Victoria Wells aka Professor Pub 🍻
@professorpub.bsky.social
Professor at the University of York researching pubs and pub consumers! Some travelling (pubs/beer included) and the odd Border Terrier picture!
My first visit to a pub in Bromsgrove - the Hop Pole Inn - rugby on the tv at one end and football on the tv at the other - plus darts, stage and plenty of beer! #pub
November 8, 2025 at 9:40 PM
My first visit to a pub in Bromsgrove - the Hop Pole Inn - rugby on the tv at one end and football on the tv at the other - plus darts, stage and plenty of beer! #pub
I'm fan of pubs and of dogs and rarely visit a pub without my dog. I'm also aware that not everyone likes dogs and I am happy to see a clear set of dog rules which helps dog owners to know what is expected of them/their pooch and everyone can enjoy the pub together! #pubdog
November 7, 2025 at 2:59 PM
I'm fan of pubs and of dogs and rarely visit a pub without my dog. I'm also aware that not everyone likes dogs and I am happy to see a clear set of dog rules which helps dog owners to know what is expected of them/their pooch and everyone can enjoy the pub together! #pubdog
It has been an absolute pleasure to supervise Molly for her PhD. The time has gone so quickly and I can't believe it is almost over! Congratulations Dr Brown! 🎉
Huge thanks to my brilliant supervisors, Prof Colin Beale @cmbeale.bsky.social & Prof Victoria Wells @professorpub.bsky.social, for their expertise, encouragement, and endless support throughout the PhD journey. 🙏🏻
November 7, 2025 at 10:21 AM
It has been an absolute pleasure to supervise Molly for her PhD. The time has gone so quickly and I can't believe it is almost over! Congratulations Dr Brown! 🎉
Great to do a presentation today for the Food, Wine and Hospitality Center of Excellence @KedgeBS! Lots of discussion about the consumption of no and low alcohol drinks and its role in hospitality! #nolo
November 6, 2025 at 3:27 PM
Great to do a presentation today for the Food, Wine and Hospitality Center of Excellence @KedgeBS! Lots of discussion about the consumption of no and low alcohol drinks and its role in hospitality! #nolo
"A certain level of pub decorum must be preserved" - more excellent writing from @pelliclemag
www.pelliclemag.com/home/2025/10...
www.pelliclemag.com/home/2025/10...
The Essential Guide to Pub Etiquette — Pellicle
It was the writer and politician Hilaire Belloc (1870–1953) who famously said, “ Change your hearts or you will lose your inns and you will deserve to have lost them. But when you have lost your inns ...
www.pelliclemag.com
November 5, 2025 at 11:11 AM
"A certain level of pub decorum must be preserved" - more excellent writing from @pelliclemag
www.pelliclemag.com/home/2025/10...
www.pelliclemag.com/home/2025/10...
Now November is here, it’s chillier and the nights are drawing in what is needed is cosy pubs - some suggestions from @philmellows.bsky.social
inews.co.uk/inews-lifest...
inews.co.uk/inews-lifest...
I went in search of Britain's cosiest pubs - here are my 20 favourites
From 200-year-old inns to charming, snug-filled bolt-holes, a renowned expert selects some of the most welcoming watering holes to visit as the nights draw in
inews.co.uk
November 1, 2025 at 10:47 PM
Now November is here, it’s chillier and the nights are drawing in what is needed is cosy pubs - some suggestions from @philmellows.bsky.social
inews.co.uk/inews-lifest...
inews.co.uk/inews-lifest...
Great to be quoted in this article in Sweden's largest daily newspaper, Dagens Nyheter, about pubs in the UK! #pubs @uoysbs.bsky.social
October 31, 2025 at 10:06 AM
Great to be quoted in this article in Sweden's largest daily newspaper, Dagens Nyheter, about pubs in the UK! #pubs @uoysbs.bsky.social
The Gate Pub in Malton is becoming the Filly & Flagon! Not sure when it will be opening or what it will be like but at least it won’t be closed! #pub
October 31, 2025 at 8:31 AM
The Gate Pub in Malton is becoming the Filly & Flagon! Not sure when it will be opening or what it will be like but at least it won’t be closed! #pub
"Younger adults are drinking in a way that fits modern lives, balancing alcohol with wellness, choosing smaller formats or lower-ABV options and valuing setting and experience as much as product" www.morningadvertiser.co.uk/Article/2025...
