Rachel A.Wood MSc GMBPsS
@rachelawood.bsky.social
👩💻Human Centred Design Leadership | 👩🎓 PhD Researcher and Pracademic | Member of the British Psychological Society | Hodgkin’s Lymphoma ‘aliver’
Pinned
I am looking for volunteers to help me with with my research. This year I am running focus groups. Please get in contact if this is of interest 🙏
#PhD #Design #DesignResearch #ServiceDesign #CoDesign #ParentingEducation #PrisonEducation
#PhD #Design #DesignResearch #ServiceDesign #CoDesign #ParentingEducation #PrisonEducation
Service co-design practice and research week-notes 134. The one where I finished my #phd round 2 focus groups. Now I’m planning for the interviews. Have a good week ahead everyone and don’t forget to ‘feed the birds’ 😊💎 @ougradsch.bsky.social #design #research #psychology #servicedesign #weeknotes
November 23, 2025 at 7:36 AM
Service co-design practice and research week-notes 134. The one where I finished my #phd round 2 focus groups. Now I’m planning for the interviews. Have a good week ahead everyone and don’t forget to ‘feed the birds’ 😊💎 @ougradsch.bsky.social #design #research #psychology #servicedesign #weeknotes
Welcome to Thursday. This week I’ve been really thinking about the difference between an artefact and a boundary object in service design. This has really got me focused on how a map can have joined ownership including design. Have a good rest of your week 😊🎢 @ougradsch.bsky.social #phd #design
November 20, 2025 at 6:32 AM
Welcome to Thursday. This week I’ve been really thinking about the difference between an artefact and a boundary object in service design. This has really got me focused on how a map can have joined ownership including design. Have a good rest of your week 😊🎢 @ougradsch.bsky.social #phd #design
Service co-design research and practice week-notes 133. Today is the international day of tolerance. This is a healthy reminder about empathy and understanding 🤝 @ougradsch.bsky.social #phd #design #research #psychology #designleadership #servicedesign #codesign #ux #cx #hcd #weeknotes
November 16, 2025 at 6:37 AM
Service co-design research and practice week-notes 133. Today is the international day of tolerance. This is a healthy reminder about empathy and understanding 🤝 @ougradsch.bsky.social #phd #design #research #psychology #designleadership #servicedesign #codesign #ux #cx #hcd #weeknotes
A big warm welcome in to Thursday. This week in both practice and research I’ve really been thinking about the importance of ‘moments of truth’, ‘gain points’ and ‘pain points’ in service design. Hope you have a good rest of the week 😊💎 @ougradsch.bsky.social #PhD #design #research #psychology
November 13, 2025 at 6:32 AM
A big warm welcome in to Thursday. This week in both practice and research I’ve really been thinking about the importance of ‘moments of truth’, ‘gain points’ and ‘pain points’ in service design. Hope you have a good rest of the week 😊💎 @ougradsch.bsky.social #PhD #design #research #psychology
Service co-design research and practice week-notes 132. It’s been a productive and reasonably good week. A lot to move forward on, including academic writing and focus group prep. Have a good week everyone 😊💎 @ougradsch.bsky.social #phd #design #research #psychology #designleadership #servicedesign
November 9, 2025 at 7:22 AM
Service co-design research and practice week-notes 132. It’s been a productive and reasonably good week. A lot to move forward on, including academic writing and focus group prep. Have a good week everyone 😊💎 @ougradsch.bsky.social #phd #design #research #psychology #designleadership #servicedesign
A big warm welcome into Thursday. This week among other things I’ve been inspired by the Pygmalion effect, in other words design for belief. Have a good rest of the week 😊💎 @ougradsch.bsky.social #phd #phdlife #design #research #psychology #servicedesign #designleadership #ux #cx #humancentreddesign
November 6, 2025 at 6:37 AM
A big warm welcome into Thursday. This week among other things I’ve been inspired by the Pygmalion effect, in other words design for belief. Have a good rest of the week 😊💎 @ougradsch.bsky.social #phd #phdlife #design #research #psychology #servicedesign #designleadership #ux #cx #humancentreddesign
