Robert Brill
@robrill.bsky.social
Owner of https://brillmedia.co. Dodgers Fan.
Most leads don’t buy on the first call. The win happens after. Retarget with testimonials, engage on social, and send emails so prospects say, “I see you everywhere.”
When sales calls happen, they’re warmer, easier, and convert faster.
When sales calls happen, they’re warmer, easier, and convert faster.
January 1, 2026 at 12:30 AM
Most leads don’t buy on the first call. The win happens after. Retarget with testimonials, engage on social, and send emails so prospects say, “I see you everywhere.”
When sales calls happen, they’re warmer, easier, and convert faster.
When sales calls happen, they’re warmer, easier, and convert faster.
Spending money on ads isn’t the risk. Spending money without a strategy is. Validate your message first, then let platforms like Meta and Google do what they’re great at.
Marketing doesn’t have to be expensive, but it does have to be intentional.
Marketing doesn’t have to be expensive, but it does have to be intentional.
December 31, 2025 at 4:31 PM
Spending money on ads isn’t the risk. Spending money without a strategy is. Validate your message first, then let platforms like Meta and Google do what they’re great at.
Marketing doesn’t have to be expensive, but it does have to be intentional.
Marketing doesn’t have to be expensive, but it does have to be intentional.
Marketing works like an orchestra. Google, Meta, banners, email, and SEO aren’t competing, they’re collaborating. Each channel plays a different role in the same system.
When aligned around one message, they create predictable, compounding growth.
When aligned around one message, they create predictable, compounding growth.
December 31, 2025 at 12:30 AM
Marketing works like an orchestra. Google, Meta, banners, email, and SEO aren’t competing, they’re collaborating. Each channel plays a different role in the same system.
When aligned around one message, they create predictable, compounding growth.
When aligned around one message, they create predictable, compounding growth.
Predictable growth isn’t luck. It’s process. When your marketing flywheel isn’t working, don’t scrap it, fine-tune it.
Like baking, small adjustments in messaging, offers, or targeting can turn a bad result into a breakthrough.
Like baking, small adjustments in messaging, offers, or targeting can turn a bad result into a breakthrough.
December 30, 2025 at 4:30 PM
Predictable growth isn’t luck. It’s process. When your marketing flywheel isn’t working, don’t scrap it, fine-tune it.
Like baking, small adjustments in messaging, offers, or targeting can turn a bad result into a breakthrough.
Like baking, small adjustments in messaging, offers, or targeting can turn a bad result into a breakthrough.
People don’t buy in one step. They need to know you, like you, and trust you first. When sales stall, it’s usually messaging, timing, audience, or value.
Validate the process that creates a predictable marketing flywheel and growth stops being guesswork.
Validate the process that creates a predictable marketing flywheel and growth stops being guesswork.
December 30, 2025 at 12:30 AM
People don’t buy in one step. They need to know you, like you, and trust you first. When sales stall, it’s usually messaging, timing, audience, or value.
Validate the process that creates a predictable marketing flywheel and growth stops being guesswork.
Validate the process that creates a predictable marketing flywheel and growth stops being guesswork.
People don’t love bad ads. They love honest ones. Raw, authentic creatives often outperform polished ads because they feel human.
But they still need persuasive messaging. The win comes from testing, iterating, and letting the market decide, no guesswork.
But they still need persuasive messaging. The win comes from testing, iterating, and letting the market decide, no guesswork.
December 29, 2025 at 4:30 PM
People don’t love bad ads. They love honest ones. Raw, authentic creatives often outperform polished ads because they feel human.
But they still need persuasive messaging. The win comes from testing, iterating, and letting the market decide, no guesswork.
But they still need persuasive messaging. The win comes from testing, iterating, and letting the market decide, no guesswork.
Most brands convert at 2–5%. When you hit a 15% conversion rate, you’re performing 3–7× above average.
That doesn’t happen by luck. It happens by validating messages, removing friction, and measuring what actually drives action.
That doesn’t happen by luck. It happens by validating messages, removing friction, and measuring what actually drives action.
December 25, 2025 at 12:30 AM
Most brands convert at 2–5%. When you hit a 15% conversion rate, you’re performing 3–7× above average.