Gen Z drinking less, or just drinking differently? New data challenges assumptions
New research from Lumina Intelligence and CGA by NIQ shows Gen Z are still drinking and socialising in pubs and bars, but with new habits. Younger adults are driving later nights, mixing alcoholic and...
www.morningadvertiser.co.uk
October 29, 2025 at 10:21 AM
"Younger adults are drinking in a way that fits modern lives, balancing alcohol with wellness, choosing smaller formats or lower-ABV options and valuing setting and experience as much as product" www.morningadvertiser.co.uk/Article/2025...
Once a hangover strikes, there’s no magic cure. “Time is the only thing that will fix it.......Time, water and paracetamol.” www.theguardian.com/lifeandstyle...
Is it true that … hangovers get worse as we age?
We ask an expert whether the morning after really does become more severe as we get older
www.theguardian.com
October 28, 2025 at 8:44 AM
Once a hangover strikes, there’s no magic cure. “Time is the only thing that will fix it.......Time, water and paracetamol.” www.theguardian.com/lifeandstyle...
Interesting article about how drinking behaviour/attitudes towards drinking change from adolescence to adulthood - "among this sample of non- and light drinkers, drinking increased and concerns about alcohol decreased as they aged into young adulthood."
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
Risk versus pleasure: understanding changing attitudes of non- and light-drinking young people as they age
There have been significant declines in alcohol use for adolescents in high-income countries since the mid-2000s. Research suggests key factors are driving this, including: (1) negative attitudes t...
www.tandfonline.com
October 27, 2025 at 12:59 PM
Interesting article about how drinking behaviour/attitudes towards drinking change from adolescence to adulthood - "among this sample of non- and light drinkers, drinking increased and concerns about alcohol decreased as they aged into young adulthood."
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
Nice piece on Micropubs in the @morningad - "the micropub revolution has revealed there is still demand for wet-led pubs with well-kept beers" #lovelivethemicropub
FEATURE: How well have micropubs fared in 20 years? www.morningadvertiser.co.uk/Article/2025...
FEATURE: How well have micropubs fared in 20 years? www.morningadvertiser.co.uk/Article/2025...
FEATURE: How well have micropubs fared in 20 years?
Martyn Hillier sparked a micropub revolution with the Butchers Arms, inspiring nearly 1,000 tiny pubs focused on cask ale, conversation and community.
www.morningadvertiser.co.uk
October 23, 2025 at 2:28 PM
Nice piece on Micropubs in the @morningad - "the micropub revolution has revealed there is still demand for wet-led pubs with well-kept beers" #lovelivethemicropub
FEATURE: How well have micropubs fared in 20 years? www.morningadvertiser.co.uk/Article/2025...
FEATURE: How well have micropubs fared in 20 years? www.morningadvertiser.co.uk/Article/2025...
As all I’ve been talking about the last two days is nolo I decided to do a detour in my trip north to sample the Lucky Saint pub! Friendly corner pub! Did I drink Lucky Saint- no - because the choice of drinks was excellent and I fancied a Pilsner!
October 22, 2025 at 5:32 PM
As all I’ve been talking about the last two days is nolo I decided to do a detour in my trip north to sample the Lucky Saint pub! Friendly corner pub! Did I drink Lucky Saint- no - because the choice of drinks was excellent and I fancied a Pilsner!
Great second day at the Club Soda Lo, No and Mid Alcohol Summit! Lots of updated facts/figures from KAM and MP Tonia Antoniazzi talking about the health white paper! I’m def a coaster and I’m off to find some Nomi Tomo (drinking buddies in Japanese)!
October 22, 2025 at 4:16 PM
Great second day at the Club Soda Lo, No and Mid Alcohol Summit! Lots of updated facts/figures from KAM and MP Tonia Antoniazzi talking about the health white paper! I’m def a coaster and I’m off to find some Nomi Tomo (drinking buddies in Japanese)!
After a day of talking nolo I felt like a beer with alcohol in and visited the excellent King’s Arms, not far from Waterloo station. A central bar with cosy rooms on either side, the friendliest welcome I’ve had in a pub for a while and an attached Thai restaurant! #pub
October 21, 2025 at 5:10 PM
After a day of talking nolo I felt like a beer with alcohol in and visited the excellent King’s Arms, not far from Waterloo station. A central bar with cosy rooms on either side, the friendliest welcome I’ve had in a pub for a while and an attached Thai restaurant! #pub
Had an interesting first day at the No, Low and Mid Alcohol Summit! Even though I am a marketer by discipline it was a bit of a shock to be back in such heavy marketing/branding/media territories! The good food and excellent drinks helped me make it through the day!
