PierfPier
@pierfpier.bsky.social
Once entrepreneur, on my way back. Vocacy in innovation, marketing, technology, civ-eco causes. Sports lover. Nerd. Repost ≠ endorsement
💙 Follow for data, ideas, and insights
💬 Say hi!
🔗 LinkedIn (https://www.linkedin.com/in/pierfilippopierucci)
💙 Follow for data, ideas, and insights
💬 Say hi!
🔗 LinkedIn (https://www.linkedin.com/in/pierfilippopierucci)
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👋 Hi! I’m Pier, 31, Italian, marketer, product thinker.
I write about AI, marketing, tech & innovation with one goal: make complexity useful.
💙 Follow for thoughts that link data, ideas, and people
💬 Say hi!
🔗 Connect on LinkedIn (www.linkedin.com/in/pierfilip...)
Or all above!
See you! 💙
I write about AI, marketing, tech & innovation with one goal: make complexity useful.
💙 Follow for thoughts that link data, ideas, and people
💬 Say hi!
🔗 Connect on LinkedIn (www.linkedin.com/in/pierfilip...)
Or all above!
See you! 💙
A study found that when people know content was AI-generated, they rate it lower — even if the quality is identical.
Trust isn’t only about output; it’s about origin.
👉 ide.mit.edu/wp-content/u...
#AI
Trust isn’t only about output; it’s about origin.
👉 ide.mit.edu/wp-content/u...
#AI
ide.mit.edu
November 11, 2025 at 7:13 AM
A study found that when people know content was AI-generated, they rate it lower — even if the quality is identical.
Trust isn’t only about output; it’s about origin.
👉 ide.mit.edu/wp-content/u...
#AI
Trust isn’t only about output; it’s about origin.
👉 ide.mit.edu/wp-content/u...
#AI
I’ve noticed a sharp decline in AI output quality.
I find myself spending more time fixing what the tool generates than writing from scratch.
#AI #ContentStrategy
I find myself spending more time fixing what the tool generates than writing from scratch.
#AI #ContentStrategy
November 10, 2025 at 9:06 PM
I’ve noticed a sharp decline in AI output quality.
I find myself spending more time fixing what the tool generates than writing from scratch.
#AI #ContentStrategy
I find myself spending more time fixing what the tool generates than writing from scratch.
#AI #ContentStrategy
November 10, 2025 at 8:06 PM
1️⃣
Five drops of water.
That’s what it takes for a single Gemini (Google) AI prompt along with 0.24 Wh of power and 0.03 g of CO₂.
Multiply by billions of daily queries (2.5B for OpenAI alone), and you get a global energy infrastructure.
#AI #Google #DataCenter #DigitalTransformation
Five drops of water.
That’s what it takes for a single Gemini (Google) AI prompt along with 0.24 Wh of power and 0.03 g of CO₂.
Multiply by billions of daily queries (2.5B for OpenAI alone), and you get a global energy infrastructure.
#AI #Google #DataCenter #DigitalTransformation
November 10, 2025 at 5:37 PM
1️⃣
Five drops of water.
That’s what it takes for a single Gemini (Google) AI prompt along with 0.24 Wh of power and 0.03 g of CO₂.
Multiply by billions of daily queries (2.5B for OpenAI alone), and you get a global energy infrastructure.
#AI #Google #DataCenter #DigitalTransformation
Five drops of water.
That’s what it takes for a single Gemini (Google) AI prompt along with 0.24 Wh of power and 0.03 g of CO₂.
Multiply by billions of daily queries (2.5B for OpenAI alone), and you get a global energy infrastructure.
#AI #Google #DataCenter #DigitalTransformation
[🧵] I don’t expect anything from #COP30.
Ten years after the Paris Agreement, the energy transition remains a rhetorical exercise.
I hate to say it — I’ve studied and worked on these issues for years — but the truth is, it doesn’t stick.
Some good reads to understand the problem:
#Greenwashing
Ten years after the Paris Agreement, the energy transition remains a rhetorical exercise.
I hate to say it — I’ve studied and worked on these issues for years — but the truth is, it doesn’t stick.
Some good reads to understand the problem:
#Greenwashing
November 10, 2025 at 9:59 AM
[🧵] I don’t expect anything from #COP30.
Ten years after the Paris Agreement, the energy transition remains a rhetorical exercise.
