Rosana Pinheiro-Machado
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pinheiromachado.bsky.social
Rosana Pinheiro-Machado
@pinheiromachado.bsky.social
Professor of Global Studies, UCD 🇮🇪 | Director DeepLab labdeep.com | PI #WorkPoliticsBIP - ERC Consolidator Grantee | Far-right, digital economy, precarity | Global ethnographer 🇧🇷🇮🇳🇵🇭🇨🇳
Pinned
New paper in the Journal of Anthropological Research!

The Ambiguous Revolts: Precarity and Insurgence in the 21st Century; with @ineves.bsky.social

Free version here: works.hcommons.org/records/r3jd...
Happy and honored to give the closing keynote at #elad25.
November 21, 2025 at 2:50 PM
Very honoured to have delivered the keynote address at the Anthropology Association of the Philippines meeting. I missed my flight to Manila due to the typhoon, but thankfully Zoom did a great job today! 😊

Many thanks to the organisers for the kind invitation.
November 12, 2025 at 6:54 PM
Reposted by Rosana Pinheiro-Machado
Thanks to everyone who joined us for the launch of New Consumers in the Global South at UCD, a thoughtful discussion with the authors on class, consumption, and everyday life across the Global South. @erc.europa.eu @ucddublin.bsky.social @pinheiromachado.bsky.social @marinafrid.bsky.social
November 5, 2025 at 11:31 AM
Tomorrow!
📚Join us tomorrow (4 Nov, 3:30 PM) at UCD D101 or online for the launch of New Consumers in the Global South!
Featuring authors Anna Cristina Pertierra, @pinheiromachado.bsky.social & Czarina Saloma-Akpedonu all welcome! EMAIL DEEPLAB@UCD.IE to register @ucddublin.bsky.social @erc.europa.eu #
November 3, 2025 at 2:31 PM
Reposted by Rosana Pinheiro-Machado
📚 Book Launch at UCD!
Join us on Nov 4, 3:30 PM (Newman D101) for New Consumers in the Global South — exploring class & consumption beyond “poor” and “middle class.”
Featuring authors Pertierra, @pinheiromachado.bsky.social Pinheiro-Machado & Saloma-Akpedonu 🍷 @ucddublin.bsky.social @erc.europa.eu
October 29, 2025 at 2:20 PM
Ótima conversa com o querido e brilhante @atila.bsky.social

Marketing digital, precariedade, influencers e extrema direita 🤯

youtu.be/YVlZodTd2r0
September 19, 2025 at 6:01 PM
Reposted by Rosana Pinheiro-Machado
Hoje foi dia de compartilhar a conversa com a @pinheiromachado.bsky.social sobre precarização do trabalho e como a prestação de serviço foi em massa pro Instagram, onde tudo vira marketing digital (e curso) e coaches dominam os sonhos.
Por que o brasileiro adora um coach - PODCAST Não Ficção
YouTube video by Atila Iamarino
youtu.be
September 19, 2025 at 5:18 PM
Viva!!!!
Simplesmente viciado no podcast Não Ficção do @atila.bsky.social, ouvindo todos os episódios 🙏
July 24, 2025 at 1:15 PM
Reposted by Rosana Pinheiro-Machado
To close the year, we hosted our first CPE Workshop 🎉
15+ scholars from across the UK & Europe joined us for an inspiring day—capped off with a keynote by Rosana Pinheiro-Machado! @pinheiromachado.bsky.social
July 18, 2025 at 1:22 PM
I spoke with The New York Times about Trump’s unpopular measures against Brazil and their impact on popularity. My quote says it does not impact Bolsonaro’s base, but I also believe this is a great opportunity for government to start mobilizing its base for 2026.

www.nytimes.com/2025/07/17/w...
Anti-Trump Bump Rekindles Support for Brazil’s President
www.nytimes.com
July 17, 2025 at 3:17 PM
New paper in the Journal of Anthropological Research!

The Ambiguous Revolts: Precarity and Insurgence in the 21st Century; with @ineves.bsky.social

Free version here: works.hcommons.org/records/r3jd...
July 14, 2025 at 9:27 PM
This is fantastic. Over the past year, @deeplab.bsky.social has hosted dozens of visiting students from Brazil, who have enjoyed free access to the already exceptional sports hall. We hope this gratuity continues as the sports facilities expand.
💙💛 A planned €87 million expansion of sports facilities at UCD is now underway.