October 21, 2025 at 3:36 PM
Had an interesting first day at the No, Low and Mid Alcohol Summit! Even though I am a marketer by discipline it was a bit of a shock to be back in such heavy marketing/branding/media territories! The good food and excellent drinks helped me make it through the day!
Timely article as I head to the No, Low and Mid-Strength Summit! - “The smartest retailers and venues are already adapting, because offering great alcohol-free drinks is no longer a nice-to-have, it’s a business essential.” www.independent.co.uk/news/health/...
Half of young adults now choosing ‘no and low’ alcohol drinks, study says
Some 49 per cent of young adults now choose ‘no and low’ alcohol to moderate their drinking
www.independent.co.uk
October 21, 2025 at 7:53 AM
Timely article as I head to the No, Low and Mid-Strength Summit! - “The smartest retailers and venues are already adapting, because offering great alcohol-free drinks is no longer a nice-to-have, it’s a business essential.” www.independent.co.uk/news/health/...
Great blog post from @boakandbailey.bsky.social highlighting the need for consistency (reliable opening hours) and reliability (in offer quality/range) in attracting consumers to pubs. Simple things really matter to consumers! boakandbailey.substack.com/p/we-cant-sp...
We can’t speak for anyone else but here’s how to attract us to your pub
You’re trying hard, you’re doing everything right – so why is nobody coming to drink in your pub, bar or taproom?
boakandbailey.substack.com
October 20, 2025 at 10:16 AM
Great blog post from @boakandbailey.bsky.social highlighting the need for consistency (reliable opening hours) and reliability (in offer quality/range) in attracting consumers to pubs. Simple things really matter to consumers! boakandbailey.substack.com/p/we-cant-sp...
Beer O’Clock, Whitby - first visit, wasn’t sure when I first went in but really warmed to it! Good beers and snacks, relaxing atmosphere, and some green banquette seating! #pub
October 19, 2025 at 11:19 AM
Beer O’Clock, Whitby - first visit, wasn’t sure when I first went in but really warmed to it! Good beers and snacks, relaxing atmosphere, and some green banquette seating! #pub
Changing pub consumer behaviour - earlier in the day, more coffee and “a move away from high-tempo visits towards lower-tempo and lower-spend occasions”
www.morningadvertiser.co.uk/Article/2025...
www.morningadvertiser.co.uk/Article/2025...
Pubs adapt to earlier dayparts as evening trade declines
Pub operators are adapting by embracing daytime trade through initiatives like set price lunches, cafes, and coffee subscriptions. As late-night drinking declines, industry leaders emphasise the need ...
www.morningadvertiser.co.uk
October 18, 2025 at 12:52 PM
Changing pub consumer behaviour - earlier in the day, more coffee and “a move away from high-tempo visits towards lower-tempo and lower-spend occasions”
www.morningadvertiser.co.uk/Article/2025...
www.morningadvertiser.co.uk/Article/2025...
"...54% of consumers ...said they were cutting back due to financial constraints" - highlighting that if we had more confidence in our economy/personal financial situation improving that this would really help the hospitality sector/pubs!
www.morningadvertiser.co.uk/Article/2025...
www.morningadvertiser.co.uk/Article/2025...
Alcohol consumption drops as demand for soft drinks rises
Cost-of-living pressures, health considerations, and lifestyle changes are driving consumers to drink less alcohol and opt for more premium, lower ABV, or alcohol-free options. Demand for adult-focuse...
www.morningadvertiser.co.uk
October 17, 2025 at 9:37 AM
"...54% of consumers ...said they were cutting back due to financial constraints" - highlighting that if we had more confidence in our economy/personal financial situation improving that this would really help the hospitality sector/pubs!
www.morningadvertiser.co.uk/Article/2025...
www.morningadvertiser.co.uk/Article/2025...
Nothing interesting to do today?- take a couple of moments to support pubs and e-mail your MP using the @camraofficial.bsky.social tool!
Ask your MP to support beer and pubs in the Budget camra.org.uk/campaigns/7
Ask your MP to support beer and pubs in the Budget camra.org.uk/campaigns/7
Ask your MP to support beer and pubs in the Budget
Use CAMRA's quick email tool to ask your MP to demand that the Chancellor announces support for pubs, breweries and pubgoers in the upcoming Budget.
camra.org.uk
October 15, 2025 at 9:37 AM
Nothing interesting to do today?- take a couple of moments to support pubs and e-mail your MP using the @camraofficial.bsky.social tool!
Ask your MP to support beer and pubs in the Budget camra.org.uk/campaigns/7
Ask your MP to support beer and pubs in the Budget camra.org.uk/campaigns/7