Sarah Mae Abji-Endicott (she/her)
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sarahmae.me
Sarah Mae Abji-Endicott (she/her)
@sarahmae.me
1.2K followers 1.4K following 400 posts
Playful branding & growth marketing ops for social impact founders and leaders.

🇨🇦 Writer, improviser, fantasy reader, sci-fi fan, actor, ex-high school teacher, PoliSci degree, WordPress dev.

Furmum @lokijuankenobi.com
Co-founder @ RecessLabs.ca
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sarahmae.me
Sarah Mae Abji-Endicott (she/her) @sarahmae.me · Nov 26
Sharing weekly tips to drive Social Good:
5MinRecess | A Newsletter By Recess Labs
Join impact-driven leaders who get actionable insights on operations, branding, marketing, and people-first leadership every week—fluff-free, and ready to use.
recesslabs.ca
sarahmae.me
I like to think people on Bluesky know this. But just in case…

In Canada we do not vote for our Prime Minister. Ever.

Every 4 years we vote for our local representative and the leader of the party with the most seats becomes the Prime Minister.

1/2

#cdnpoli
March 11, 2025 at 7:41 PM
Reposted by Sarah Mae Abji-Endicott (she/her)
hellobonjour.bsky.social
My goodness, thank you Prime Minister Trudeau. For everything! 🍁🍁🍁

#IStoodWithTrudeau #IStillStandWithTrudeau
March 9, 2025 at 9:53 PM
sarahmae.me
Sometimes we forget, how exciting it is to begin.

So we try to start at the end, and miss the whole journey.

#Words #Thoughts #Inspo #Quotes #BeginnersMindset #TrustTheProcess
March 7, 2025 at 6:06 AM
sarahmae.me
tell me
what is it you plan to do with your one wild precious life

~ Mary Oliver

#Poetry #Words #MaryOliver
tell me what is it you plan to do with your one wild precious life ~ Mary Oliver
March 3, 2025 at 7:36 PM
sarahmae.me
Today I had the thought,
"Acting is finding the simplicity in complexity and the complexity in simplicity."

Then I wondered if the same could be said for joy.

And maybe that's where the magic is.

#Thoughts #Acting #Words #Magic
White text box with words, “Today I had the thought, "Acting is finding the simplicity in complexity and the complexity in simplicity." Then I wondered if the same could be said for joy. And maybe that's where the magic is.”
February 27, 2025 at 5:26 AM
sarahmae.me
I wrote about the weaponization of free speech last summer. Didn't know what to do with it, so it’s sitting in a Google Doc lol… shorturl.at/F1Pm2

Meanwhile, @mollyjongfast.bsky.social at @vanityfair.com just published a piece on how Trumpworld is waging a war on words. Worth a read. ⬇️
When Free Speech Is Weaponized: Updating Rhetoric for the Digital Age I was recently scrolling through Facebook when I saw the comment, “Even when we vehemently disagree with others views, I don’t think censorship is the answer. Freedom of speech is a basic tenet of a democratic society. Who gets to decide what should be censored? It’s so problematic to start cancelling people. Just look at history for examples.” What started as a quick reply to this comment quickly evolved into a deeper reflection on the complexities of free speech in the digital age. Yes, free speech has long been heralded as a cornerstone of democratic society, essential for the flourishing of public discourse and the pursuit of truth. Rooted in the classical rhetoric of Aristotle, free speech is intended to empower individuals, foster critical debate, and uphold democratic values. However, the contemporary digital landscape has increasingly seen this ideal weaponized—used not to enlighten but to mislead, polarize, and manipulate. This article explores how Aristotle’s classical framework of rhetoric, which once guided ethical and effective communication, must be updated to address the challenges posed by the weaponization of free speech in today’s hyper-connected world.
February 19, 2025 at 6:21 PM
Reposted by Sarah Mae Abji-Endicott (she/her)
lokijuankenobi.com
Happy Family Day
from your friendly neighborhood Spider-Fam! 🕷️❤️

#FamilyDay #TheDogPack #DogsofBluesky #DogsofBlsky #ChihuahuaSky #SpiderVerse #SuperFamily #WebSlingerFam #SpiderDog #Marvel #Spider-Man #SpiderBaby #SpiderDad #SpiderGwen #Cosplay

@djshadowfigure.com @sarahmae.me
It’s Family Day in British Columbia so here is a photo of my Spider Fam 🫶 Spider Dad Spider Dog Baby (me, longhair tricolor chihuahua) Spider Mum Gwen
February 18, 2025 at 3:31 AM
sarahmae.me
Landing pages are like dating profiles, if you don’t make it clear who you are and why you’re interesting, people will swipe away.

🚩🚩 What’s the biggest red flag you see on landing pages?

—
#Branding #BrandMarketing #LandingPages #ImpactBranding #Copywriting
February 12, 2025 at 11:57 PM
sarahmae.me
On Chinese maps, Taiwan is typically labeled as “Taiwan Province,” reflecting the Chinese government’s stance that Taiwan is a province of China rather than an independent entity.

Taiwanese maps and international maps generally label it simply Taiwan.

