Reputation Leaders
@reputationleaders.bsky.social
Reputation Leaders are thought leadership strategists who grow client businesses and reputations by providing new insights on topical business and social issues.
Is the American Thanksgiving meal changing?
Our research has been quoted by MarthStewart.com! “This Is the Most Popular Thanksgiving Side Dish in the US” buff.ly/HBCTDzr
Our research has been quoted by MarthStewart.com! “This Is the Most Popular Thanksgiving Side Dish in the US” buff.ly/HBCTDzr
November 11, 2025 at 10:03 AM
Is the American Thanksgiving meal changing?
Our research has been quoted by MarthStewart.com! “This Is the Most Popular Thanksgiving Side Dish in the US” buff.ly/HBCTDzr
Our research has been quoted by MarthStewart.com! “This Is the Most Popular Thanksgiving Side Dish in the US” buff.ly/HBCTDzr
“What attracts people to a company is not what keeps them at a company”, said Laurence Evans, Reputation Leaders CEO, at the recent DeVry CEO roundtable.
November 6, 2025 at 10:03 AM
“What attracts people to a company is not what keeps them at a company”, said Laurence Evans, Reputation Leaders CEO, at the recent DeVry CEO roundtable.
"I'm reflecting on last week's outstanding DeVry University’s CEO Roundtable, “Stuck in Growth Gridlock: Inside the Silent Standoff Holding Back Talent Development.”
October 29, 2025 at 5:10 PM
"I'm reflecting on last week's outstanding DeVry University’s CEO Roundtable, “Stuck in Growth Gridlock: Inside the Silent Standoff Holding Back Talent Development.”
Local news is in decline. Why does this matter?
It matters because it’s changing society in important ways by leaving us more pessimistic, divided, and disengaged.
It matters for brands because they operate in a context that is more polarised and negative than a decade before.
It matters because it’s changing society in important ways by leaving us more pessimistic, divided, and disengaged.
It matters for brands because they operate in a context that is more polarised and negative than a decade before.
October 28, 2025 at 10:02 AM
Local news is in decline. Why does this matter?
It matters because it’s changing society in important ways by leaving us more pessimistic, divided, and disengaged.
It matters for brands because they operate in a context that is more polarised and negative than a decade before.
It matters because it’s changing society in important ways by leaving us more pessimistic, divided, and disengaged.
It matters for brands because they operate in a context that is more polarised and negative than a decade before.
Bad food and a lack of entertainment aren’t why customers leave airlines.
Safety, delays, cancellations, and hidden fees are the primary drivers that make customers look for the exit.
Safety, delays, cancellations, and hidden fees are the primary drivers that make customers look for the exit.
October 14, 2025 at 8:30 AM
Bad food and a lack of entertainment aren’t why customers leave airlines.
Safety, delays, cancellations, and hidden fees are the primary drivers that make customers look for the exit.
Safety, delays, cancellations, and hidden fees are the primary drivers that make customers look for the exit.
When we asked 1,000 Americans why they would stop using an airline, three underlying themes emerged.
One interesting through line was that of transparency. And not, “it’s in the fine print,” but up front, no-unpleasant-surprises transparency.
One interesting through line was that of transparency. And not, “it’s in the fine print,” but up front, no-unpleasant-surprises transparency.
October 7, 2025 at 8:01 AM
When we asked 1,000 Americans why they would stop using an airline, three underlying themes emerged.
One interesting through line was that of transparency. And not, “it’s in the fine print,” but up front, no-unpleasant-surprises transparency.
One interesting through line was that of transparency. And not, “it’s in the fine print,” but up front, no-unpleasant-surprises transparency.
Last week, our COO David Lyndon represented Reputation Leaders at Climate Week NYC.
In his latest blog, he shares two themes that seemed to underpin the day’s discussions.
In his latest blog, he shares two themes that seemed to underpin the day’s discussions.
September 30, 2025 at 9:30 AM
Last week, our COO David Lyndon represented Reputation Leaders at Climate Week NYC.
In his latest blog, he shares two themes that seemed to underpin the day’s discussions.
In his latest blog, he shares two themes that seemed to underpin the day’s discussions.
"Today, 80% of employers say they offer some sort of upskilling program, according to a survey by Reputation Leaders and DeVry University."
We've been quoted in Employee Benefit News, exploring the ROI of employer-sponsored education programs. Read the full article below:
We've been quoted in Employee Benefit News, exploring the ROI of employer-sponsored education programs. Read the full article below:
New research reveals ROI of education benefits on business outcomes
Guild found those taking part in these programs are more likely to stick with their employer and share their knowledge with others.
buff.ly
September 29, 2025 at 9:18 AM
"Today, 80% of employers say they offer some sort of upskilling program, according to a survey by Reputation Leaders and DeVry University."
We've been quoted in Employee Benefit News, exploring the ROI of employer-sponsored education programs. Read the full article below:
We've been quoted in Employee Benefit News, exploring the ROI of employer-sponsored education programs. Read the full article below:
"Amid the rapid global adoption of AI, durable—or soft skills—are becoming the new job security.
