If you let Google "optimize" your remarketing, you’ll just be buying Display clicks. 💸

A new client we audited was wasting 100% of their remarketing budget this way.

👉 Uncheck "optimized targeting" to keep your remarketing… Remarketing.

#remarketing #googleads #retargeting #retargetingads

🚨 Advertisers: Start your BFCM prep now.

Run small test campaigns early to build your negative lists + sharpen your targeting.

Especially key for Broad, AI Max, or Display campaigns - learn before it costs you. 💰

#PPCAssist #PPC #BFCM #GoogleAds #MarketingTips #PerformanceMax

📞 Running a small biz on a tight budget & love old-school phone calls?

Don’t waste clicks when you can’t answer!

👉 Schedule call ads/extensions only during open hours.
💡 On a limited budget, you may even restrict all ads to those times.

#GoogleAds #SmallBusinessTips

Are you paying an agency a high monthly fee for a simple campaign that rarely changes?

Maximize your budget and minimize ongoing agency fees with PPCAssist.pro.

#googleads #metaads #coldplay #adagency #digitalmarketingagency #digitalmarketing

Do your keywords change frequently?

If you're a local service provider, probably not.

That's one reason (of many) why active management, complex setup processes, and high ongoing agency costs are probably overkill for your small business.

Switch to PPC Assist -> ppcassist.pro/for-local-bu...

Google Ads Match Type FAIL 🚨

4,047 impressions for “amusement” rentals (phrase match).
Only 4 included the word amusement.
Only 1 was a real phrase match.

Phrase = Broad now.

✅ Use Exact Match
❌ Use Negatives
🪦 RIP Phrase Match

#GoogleAds #PPC

#Google is shrinking their Ads/Search teams thanks to automation.

But has your agency shrunk your bill?

At PPC Assist, we're adapting to the new ad landscape by only charging for what you need.

More of your budget goes to growing your business, not paying for fluff.

Check it out → ppcassist.pro

Google Ads is shifting focus to AI-driven search intent with its new AI Max for Search.

Our latest blog covers what this means for small businesses, and how PPC Assist can help you stay effective in this new landscape: tinyurl.com/yc5rznt3

#GoogleAds #SmallBusinessMarketing #PPCAssist