Sound familiar?

#GulfOfMexico
February 12, 2025 at 11:52 PM
Reposted by Sarah Mae Abji-Endicott (she/her)
natsechobbyist.bsky.social
Do one thing every day that scares you.

Me: **reads the news**
February 5, 2025 at 1:45 PM
sarahmae.me
I’ve been doing a lot more “escaping” these days while my husband watches all the news.

I keep telling myself I’m doing research for my future series 😂

What should I read next? Ive already read the 2 #PrinceOfSin books.

#BookSky #KingdomOfTheWicked #Romantacy #BooksAndDogs

@lokijuankenobi.com
My longhair tricolor chihuahua sleeping beside me while I read Kerri Maniscalco’s Kingdom of the Feared. Log ottoman in front of me with my “fur mama” tea cup.
February 6, 2025 at 6:16 AM
Reposted by Sarah Mae Abji-Endicott (she/her)
lokijuankenobi.com
The pawparazzi are so rude! I’m trying to sleep over here!! 🙄🥱

#TheDogPack #DogsofBluesky #BlueskyDogs #Chihuahua #SleepingDogs #NapKing #DogVideo #NoPhones #CutePets #PetSky #Funny #Yawn
February 5, 2025 at 7:16 PM
sarahmae.me
Actors don’t “sell” emotions, they make you feel them.

The best brands do the same.

What’s the emotion at the heart of your brand?

#Branding #BrandMarketing #ImpactBranding #SocialImpact
February 4, 2025 at 4:40 AM
sarahmae.me
#DEI
Jon on Trump’s Trade War, The War on DEI & Myth of “Meritocracy” | The Daily Show
YouTube video by The Daily Show
youtu.be
February 4, 2025 at 4:38 AM
sarahmae.me
“DEI is not a threat, it’s a gift.” - Alicia Keys

#Grammys #GrammyAwards
“DEI is not a threat, it’s a gift.” - Alicia Keys at the Grammys 2025
February 3, 2025 at 4:30 AM
Reposted by Sarah Mae Abji-Endicott (she/her)
popbase.tv
“Trans people are not invisible. Trans people deserve love. The queer community deserves to be lifted up. Music is love, thank you.”

— Lady Gaga while accepting Best Pop Duo Performance at the #GRAMMYs
February 3, 2025 at 3:53 AM
sarahmae.me
Love this. Keep breaking barriers!
phillewis.bsky.social Phil Lewis @phillewis.bsky.social · Feb 3
“I think sometimes genre is a code word to keep us in our place as artists, and I just want to encourage people to do what they’re passionate about” - Beyoncé after winning Best Country Album for “Cowboy Carter”
February 3, 2025 at 2:58 AM
Reposted by Sarah Mae Abji-Endicott (she/her)
timothysnyder.bsky.social
The logic of the coup that is going on now. And how to resist it.
snyder.substack.com/p/the-logic-...
The Logic of Destruction
And how to resist it
snyder.substack.com
February 2, 2025 at 6:50 PM
sarahmae.me
Good branding is like foreshadowing in a novel, it builds trust by setting expectations.

What’s one thing you want your audience to feel before they ever work with you?

#Branding #BrandMarketing #ImpactBranding #SocialImpact #Copywriting
February 2, 2025 at 8:00 PM
Reposted by Sarah Mae Abji-Endicott (she/her)
npquarterly.bsky.social
Check out NPQ’s first starter pack on BlueSky!
Join our community to connect with progressive and justice-driven nonprofit leaders and organizations: go.bsky.app/GdSWyty
#npsky #nonprofitsky #socialjustice #leadership
Equity-Centered Leadership
Join the conversation
go.bsky.app
January 22, 2025 at 6:14 PM
Reposted by Sarah Mae Abji-Endicott (she/her)
meidasog.bsky.social
Good Morning! Buenos Dias!
February 1, 2025 at 7:31 PM
sarahmae.me
Social impact founders, your landing page isn’t a TEDTalk, it’s a map.

Show your audience exactly where they’re going, why it matters, and what happens if they take action (or don’t).

Clarity > Complexity.

#Branding #BrandMarketing #ImpactBranding #SocialImpact #Marketing
February 2, 2025 at 2:57 AM
sarahmae.me
Social impact branding isn’t just about telling people what you stand for, it’s about showing it in every interaction.

What’s one way your brand builds trust before ever making a sale?

#Branding #BrandMarketing #ImpactBranding #SocialImpact
January 31, 2025 at 5:20 AM
sarahmae.me
I’ve seen brands bury the real selling point 5 paragraphs down on their landing page.

Your audience shouldn’t want to go on a treasure hunt to know why you matter.

Put the gold where they can see it!

#Branding #BrandMarketing #SocialImpact #LandingPages #Marketing #ImpactBranding #Copywriting
January 30, 2025 at 5:04 AM
sarahmae.me
Struggling to connect with your audience? Start by listening.

Survey them, read reviews, and join their conversations.

Insights come from curiosity.

#Branding #BrandMarketing #SocialImpact #ImpactBranding #ImpactFounders
January 28, 2025 at 7:53 PM