Razvan Fotia
@razvanfotia.com
Full-Stack Digital Marketer | Helping creators and solopreneurs turn their audience into customers with systems proven to drive $20M in sales.
Join us here → razvanfotia.com
Join us here → razvanfotia.com
Pinned
Razvan Fotia
@razvanfotia.com
· Jul 31
At 13 I watched my father take his last breath.
At 31 I’ve helped big brands make $20M in online sales.
Here are the 7 steps of my strange journey:
Hope they are helpful to someone ↓
At 31 I’ve helped big brands make $20M in online sales.
Here are the 7 steps of my strange journey:
Hope they are helpful to someone ↓
The endless debate about 9-5 vs entrepreneurship is silly.
Both paths can lead to misery or fulfillment.
The only question that matters is:
Which form of suffering are you better equipped to handle?
Both paths can lead to misery or fulfillment.
The only question that matters is:
Which form of suffering are you better equipped to handle?
November 20, 2025 at 6:04 PM
The endless debate about 9-5 vs entrepreneurship is silly.
Both paths can lead to misery or fulfillment.
The only question that matters is:
Which form of suffering are you better equipped to handle?
Both paths can lead to misery or fulfillment.
The only question that matters is:
Which form of suffering are you better equipped to handle?
If you had 24 hours to make $1000
You wouldn’t:
• Start with a logo
• Take a course on it
• Make a business plan
• Research taxes in different states
You'd sell something immediately. Use that energy.
You wouldn’t:
• Start with a logo
• Take a course on it
• Make a business plan
• Research taxes in different states
You'd sell something immediately. Use that energy.
November 20, 2025 at 1:02 PM
If you had 24 hours to make $1000
You wouldn’t:
• Start with a logo
• Take a course on it
• Make a business plan
• Research taxes in different states
You'd sell something immediately. Use that energy.
You wouldn’t:
• Start with a logo
• Take a course on it
• Make a business plan
• Research taxes in different states
You'd sell something immediately. Use that energy.
99% of creators need a marketing funnel to succeed.
But every creator thinks they're in the 1%.
But every creator thinks they're in the 1%.
November 20, 2025 at 5:58 AM
99% of creators need a marketing funnel to succeed.
But every creator thinks they're in the 1%.
But every creator thinks they're in the 1%.
The best way to learn about business?
Start one.
Start one.
November 19, 2025 at 6:04 PM
The best way to learn about business?
Start one.
Start one.
Cloudflare runs 20% of the internet.
Yesterday it crashed, taking down X with it.
Do you still think it's a good idea to rely on one platform?
Yesterday it crashed, taking down X with it.
Do you still think it's a good idea to rely on one platform?
November 19, 2025 at 1:01 PM
Cloudflare runs 20% of the internet.
Yesterday it crashed, taking down X with it.
Do you still think it's a good idea to rely on one platform?
Yesterday it crashed, taking down X with it.
Do you still think it's a good idea to rely on one platform?
Reminder to self:
Small steps don’t feel like much, until you look back and realize you’re 12 months ahead of everyone still planning.
Small steps don’t feel like much, until you look back and realize you’re 12 months ahead of everyone still planning.
November 18, 2025 at 5:56 PM
Reminder to self:
Small steps don’t feel like much, until you look back and realize you’re 12 months ahead of everyone still planning.
Small steps don’t feel like much, until you look back and realize you’re 12 months ahead of everyone still planning.
The creators who win don’t follow the rule of ONE.
They invest in:
- Paid ads
- Affiliates
- Blog articles
- Newsletter swaps
- Short & long form videos
Why? Because they win by owning their entire marketing stack, not just one feed.
They invest in:
- Paid ads
- Affiliates
- Blog articles
- Newsletter swaps
- Short & long form videos
Why? Because they win by owning their entire marketing stack, not just one feed.
November 18, 2025 at 1:01 PM
The creators who win don’t follow the rule of ONE.
They invest in:
- Paid ads
- Affiliates
- Blog articles
- Newsletter swaps
- Short & long form videos
Why? Because they win by owning their entire marketing stack, not just one feed.
They invest in:
- Paid ads
- Affiliates
- Blog articles
- Newsletter swaps
- Short & long form videos
Why? Because they win by owning their entire marketing stack, not just one feed.
Dear creator:
Every time you create content, make sure it's so damn good that someone will say thank you.
Every time you create content, make sure it's so damn good that someone will say thank you.
November 18, 2025 at 5:56 AM
Dear creator:
Every time you create content, make sure it's so damn good that someone will say thank you.
Every time you create content, make sure it's so damn good that someone will say thank you.
Deep customer research is a hidden leverage most people ignore.
Spend 70% of your time gathering feedback from:
• DMs
• Surveys
• Sales calls
• Communities
• Comment sections
The market tells you exactly what it wants, but most people just don't listen long enough.
Spend 70% of your time gathering feedback from:
• DMs
• Surveys
• Sales calls
• Communities
• Comment sections
The market tells you exactly what it wants, but most people just don't listen long enough.
