Hot take: AI isn’t a competitive advantage—it’s a mirror.

Chasing your competitor’s AI strategy? Race to the bottom.

The real ROI? Comes from using AI to fix your business, not copy theirs.

Read Part 1 of our series: quynton.substack.com/p/your-ai-us...

#AI #GrowthMarketing

This week’s #SummerHotTake:

Sales vs. Marketing infighting is why you’re missing revenue goals.

It’s not the leads—it’s the finger-pointing, broken handoffs & misaligned goals.

Time to sync up and fix it: quynton.substack.com/p/summer-hot...

Summer may be heating up, but our takes are hotter!

First up: Gritty is a better marketer than you.

He’s got UGC, merch, memes, and full-funnel chaos that actually drives revenue.

Read the case for making Gritty your next CMO: quynton.substack.com/p/summer-hot...

Part 2 of Metrics May is live!

This week: how to figure out which metrics actually matter.

We break down tactics vs. campaigns vs. evergreen, B2B vs. retail vs. services, and how to map metrics to the customer journey.

Read here:

Wish you actually understood CAC, LTV, ROAS, and all the other marketing acronyms people throw around?

Part 1 of our 3-part metrics series is live—breaking down what to track, why it matters, and how to use it to grow.

Read it here:

52% of customers bounce after one bad experience.

It doesn’t matter how great your product is—if your service is even a little sub-par, they’re gone.

Here’s how to build an experience that actually keeps people coming back:

We’re not saying you need to obsess over your customers…
(Wait, actually yes we are.)

The secret to growth? Knowing your customers inside and out.

Our latest guide breaks down everything customers: what to know, how to segment & more
Read it here → quynton.substack.com/p/defining-y...
#marketing

Ever sat next to someone who only talks about themselves? 😬
That’s how most value props sound.
Want people to listen? Make it about them.
Here’s how to shift your message to connect + convert—plus a free framework:
🔗

“What is a product?”

It’s not just a feature. Not your business model. And definitely not your pitch deck.

We wrote about the 4 traits that make something a real product — and why getting this right changes everything.

📖 quynton.substack.com/p/what-exact...

#startups #product #marketing

You've got a killer product and a pitch that pops, but still not seeing traction? You might have a brand problem.

We just dropped a deep dive on building a brand that actually sticks—whether you're running a neighborhood shop or scaling a startup: quynton.substack.com/p/what-is-a-...

#marketing