Rieva
@rieva.bsky.social
Award-winning journalist. Owner: http://SmallBusinessCurrents.com. #SmallBusiness advocate, influencer, writer, author, & speaker #entrepreneurs
#TikkunOlam
Thinking ahead: I support the SBA
#TikkunOlam
Thinking ahead: I support the SBA
Happy Veterans Day
Grateful to all those who have served to protect our freedoms and democracy and come to the aid of others worldwide.
Grateful to all those who have served to protect our freedoms and democracy and come to the aid of others worldwide.
November 11, 2025 at 5:55 PM
Happy Veterans Day
Grateful to all those who have served to protect our freedoms and democracy and come to the aid of others worldwide.
Grateful to all those who have served to protect our freedoms and democracy and come to the aid of others worldwide.
Good news: reports from @klaviyo & @PayPal show consumers plan to shop this holiday season.
But their shopping behaviors have changed.
Find out how to get consumers to shop your #smallbusiness.
But their shopping behaviors have changed.
Find out how to get consumers to shop your #smallbusiness.
New Consumer Holiday Shopping Behaviors
If you’re a retailer—in-store or online—are you preparing for the surge of shoppers headed your way? If you’re concerned about consumers not shopping in this increasingly shaky economy, remember this: people plan to spend more this holiday season. So, you need to get ready—now! As new data from Klav
www.linkedin.com
November 10, 2025 at 10:12 PM
Good news: reports from @klaviyo & @PayPal show consumers plan to shop this holiday season.
But their shopping behaviors have changed.
Find out how to get consumers to shop your #smallbusiness.
But their shopping behaviors have changed.
Find out how to get consumers to shop your #smallbusiness.
My fave @AliVelshi at the Big Board on @msnbc.
NOTHING makes me happier than that.
NOTHING makes me happier than that.
November 5, 2025 at 12:20 AM
My fave @AliVelshi at the Big Board on @msnbc.
NOTHING makes me happier than that.
NOTHING makes me happier than that.
Coupons still work—58% of shoppers say discount codes are what convince them to buy.
Email + SMS reminders outperform influencer marketing this holiday season.
#MarketingTips #SmallBusiness #ShopSmall
How to Convince Customers to Shop Small
Last week, we discussed how consumers plan to spend more this holiday season. After conducting its survey, Intuit QuickBooks (and its sister company Mailchimp) shared several tips to help small business owners attract customers this holiday season.
www.linkedin.com
November 3, 2025 at 6:39 PM
Coupons still work—58% of shoppers say discount codes are what convince them to buy.
Email + SMS reminders outperform influencer marketing this holiday season.
#MarketingTips #SmallBusiness #ShopSmall
Holiday optimism is here!
🛍️ $263B in planned spending
🏪 $109B at small businesses (+44%)
💡 75% of SMBs plan to use AI this season
See the full data breakdown from @QuickBooks in my latest post.
#SmallBusiness #AI #Retail #smallbiz #holidaytrends
🛍️ $263B in planned spending
🏪 $109B at small businesses (+44%)
💡 75% of SMBs plan to use AI this season
See the full data breakdown from @QuickBooks in my latest post.
#SmallBusiness #AI #Retail #smallbiz #holidaytrends
Consumers Plan to Spend More This Holiday Season
A few weeks ago, we discussed a report about the positive outlook for online sales this holiday season. To build on this base of knowledge, Intuit QuickBooks just released its Holiday Shopping Report, revealing consumers’ new shopping behaviors, spending trends insights, and how they’re utilizing AI
www.linkedin.com
October 27, 2025 at 6:58 PM
Holiday optimism is here!
🛍️ $263B in planned spending
🏪 $109B at small businesses (+44%)
💡 75% of SMBs plan to use AI this season
See the full data breakdown from @QuickBooks in my latest post.
#SmallBusiness #AI #Retail #smallbiz #holidaytrends
🛍️ $263B in planned spending
🏪 $109B at small businesses (+44%)
💡 75% of SMBs plan to use AI this season
See the full data breakdown from @QuickBooks in my latest post.
#SmallBusiness #AI #Retail #smallbiz #holidaytrends
When growth outpaces your systems, you have 2 choices: slow down or evolve. BrüMate chose to evolve & turned financial management into a driver of innovation.
#Entrepreneurship #BusinessGrowth #OperationalExcellence #ScalingSmart #BILLPartner
www.linkedin.com/pul...
