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rcheesley.bsky.social
Ruth Cheesley (she/her)
@rcheesley.bsky.social
31 followers 7 following 5 posts
💼 Mautic Project Lead
🏡 Mummy to 2 cats
🧘Buddhist
Living with 🦓 Ehlers Danlos Syndrome
Vegan runner - follow me on @TrainingWithEDS
Posts Replies Media Videos
rcheesley.bsky.social
Another fantastic case study here from Mautic partners Webmecanik!
mautic.bsky.social mautic.bsky.social @mautic.bsky.social · Sep 4
How do you turn manual marketing into intelligent automation with Mautic?

That’s where 1Life was, until Webmecanik + Mautic + AI changed everything!

📖 Read the full case study here: mautic.org/case-study/1...

#marketing #MarketingAutomation #MarketingSoftware #CaseStudy #marketers #Mautic
A slide presenting a case study on Mautic and Webmechank. The left section outlines the challenge of manual marketing operations, lacking insights and analytics. The right section details the solution involving automation and AI for segmentation and tailored campaigns.
September 10, 2025 at 10:30 AM
Reposted by Ruth Cheesley (she/her)
mautic.bsky.social
Personalization makes content relevant but also threatens privacy. Balancing the two is one of marketing’s biggest challenges.

If you want to design marketing that is both effective and respectful, this guide is for you.

👉 Read the full blog here: mautic.org/blog/a-pract...

#Mautic #Marketing
A graphic featuring a hand poised to select data on a digital interface. On the right side, text reads "Building trust through ethical marketing" along with a subtitle: "A practical guide to keeping relevance without long-term impact."
September 8, 2025 at 5:33 PM
rcheesley.bsky.social
The latest in my blog series on practical applications of the five Buddhist precepts to my work in open source leadership - this time, the second precept of not taking the not given / cultivating open handed generosity.

ruthcheesley.co.uk/blog/buddhis...

#Buddhism #Triratna #Precepts #OpenSource
Cultivating true value beyond 'takers v makers' in open source
The 'takers vs. makers' dynamic in open source can lead to burnout. Discover how the Buddhist second precept offers a practical path to sustainable community.
ruthcheesley.co.uk
September 10, 2025 at 10:29 AM
Reposted by Ruth Cheesley (she/her)
mautic.org
We'd like to say a really huge thank you to our Diamond sponsors for the Mautic World Conference, KumoMTA.

Like Mautic, KumoMTA is revolutionizing the email industry as the world's first open source Message Transfer Agent (MTA) for high-volume senders.

Check out their website: 👉🏻 kumomta.com
A promotional graphic thanking KumoMTA as the diamond sponsor for the Mautic World Conference. The background features iconic London landmarks. The text includes the event date (3-7 Nov 2025) and location (Sea Containers, London, UK, Online). The KumoMTA logo is prominently displayed alongside the phrase "MESSAGE TRANSFER AGENT.
September 1, 2025 at 6:32 PM
Reposted by Ruth Cheesley (she/her)
mautic.bsky.social
How do you balance personalization with data sovereignty?

Our latest blog explores why ownership & control of customer data isn’t optional - it’s essential.

Read more mautic.org/blog/data-so...

#marketers #MarketingAutomationPlatform #Mautic #OpenSource #DigitalMarketing #DataSovereignty
August 29, 2025 at 6:32 PM
Reposted by Ruth Cheesley (she/her)
mautic.bsky.social
“No other solution gave us the freedom that Mautic provides.”

Rafael Platero from Rede Cred Auto uses Mautic to simplify campaigns, boost reliability, and tap into community support.

👉 Explore all features here → mautic.org/features/
A testimonial from Rafael Platero of Rede Cred Auto, praising Mautic for its effectiveness in marketing automation and digital strategies. The text highlights satisfaction with Mautic’s community support and the simplicity of the platform.
August 25, 2025 at 12:36 PM
Reposted by Ruth Cheesley (she/her)
mautic.bsky.social
Welcome to a space where marketing automation is thoughtful, flexible, and built around you.