That doesn’t happen by luck. It happens by validating messages, removing friction, and measuring what actually drives action.
That doesn’t happen by luck. It happens by validating messages, removing friction, and measuring what actually drives action.
Marketing doesn’t end at the click. Capture emails + phone numbers, connect them to sales, then close the loop with SMS, email, and retargeting.
Attribution creates clarity. Follow-up creates revenue.
Attribution creates clarity. Follow-up creates revenue.
December 24, 2025 at 4:31 PM
Marketing doesn’t end at the click. Capture emails + phone numbers, connect them to sales, then close the loop with SMS, email, and retargeting.
Attribution creates clarity. Follow-up creates revenue.
Attribution creates clarity. Follow-up creates revenue.
Great marketing starts with a nugget of truth about your customer. Test real problem statements in-market, see what actually agitates them, and press there.
When customers feel understood, attention follows. Relevance beats cleverness every time.
When customers feel understood, attention follows. Relevance beats cleverness every time.
December 23, 2025 at 12:30 AM
Great marketing starts with a nugget of truth about your customer. Test real problem statements in-market, see what actually agitates them, and press there.
When customers feel understood, attention follows. Relevance beats cleverness every time.
When customers feel understood, attention follows. Relevance beats cleverness every time.
Marketing works best when solutions mirror real customer problems. Validate what agitates your audience, flip it into a clear solution, and show the transformation.
Stop guessing and hoping. When you test in-market, growth becomes predictable, not lucky.
Stop guessing and hoping. When you test in-market, growth becomes predictable, not lucky.
December 22, 2025 at 8:30 PM
Marketing works best when solutions mirror real customer problems. Validate what agitates your audience, flip it into a clear solution, and show the transformation.
Stop guessing and hoping. When you test in-market, growth becomes predictable, not lucky.
Stop guessing and hoping. When you test in-market, growth becomes predictable, not lucky.
Guesswork is the most expensive mistake in marketing. Every headline, image, offer, and transformation should be validated in the market first.
Test low-cost, find what actually resonates, then scale with confidence. That’s how marketing becomes predictable growth.
Test low-cost, find what actually resonates, then scale with confidence. That’s how marketing becomes predictable growth.
December 22, 2025 at 4:31 PM
Guesswork is the most expensive mistake in marketing. Every headline, image, offer, and transformation should be validated in the market first.
Test low-cost, find what actually resonates, then scale with confidence. That’s how marketing becomes predictable growth.
Test low-cost, find what actually resonates, then scale with confidence. That’s how marketing becomes predictable growth.
Your customers’ language tells you who they are. Start by validating the messages that resonate, then reverse-engineer the audiences.
Test broad, refine with data, and eliminate guesswork. When the message is right, targeting gets easier and results get predictable.
Test broad, refine with data, and eliminate guesswork. When the message is right, targeting gets easier and results get predictable.
December 22, 2025 at 12:30 AM
Your customers’ language tells you who they are. Start by validating the messages that resonate, then reverse-engineer the audiences.
Test broad, refine with data, and eliminate guesswork. When the message is right, targeting gets easier and results get predictable.
Test broad, refine with data, and eliminate guesswork. When the message is right, targeting gets easier and results get predictable.
High-value customers aren’t found by guessing. Use data: target top income zip codes on Meta, build lookalikes from your best customers, and leverage LinkedIn data without paying LinkedIn prices.
Strategy first. Precision always.
Strategy first. Precision always.
December 21, 2025 at 8:30 PM
High-value customers aren’t found by guessing. Use data: target top income zip codes on Meta, build lookalikes from your best customers, and leverage LinkedIn data without paying LinkedIn prices.
Strategy first. Precision always.
Strategy first. Precision always.
Facebook + Instagram are your best channels for email capture, but Google is still non-negotiable. Top-funnel channels create demand, and Google Search captures it.
Hulu, billboards, Meta… they spark interest. Google protects it. Every channel has a job. That’s how you scale predictably.
Hulu, billboards, Meta… they spark interest. Google protects it. Every channel has a job. That’s how you scale predictably.
