Russell B. Clayton
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russellclayton.bsky.social
Russell B. Clayton
@russellclayton.bsky.social
Florida State University Distinguished and Endowed Provost McKenzie Professor - Professor, School of Communication & Director, Cognition and Emotion Lab. Media Psychology and Health Communication Scholar
https://cel.cci.fsu.edu/
I am happy to share our article reviewing what can(not) the heart tell us about cognitive processing of media messages, and specifically advertising-based communication. Thank you to my co-author, the always awesome @jessgallmyrick.bsky.social

www.tandfonline.com/doi/full/10....
“What Can the Heart Tell Us About Thinking?” A Three-Decade Review of Heart Rate Measurement and Its Future Applications to Advertising Research
This conceptual review revisits how scholars have understood and applied measurements of heart rate—a common biometric assessment—to understand audience cognitive responses to advertisements. This ...
www.tandfonline.com
July 2, 2025 at 4:48 PM
Please take a second to vote for Greg as next VP at @aejmc.bsky.social
#AEJMC! I’m running for vice president in the upcoming elections. Over the next few weeks, I’ll be sharing about why, but for now I’ll just say that @aejmc.bsky.social has meant a lot to me professionally, and I know I’ll work hard for a #futurefriendlyaejmc
March 4, 2025 at 12:43 AM
I am happy to share that I have been approved for promotion by the Florida State University Promotion and Tenure Committee, Provost, and President to the rank of Full Professor along with the title of the Distinguished and Endowed Provost McKenzie Professor.
February 28, 2025 at 7:31 PM
Reposted by Russell B. Clayton
CENTENNIAL #JMCQReview🚨Here @russellclayton.bsky.social and Art Raney re-evaluate the legacy of the book which framed the field of media psychology.

Read the @jmcquarterly.bsky.social review here: doi.org/10.1177/1077...
January 10, 2024 at 4:43 PM
Reviewing the proverbial “media effects bible” for The 100th Volume of @jmcquarterly.bsky.social was one of the more humbling experiences I’ve had as an academic. Thanks to my good friend Art Raney for the assist!

Link: journals.sagepub.com/doi/full/10.11…
December 23, 2023 at 1:46 PM