#Entrepreneurship #BusinessGrowth #OperationalExcellence #ScalingSmart #BILLPartner
www.linkedin.com/pul...
October 21, 2025 at 7:51 PM
When growth outpaces your systems, you have 2 choices: slow down or evolve. BrüMate chose to evolve & turned financial management into a driver of innovation.
#Entrepreneurship #BusinessGrowth #OperationalExcellence #ScalingSmart #BILLPartner
www.linkedin.com/pul...
#Entrepreneurship #BusinessGrowth #OperationalExcellence #ScalingSmart #BILLPartner
www.linkedin.com/pul...
#Smallbusiness owners can learn a lesson from luxury shoppers:
Stop trying to create “short-term buzz,” and focus on building “sustainable relationships with…consumers.”
Stop trying to create “short-term buzz,” and focus on building “sustainable relationships with…consumers.”
What Small Businesses Can Learn from Luxury Brands
As I noted several weeks ago, the Lipstick Index reveals when consumers can’t afford to buy actual luxury products, so they spend more on small luxuries, like expensive coffee or lipstick. EMARKETER now reports that consumers are adjusting their spending priorities in today’s still “murky” economy,
www.linkedin.com
October 20, 2025 at 4:58 PM
#Smallbusiness owners can learn a lesson from luxury shoppers:
Stop trying to create “short-term buzz,” and focus on building “sustainable relationships with…consumers.”
Stop trying to create “short-term buzz,” and focus on building “sustainable relationships with…consumers.”
Don't overlook the power of finance automation to transform your #smallbusiness.
smallbusinesscurrent...
#BILLpartner
smallbusinesscurrent...
#BILLpartner
Payroll Power: The Power of Financial Automation - Small Business Currents
Over a decade ago, I interviewed a young entrepreneur launching a new payroll service for small businesses. When I asked why—given
smallbusinesscurrents.com
October 15, 2025 at 9:15 PM
Don't overlook the power of finance automation to transform your #smallbusiness.
smallbusinesscurrent...
#BILLpartner
smallbusinesscurrent...
#BILLpartner
Automation isn’t just about saving time — it’s about protecting what you’ve built in your #smallbusiness.
Find out how to prevent fraud and keep your #smallbiz safe.
www.linkedin.com/fee...
@billcom
#Entrepreneurship #FraudPrevention #SmallBusiness #BILLpartner
Find out how to prevent fraud and keep your #smallbiz safe.
www.linkedin.com/fee...
@billcom
#Entrepreneurship #FraudPrevention #SmallBusiness #BILLpartner
October 15, 2025 at 8:43 PM
Automation isn’t just about saving time — it’s about protecting what you’ve built in your #smallbusiness.
Find out how to prevent fraud and keep your #smallbiz safe.
www.linkedin.com/fee...
@billcom
#Entrepreneurship #FraudPrevention #SmallBusiness #BILLpartner
Find out how to prevent fraud and keep your #smallbiz safe.
www.linkedin.com/fee...
@billcom
#Entrepreneurship #FraudPrevention #SmallBusiness #BILLpartner
Fraud complaints jumped 10% last year — losses hit $12.5B.
#Smallbusinesses are prime targets.
My new piece with @billcom explores how automation can protect your business before it’s too late.
#SMB #Fintech #CyberSecurity
www.linkedin.com/pul...
#Smallbusinesses are prime targets.
My new piece with @billcom explores how automation can protect your business before it’s too late.
#SMB #Fintech #CyberSecurity
www.linkedin.com/pul...
October 14, 2025 at 6:43 PM
Fraud complaints jumped 10% last year — losses hit $12.5B.
#Smallbusinesses are prime targets.
My new piece with @billcom explores how automation can protect your business before it’s too late.
#SMB #Fintech #CyberSecurity
www.linkedin.com/pul...
#Smallbusinesses are prime targets.
My new piece with @billcom explores how automation can protect your business before it’s too late.
#SMB #Fintech #CyberSecurity
www.linkedin.com/pul...
Need money? What #entrepreneur doesn't?
Join me at 1 pm ET today (10am PT) for a webinar for women #entrepreneurs about your funding options, including loans & grants.
Yes, grants are available (money you don't have to pay back).
Please join me: http://academy.score...
Join me at 1 pm ET today (10am PT) for a webinar for women #entrepreneurs about your funding options, including loans & grants.
Yes, grants are available (money you don't have to pay back).
Please join me: http://academy.score...
October 14, 2025 at 3:27 PM
Need money? What #entrepreneur doesn't?