December 21, 2025 at 4:30 PM
Facebook + Instagram are your best channels for email capture, but Google is still non-negotiable. Top-funnel channels create demand, and Google Search captures it.
Hulu, billboards, Meta… they spark interest. Google protects it. Every channel has a job. That’s how you scale predictably.
Hulu, billboards, Meta… they spark interest. Google protects it. Every channel has a job. That’s how you scale predictably.
Tech shouldn’t replace people, it should accelerate them. AI can organize ideas, speed up research, and sharpen your work in seconds, but it can’t replace human judgment, empathy, or experience.
Be a tinkerer. Use tools to move faster, while keeping people at the center of your business.
Be a tinkerer. Use tools to move faster, while keeping people at the center of your business.
December 20, 2025 at 12:30 AM
Tech shouldn’t replace people, it should accelerate them. AI can organize ideas, speed up research, and sharpen your work in seconds, but it can’t replace human judgment, empathy, or experience.
Be a tinkerer. Use tools to move faster, while keeping people at the center of your business.
Be a tinkerer. Use tools to move faster, while keeping people at the center of your business.
Your best growth unlock comes from knowing which ads *and* which audiences actually perform. Once your messaging is validated, we identify the champion ads and the segments that convert, so you can double down with confidence instead of guessing.
Smart Scale turns insight into profit.
Smart Scale turns insight into profit.
December 19, 2025 at 8:30 PM
Your best growth unlock comes from knowing which ads *and* which audiences actually perform. Once your messaging is validated, we identify the champion ads and the segments that convert, so you can double down with confidence instead of guessing.
Smart Scale turns insight into profit.
Smart Scale turns insight into profit.
Expansion works when it’s built on what’s already proven. Once your top messages, ads, and audiences are validated, you can open new channels, CTV, digital out-of-home, broader audiences and scale with confidence.
No guesswork, just predictable, reliable growth powered by Smart Scale.
No guesswork, just predictable, reliable growth powered by Smart Scale.
December 19, 2025 at 4:31 PM
Expansion works when it’s built on what’s already proven. Once your top messages, ads, and audiences are validated, you can open new channels, CTV, digital out-of-home, broader audiences and scale with confidence.
No guesswork, just predictable, reliable growth powered by Smart Scale.
No guesswork, just predictable, reliable growth powered by Smart Scale.
Most landing pages don’t fail because of design, they fail because the offer isn’t what the customer actually wants.
Our Sprint Test validates the incentive before you build it, so you capture more leads and market to them for years at minimal cost. The right offer changes everything.
Our Sprint Test validates the incentive before you build it, so you capture more leads and market to them for years at minimal cost. The right offer changes everything.
December 18, 2025 at 8:31 PM
Most landing pages don’t fail because of design, they fail because the offer isn’t what the customer actually wants.
Our Sprint Test validates the incentive before you build it, so you capture more leads and market to them for years at minimal cost. The right offer changes everything.
Our Sprint Test validates the incentive before you build it, so you capture more leads and market to them for years at minimal cost. The right offer changes everything.
You have 2.5 seconds to pull someone out of doomscrolling and into your world. Most businesses fail because their messaging isn’t persuasive enough to earn attention.
Nail the headline, reinforce it with the image, and seal the deal with strong primary text. Earn the click.
Nail the headline, reinforce it with the image, and seal the deal with strong primary text. Earn the click.
December 18, 2025 at 4:31 PM
You have 2.5 seconds to pull someone out of doomscrolling and into your world. Most businesses fail because their messaging isn’t persuasive enough to earn attention.
Nail the headline, reinforce it with the image, and seal the deal with strong primary text. Earn the click.
Nail the headline, reinforce it with the image, and seal the deal with strong primary text. Earn the click.
Boosting posts feels easy, but it’s still advertising. And when you boost the wrong message, you’re not buying growth, you’re buying waste.
Real results come from validated ads, not random boosts. Strategy > guesswork.
Stop amplifying posts that can’t convert.
Real results come from validated ads, not random boosts. Strategy > guesswork.
Stop amplifying posts that can’t convert.
