEO #Google
October 29, 2025 at 8:51 AM
Did you know?

ChatGPT results only overlap 19% with the Google SERP

Source: Profound

#AEO #Google
October 27, 2025 at 8:48 AM
If you're in the middle of a graphic redesign...

You're looking to create new pages with the right colors without spending time in the Styles tab of Chrome Dev Tools.

A fantastic free extension is ColorZilla: chromewebstore.google.com/detail/Color...

It's done in 2 seconds.

#SEO
October 25, 2025 at 9:55 AM
Comparing two Lighthouse reports by eye? Not great.

Loading two JSON files and getting the differences instantly? Yes, please.

The Lighthouse Report Diff tool does it for you, and it's free: googlechrome.github.io/lighthouse-c...

Useful for evaluating the impact of your efforts.

#SEO #Google
October 23, 2025 at 8:20 AM
A static rule:

Optimizing the same site becomes increasingly difficult every year, as the list of available optimizations shrinks and the level of effort required increases.

If your client achieved a 200% increase this year and expects the same next year, explain it to them.

#SEO #Google
October 18, 2025 at 8:47 AM
Did you know?

Adding URL parameters via a script is common and doesn't necessarily mean that these parameters are hard-coded.

A simple way to check: Open Dev Tools > Control/Command + Shift + P > Disable JavaScript

Reload the page and if... 👇

#SEO #Google
October 15, 2025 at 8:01 AM
Metehan Yesilyurt has just released a script for Screaming Frog that allows you to run a visual query fan-out analysis for your images.

It's available here: metehan.ai/blog/visual-...

It's definitely going to keep me busy today.

#AEO #Google
[FREE CODE INSIDE] How to Run Visual Query Fan-Out Analysis in Screaming Frog Using OpenAI - AI & SEO Fundamentals
Access free Custom JavaScript here: https://github.com/metehan777/screaming-frog-visual-query-fan-out
metehan.ai
October 13, 2025 at 7:54 AM
Microsoft has just shared its recommendations for increasing your visibility in AEO:

Maintain SEO fundamentals
Structure your content
Write with clarity
Make answers snippable

...

95% is traditional SEO.

Link: about.ads.microsoft.com/en/blog/post...

#AEO #SEO
Optimizing Your Content for Inclusion in AI Search Answers
Whether you call it GEO, AIO, or SEO, one thing hasn’t changed: visibility is everything. Learn what makes content stand out in AI Search.
about.ads.microsoft.com
October 10, 2025 at 7:52 AM
SEO Buddy Tip:

If you're crawling with Screaming Frog and you don't understand why content is missing (e.g., H1s aren't detected),

Change the user agent to Googlebot and try again.

Why? Because... 👇

#SEO #Google
October 9, 2025 at 8:14 AM
OpenAI just dropped a bombshell:

The emergence of apps in ChatGPT.

If you have a suite of online "lead magnet" tools (calculator for this, generator for that), I would take a closer look because the potential for disruption is significant.

Intro video 👇

#AI
October 8, 2025 at 7:59 AM
Adding lazy loading to images below the fold is often one of the first recommendations for quick performance gains.

That said, does this always result in improved rankings in the SERPs?

Answer 👇

#SEO #Google
September 30, 2025 at 8:38 AM
Here we are...

Google releases its Chrome Dev Tools MCP, which, in your AI assistant or AI agent, can:

🧨 Check code changes in real time
🧨 Diagnose console and network errors
🧨 Simulate user behavior
🧨 Automate performance audits

#AI #SEO
September 24, 2025 at 8:10 AM
If the pricing for AI Search tools scares you...

Here are a few with a free plan:

knowatoa.com
usehall.com
hubspot.com/aeo-grader
geordy.ai
mangools.com/ai-search-gr...

Nothing to lose!

If this is not enough, Qwairy also has a 1-month free trial: www.qwairy.co

#AEO #GEO
September 22, 2025 at 8:00 AM
The good news this weekend:

Michael King has just released a manual for AI research.

Extremely comprehensive, with recommendations that go against what you might hear, such as avoiding using llms.txt, using "POS" tagging, and many other gems.

Link👇

#GEO #SEO
September 6, 2025 at 9:08 AM
Adversarial optimization: manipulation for LLMs:

1⃣ Target a specific AI engine (Gemini, Grok, etc.)
2⃣ Publish pages with the content you want to be visible
3⃣ Ensure they rank high enough on Google (e.g., in position 5)
4⃣...

#AEO #SEO
September 5, 2025 at 8:30 AM
AI-powered search volume prediction tools are emerging.

Once again, Dan Petrovic has taken everyone by surprise, using deep learning to determine volume ranges (501-1000; 1K-10K).

It's currently reaching a level of...

#SEO #AIO
September 2, 2025 at 8:08 AM
For those managing a large number of sites and tired of building their dashboards on Looker:

SEOGets allows you to monitor the performance of each site and spot variations at a glance: seogets.com

And they have a free plan!

#SEO
August 27, 2025 at 8:59 AM
The latest Google Search Off the Record podcast addresses a simple yet incredibly common problem:

Lazy loading on images located above the fold.

Summary: Negative impact on LCP, don't do it

#SEO #Google
August 25, 2025 at 8:01 AM