Rob Hestand
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robhestand.substack.com
Rob Hestand
@robhestand.substack.com
🧠 Creative Systems @ ArtisanOSAlpha
⚡️ No-code workflows blending imagination & AI
🎨 Midjourney Experiments | ⚙️ ChatGPT Prompts
📍 Los Angeles
🔗 artisanosalpha.substack.com
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Most people treat Midjourney like a slot machine—hoping for a lucky pull. After 110,657 images, I stopped gambling and started building a system. Here are my 8 Core Principles: 👇
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The biggest Midjourney upgrade isn’t a setting—it’s a principle. Here are 8 that compound. 👇
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January 10, 2026 at 6:10 PM
🖌️#6886

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January 9, 2026 at 9:26 PM
✍️ Try something quirky today: prompt your ideal future workspace.
January 9, 2026 at 4:41 PM
I recently audited my entire Midjourney history—all 110,657 images. The most successful pieces all followed the same 8 Core Principles. Read the full breakdown here:
Full breakdown below 👇
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January 8, 2026 at 5:05 PM
🖌️#7059

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January 8, 2026 at 1:35 AM
Cartographer’s Spellbook: SREFs & Prompts for Fantasy Maps 👇
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January 7, 2026 at 9:40 PM
#promptoftheweek
Knowledge Base - Comparison:

✍️ "Your ROLE is a Chief Cultural Historian at an Internationally Acclaimed Publication. Your TASK: Provide astonishing comparisons between seemingly unrelated things within [DOMAIN 1] and [DOMAIN 2] to highlight surprising insights."
January 7, 2026 at 4:19 PM
"No snowflake ever falls in the wrong place."

✍️ — Zen Proverb
January 6, 2026 at 9:53 PM
🖌️#7355

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January 6, 2026 at 8:31 PM
Beyond Prompting: Five Advanced AI Builds That Will Transform How You Work in 2026 👇
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January 6, 2026 at 3:03 PM
⚡️New post alert - live tomorrow!

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January 5, 2026 at 9:30 PM
Most people treat Midjourney like a slot machine—hoping for a lucky pull. After 110,657 images, I stopped gambling and started building a system. Here are my 8 Core Principles: 👇
open.substack.com/pu...
January 5, 2026 at 4:30 PM
I Have a Fantasy Map — Now What? 👇
open.substack.com/pu...
January 5, 2026 at 2:22 AM
Beyond Prompting: Five Advanced AI Builds That Will Transform How You Work in 2026 👇
open.substack.com/pu...
January 4, 2026 at 11:20 PM
Beyond Prompting: Five Advanced AI Builds That Will Transform How You Work in 2026 👇
open.substack.com/pu...
January 3, 2026 at 11:07 PM
Don't let the AI make the creative decisions for you. I used 110,657 images to learn how to take the wheel. These 8 principles are your roadmap:
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January 3, 2026 at 6:10 PM
"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep."

✍️ — Scott Adams
January 3, 2026 at 1:52 AM
🖌️#6692

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January 2, 2026 at 9:25 PM
I Have a Fantasy Map — Now What? 👇
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January 2, 2026 at 2:44 AM
ArtisanOS Alpha is about the synthesis of human craft and machine scale. I put that philosophy to the test across 110,657 images. These 8 principles are the result:
All details (with examples) here: 👇
open.substack.com/pu...
January 1, 2026 at 5:05 PM
Creative Conversations with ChatGPT: Exploring the Magic of Advanced Voice Mode 👇
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January 1, 2026 at 12:54 AM
#promptoftheweek
Comprehension - Future Implications:

✍️ "Your ROLE is a Senior Chief Curator at an Internationally Recognized Online Research Archive. Your TASK: Clearly describe five significant future trends or implications related to [TOPIC / INDUSTRY], based on current developments."
December 31, 2025 at 8:28 PM
I Have a Fantasy Map — Now What? 👇
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December 31, 2025 at 6:22 PM
"Words are containers for power; you choose what kind of power they carry."

✍️ — Joyce Meyer
December 30, 2025 at 7:37 PM
🖌️#7019

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December 30, 2025 at 3:09 PM