Service co-design practice and research week-notes 131. The one when it’s the anniversary of the birth of John Loud who was the originator of the ballpoint pen. Talking about writing it’s also Academic Writing month. Have a good week 😊 @ougradsch.bsky.social #phd #design #research #psychology #phd
November 2, 2025 at 7:28 AM
Service co-design practice and research week-notes 131. The one when it’s the anniversary of the birth of John Loud who was the originator of the ballpoint pen. Talking about writing it’s also Academic Writing month. Have a good week 😊 @ougradsch.bsky.social #phd #design #research #psychology #phd
Happy eve of ‘Servoween’. This week I’ve been focused on, and inspired by Social Ecological Theory. This reminds us of the interplay between individuals, communities and societal systems. Have a good rest of the week everyone 🎃 @ougradsch.bsky.social #phd #phdlife #design #research #psychology
October 30, 2025 at 6:31 AM
Happy eve of ‘Servoween’. This week I’ve been focused on, and inspired by Social Ecological Theory. This reminds us of the interplay between individuals, communities and societal systems. Have a good rest of the week everyone 🎃 @ougradsch.bsky.social #phd #phdlife #design #research #psychology
Service Co-design practice and research week-notes 130. The one where we get one extra hour in bed (in England due to the clocks going back) 😴 Have a great week being a ‘radiator’ 😊💎 @ougradsch.bsky.social #phd #phdlife #design #research #psychology #servicedesign #codesign #weeknotes
October 26, 2025 at 7:35 AM
Service Co-design practice and research week-notes 130. The one where we get one extra hour in bed (in England due to the clocks going back) 😴 Have a great week being a ‘radiator’ 😊💎 @ougradsch.bsky.social #phd #phdlife #design #research #psychology #servicedesign #codesign #weeknotes
Goodness Thursday has come around quickly. This week I’ve been thinking about how service and growth design can work together. Have a good rest of your week 😊💎 @ougradsch.bsky.social #phd #design #research #psychology #servicedesign #codesign #growthdesign #servicedesignthursday
October 23, 2025 at 5:18 AM
Goodness Thursday has come around quickly. This week I’ve been thinking about how service and growth design can work together. Have a good rest of your week 😊💎 @ougradsch.bsky.social #phd #design #research #psychology #servicedesign #codesign #growthdesign #servicedesignthursday
Happy National Parenting Week 2025
I am looking for participants to take part in my service co-design PhD research project, in which I am exploring the use in parenting education for women who are justice experienced. Please get in contact at: rachel.wood@open.ac.uk @ougradsch.bsky.social #PhD
I am looking for participants to take part in my service co-design PhD research project, in which I am exploring the use in parenting education for women who are justice experienced. Please get in contact at: rachel.wood@open.ac.uk @ougradsch.bsky.social #PhD
October 20, 2025 at 5:46 PM
Happy National Parenting Week 2025
I am looking for participants to take part in my service co-design PhD research project, in which I am exploring the use in parenting education for women who are justice experienced. Please get in contact at: rachel.wood@open.ac.uk @ougradsch.bsky.social #PhD
I am looking for participants to take part in my service co-design PhD research project, in which I am exploring the use in parenting education for women who are justice experienced. Please get in contact at: rachel.wood@open.ac.uk @ougradsch.bsky.social #PhD
Service co-design practice and research week-notes 129 😊🎢. Today is the anniversary of the birth of Walter Cannon in 1871. His work has given us much including in behavioural design and ‘fight or flight’ in terms of trauma informed practice. Have a great week everyone 💎🤩 @ougradsch.bsky.social
October 19, 2025 at 5:52 AM