Join me at 1 pm ET today (10am PT) for a webinar for women #entrepreneurs about your funding options, including loans & grants.
Yes, grants are available (money you don't have to pay back).
Please join me: http://academy.score...
Join me at 1 pm ET today (10am PT) for a webinar for women #entrepreneurs about your funding options, including loans & grants.
Yes, grants are available (money you don't have to pay back).
Please join me: http://academy.score...
@Adobe predicts a strong #holiday sales season for online retailers:
It Will be a Jolly Holiday for Online Businesses
Adobe just released its 2025 holiday season online shopping forecast, covering the period from November 1 to December 31. A Glowing Holiday Online Shopping Season Adobe expects U.
www.linkedin.com
October 13, 2025 at 5:45 PM
@Adobe predicts a strong #holiday sales season for online retailers:
The digital transformation is underway--is your #smallbusiness onboard?
To thrive, #smallbusinesses need to embrace automation.
Learn more here:
To thrive, #smallbusinesses need to embrace automation.
Learn more here:
Why Automation Is the Unsung Hero of Small Business Growth
Over 10 years ago, I interviewed a young entrepreneur who was launching a payroll service for small businesses. When I asked why—given how many established players already existed—he said something that stuck with me: “Most small business owners are still doing payroll by hand.
www.linkedin.com
October 10, 2025 at 6:54 PM
The digital transformation is underway--is your #smallbusiness onboard?
To thrive, #smallbusinesses need to embrace automation.
Learn more here:
To thrive, #smallbusinesses need to embrace automation.
Learn more here:
If your SMB is not participating in digital transformation, you will be left behind.
I'm partnering with @billcom to share how the power of automation saves you time & money & boosts productivity for your #smallbusiness.
www.linkedin.com/pul...
I'm partnering with @billcom to share how the power of automation saves you time & money & boosts productivity for your #smallbusiness.
www.linkedin.com/pul...
October 7, 2025 at 6:59 PM
If your SMB is not participating in digital transformation, you will be left behind.
I'm partnering with @billcom to share how the power of automation saves you time & money & boosts productivity for your #smallbusiness.
www.linkedin.com/pul...
I'm partnering with @billcom to share how the power of automation saves you time & money & boosts productivity for your #smallbusiness.
www.linkedin.com/pul...
How your #smallbusiness can create an emotional bond with your customers to boost sales & cement customer loyalty.
#customerservice
#smallbiz
#customerservice
#smallbiz
Emotional Branding: How to Do it Right
“Connecting with consumers on a rational level is no longer enough,” according to Mintel, a global market intelligence and research agency. Instead, it’s key for businesses to embrace emotional branding, to attract customers who “seek more than simply transactional value in their purchases.
www.linkedin.com
October 6, 2025 at 6:15 PM
How your #smallbusiness can create an emotional bond with your customers to boost sales & cement customer loyalty.
#customerservice
#smallbiz
#customerservice
#smallbiz
LAST CHANCE TO ENTER & WIN
Apply now for the @ATT Small Business Contest for a chance to win $50,000 and the support of a growing community of over 20 athletes and entrepreneurs! 4 runners-up get $5,000.
Apply NOW: www.att.com/shesconn...
deadline is TOMORROW
Apply now for the @ATT Small Business Contest for a chance to win $50,000 and the support of a growing community of over 20 athletes and entrepreneurs! 4 runners-up get $5,000.
Apply NOW: www.att.com/shesconn...
deadline is TOMORROW
September 29, 2025 at 6:10 PM
LAST CHANCE TO ENTER & WIN
Apply now for the @ATT Small Business Contest for a chance to win $50,000 and the support of a growing community of over 20 athletes and entrepreneurs! 4 runners-up get $5,000.
Apply NOW: www.att.com/shesconn...
deadline is TOMORROW
Apply now for the @ATT Small Business Contest for a chance to win $50,000 and the support of a growing community of over 20 athletes and entrepreneurs! 4 runners-up get $5,000.
Apply NOW: www.att.com/shesconn...
deadline is TOMORROW
Newest report from @ConstantContact reveals the #marketing challenges #smallbusiness owners face today--and some workable solutions.
www.linkedin.com/pul...
www.linkedin.com/pul...
September 22, 2025 at 5:02 PM
Newest report from @ConstantContact reveals the #marketing challenges #smallbusiness owners face today--and some workable solutions.
www.linkedin.com/pul...
www.linkedin.com/pul...