I hate to say it — I’ve studied and worked on these issues for years — but the truth is, it doesn’t stick.
Some good reads to understand the problem:
#Greenwashing
Ten years after the Paris Agreement, the energy transition remains a rhetorical exercise.
I hate to say it — I’ve studied and worked on these issues for years — but the truth is, it doesn’t stick.
Some good reads to understand the problem:
#Greenwashing
November 9, 2025 at 4:24 PM
[THREAD]
By 2026, 80% of all digital content will be AI-generated (Gartner).
Yet only 1 in 4 companies tracks its real business impact.
We’re flooding the world with synthetic words — without knowing if they matter.
#AI #ContentStrategy #DigitalMarketing
By 2026, 80% of all digital content will be AI-generated (Gartner).
Yet only 1 in 4 companies tracks its real business impact.
We’re flooding the world with synthetic words — without knowing if they matter.
#AI #ContentStrategy #DigitalMarketing
November 9, 2025 at 1:55 PM
[THREAD]
By 2026, 80% of all digital content will be AI-generated (Gartner).
Yet only 1 in 4 companies tracks its real business impact.
We’re flooding the world with synthetic words — without knowing if they matter.
#AI #ContentStrategy #DigitalMarketing
By 2026, 80% of all digital content will be AI-generated (Gartner).
Yet only 1 in 4 companies tracks its real business impact.
We’re flooding the world with synthetic words — without knowing if they matter.
#AI #ContentStrategy #DigitalMarketing
Every search, video, email, and click trains the same system that generates new AI experiences. Linkedin has launched its AI machine learning based on its data, Meta the same from 12th Dec.
The new real advantage isn’t in algorithmic quality, but in data density.
#Data #TechEconomy #FutureThinking
The new real advantage isn’t in algorithmic quality, but in data density.
#Data #TechEconomy #FutureThinking
November 9, 2025 at 12:29 PM
Every search, video, email, and click trains the same system that generates new AI experiences. Linkedin has launched its AI machine learning based on its data, Meta the same from 12th Dec.
The new real advantage isn’t in algorithmic quality, but in data density.
#Data #TechEconomy #FutureThinking
The new real advantage isn’t in algorithmic quality, but in data density.
#Data #TechEconomy #FutureThinking
AI embedded in Gemini and Google Ads will shrink the negotiable space.
A/B tests and manual segmentation? Soon optimized end-to-end by the model itself.
Advertising becomes machine-optimized by design.
Google is both referee and player in the same game.
#Advertising #AI #Marketing
A/B tests and manual segmentation? Soon optimized end-to-end by the model itself.
Advertising becomes machine-optimized by design.
Google is both referee and player in the same game.
#Advertising #AI #Marketing
November 9, 2025 at 10:24 AM
AI embedded in Gemini and Google Ads will shrink the negotiable space.
A/B tests and manual segmentation? Soon optimized end-to-end by the model itself.
Advertising becomes machine-optimized by design.
Google is both referee and player in the same game.
#Advertising #AI #Marketing
A/B tests and manual segmentation? Soon optimized end-to-end by the model itself.
Advertising becomes machine-optimized by design.
Google is both referee and player in the same game.
#Advertising #AI #Marketing
“China is going to win the AI race” Jensen Huang, CEO at NVIDIA
www.ft.com/content/5329...
#AI #AIBubble
www.ft.com/content/5329...
#AI #AIBubble
Nvidia’s Jensen Huang says China ‘will win’ AI race with US
CEO criticises western ‘cynicism’ while Beijing loosens regulations and cuts energy costs for data centres
www.ft.com
November 8, 2025 at 5:04 PM
“China is going to win the AI race” Jensen Huang, CEO at NVIDIA
www.ft.com/content/5329...
#AI #AIBubble
www.ft.com/content/5329...
#AI #AIBubble
The U.S. job market no longer mirrors Wall Street.
📈 S&P 500: +75% since 2022
📉 Job openings: –33% in the same period.
Maybe this is the clearest signal of our time - productivity rising, labor decoupling, and value shifting from people to algorithms.
#Economy #AI #FutureOfWork
📈 S&P 500: +75% since 2022
📉 Job openings: –33% in the same period.
Maybe this is the clearest signal of our time - productivity rising, labor decoupling, and value shifting from people to algorithms.
#Economy #AI #FutureOfWork
November 8, 2025 at 2:29 PM
The U.S. job market no longer mirrors Wall Street.
