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Rooost.co
@rooost.co
51 followers 710 following 28 posts
Rooost transforms your user research data into actionable insights that your whole team can access — anytime.

Join the list to get early access, visit: https://www.rooost.co/
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rooost.co
Rooost.co @rooost.co · Apr 15
Be honest! How much of your product roadmap is based on assumptions vs actual user input?

Rooost makes user insights effortless, engaging, and always accessible. We're granting limited access for beta users. Join the list for exclusive access www.rooost.co
a woman in a white shirt is sitting on a couch and saying be honest
Alt: David & Victoria Beckham having a conversation, and he's encouraging her to be honest
media.tenor.com
rooost.co
This is a cool project if you're looking for some peaceful ambient background music that doesn't distract while working. The binaural beats are also a plus for focusing while you're wearing headphones 🎧
adjustafresh.com Scott @adjustafresh.com · 2d
I built a digital wind chime Inspired by Brian Eno.

Real-time weather data (wind, temp, humidity) drives a generative ambient audio engine. Add 5 optional binaural beat frequency options. It's your personal ambient soundtrack, created by the world

Web prototype: sonaur.vercel.app

#buildinpublic
November 12, 2025 at 7:14 PM
Reposted by Rooost.co
adjustafresh.com
Do you work better with background sound, but find music too distracting?

I made Sonaur for you! Choose from 2 ambient sonic palettes generated by weather data. No repeats, no lyrics, no skips, no thought required. Just focus.

Give it 5 minutes: sonaur.vercel.app

Early feedback appreciated. 🌊
Sonaur Prototype
sonaur.vercel.app
November 6, 2025 at 5:44 PM
rooost.co
How much of your user research actually influences product decisions? Nearly half of teams we surveyed admit their decisions are based on assumptions. The problem often isn't the research quality—it's buried & inaccessible user research files

www.rooost.co/playbook/why...
The UX of Your Insights: Why No One Reads the Research Report | Rooost Playbook
Why your carefully crafted research reports gather dust and how to make insights usable for your team
www.rooost.co
November 4, 2025 at 5:09 PM
rooost.co
What if anyone on your team could chat with your users anytime? Rooost turns your user research into secure, dynamic, chat-ready personas that strengthen & evolve as you gather more data

Check out the product demo:

app.supademo.com/demo/cmh59dv...
Rooost Portfolio Demo
Click through a step-by-step, interactive demo walkthrough of Rooost
app.supademo.com
October 28, 2025 at 6:43 PM
Reposted by Rooost.co
adjustafresh.com
I've been dragging my feet to create a quality product demo for @rooost.co, and I have to give a shout out to supademo for making the process super easy! Seriously impressed

#buildinpublic

app.supademo.com/demo/cmh59dv...
Rooost Portfolio Demo
Click through a step-by-step, interactive demo walkthrough of Rooost
app.supademo.com
October 24, 2025 at 8:44 PM
Reposted by Rooost.co
adjustafresh.com
Sonaur is a digital art experiment that generates bespoke, ambient soundscapes driven by real-time weather data. The experience is designed to be enjoyed in the moment—not recorded music, but a dynamic, ambient soundtrack

Grab some 🎧, try it out, and let me know what you think!

sonaur.vercel.app
Sonaur Prototype
sonaur.vercel.app
October 13, 2025 at 7:52 PM
Reposted by Rooost.co
adjustafresh.com
On Monday, I was inspired by an interview I heard with Brian Eno where he mentioned wind chimes.

I thought... what if I could build something that uses data sources to create random, ambient music?

I started brainstorming

#buildinpublic
“Let's say you've got five chimes. Each one is a particular pitch. It's not going to change. It's only that pitch. But how and when they strike depends on the wind. So it's sort of semi-random. So you can't really say that you composed that particular performance. Though you can say that I built the system from which that performance emanated. You know, a wind chime is basically a simple piece of generative music.” — Brian Eno From The Ezra Klein Show: A Breath of Fresh Air With Brian Eno, Oct 3, 2025
October 10, 2025 at 6:17 PM
rooost.co
If you're paying thousands of dollars for persona development and community management resources & tools but product decisions still lean on gut instinct—you're not getting your money's worth. You're engaging in user research theater

www.rooost.co/playbook/mak...
Make Your Personas Work for a Living | Rooost Playbook
You've invested in personas and community management, but decisions are still made on gut feel. Time to make those assets earn their keep.
www.rooost.co
September 15, 2025 at 7:01 PM
Reposted by Rooost.co
adjustafresh.com
If your org has paid thousands of dollars for persona development and community management resources & tools but product decisions still lean on gut instinct, you're not getting your money's worth. You're engaging in user research theater

www.rooost.co/playbook/mak...
Make Your Personas Work for a Living | Rooost Playbook
You've invested in personas and community management, but decisions are still made on gut feel. Time to make those assets earn their keep.
www.rooost.co
September 10, 2025 at 4:08 PM
Reposted by Rooost.co
adjustafresh.com
Anyone who’s worked with me knows: I’ve never been the biggest fan of creating personas. Not because personas are a bad idea per se, but because the way most teams create and apply them is broken.

www.getpixelperfect.co/pixel-perfec...
Most User Personas Suck. Here’s How to Fix Them — Pixel Perfect Talent
Anyone who’s worked with me knows: I’ve never been the biggest fan of creating personas. Not because personas are a bad idea per se, but because the way most teams create and apply them is broken.
www.getpixelperfect.co
September 3, 2025 at 4:28 PM
Reposted by Rooost.co
adjustafresh.com
The bottleneck isn't development capacity anymore, it's how quickly product teams can align, adapt, and learn from users in real time

www.getpixelperfect.co/pixel-perfec...
"Yes, and..." Product Development: Improv Lessons for Building Products at AI Speed — Pixel Perfect Talent
In product development, which matters more: perfectly executing last month's documentation & assumptions, or responding effectively to today's user feedback?
www.getpixelperfect.co
August 22, 2025 at 3:27 PM
Reposted by Rooost.co
getpixelperfect.co
AI speed means everyone can build fast. The teams that win are the ones that learn fast—the ones who turn every experiment into momentum and every failure into insight.

