Robyn Hartley
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robynhartley.bsky.social
Robyn Hartley
@robynhartley.bsky.social
Helping B2B Experts Grow Their Influence and Build Trust With Buyers | Founder of Paper Kite Media
"I don't have time for this" - sound familiar when trying to get B2B leadership posting on social?

15 minutes is all that's needed to create valuable content that could reach thousands of decision-makers.

My advice is to lead with value.

Once they see pipeline impact, time magically appears ✨
July 15, 2025 at 8:58 AM
Thinking of any Londoner this week who:

Has to travel on the Central line
Has no access to air conditioning
Has to wear a suit

May the odds be ever in your favour.
June 16, 2025 at 8:03 AM
It’s not me, it’s you.

🙃☕️
March 18, 2025 at 9:08 AM
Looking to differentiate in B2B?

Then you need to say something different.

How can you avoid it?

"Be prepared to keep that authenticity, take a stance, and think, 'Not everyone is going to like this, but I'm OK with that.'"
March 11, 2025 at 5:10 PM
Scientific fact:

The Friday feeling doubles when the sun is shining.

Enjoy people ✌️
March 7, 2025 at 12:44 PM
Spring, is that you?
February 28, 2025 at 9:30 AM
Roses are red,
Violets are blue,
If you were a gated whitepaper,
I'd download you 🌹

(Even if I did complete the phone number field with 07123456789)
February 14, 2025 at 7:20 AM
Terms that give me 'the ick':

► Personal Brand
► Thought Leader
 
Terms I have to use every day because our industry decided to call them that:
 
► Personal Brand
► Thought Leader
January 20, 2025 at 8:28 AM
If you’re looking for a work space in London, I can highly recommend Serata Hall near Old Street station. £10 to hot desk for the day and includes unlimited coffee 👏🏼
December 10, 2024 at 1:51 PM
Excellent evening celebrating @vaynerx.bsky.social 15th Birthday. Cheers to you, VaynerX 🥂
December 9, 2024 at 8:05 PM
Level of tired today:

Wishing I owned a Sports Direct mug
November 29, 2024 at 8:13 AM
Getting the cable car back from an exhibition at the ExCeL is one of my favourite things to do.

A peaceful part of my day to reflect on a great event, decompress and take in London ❤️

(Beats having an armpit in my face on the tube)
November 28, 2024 at 1:31 PM
Wonderful day at B2B Marketing Expo yesterday!

Came away with my notes app bursting at the seams ✍️
November 28, 2024 at 11:03 AM
Reposted by Robyn Hartley
Please can we have an edit button @bsky.app 🙏
November 26, 2024 at 6:44 AM
It’s official.

4 full working weeks left before Christmas.

To anyone trying to:
► Impact Q4 numbers
► Wrap up that project by EOY
► Finalise budgets for 2025
► Line up resources for Q1
 
May the odds be ever in your favour.
 
(Rumour has it there's a Baileys waiting for you at the other end)
November 25, 2024 at 3:08 PM
I swear it was Q2, I blinked and here we are…

Silly season has officially arrived 🎄✨
November 23, 2024 at 11:24 AM
Joined a webinar as a panel speaker yesterday.

Only to realise 15 mins in that I'd only put 1 earring in.

Bonus points to anyone who listened in and noticed the moment I realised and tried to subtly take it out...
November 22, 2024 at 7:00 AM
1 lesson I’ve learnt this year:

You can be as prepared as possible, but every experience will still throw challenges your way that surprise you.

The real learning happens in the middle of it all.

Sometimes, you just have to jump in and figure it out as you go.
November 20, 2024 at 1:52 PM
If you’re a B2B leader encouraging your team to become more visible within the industry… whether that's on LinkedIn or here.

One of the biggest pieces of advice I give to my clients is:

It can’t be a company-mandated programme.

Create an environment that empowers them, but doesn't force them.
November 19, 2024 at 8:54 AM
B2B buyers have high expectations.

Particularly when it comes to educational support from vendors.

With peer review and unbiased perspectives now more of a dominant source of trusted information, has your brand re-aligned it's strategy with this in mind?
November 19, 2024 at 8:49 AM
Reposted by Robyn Hartley
If you're a female leader in the #advertising industry join here! go.bsky.app/UctmmXN
November 17, 2024 at 8:52 AM
Me finding a social platform that brings the old Twitter back to life. Hey Bluesky 👋
November 18, 2024 at 9:40 AM