Service co-design practice and research week-notes 129 😊🎢. Today is the anniversary of the birth of Walter Cannon in 1871. His work has given us much including in behavioural design and ‘fight or flight’ in terms of trauma informed practice. Have a great week everyone 💎🤩 @ougradsch.bsky.social
A big warm welcome to Thursday. This week I’ve been focused on service design, change and memory theory. It’s also the birthday 🎂 of Elizabeth Loftus who I continue to be inspired by. I wrote about her work a while back www.robertsbrain.co.uk/post/my-insp... @ougradsch.bsky.social #phd #design
October 16, 2025 at 5:47 AM
A big warm welcome to Thursday. This week I’ve been focused on service design, change and memory theory. It’s also the birthday 🎂 of Elizabeth Loftus who I continue to be inspired by. I wrote about her work a while back www.robertsbrain.co.uk/post/my-insp... @ougradsch.bsky.social #phd #design
Service co-design research and practice week-notes 128. In research made progress on my preparation for my round 2 design focus groups. In practice world it was all about the customer journey data dashboard, developing new journeys, and user stories 😊🎢 @ougradsch.bsky.social #phd #design #research
October 12, 2025 at 5:59 AM
Service co-design research and practice week-notes 128. In research made progress on my preparation for my round 2 design focus groups. In practice world it was all about the customer journey data dashboard, developing new journeys, and user stories 😊🎢 @ougradsch.bsky.social #phd #design #research
A big warm welcome in to Thursday. This week I’ve been focusing on service adaptations in the form of customisation, personalisation and hyper personalisation. Hope you have a good rest of the week 😊🎢 @ougradsch.bsky.social #phd #phdlife #design #research #psychology #designleadership #servicedesign
October 9, 2025 at 4:21 AM
A big warm welcome in to Thursday. This week I’ve been focusing on service adaptations in the form of customisation, personalisation and hyper personalisation. Hope you have a good rest of the week 😊🎢 @ougradsch.bsky.social #phd #phdlife #design #research #psychology #designleadership #servicedesign
Service co-design practice and research week-notes 127. Today is world teacher’s day, and so to all those education heroes 🦸♀️ out there hope you have a particularly fabulous day 🍎 @ougradsch.bsky.social #phd #design #research #psychology #designleadership #servicedesign #codesign #ux #cx #hcd
October 5, 2025 at 6:09 AM
Service co-design practice and research week-notes 127. Today is world teacher’s day, and so to all those education heroes 🦸♀️ out there hope you have a particularly fabulous day 🍎 @ougradsch.bsky.social #phd #design #research #psychology #designleadership #servicedesign #codesign #ux #cx #hcd
Goodness me it’s Thursday again. This weeks inspiration has been on thinking about how service design can be both generative and regenerative. Have a good rest of your week 😊🎢 @ougradsch.bsky.social #phd #phdlife #design #research #psychology #designleadership #servicedesign #ux #cx #hcd
October 2, 2025 at 5:17 AM
Goodness me it’s Thursday again. This weeks inspiration has been on thinking about how service design can be both generative and regenerative. Have a good rest of your week 😊🎢 @ougradsch.bsky.social #phd #phdlife #design #research #psychology #designleadership #servicedesign #ux #cx #hcd
Service Co-design week-notes 126. The one where we took a little holiday. It is also today the anniversary of the birth of John H.Harvey who gave us attribution theory. Very applicable to service design. Have a good week 😊🤩 @ougradsch.bsky.social #phd #phdlife #design #research #psychology
September 28, 2025 at 6:53 AM
Service Co-design week-notes 126. The one where we took a little holiday. It is also today the anniversary of the birth of John H.Harvey who gave us attribution theory. Very applicable to service design. Have a good week 😊🤩 @ougradsch.bsky.social #phd #phdlife #design #research #psychology
Welcome in to Thursday (on my little week off). This week I’ve been focused on how service design can support empowerment. Have a good rest of the week being empowered, and being empowering 😊🎢 @ougradsch.bsky.social #phd #phdlife #design #research #psychology #designleadership #servicedesign