December 17, 2025 at 8:30 PM
Boosting posts feels easy, but it’s still advertising. And when you boost the wrong message, you’re not buying growth, you’re buying waste.
Real results come from validated ads, not random boosts. Strategy > guesswork.
Stop amplifying posts that can’t convert.
Real results come from validated ads, not random boosts. Strategy > guesswork.
Stop amplifying posts that can’t convert.
Meta sales success comes down to 3 steps: go broad so the algorithm finds the right buyers, test creatives until you uncover your “All Star” ad, and use that feedback loop to refine offers and scale.
Do this consistently and your Meta ads become a predictable growth engine.
Do this consistently and your Meta ads become a predictable growth engine.
December 17, 2025 at 4:31 PM
Meta sales success comes down to 3 steps: go broad so the algorithm finds the right buyers, test creatives until you uncover your “All Star” ad, and use that feedback loop to refine offers and scale.
Do this consistently and your Meta ads become a predictable growth engine.
Do this consistently and your Meta ads become a predictable growth engine.
Weak messaging is why most small businesses struggle to scale ads.
Smart Scale fixes that by validating what actually resonates, then turning those insights into champion ads, profitable targeting, and predictable growth.
Stop guessing. Start scaling with precision.
Smart Scale fixes that by validating what actually resonates, then turning those insights into champion ads, profitable targeting, and predictable growth.
Stop guessing. Start scaling with precision.
December 17, 2025 at 12:30 AM
Weak messaging is why most small businesses struggle to scale ads.
Smart Scale fixes that by validating what actually resonates, then turning those insights into champion ads, profitable targeting, and predictable growth.
Stop guessing. Start scaling with precision.
Smart Scale fixes that by validating what actually resonates, then turning those insights into champion ads, profitable targeting, and predictable growth.
Stop guessing. Start scaling with precision.
Smart Scale works because it removes the guesswork. We validate your message, problems, solutions, transformation, then we find the ads and audiences that actually convert.
From there, we scale, optimize the algorithms, and activate the “I see you everywhere” stack to turn attention into revenue.
From there, we scale, optimize the algorithms, and activate the “I see you everywhere” stack to turn attention into revenue.
December 16, 2025 at 4:31 PM
Smart Scale works because it removes the guesswork. We validate your message, problems, solutions, transformation, then we find the ads and audiences that actually convert.
From there, we scale, optimize the algorithms, and activate the “I see you everywhere” stack to turn attention into revenue.
From there, we scale, optimize the algorithms, and activate the “I see you everywhere” stack to turn attention into revenue.
A real B2B growth engine isn’t just ads, it’s what happens after the click.
Run ads → capture the lead → follow up with email → retarget → nurture with long-term sequences.
Do this consistently and leads turn into calls, calls into clients, and growth becomes predictable.
Run ads → capture the lead → follow up with email → retarget → nurture with long-term sequences.
Do this consistently and leads turn into calls, calls into clients, and growth becomes predictable.
December 16, 2025 at 12:30 AM
A real B2B growth engine isn’t just ads, it’s what happens after the click.
Run ads → capture the lead → follow up with email → retarget → nurture with long-term sequences.
Do this consistently and leads turn into calls, calls into clients, and growth becomes predictable.
Run ads → capture the lead → follow up with email → retarget → nurture with long-term sequences.
Do this consistently and leads turn into calls, calls into clients, and growth becomes predictable.
You win clients when you articulate transformation, how to achieve a benefit without the pain, in a clear timeframe.
Pair that with strong creative, PR, SEO, and media buying, and you stop guessing and start running a real growth engine built for scale, trust, and outcomes.
Pair that with strong creative, PR, SEO, and media buying, and you stop guessing and start running a real growth engine built for scale, trust, and outcomes.
December 15, 2025 at 4:30 PM
You win clients when you articulate transformation, how to achieve a benefit without the pain, in a clear timeframe.
Pair that with strong creative, PR, SEO, and media buying, and you stop guessing and start running a real growth engine built for scale, trust, and outcomes.
Pair that with strong creative, PR, SEO, and media buying, and you stop guessing and start running a real growth engine built for scale, trust, and outcomes.