📈 S&P 500: +75% since 2022
📉 Job openings: –33% in the same period.
Maybe this is the clearest signal of our time - productivity rising, labor decoupling, and value shifting from people to algorithms.
#Economy #AI #FutureOfWork
📈 S&P 500: +75% since 2022
📉 Job openings: –33% in the same period.
Maybe this is the clearest signal of our time - productivity rising, labor decoupling, and value shifting from people to algorithms.
#Economy #AI #FutureOfWork
November 8, 2025 at 9:33 AM
A Duke University study found that following the top 10% of market-timing newsletters (1991–1995) would’ve earned you +12.6%/yr.
👉 BUT ignoring them and just holding an index fund? +16.4%/yr.
Sometimes the best timing is no timing.
#Finance #Investing #BehavioralEconomics
👉 BUT ignoring them and just holding an index fund? +16.4%/yr.
Sometimes the best timing is no timing.
#Finance #Investing #BehavioralEconomics
November 8, 2025 at 8:03 AM
A Duke University study found that following the top 10% of market-timing newsletters (1991–1995) would’ve earned you +12.6%/yr.
👉 BUT ignoring them and just holding an index fund? +16.4%/yr.
Sometimes the best timing is no timing.
#Finance #Investing #BehavioralEconomics
👉 BUT ignoring them and just holding an index fund? +16.4%/yr.
Sometimes the best timing is no timing.
#Finance #Investing #BehavioralEconomics
[THREAD]
Two reports worth reading:
📘 BondCap AI Trends (www.bondcap.com/report/pdf/T... )
📘 AI Marketing 2025 SME (www.socialmediaexaminer.com/ai-marketing... )
👉 60% of marketers use AI daily (37% a year ago).
👉 90% use it for text tasks: ideas, drafts, titles.
#AI #Marketing
Two reports worth reading:
📘 BondCap AI Trends (www.bondcap.com/report/pdf/T... )
📘 AI Marketing 2025 SME (www.socialmediaexaminer.com/ai-marketing... )
👉 60% of marketers use AI daily (37% a year ago).
👉 90% use it for text tasks: ideas, drafts, titles.
#AI #Marketing
November 7, 2025 at 9:04 PM
[THREAD]
Two reports worth reading:
📘 BondCap AI Trends (www.bondcap.com/report/pdf/T... )
📘 AI Marketing 2025 SME (www.socialmediaexaminer.com/ai-marketing... )
👉 60% of marketers use AI daily (37% a year ago).
👉 90% use it for text tasks: ideas, drafts, titles.
#AI #Marketing
Two reports worth reading:
📘 BondCap AI Trends (www.bondcap.com/report/pdf/T... )
📘 AI Marketing 2025 SME (www.socialmediaexaminer.com/ai-marketing... )
👉 60% of marketers use AI daily (37% a year ago).
👉 90% use it for text tasks: ideas, drafts, titles.
#AI #Marketing
Everyone can already generate any type of product with AI.
The real question is: when will they stop look like demos and start being truly fun to play/navigate/use?
#AI #Gaming #Innovation #TechCulture
The real question is: when will they stop look like demos and start being truly fun to play/navigate/use?
#AI #Gaming #Innovation #TechCulture
November 7, 2025 at 8:55 PM
Everyone can already generate any type of product with AI.
The real question is: when will they stop look like demos and start being truly fun to play/navigate/use?
#AI #Gaming #Innovation #TechCulture
The real question is: when will they stop look like demos and start being truly fun to play/navigate/use?
#AI #Gaming #Innovation #TechCulture
Boom #DataCenter: McKinsey now aligns with forecasts of +39% CAGR over the next 5 years.
Growth from 81 GW to 219 GW by 2030, fueled by the rising computational power of #AI.
The message is simple: study, study, study.
#DigitalTransformation #McKinsey
Growth from 81 GW to 219 GW by 2030, fueled by the rising computational power of #AI.
The message is simple: study, study, study.
#DigitalTransformation #McKinsey
November 7, 2025 at 8:28 PM
Boom #DataCenter: McKinsey now aligns with forecasts of +39% CAGR over the next 5 years.
Growth from 81 GW to 219 GW by 2030, fueled by the rising computational power of #AI.
The message is simple: study, study, study.
#DigitalTransformation #McKinsey
Growth from 81 GW to 219 GW by 2030, fueled by the rising computational power of #AI.