The development is Phase 2 of the UCD Student Sports and Amenity Precinct Project. It will involve the construction of a new three-storey multipurpose sports hall adjacent to the existing sports centre.
July 9, 2025 at 3:12 PM
🚨 | Raiva, sonhos e insubordinação: como a extrema direita e as mídias digitais mobilizam a nova classe trabalhadora das plataformas

Super feliz com a nova publicação — um ensaio estilo memorial em inglês e português, na Horizontes Antropológicos

Espero que gostem ❤️

www.scielo.br/j/ha/a/yPt3D...
July 4, 2025 at 7:40 PM
Fabulous to be with the @polethnography.bsky.social and an honour to give the keynote

Brilliant work by @marianaborges.bsky.social @cintranatalia.bsky.social & Antje Scharenberg ❤️

Great to see @kkcheuk.bsky.social again! A room full of excellent scholars

Can’t wait to continue the conversation!
July 3, 2025 at 1:02 PM
Fabulous to be with the @polethnography.bsky.social and an honour to give the keynote

Brilliant work by @marianaborges.bsky.social @cintranatalia.bsky.social & Antje Scharenberg is pushing

Great to see @kkcheuk.bsky.social again! A room full of excellent early career researchers.
July 3, 2025 at 1:00 PM
Reposted by Rosana Pinheiro-Machado
Somebody pinch me cause I am in the same photo as @pinheiromachado.bsky.social ! What an honour to have welcomed you at Southampton - come back soon!
The first CPE workshop, "Doing Ethnography in Political Contexts or Doing Politics via Ethnography?" happened yesterday, with the presence and keynote lecture of Prof Rosana @pinheiromachado.bsky.social - we thank her and all attendees,l & discussants and look forward to our next one!
July 3, 2025 at 11:23 AM
Reposted by Rosana Pinheiro-Machado
The first CPE workshop, "Doing Ethnography in Political Contexts or Doing Politics via Ethnography?" happened yesterday, with the presence and keynote lecture of Prof Rosana @pinheiromachado.bsky.social - we thank her and all attendees,l & discussants and look forward to our next one!
July 3, 2025 at 11:21 AM
If you are in Southampton, join me for my public keynote and an engaging workshop on ethnography and political studies next Wednesday, hosted by the @polethnography.bsky.social
alongside extraordinary colleagues.
June 30, 2025 at 3:39 PM
Reposted by Rosana Pinheiro-Machado
🍒 The cherry on top? Our keynote speaker, @pinheiromachado.bsky.social, will share fresh insights from her global work at @deeplab.bsky.social , exploring how digital entrepreneurship and precarity shape far-right mobilization.
June 24, 2025 at 2:51 PM
Reposted by Rosana Pinheiro-Machado
The CPE is delighted to welcome prof Rosana @pinheiromachado.bsky.social to @unisouthampton.bsky.social for our workshop next week for a keynote lecture entitled: Rage, Dreams and Insubordination: How the Far Right and Social Media Mobilize the Working Class. If you are around, please pop by!
June 24, 2025 at 2:40 PM
Reposted by Rosana Pinheiro-Machado
📣 Public keynote by @pinheiromachado.bsky.social, @ucddublin.bsky.social
From streets to screen: The Digital Disembedding of Informal Economies and the Road to Fascism in Brazil
📍 @ucc.ie + online
🗓️ 27 June
Organised by the European Network for #DigitalAnthropology (ENDA)
🔗 buff.ly/jMCAfOZ
June 23, 2025 at 3:28 PM
On my way to beautiful Cork to see my anthropologist fellows and deliver this keynote ❤️
📣 Public keynote by @pinheiromachado.bsky.social, @ucddublin.bsky.social
From streets to screen: The Digital Disembedding of Informal Economies and the Road to Fascism in Brazil
📍 @ucc.ie + online
🗓️ 27 June
Organised by the European Network for #DigitalAnthropology (ENDA)
🔗 buff.ly/jMCAfOZ
June 24, 2025 at 2:52 PM
I’m so thrilled to be delivering the keynote at this event on such an important theme: ethnography and politics! I can’t wait to be surrounded by fellow ethnographers again. If you’re in the area, my keynote is open to the public—hope to see you there! Thanks @polethnography.bsky.social
The CPE is delighted to welcome prof Rosana @pinheiromachado.bsky.social to @unisouthampton.bsky.social for our workshop next week for a keynote lecture entitled: Rage, Dreams and Insubordination: How the Far Right and Social Media Mobilize the Working Class. If you are around, please pop by!
June 24, 2025 at 2:50 PM
We invite you to check this keynote for next week!

"From streets to screen: The Digital Disembedding of Informal Economies and the Road to Fascism in Brazil" by @pinheiromachado.bsky.social (University College Dublin).

For more information: easaonline.org/event/public...
June 19, 2025 at 5:09 PM
Next week, I will head to Cork to meet an amazing group of anthropologists and give a keynote in this workshop organised by the ENDA and Cyber Social Research
Very honoured by the invitation!
Come along if you are in the region
June 18, 2025 at 5:55 PM