As AI transforms the workplace, durable skills like critical thinking, communication and adaptability are emerging as the true drivers of job security and career advancement, with
As AI transforms the workplace, durable skills like critical thinking, communication and adaptability are emerging as the true drivers of job security and career advancement, with
September 24, 2025 at 4:12 PM
"Amid the rapid global adoption of AI, durable—or soft skills—are becoming the new job security.
As AI transforms the workplace, durable skills like critical thinking, communication and adaptability are emerging as the true drivers of job security and career advancement, with
As AI transforms the workplace, durable skills like critical thinking, communication and adaptability are emerging as the true drivers of job security and career advancement, with
“Are you still applying for jobs?”
“Yeah, there’s a company I was looking at the other day that I think I’ll apply for. I looked at their website…”
“Yeah, there’s a company I was looking at the other day that I think I’ll apply for. I looked at their website…”
September 16, 2025 at 4:10 PM
“Are you still applying for jobs?”
“Yeah, there’s a company I was looking at the other day that I think I’ll apply for. I looked at their website…”
“Yeah, there’s a company I was looking at the other day that I think I’ll apply for. I looked at their website…”
Picture this: You just gave your top performer a raise. Two weeks later, they resign.
If that sounds familiar, there’s a reason why. In our latest Why They Leave Report we found that salary will draw talent, but it won’t prevent an exit.
If that sounds familiar, there’s a reason why. In our latest Why They Leave Report we found that salary will draw talent, but it won’t prevent an exit.
September 9, 2025 at 4:10 PM
Picture this: You just gave your top performer a raise. Two weeks later, they resign.
If that sounds familiar, there’s a reason why. In our latest Why They Leave Report we found that salary will draw talent, but it won’t prevent an exit.
If that sounds familiar, there’s a reason why. In our latest Why They Leave Report we found that salary will draw talent, but it won’t prevent an exit.
The majority of Americans say Trump tariffs damaged America’s reputation abroad.
In June we asked 1,000 Americans, what difference do you think tariffs are having on America’s reputation abroad? buff.ly/B47Hk1J
In June we asked 1,000 Americans, what difference do you think tariffs are having on America’s reputation abroad? buff.ly/B47Hk1J
July 29, 2025 at 9:00 AM
The majority of Americans say Trump tariffs damaged America’s reputation abroad.
In June we asked 1,000 Americans, what difference do you think tariffs are having on America’s reputation abroad? buff.ly/B47Hk1J
In June we asked 1,000 Americans, what difference do you think tariffs are having on America’s reputation abroad? buff.ly/B47Hk1J
On World Youth Skills Day, we ask: what truly prepares young people for a future shaped by AI?
At the Big Bang Fair in Birmingham in June, children gathered around a coding workshop—not staring at screens, but laying down colour-coded tiles to guide tiny robots forward.
At the Big Bang Fair in Birmingham in June, children gathered around a coding workshop—not staring at screens, but laying down colour-coded tiles to guide tiny robots forward.
July 15, 2025 at 10:46 AM
On World Youth Skills Day, we ask: what truly prepares young people for a future shaped by AI?
At the Big Bang Fair in Birmingham in June, children gathered around a coding workshop—not staring at screens, but laying down colour-coded tiles to guide tiny robots forward.
At the Big Bang Fair in Birmingham in June, children gathered around a coding workshop—not staring at screens, but laying down colour-coded tiles to guide tiny robots forward.
There has been a seismic year-on-year shift in which AI applications are delivering the greatest ROI. According to LXT’s The Path to AI Maturity report, generative AI models have, in one year, become the most valuable AI application.
July 2, 2025 at 1:39 PM
There has been a seismic year-on-year shift in which AI applications are delivering the greatest ROI. According to LXT’s The Path to AI Maturity report, generative AI models have, in one year, become the most valuable AI application.
Congratulations to the Education Team at Salesforce on the release of their latest edition Connected Education Report: buff.ly/AYP2fiV .
July 1, 2025 at 4:10 PM
Congratulations to the Education Team at Salesforce on the release of their latest edition Connected Education Report: buff.ly/AYP2fiV .
Operational AI is mainstream. Now, it’s about scaling intelligently.
LXT’s latest findings show how the most mature companies are doing it.
3 takeaways from the report: buff.ly/bAY5hhG
LXT’s latest findings show how the most mature companies are doing it.
3 takeaways from the report: buff.ly/bAY5hhG
June 24, 2025 at 4:10 PM
Operational AI is mainstream. Now, it’s about scaling intelligently.
LXT’s latest findings show how the most mature companies are doing it.
3 takeaways from the report: buff.ly/bAY5hhG
LXT’s latest findings show how the most mature companies are doing it.
3 takeaways from the report: buff.ly/bAY5hhG
What can a review of trust repair in romantic couples can teach us about how trust actually works in a crisis?
Click the article to find out: buff.ly/eRUJiLq
#trust #crisis #crisiscomms #psychology #comms #PR #reputationmanagement #CEO #corporatecomms #stakeholderengagement
Click the article to find out: buff.ly/eRUJiLq
#trust #crisis #crisiscomms #psychology #comms #PR #reputationmanagement #CEO #corporatecomms #stakeholderengagement
June 17, 2025 at 4:10 PM
What can a review of trust repair in romantic couples can teach us about how trust actually works in a crisis?