The message is simple: study, study, study.
#DigitalTransformation #McKinsey
The AI era runs on power.
By 2030, data centers will consume 163 GW — more than half driven by AI workloads.
From transformers to cooling, the bottleneck is energy, not demand.
Whoever controls the grid, controls intelligence.
#AI #Energy #Bain #TechEconomy
By 2030, data centers will consume 163 GW — more than half driven by AI workloads.
From transformers to cooling, the bottleneck is energy, not demand.
Whoever controls the grid, controls intelligence.
#AI #Energy #Bain #TechEconomy
November 7, 2025 at 8:06 PM
The AI era runs on power.
By 2030, data centers will consume 163 GW — more than half driven by AI workloads.
From transformers to cooling, the bottleneck is energy, not demand.
Whoever controls the grid, controls intelligence.
#AI #Energy #Bain #TechEconomy
By 2030, data centers will consume 163 GW — more than half driven by AI workloads.
From transformers to cooling, the bottleneck is energy, not demand.
Whoever controls the grid, controls intelligence.
#AI #Energy #Bain #TechEconomy
[1/6]
Lately I sense a new kind of collective anxiety: the fear of falling behind on AI.
That urge to act fast — even without direction.
A FOMO disguised as innovation.
#AI #Innovation #DigitalTransformation
Lately I sense a new kind of collective anxiety: the fear of falling behind on AI.
That urge to act fast — even without direction.
A FOMO disguised as innovation.
#AI #Innovation #DigitalTransformation
November 7, 2025 at 6:11 PM
[1/6]
Lately I sense a new kind of collective anxiety: the fear of falling behind on AI.
That urge to act fast — even without direction.
A FOMO disguised as innovation.
#AI #Innovation #DigitalTransformation
Lately I sense a new kind of collective anxiety: the fear of falling behind on AI.
That urge to act fast — even without direction.
A FOMO disguised as innovation.
#AI #Innovation #DigitalTransformation
⚡️ The IEA calls it the era of electricity.
Global demand is surging — fueled by #AI, cloud, #DataCenter, EVs, and soon quantum computing.
Power is no longer just a commodity.
It’s the new currency of the digital age.
#IEA #DigitalTransformation #Innovation #TechCulture #FutureThinking
Global demand is surging — fueled by #AI, cloud, #DataCenter, EVs, and soon quantum computing.
Power is no longer just a commodity.
It’s the new currency of the digital age.
#IEA #DigitalTransformation #Innovation #TechCulture #FutureThinking
November 7, 2025 at 4:37 PM
⚡️ The IEA calls it the era of electricity.
Global demand is surging — fueled by #AI, cloud, #DataCenter, EVs, and soon quantum computing.
Power is no longer just a commodity.
It’s the new currency of the digital age.
#IEA #DigitalTransformation #Innovation #TechCulture #FutureThinking
Global demand is surging — fueled by #AI, cloud, #DataCenter, EVs, and soon quantum computing.
Power is no longer just a commodity.
It’s the new currency of the digital age.
#IEA #DigitalTransformation #Innovation #TechCulture #FutureThinking
👋 Hi! I’m Pier, 31, Italian, marketer, product thinker.
I write about AI, marketing, tech & innovation with one goal: make complexity useful.
💙 Follow for thoughts that link data, ideas, and people
💬 Say hi!
🔗 Connect on LinkedIn (www.linkedin.com/in/pierfilip...)
Or all above!
See you! 💙
I write about AI, marketing, tech & innovation with one goal: make complexity useful.
💙 Follow for thoughts that link data, ideas, and people
💬 Say hi!
🔗 Connect on LinkedIn (www.linkedin.com/in/pierfilip...)
Or all above!
See you! 💙
November 7, 2025 at 7:33 AM
👋 Hi! I’m Pier, 31, Italian, marketer, product thinker.
I write about AI, marketing, tech & innovation with one goal: make complexity useful.
💙 Follow for thoughts that link data, ideas, and people
💬 Say hi!
🔗 Connect on LinkedIn (www.linkedin.com/in/pierfilip...)
Or all above!
See you! 💙
I write about AI, marketing, tech & innovation with one goal: make complexity useful.
💙 Follow for thoughts that link data, ideas, and people
💬 Say hi!
🔗 Connect on LinkedIn (www.linkedin.com/in/pierfilip...)
Or all above!
See you! 💙