November 17, 2025 at 5:56 PM
Deep customer research is a hidden leverage most people ignore.
Spend 70% of your time gathering feedback from:
• DMs
• Surveys
• Sales calls
• Communities
• Comment sections
The market tells you exactly what it wants, but most people just don't listen long enough.
Spend 70% of your time gathering feedback from:
• DMs
• Surveys
• Sales calls
• Communities
• Comment sections
The market tells you exactly what it wants, but most people just don't listen long enough.
The internet’s the best business school ever built, and it’s free if you know what to look for.
Most people just have to sort out the execution problem.
Most people just have to sort out the execution problem.
November 17, 2025 at 1:01 PM
The internet’s the best business school ever built, and it’s free if you know what to look for.
Most people just have to sort out the execution problem.
Most people just have to sort out the execution problem.
Don’t create content to be a part of something.
Create content people want to be a part of.
Create content people want to be a part of.
November 17, 2025 at 5:57 AM
Don’t create content to be a part of something.
Create content people want to be a part of.
Create content people want to be a part of.
Anyone online claiming they make millions a year as a creator working 2 hours a day is lying to you.
They’re selling you the dream of ease.
Stop feeling bad for not living up to a fantasy.
They’re selling you the dream of ease.
Stop feeling bad for not living up to a fantasy.
November 16, 2025 at 5:58 PM
Anyone online claiming they make millions a year as a creator working 2 hours a day is lying to you.
They’re selling you the dream of ease.
Stop feeling bad for not living up to a fantasy.
They’re selling you the dream of ease.
Stop feeling bad for not living up to a fantasy.
I’m not a “content machine.”
• I don’t post 10x a day.
• I don’t DM people daily.
• I don’t use engagement pods.
Instead, I create systems that make consistency easy, so I can:
• Be visible without burning out
• Repurpose my work smarter
• Build trust every day
This is how I create long-term.
• I don’t post 10x a day.
• I don’t DM people daily.
• I don’t use engagement pods.
Instead, I create systems that make consistency easy, so I can:
• Be visible without burning out
• Repurpose my work smarter
• Build trust every day
This is how I create long-term.
November 16, 2025 at 12:58 PM
I’m not a “content machine.”
• I don’t post 10x a day.
• I don’t DM people daily.
• I don’t use engagement pods.
Instead, I create systems that make consistency easy, so I can:
• Be visible without burning out
• Repurpose my work smarter
• Build trust every day
This is how I create long-term.
• I don’t post 10x a day.
• I don’t DM people daily.
• I don’t use engagement pods.
Instead, I create systems that make consistency easy, so I can:
• Be visible without burning out
• Repurpose my work smarter
• Build trust every day
This is how I create long-term.
Write to clarify your thinking, not to impress others.
This mental shift helped me as a new creator.
It felt like talking to myself in public.
“I’ll post when it’s better.”
“This isn’t good enough.”
“No one cares.”
Just write.
This mental shift helped me as a new creator.
It felt like talking to myself in public.
“I’ll post when it’s better.”
“This isn’t good enough.”
“No one cares.”
Just write.
November 16, 2025 at 5:59 AM
Write to clarify your thinking, not to impress others.
This mental shift helped me as a new creator.
It felt like talking to myself in public.
“I’ll post when it’s better.”
“This isn’t good enough.”
“No one cares.”
Just write.
This mental shift helped me as a new creator.
It felt like talking to myself in public.
“I’ll post when it’s better.”
“This isn’t good enough.”
“No one cares.”
Just write.
Four hours of focused writing, done every single week, will solve all of your content creation problems.
November 15, 2025 at 6:02 PM
Four hours of focused writing, done every single week, will solve all of your content creation problems.
Simple tips I would give anyone who wants to start building online:
• Start with one offer
• Build a simple landing page
• Build a lead magnet to get leads
• Write 3–5 follow-up emails
• Track every step
Yes, it’s this “hard” to get started.
• Start with one offer
• Build a simple landing page
• Build a lead magnet to get leads
• Write 3–5 follow-up emails
• Track every step
Yes, it’s this “hard” to get started.
November 15, 2025 at 1:02 PM
Simple tips I would give anyone who wants to start building online:
• Start with one offer
• Build a simple landing page
• Build a lead magnet to get leads
• Write 3–5 follow-up emails
• Track every step
Yes, it’s this “hard” to get started.
• Start with one offer
• Build a simple landing page
• Build a lead magnet to get leads
• Write 3–5 follow-up emails
• Track every step
Yes, it’s this “hard” to get started.
If you’re scared to sell your first product, it’s usually because you don’t believe in it.
And if you don’t, why should anyone else?
And if you don’t, why should anyone else?
November 15, 2025 at 5:56 AM
If you’re scared to sell your first product, it’s usually because you don’t believe in it.
And if you don’t, why should anyone else?
And if you don’t, why should anyone else?