September 25, 2025 at 5:48 AM
Welcome in to Thursday (on my little week off). This week I’ve been focused on how service design can support empowerment. Have a good rest of the week being empowered, and being empowering 😊🎢 @ougradsch.bsky.social #phd #phdlife #design #research #psychology #designleadership #servicedesign
Service Co-design research and practice week-notes 125. Today is the anniversary of the birth of psychologist James Kaufman. His work is very much about creativity. It’s also been #NowIsTheTime national inclusion week. Now for a little week off 😊🪫 @ougradsch.bsky.social
September 21, 2025 at 6:00 AM
Service Co-design research and practice week-notes 125. Today is the anniversary of the birth of psychologist James Kaufman. His work is very much about creativity. It’s also been #NowIsTheTime national inclusion week. Now for a little week off 😊🪫 @ougradsch.bsky.social
A big warm welcome in Thursday. This week in both practice and research I’ve been thinking a lot about behavioural design in service design. When used positively it can be so empowering. Have a good rest of your week being inspiring and being inspired 😊🤩 @ougradsch.bsky.social #phd #design #research
September 18, 2025 at 6:49 AM
A big warm welcome in Thursday. This week in both practice and research I’ve been thinking a lot about behavioural design in service design. When used positively it can be so empowering. Have a good rest of your week being inspiring and being inspired 😊🤩 @ougradsch.bsky.social #phd #design #research
Service Co-design practice and research week-notes 124. Was an absolute whirlwind but mostly good. The World Design Congress @designcouncil.bsky.social was an absolute highlight ✨ @ougradsch.bsky.social #phd #phdlife #design #research #psychology #designleadership #servicedesign #codesign #weeknotes
September 14, 2025 at 5:58 AM
Service Co-design practice and research week-notes 124. Was an absolute whirlwind but mostly good. The World Design Congress @designcouncil.bsky.social was an absolute highlight ✨ @ougradsch.bsky.social #phd #phdlife #design #research #psychology #designleadership #servicedesign #codesign #weeknotes
A big warm welcome to Thursday. This week in practice and research I’ve been thinking about whether service design is ever finished. Hope you have a good rest of the week 😊💎 @ougradsch.bsky.social #phd #phdlife #design #research #psychology #servicedesign #codesign #servicedesignthursday #cx #hcd
September 11, 2025 at 5:48 AM
A big warm welcome to Thursday. This week in practice and research I’ve been thinking about whether service design is ever finished. Hope you have a good rest of the week 😊💎 @ougradsch.bsky.social #phd #phdlife #design #research #psychology #servicedesign #codesign #servicedesignthursday #cx #hcd
Service Co-design practice and research week-notes 123. Apparently it’s buy a book 📕 day, not difficult for me. It’s also the anniversary of the passing of Elton Mayo (1949). Very important study 🔬on the Hawthorne effect 😊💎 @ougradsch.bsky.social #phd #design #research #psychology #designleadership
September 7, 2025 at 6:02 AM
Service Co-design practice and research week-notes 123. Apparently it’s buy a book 📕 day, not difficult for me. It’s also the anniversary of the passing of Elton Mayo (1949). Very important study 🔬on the Hawthorne effect 😊💎 @ougradsch.bsky.social #phd #design #research #psychology #designleadership
Welcome in Thursday. This weeks ponderings has all been about service design as a bridge. Have a good rest of the week building bridges 😊💎 @ougradsch.bsky.social #phd #design #research #psychology #designleadership #servicedesign #codesign #hcd #cx #ux #servicedesignthursday
September 4, 2025 at 5:19 AM
Welcome in Thursday. This weeks ponderings has all been about service design as a bridge. Have a good rest of the week building bridges 😊💎 @ougradsch.bsky.social #phd #design #research #psychology #designleadership #servicedesign #codesign #hcd #cx #ux #servicedesignthursday