www.getpixelperfect.co/pixel-perfec...
"Yes, and..." Product Development: Improv Lessons for Building Products at AI Speed — Pixel Perfect Talent
In product development, which matters more: perfectly executing last month's documentation & assumptions, or responding effectively to today's user feedback?
www.getpixelperfect.co
August 21, 2025 at 7:59 PM
Reposted by Rooost.co
adjustafresh.com
When user research becomes conversational and accessible, product teams make faster, more confident decisions and spend more time building the right thing

www.rooost.co/playbook/why...
The UX of Your Insights: Why No One Reads the Research Report | Rooost Playbook
Why your carefully crafted research reports gather dust and how to make insights usable for your team
www.rooost.co
August 19, 2025 at 6:14 PM
Reposted by Rooost.co
adjustafresh.com
Is your user research being ignored? Maybe it’s a usability problem
August 14, 2025 at 5:43 PM
rooost.co
The best user research in the world is worthless if no one can find or reference it when they need it

www.rooost.co/playbook/why...
The UX of Your Insights: Why No One Reads the Research Report | Rooost Playbook
Why your carefully crafted research reports gather dust and how to make insights usable for your team
www.rooost.co
August 13, 2025 at 6:27 PM
Reposted by Rooost.co
adjustafresh.com
AI is fundamentally rewriting the rules of the staffing, tools, and process that enable teams to design, develop, and deliver their products

www.getpixelperfect.co/pixel-perfec...
Product Pairs: Why AI is Making Small Teams the New Superpower — Pixel Perfect Talent
Remember when the "two pizza team" was Amazon's radical idea of an effective product team? Today that 6-10 person squad looks bloated. The future of product development & delivery is Product Pairs...
www.getpixelperfect.co
August 13, 2025 at 11:45 AM
Reposted by Rooost.co
adjustafresh.com
Next time you're stuck deciding between features:

1. Talk to users about their frustrations (not feature preferences)
2. Quantify the impact of their current problems
3. Map solving problems to potential business value
4. Consider features that may solve those problems
www.rooost.co/playbook/fea...
Deciding Between Feature A or Feature B? You're Asking the Wrong Question | Rooost Playbook
Learn why starting with problems instead of features leads to better product decisions, with real examples from user conversations
www.rooost.co
August 6, 2025 at 3:13 PM
rooost.co
New in the Playbook: More features isn't the answer. Solving the right problem is.
August 4, 2025 at 8:13 PM
rooost.co
We don’t need more folders.
We need answers.

Rooost turns your research into real-time, first-person insight. When your VP asks “what are users struggling with?”... you actually have an answer.

Watch how it works 👇
July 25, 2025 at 4:40 PM
Reposted by Rooost.co
adjustafresh.com
Once sales saw how user insights helped them close deals WITHOUT random, risky promises, everything changed 🤝

www.rooost.co/playbook/sal...
When Sales Promises Features The Team Hasn't Validated | Rooost Playbook
Every Product Manager's nightmare: Sales just promised your biggest client a feature that doesn't exist. Here's how to handle it without losing your mind (or your roadmap).
www.rooost.co
July 21, 2025 at 7:00 PM
rooost.co
When to Use ChatGPT vs. Rooost

ChatGPT is my product & market consultant. Rooost is my user on speed dial

Use ChatGPT when you need to think broadly. Use Rooost when you need to think specifically about YOUR users

www.rooost.co/playbook/roo...
ChatGPT vs Rooost: A Product Manager's Guide to Using the Right Tool | Rooost Playbook
When to use generic AI large language models vs. user-specific insights to make better product decisions
www.rooost.co
July 17, 2025 at 11:45 AM
Reposted by Rooost.co
adjustafresh.com
The unexpected benefits of using @rooost.co to invite your users into your executive stakeholder reviews:
1. Executives started asking better questions: "What would users think?" became the default
2. Cross-functional alignment improved
3. Research investment increased
www.rooost.co/playbook/exe...
How I Stopped Dreading Executive Roadmap Reviews | Rooost Playbook
The simple technique that turned my biggest PM nightmare into a strategic advantage
www.rooost.co
July 16, 2025 at 8:53 PM
Reposted by Rooost.co
adjustafresh.com
That moment in the roadmap review when your CEO says "but [competitor] just launched this feature!" 😰

Here's how to handle it without flipping the table and getting escorted out of the boardroom:

www.rooost.co/playbook/exe...
How I Stopped Dreading Executive Roadmap Reviews | Rooost Playbook
The simple technique that turned my biggest PM nightmare into a strategic advantage
www.rooost.co
July 15, 2025 at 7:23 PM
rooost.co
Today's focus: create a new semantic analysis utility that will compare uploaded research against existing research using Pinecone embeddings to determine new vs validated insights from uploaded research documents.
June 24, 2025 at 4:22 PM
Reposted by Rooost.co
adjustafresh.com
Most teams build on assumptions because user insights are hard to find, slow to surface, or locked in silos. www.rooost.co lets anyone create a persona and start a conversation instantly—no setup, no wait. Go from “What do we think?” to “Let’s ask,” in under a minute.
June 20, 2025 at 6:30 PM