This is a waste of time:
Write → Post → Write → Post
This is growth:
Write → Post → Engage → Engage
Write → Post → Write → Post
This is growth:
Write → Post → Engage → Engage
November 14, 2025 at 6:04 PM
This is a waste of time:
Write → Post → Write → Post
This is growth:
Write → Post → Engage → Engage
Write → Post → Write → Post
This is growth:
Write → Post → Engage → Engage
What I thought would make me free:
• Earning more
• Climbing faster
• Getting promoted
What actually makes me free:
• Using my skills creatively
• Having time for my wife & kid
• Building something during my 5-9
Everyone chases the 1st list, but it usually ends in disappointment.
• Earning more
• Climbing faster
• Getting promoted
What actually makes me free:
• Using my skills creatively
• Having time for my wife & kid
• Building something during my 5-9
Everyone chases the 1st list, but it usually ends in disappointment.
November 14, 2025 at 5:58 AM
What I thought would make me free:
• Earning more
• Climbing faster
• Getting promoted
What actually makes me free:
• Using my skills creatively
• Having time for my wife & kid
• Building something during my 5-9
Everyone chases the 1st list, but it usually ends in disappointment.
• Earning more
• Climbing faster
• Getting promoted
What actually makes me free:
• Using my skills creatively
• Having time for my wife & kid
• Building something during my 5-9
Everyone chases the 1st list, but it usually ends in disappointment.
Create content only for people who need your help, value your expertise and want your solution.
Everyone is not your audience.
Everyone is not your audience.
November 13, 2025 at 5:58 PM
Create content only for people who need your help, value your expertise and want your solution.
Everyone is not your audience.
Everyone is not your audience.
Corporate jobs are designed to keep you hungry enough to work, but never fed enough to leave.
Build equity...in yourself.
Build equity...in yourself.
November 13, 2025 at 1:00 PM
Corporate jobs are designed to keep you hungry enough to work, but never fed enough to leave.
Build equity...in yourself.
Build equity...in yourself.
How to build a top 1% content system:
• Pick 3-5 content pillars.
• Turn every post into 7 formats.
• Study what your peers are doing.
• Save your best ideas in one place.
• Schedule batching days.
• Measure engagement weekly.
• Aim for impact.
Do this, and you have a fighting chance.
• Pick 3-5 content pillars.
• Turn every post into 7 formats.
• Study what your peers are doing.
• Save your best ideas in one place.
• Schedule batching days.
• Measure engagement weekly.
• Aim for impact.
Do this, and you have a fighting chance.
November 13, 2025 at 6:02 AM
How to build a top 1% content system:
• Pick 3-5 content pillars.
• Turn every post into 7 formats.
• Study what your peers are doing.
• Save your best ideas in one place.
• Schedule batching days.
• Measure engagement weekly.
• Aim for impact.
Do this, and you have a fighting chance.
• Pick 3-5 content pillars.
• Turn every post into 7 formats.
• Study what your peers are doing.
• Save your best ideas in one place.
• Schedule batching days.
• Measure engagement weekly.
• Aim for impact.
Do this, and you have a fighting chance.
You can’t control algorithms or engagement drops.
But you can control:
• How you learn from it
• How you create during it
• How you push through it
That’s how you turn frustration into growth.
But you can control:
• How you learn from it
• How you create during it
• How you push through it
That’s how you turn frustration into growth.
November 12, 2025 at 6:02 PM
You can’t control algorithms or engagement drops.
But you can control:
• How you learn from it
• How you create during it
• How you push through it
That’s how you turn frustration into growth.
But you can control:
• How you learn from it
• How you create during it
• How you push through it
That’s how you turn frustration into growth.
My first paying gig as a marketer was running the entire sales funnel for a local wedding band.
The pay was tiny.
The experience was enormous.
I learned more about conversion psychology in 3 months than I ever learned in any marketing course.
The pay was tiny.
The experience was enormous.
I learned more about conversion psychology in 3 months than I ever learned in any marketing course.
November 12, 2025 at 12:59 PM
My first paying gig as a marketer was running the entire sales funnel for a local wedding band.
The pay was tiny.
The experience was enormous.
I learned more about conversion psychology in 3 months than I ever learned in any marketing course.
The pay was tiny.
The experience was enormous.
I learned more about conversion psychology in 3 months than I ever learned in any marketing course.
When you try to grow on social media, just assume nobody’s going to care at first.
So…
• Post anyway.
• Focus on value.
• Repurpose what works.
Do these 3 things and you’ll build momentum way faster.
So…
• Post anyway.
• Focus on value.
• Repurpose what works.
Do these 3 things and you’ll build momentum way faster.
November 12, 2025 at 5:58 AM
When you try to grow on social media, just assume nobody’s going to care at first.
So…
• Post anyway.
• Focus on value.
• Repurpose what works.
Do these 3 things and you’ll build momentum way faster.
So…
• Post anyway.
• Focus on value.
• Repurpose what works.
Do these 3 things and you’ll build momentum way faster.