Chris @ the Real Bread Campaign
@realbreadcampaign.bsky.social
Chris Young has coordinated the Real Bread Campaign for the food and farming charity Sustain since 2009. You can email me at realbread@sustainweb.org and find our about our work at http://www.realbreadcampaign.org/
Fermented wheat flour is a preservative confirms trade body: Federation of Bakers states it is used to inhibit mould and extend shelf life. www.sustainweb.org/news/oct25-f... #RealBreadCampaign
Fermented wheat flour is a preservative confirms trade body | Sustain
FoB states it is used to inhibit mould and extend shelf life.
www.sustainweb.org
October 15, 2025 at 4:24 PM
Fermented wheat flour is a preservative confirms trade body: Federation of Bakers states it is used to inhibit mould and extend shelf life. www.sustainweb.org/news/oct25-f... #RealBreadCampaign
The future of bread: Minister of State responds: www.sustainweb.org/news/oct25-future-of-bread-defra-minister-of-state-responds/ #bread #RealBreadCampaign
The future of bread: Minister of State responds | Sustain
Little assurance from the latest incumbent at Defra.
www.sustainweb.org
October 14, 2025 at 2:55 PM
The future of bread: Minister of State responds: www.sustainweb.org/news/oct25-future-of-bread-defra-minister-of-state-responds/ #bread #RealBreadCampaign
The new issue of True Loaf, the Real Bread Campaign supporters' magazine, is out now! www.sustainweb.org/news/oct25-t... #RealBread #RealBreadCampaign
True Loaf magazine issue 64 out now | Sustain
Dive into the October to December 2025 edition of the Real Bread Campaign supporters' magazine.
www.sustainweb.org
October 8, 2025 at 11:54 AM
The new issue of True Loaf, the Real Bread Campaign supporters' magazine, is out now! www.sustainweb.org/news/oct25-t... #RealBread #RealBreadCampaign
Trading standards force M&S to review labels: Real Bread Campaign complaint leads to consumer protection intervention www.sustainweb.org/news/oct25-trading-standards-force-marks-and-spencer-m-and-s-to-review-labels #RealBreadCampaign
Trading standards force M&S to review labels | Sustain
Real Bread Campaign complaint leads to consumer protection intervention.
www.sustainweb.org
October 1, 2025 at 8:04 AM
Trading standards force M&S to review labels: Real Bread Campaign complaint leads to consumer protection intervention www.sustainweb.org/news/oct25-trading-standards-force-marks-and-spencer-m-and-s-to-review-labels #RealBreadCampaign
Where are The Bread Police? Who will protect us from questionable practices and promises? www.sustainweb.org/blogs/sep25-where-are-the-bread-police
Where are The Bread Police? | Real Bread Campaign
Who will protect us from questionable practices and promises, asks Chris Young
www.sustainweb.org
September 23, 2025 at 6:15 AM
Where are The Bread Police? Who will protect us from questionable practices and promises? www.sustainweb.org/blogs/sep25-where-are-the-bread-police
Reposted by Chris @ the Real Bread Campaign
🎤 Meet the speakers for our Recipe for Change panel at #LabourPartyConference!
We’re asking:
“How can making food healthier help drive the shift to prevention?”
Join us: Mon 29 Sept | 16:00–16:45 | ECL, Exhibition Event Hub, ACC Liverpool
#RecipeForChange #LPC25
We’re asking:
“How can making food healthier help drive the shift to prevention?”
Join us: Mon 29 Sept | 16:00–16:45 | ECL, Exhibition Event Hub, ACC Liverpool
#RecipeForChange #LPC25
September 17, 2025 at 10:26 AM
🎤 Meet the speakers for our Recipe for Change panel at #LabourPartyConference!
We’re asking:
“How can making food healthier help drive the shift to prevention?”
Join us: Mon 29 Sept | 16:00–16:45 | ECL, Exhibition Event Hub, ACC Liverpool
#RecipeForChange #LPC25
We’re asking:
“How can making food healthier help drive the shift to prevention?”
Join us: Mon 29 Sept | 16:00–16:45 | ECL, Exhibition Event Hub, ACC Liverpool
#RecipeForChange #LPC25
Where to buy genuine #sourdough bread this #SourdoughSeptember www.sustainweb.org/news/sep25-w... #RealBread #RealBreadCampaign #breadweek
Where to buy sourdough this September | Sustain
Check, look and ask.
www.sustainweb.org
September 16, 2025 at 10:36 AM
Where to buy genuine #sourdough bread this #SourdoughSeptember www.sustainweb.org/news/sep25-w... #RealBread #RealBreadCampaign #breadweek
Dirty secret behind factory loaf 'clean labels'? Millions of supermarket loaves might hide a preservative in plain sight. www.sustainweb.org/news/sep25-fermented-wheat-flour-dirty-secret-behind-factory-loaf-clean-labels #bread #ultraprocessedfood #SourdoughSeptember #RealBreadCampaign
Dirty secret behind factory loaf clean labels? | Sustain
Millions of supermarket loaves might hide a preservative in plain sight.