Should you embrace or avoid producing "edgy" ads for your #SmallBusiness?
Are there lessons to be learned from American Eagle's Sydney Sweeney ads?
smallbusinesscurrent...
Are there lessons to be learned from American Eagle's Sydney Sweeney ads?
smallbusinesscurrent...
September 22, 2025 at 4:30 PM
Should you embrace or avoid producing "edgy" ads for your #SmallBusiness?
Are there lessons to be learned from American Eagle's Sydney Sweeney ads?
smallbusinesscurrent...
Are there lessons to be learned from American Eagle's Sydney Sweeney ads?
smallbusinesscurrent...
Is a recession coming? Find out what the "Lipstick Index" is indicating.
Hint: Beauty sales are booming.
Hint: Beauty sales are booming.
Beauty is Booming. Does that Mean a Recession is Coming?
Do you remember the “lipstick index?” Also known as the “lipstick effect," it is an unproven economic theory that says when consumers sense the economy is in or heading for a downturn, they buy "affordable luxuries,” like lipstick, nail polish, and perfume. The Lipstick Index is not just about lipst
www.linkedin.com
September 15, 2025 at 6:24 PM
Is a recession coming? Find out what the "Lipstick Index" is indicating.
Hint: Beauty sales are booming.
Hint: Beauty sales are booming.
The recent concert tours from @taylorswift13 & @Beyonce presented lots of opportunities for local #smallbusiness owners to make money.
Other big events offer the same--and there are many coming soon--perhaps to your city.
Other big events offer the same--and there are many coming soon--perhaps to your city.
How Major Concerts and Sports Events Drive Small Business Growth
We talk to an expert about how small business owners can strategically position themselves to benefit from the buzz of major concerts and sports events.
www.allbusiness.com
September 8, 2025 at 5:52 PM
The recent concert tours from @taylorswift13 & @Beyonce presented lots of opportunities for local #smallbusiness owners to make money.
Other big events offer the same--and there are many coming soon--perhaps to your city.
Other big events offer the same--and there are many coming soon--perhaps to your city.
Americans want it "Hot & Spicy."
Food that is. If you own a #restaurant, you'll want to know about this report from Nation's Restaurant News.
Food that is. If you own a #restaurant, you'll want to know about this report from Nation's Restaurant News.
Americans Want it Hot and Spicy
Food and trends come and go with regularity, making it difficult for restaurant owners to keep up. And right now, Americans are craving spicy food.
www.linkedin.com
September 8, 2025 at 4:30 PM
Americans want it "Hot & Spicy."
Food that is. If you own a #restaurant, you'll want to know about this report from Nation's Restaurant News.
Food that is. If you own a #restaurant, you'll want to know about this report from Nation's Restaurant News.
Without your #smallbusiness employees, it's harder to manifest your "great ideas."
Paraphrasing Joseph Joubert
Paraphrasing Joseph Joubert
September 1, 2025 at 4:30 PM
Without your #smallbusiness employees, it's harder to manifest your "great ideas."
Paraphrasing Joseph Joubert
Paraphrasing Joseph Joubert
Labor Day often signifies unofficial end of summer.
But Summerween is still with us.
Find out how your #smallbusiness can jump in on the trend
But Summerween is still with us.
Find out how your #smallbusiness can jump in on the trend
What the Heck Is Summerween? How Holiday Retail Marketing Is Changing
Rieva Lesonsky talks to a retail expert to find out what Summerween is and what it reveals about how retailers are marketing holiday merchandise.
www.allbusiness.com
August 29, 2025 at 8:52 PM
Labor Day often signifies unofficial end of summer.
But Summerween is still with us.
Find out how your #smallbusiness can jump in on the trend
But Summerween is still with us.
Find out how your #smallbusiness can jump in on the trend
Gen Z is transforming retail, in-store and online.
Here's how to attract them to your #smallbusiness.
Here's how to attract them to your #smallbusiness.
Gen Z is Changing Retail: Are You Prepared?
Last week, we discussed how Gen Z has become a “formidable force in the retail world,” according to the US Gen Z and Millennial Online Shopping Behaviors Consumer Report 2024, published by Mintel, a global market intelligence firm. But Gen Z’s power goes beyond that.
www.linkedin.com
August 29, 2025 at 5:39 PM
Gen Z is transforming retail, in-store and online.
Here's how to attract them to your #smallbusiness.
Here's how to attract them to your #smallbusiness.