Radiocentre CEO @matt-payton.bsky.social highlights the significant audio opportunity for advertisers in this opinion piece for @themedialeader.bsky.social uk.themedialeader.com/time-to-shed...
Time to shed some light on the audio opportunity - The Media Leader
Although podcasts and streaming are a significant part of the audio offer, there has been little analysis on their true scale and the benefits for advertisers. Let's change that.
uk.themedialeader.com
March 31, 2025 at 9:05 AM
Radiocentre CEO @matt-payton.bsky.social highlights the significant audio opportunity for advertisers in this opinion piece for @themedialeader.bsky.social uk.themedialeader.com/time-to-shed...
Radiocentre CEO @matt-payton.bsky.social reflects on 2025, urging a focus on what we can control. For radio, that means building on record audiences, growing revenues, and innovation. Read more: www.radiocentre.org/radio-can-co...
Radio can continue to thrive in turbulent times - Radiocentre
As we begin a new year it’s tempting to look ahead and make predictions about the future. Some of this is sensible planning, scanning the horizon for challenges and opportunities. […]
www.radiocentre.org
January 7, 2025 at 2:04 PM
Radiocentre CEO @matt-payton.bsky.social reflects on 2025, urging a focus on what we can control. For radio, that means building on record audiences, growing revenues, and innovation. Read more: www.radiocentre.org/radio-can-co...
Radio advertising delivers an average ROI of £7.70 per £1 spent💸 Use our ROI Calculator to tailor insights for your brand and budget, simplify campaign planning, and maximise your media strategy. 🔓 Unlock its potential now: www.radiocentre.org/roi-predict/
November 19, 2024 at 2:12 PM
Radio advertising delivers an average ROI of £7.70 per £1 spent💸 Use our ROI Calculator to tailor insights for your brand and budget, simplify campaign planning, and maximise your media strategy. 🔓 Unlock its potential now: www.radiocentre.org/roi-predict/
Reposted by Radiocentre
BBC’s digital radio spin-offs could cost commercial stations £70m www.thetimes.com/uk/media/art...
BBC’s digital radio spin-offs could cost commercial stations £70m
Trade body warns of closures and a ‘chilling effect’ on investment in commercial radio if Radio 1, Radio 2 and Radio 3 derivatives go ahead
www.thetimes.com
November 19, 2024 at 10:39 AM
BBC’s digital radio spin-offs could cost commercial stations £70m www.thetimes.com/uk/media/art...
Bluesky early adopters! You clever bunch. Why don't you lend us some wisdom and help us select the best audio ad of the year: www.campaignlive.co.uk/article/vote...
Vote NOW for the best Audio Ad of the Year
Ads from Burger King, Hiscox and Specsavers make the final shortlist. Voting closes at midnight on November 29th.
www.campaignlive.co.uk
November 18, 2024 at 3:16 PM
Bluesky early adopters! You clever bunch. Why don't you lend us some wisdom and help us select the best audio ad of the year: www.campaignlive.co.uk/article/vote...