www.sustainweb.org
September 9, 2025 at 8:58 AM
Dirty secret behind factory loaf 'clean labels'? Millions of supermarket loaves might hide a preservative in plain sight. www.sustainweb.org/news/sep25-fermented-wheat-flour-dirty-secret-behind-factory-loaf-clean-labels #bread #ultraprocessedfood #SourdoughSeptember #RealBreadCampaign
New research from @sustainweb.org, Bremner & co and Ampney Brook Foundation shows how scaling up school meals could benefit children, farmers & the planet. Find out more at the @childrensfood.bsky.social webinar ⬇️
bit.ly/3UPEjod #followthecarrot #freeschoolmeals #childrenshealth
bit.ly/3UPEjod #followthecarrot #freeschoolmeals #childrenshealth
Follow the Carrot: How can more free school meals boost British farming? | Sustain
Join us for this interactive webinar exploring how expansion of school meals could deliver healthy, sustainable food for pupils and growth opportunities for British farmers and producers.
bit.ly
September 3, 2025 at 10:19 AM
New research from @sustainweb.org, Bremner & co and Ampney Brook Foundation shows how scaling up school meals could benefit children, farmers & the planet. Find out more at the @childrensfood.bsky.social webinar ⬇️
bit.ly/3UPEjod #followthecarrot #freeschoolmeals #childrenshealth
bit.ly/3UPEjod #followthecarrot #freeschoolmeals #childrenshealth
Happy #SourdoughSeptember! Whether making or buying this month, you are welcome to the Real Bread Campaign's annual, international celebration of genuine sourdough bread.
Please share this post!
#sourdough #sourdoughbread #RealBread #RealBreadCampaign
Please share this post!
#sourdough #sourdoughbread #RealBread #RealBreadCampaign
September 1, 2025 at 7:42 AM
Happy #SourdoughSeptember! Whether making or buying this month, you are welcome to the Real Bread Campaign's annual, international celebration of genuine sourdough bread.
Please share this post!
#sourdough #sourdoughbread #RealBread #RealBreadCampaign
Please share this post!
#sourdough #sourdoughbread #RealBread #RealBreadCampaign
Fermented wheat flour = stealth additive? www.sustainweb.org/blogs/jul25-fermented-flour-stealth-additive-clean-label-propionic-acid #RealBreadCampaign #UPF #ultraprocessedfood #bread
Fermented wheat flour = stealth additive? | Real Bread Campaign
Some manufacturers are replacing calcium propionate with a ‘clean label’ preservative.
www.sustainweb.org
July 22, 2025 at 9:00 AM
Fermented wheat flour = stealth additive? www.sustainweb.org/blogs/jul25-fermented-flour-stealth-additive-clean-label-propionic-acid #RealBreadCampaign #UPF #ultraprocessedfood #bread
Who's joining us at the march on Parliament for good food this Sunday? www.sustainweb.org/news/jun25-london-march-against-fake-food-towards-good-food-for-all-6-july-2025 #RealBread #fightfakefood
Will you march to Parliament with us? | Sustain
Join the march against fake food towards good food for all.
www.sustainweb.org
July 1, 2025 at 10:37 AM
Who's joining us at the march on Parliament for good food this Sunday? www.sustainweb.org/news/jun25-london-march-against-fake-food-towards-good-food-for-all-6-july-2025 #RealBread #fightfakefood
Are you going to Groundswell? www.sustainweb.org/news/jun25-are-you-going-to-groundswell #regen #regenerativeagriculture #regenerativefarming #RealBread #RealBreadCampaign
Are you going to Groundswell? | Sustain
A Real Bread Campaign taster.
www.sustainweb.org
June 19, 2025 at 11:17 AM
Are you going to Groundswell? www.sustainweb.org/news/jun25-are-you-going-to-groundswell #regen #regenerativeagriculture #regenerativefarming #RealBread #RealBreadCampaign
Good food march against fake food. Will you hit the street with us in central London on 6 July? Organised by Cookery School on Little Portland Street www.sustainweb.org/news/jun25-london-march-against-fake-food-towards-good-food-for-all-6-july-2025 #goodfood #realfood #eatrealfood
Good food march against fake food | Sustain
Will you hit the street with us towards good food for all?
www.sustainweb.org
June 17, 2025 at 11:29 AM
Good food march against fake food. Will you hit the street with us in central London on 6 July? Organised by Cookery School on Little Portland Street www.sustainweb.org/news/jun25-london-march-against-fake-food-towards-good-food-for-all-6-july-2025 #goodfood #realfood #eatrealfood
Sourdough vs. sourfaux! Guests chatting with Leyla Kazim on BBC Radio 4 Food Programme at 11am today include Real Bread Campaign co-ordinator Chris Young www.bbc.co.uk/programmes/m... #sourdough #sourfaux
BBC Radio 4 - The Food Programme, Sourfaux
Should the ingredients of sourdough be set out in law? Leyla Kazim investigates.
