Also how about not getting involved in long running sagas of poaching sporting directors from other clubs, paying huge compensations and when they eventually do join, a few months later, decide nah, not the right man for the club.
I'm yet to see any of this elite INEOS management structure yet

Fully appreciate that books need balancing, but maybe instead of jacking up ticket prices to £66, getting rid of long serving staff, how about not giving managers new contracts and huge transfer kitty's and then sack them a few months later.