We explore how Mautic helps you do more with fewer compromises. More clarity, more control and campaigns that actually connect.

👉Explore what Mautic can do at www.mautic.org
Overview of Mautic's approach to marketing automation, detailing its mission to empower organizations with open-source tools, vision to establish itself as a leading marketing automation platform, and the importance of balancing automation with ethical considerations.
August 1, 2025 at 5:34 PM
rcheesley.bsky.social
Who really owns your customer data?

In my latest blog, I've explored data sovereignty in marketing technology and why control over your data matters for businesses of all sizes.

Read the full article: ruthcheesley.co.uk/blog/digital...

#DataSovereignty #DigitalSovereignty #OpenSource #Mautic
Who really owns your customer data? A marketer's guide to digital independence
In my previous article on digital sovereignty, I explored the overarching concept of how organisations can maintain control over their entire digital ecosystem. Today, I want to focus specifically on ...
ruthcheesley.co.uk
July 16, 2025 at 5:34 PM
rcheesley.bsky.social
Some of you are probably already fed up with my stories of triathlon training, this weekend coming is where it all comes to a head - my first ever triathlon!

I'm fundraising for an incredible charity, read more: www.justgiving.com/page/ruth-tr...

#Triathlon #Triratna #Fundraising
Photo of Ruth sitting a the head of a long table surrounded by young indian boys and girls and their teachers.
May 27, 2025 at 10:47 AM
Reposted by Ruth Cheesley (she/her)
openuk.bsky.social
Discover Who owns your customer data: Open source, digital sovereignty and your marketing stack with @rcheesley.bsky.social , Project Lead, @mautic.bsky.social . Watch the full video from SOOCon25: buff.ly/4ht27b3 #opensource #opensourcesoftwareandsecurity #soocon25 #stateofopencon
April 4, 2025 at 1:03 PM
Reposted by Ruth Cheesley (she/her)
mautic.org
Today we've made 5.2.3 available, which is a security release.

The 5.2.3 release contains 14 bug fixes & 3 security fixes, reads more: github.com/mautic/mauti...

We've also released 3 security fixes in 4.4.14 to our Extended Long Term Support subscribers, read more at mau.tc/elts.

#Mautic
Image featuring the text "SECURITY RELEASES" in large font, with version numbers "4.4.14 ELTS / 5.2.3" displayed above it. The Mautic logo is positioned at the bottom. The background is a solid blue color.
February 25, 2025 at 3:09 PM
Reposted by Ruth Cheesley (she/her)
mautic.org
🔶 SHOUTOUT! What #Mautic topics do you want to learn about?

Broad topics:
- email deliverability
- strategy best practices
- plugin development

Or specific:
- double opt-in techniques
- WhatsApp integration
- lead scoring

🤔 Do you want a virtual #MautiCon at all in 2025?
mauticon.mautic.org/en/
A conference slide with the title "SHOUTOUT" in bold at the top. Below, it poses a question about preferred talks and topics for the Mautic Conference 2025, scheduled for July 9-10, 2025. The slide lists broad topic areas such as email deliverability and strategy best practices, alongside more specific suggestions like approaches to opt-in and WordPress integration. It includes a decorative seal-like graphic with text highlighting engagement opportunities. The background features a dark gradient with the Mautic logo and event details.
February 27, 2025 at 10:58 AM
Reposted by Ruth Cheesley (she/her)
mautic.org
If you're at @fosdem.bsky.social this weekend and still using proprietary tools for your marketing, catch @rcheesley.bsky.social in Chez Theo cafe today from 1130 and the funding open source DevRoom tomorrow to learn more about Mautic (and check our new website: mautic.org!)
#Mautic #FOSDEM
Open Source Marketing Automation - Mautic
Mautic provides free and open source marketing automation software available to everyone. Free email marketing and lead management software.
mautic.org
February 1, 2025 at 9:22 AM