www.bbc.co.uk
May 30, 2025 at 9:49 AM
Sourdough vs. sourfaux! Guests chatting with Leyla Kazim on BBC Radio 4 Food Programme at 11am today include Real Bread Campaign co-ordinator Chris Young www.bbc.co.uk/programmes/m... #sourdough #sourfaux
We're supporting our friends at Better Food Traders running an online microbakery workshop on 30 June >> www.sustainweb.org/news/may25-m... #microbakery
Online microbakery workshop | Sustain
Learn how to create a microbakery with a clear mission, ethos and financial strategies for success.
www.sustainweb.org
May 21, 2025 at 12:47 PM
We're supporting our friends at Better Food Traders running an online microbakery workshop on 30 June >> www.sustainweb.org/news/may25-m... #microbakery
Chartered Trading Standards Institute (CTSI) supports Real Bread Campaign’s food labelling call >> www.sustainweb.org/news/may25-c... #tradingstandards #foodlabels #consumerprotection #bread
CTSI supports Real Bread Campaign’s food labelling call | Sustain
Trading standards body urges Government to protect shoppers from misleading marketing.
www.sustainweb.org
May 13, 2025 at 11:30 AM
Chartered Trading Standards Institute (CTSI) supports Real Bread Campaign’s food labelling call >> www.sustainweb.org/news/may25-c... #tradingstandards #foodlabels #consumerprotection #bread
Words ‘woolly as white-sliced’: #RealBreadCampaign reacts to supermarket loaf pricing responses >> www.sustainweb.org/news/may25-s...
Words ‘woolly as white-sliced’ | Sustain
Real Bread Campaign reacts to supermarket loaf pricing responses
www.sustainweb.org
May 6, 2025 at 9:19 AM
Words ‘woolly as white-sliced’: #RealBreadCampaign reacts to supermarket loaf pricing responses >> www.sustainweb.org/news/may25-s...
What’s ‘wholemeal’ hiding? The Real Bread Campaign questions loaf label legality: www.sustainweb.org/news/may25-w...
What’s ‘wholemeal’ hiding? | Sustain
The Real Bread Campaign questions loaf label legality.
www.sustainweb.org
May 1, 2025 at 10:14 AM
What’s ‘wholemeal’ hiding? The Real Bread Campaign questions loaf label legality: www.sustainweb.org/news/may25-w...
Supermarket loaves: why the massive markup? How do the multiples justify charging 200% more for a ‘premium’ loaf? www.sustainweb.org/blogs/apr25-...
Supermarket loaves: why the massive markup? How do the multiples justify charging up to 200%25 more for a ‘premium’ loaf? | Real Bread Campaign
How do the multiples justify charging 200% more for a ‘premium’ loaf?
www.sustainweb.org
April 30, 2025 at 8:07 AM
Supermarket loaves: why the massive markup? How do the multiples justify charging 200% more for a ‘premium’ loaf? www.sustainweb.org/blogs/apr25-...
What Lidl doesn’t want you to know: leaked list exposes what retailer chooses to leave off labels. www.sustainweb.org/blogs/apr25-...
What Lidl doesn’t want you to know | Real Bread Campaign
Leaked list exposes what retailer chooses to leave off labels.
www.sustainweb.org
April 23, 2025 at 7:12 AM
What Lidl doesn’t want you to know: leaked list exposes what retailer chooses to leave off labels. www.sustainweb.org/blogs/apr25-...
Is Kingsmill’s whole grain claim legit? www.sustainweb.org/blogs/apr25-is-kingsmill-50-50-whole-grain-claim-legit
Is Kingsmill’s whole grain claim legit? | Real Bread Campaign
Real Bread Campaign coordinator Chris Young questions the honesty and legality of Allied Bakeries’ claim.
www.sustainweb.org
April 15, 2025 at 12:37 PM
Is Kingsmill’s whole grain claim legit? www.sustainweb.org/blogs/apr25-is-kingsmill-50-50-whole-grain-claim-legit
Is M&S on a (non-UPF) roll? Real Bread Campaign coordinator Chris Young considers the retailer’s ‘only five ingredients’ claim. www.sustainweb.org/blogs/apr25-...
MandS on a (non-UPF) roll? | Real Bread Campaign
Real Bread Campaign coordinator Chris Young considers the retailer’s ‘only five ingredients’ claim.
www.sustainweb.org
April 4, 2025 at 9:12 AM
Is M&S on a (non-UPF) roll? Real Bread Campaign coordinator Chris Young considers the retailer’s ‘only five ingredients’ claim. www.sustainweb.org/blogs/apr25-...
Reposted by Chris @ the Real Bread Campaign
Let’s look at loaf labelling, from both sides of the bakery counter. www.sustainweb.org/realbread/articles/mar25-lets-look-at-loaf-labels #bread #bakery #RealBread #RealBreadCampaign
Let’s look at loaf labelling: from both sides of the bakery counter. | Real Bread Campaign
From both sides of the bakery counter.
www.sustainweb.org
March 25, 2025 at 8:36 AM
Let’s look at loaf labelling, from both sides of the bakery counter. www.sustainweb.org/realbread/articles/mar25-lets-look-at-loaf-labels #bread #bakery #RealBread #RealBreadCampaign