Click the article to find out: buff.ly/eRUJiLq
#trust #crisis #crisiscomms #psychology #comms #PR #reputationmanagement #CEO #corporatecomms #stakeholderengagement
Click the article to find out: buff.ly/eRUJiLq
#trust #crisis #crisiscomms #psychology #comms #PR #reputationmanagement #CEO #corporatecomms #stakeholderengagement
Strategies for building trust in a high-trust consumer environment: certifications, expert endorsement, and safety claims fall flat in a low-trust context. The brands that will emerge on top from this period of consumer low trust are those that adapt
June 11, 2025 at 9:01 AM
Strategies for building trust in a high-trust consumer environment: certifications, expert endorsement, and safety claims fall flat in a low-trust context. The brands that will emerge on top from this period of consumer low trust are those that adapt
What will be the biggest reputation opportunity for brands over the next five years?
We caught up recently with our CEO, Laurence, to ask him about the biggest brand opportunity ahead of 2030.
We caught up recently with our CEO, Laurence, to ask him about the biggest brand opportunity ahead of 2030.
June 10, 2025 at 12:41 PM
What will be the biggest reputation opportunity for brands over the next five years?
We caught up recently with our CEO, Laurence, to ask him about the biggest brand opportunity ahead of 2030.
We caught up recently with our CEO, Laurence, to ask him about the biggest brand opportunity ahead of 2030.
A crisis is a-brewing. The fallout will likely precipitate a reputational crisis for some companies within the next 2 years.
June 5, 2025 at 11:41 AM
A crisis is a-brewing. The fallout will likely precipitate a reputational crisis for some companies within the next 2 years.
In the corporate world, few virtues are as celebrated—and as misunderstood—as trust.
We talk endlessly about building it. Rebuilding it. Managing it in crises.
But how often do we talk about trustworthiness?
We talk endlessly about building it. Rebuilding it. Managing it in crises.
But how often do we talk about trustworthiness?
May 27, 2025 at 9:02 AM
In the corporate world, few virtues are as celebrated—and as misunderstood—as trust.
We talk endlessly about building it. Rebuilding it. Managing it in crises.
But how often do we talk about trustworthiness?
We talk endlessly about building it. Rebuilding it. Managing it in crises.
But how often do we talk about trustworthiness?
Fragrance as Self-Care: A New Narrative in Beauty Marketing
In collaboration with Bath & Body Works and MSL Americas, our recent research has been featured in Retail Customer Experience.
In collaboration with Bath & Body Works and MSL Americas, our recent research has been featured in Retail Customer Experience.
May 21, 2025 at 9:01 AM
Fragrance as Self-Care: A New Narrative in Beauty Marketing
In collaboration with Bath & Body Works and MSL Americas, our recent research has been featured in Retail Customer Experience.
In collaboration with Bath & Body Works and MSL Americas, our recent research has been featured in Retail Customer Experience.
Research is changing, here's how.
Research has been changing rapidly over the last 2 years, and the pace of change is set to continue. Last week we caught up with Reputation Leaders CEO, Laurence Evans, to pick his brain about:
Research has been changing rapidly over the last 2 years, and the pace of change is set to continue. Last week we caught up with Reputation Leaders CEO, Laurence Evans, to pick his brain about:
May 20, 2025 at 9:03 AM
Research is changing, here's how.
Research has been changing rapidly over the last 2 years, and the pace of change is set to continue. Last week we caught up with Reputation Leaders CEO, Laurence Evans, to pick his brain about:
Research has been changing rapidly over the last 2 years, and the pace of change is set to continue. Last week we caught up with Reputation Leaders CEO, Laurence Evans, to pick his brain about:
This one common mistake kills good thought leadership.
I’ve seen the following happen a few times and it’s something that kills the value our clients get out of their thought leadership.
I’ve seen the following happen a few times and it’s something that kills the value our clients get out of their thought leadership.
May 7, 2025 at 9:02 AM
This one common mistake kills good thought leadership.
I’ve seen the following happen a few times and it’s something that kills the value our clients get out of their thought leadership.
I’ve seen the following happen a few times and it’s something that kills the value our clients get out of their thought leadership.
Our research for Bath & Body Works has been quoted in New Beauty!
Fragrance is becoming an essential part of self-care and wellness.
"Bath & Body Works’ New Data Reveals How Important Fragrance Really Is to Americans "
Fragrance is becoming an essential part of self-care and wellness.
"Bath & Body Works’ New Data Reveals How Important Fragrance Really Is to Americans "
May 6, 2025 at 9:07 AM
Our research for Bath & Body Works has been quoted in New Beauty!
Fragrance is becoming an essential part of self-care and wellness.
"Bath & Body Works’ New Data Reveals How Important Fragrance Really Is to Americans "
Fragrance is becoming an essential part of self-care and wellness.
"Bath & Body Works’ New Data Reveals How Important Fragrance Really Is to Americans "