Peter Baron
@peterbaron.bsky.social
Guiding Independent School Leaders in Business Acumen & Leadership | Founder of MoonshotOS | Trained Thousands Over My Career | I may talk about Boston sports from time to time | https://www.moonshotos.com/
Pinned
Peter Baron
@peterbaron.bsky.social
· Nov 17
Hi, a new platform and time for a bit of an intro!
I’m the founder of MoonshotOS, where I help independent school leaders develop the business acumen to iterate their business models.
I host the Independent School Moonshot Podcast.
I’m passionate about building sustainable futures for schools!
I’m the founder of MoonshotOS, where I help independent school leaders develop the business acumen to iterate their business models.
I host the Independent School Moonshot Podcast.
I’m passionate about building sustainable futures for schools!
Reposted by Peter Baron
I had a great time on this podcast discussing my new book, in particular, and school marketing in general!
Thank you, @peterbaron.bsky.social , for inviting me! 😀
Thank you, @peterbaron.bsky.social , for inviting me! 😀
What Every School Leader Should Know About Strategic Marketing
Discover how to build a smarter school marketing system that supports enrollment and amplifies your school’s value.
www.moonshotos.com
June 4, 2025 at 3:14 PM
I had a great time on this podcast discussing my new book, in particular, and school marketing in general!
Thank you, @peterbaron.bsky.social , for inviting me! 😀
Thank you, @peterbaron.bsky.social , for inviting me! 😀
Reposted by Peter Baron
I need to be honest about something: I wasn't brave when I left my 28-year school career for entrepreneurship. I was fired. Sometimes the universe gives you the push you've been too scared to give yourself. Anyone else been 'pushed' into change?
Read: www.schneiderbunschooled.com/p/i-wasnt-br...
Read: www.schneiderbunschooled.com/p/i-wasnt-br...
I Wasn't Brave—I Was Pushed: The Real Story Behind My Leap to Entrepreneurship
People familiar with the SchneiderB Media story know I started my blog in 2010 and spent years building content before transitioning to full-time entrepreneurship.
www.schneiderbunschooled.com
May 24, 2025 at 7:37 PM
I need to be honest about something: I wasn't brave when I left my 28-year school career for entrepreneurship. I was fired. Sometimes the universe gives you the push you've been too scared to give yourself. Anyone else been 'pushed' into change?
Read: www.schneiderbunschooled.com/p/i-wasnt-br...
Read: www.schneiderbunschooled.com/p/i-wasnt-br...
Reposted by Peter Baron
I did a thing!
I'm calling SchneiderB Unschooled.
The idea for Unschooled has been brewing in my mind since July 2022, when I left schools to run SchneiderB Media full-time.
I hope you'll read the entire article and subscribe if you're interested. Thanks!!
I'm calling SchneiderB Unschooled.
The idea for Unschooled has been brewing in my mind since July 2022, when I left schools to run SchneiderB Media full-time.
I hope you'll read the entire article and subscribe if you're interested. Thanks!!
Why SchneiderB Unschooled? Why Now?
During my 28 years working at private schools, my first interview question to prospective employees was always, "Why [School Name]?
www.schneiderbunschooled.com
May 10, 2025 at 1:14 PM
I did a thing!
I'm calling SchneiderB Unschooled.
The idea for Unschooled has been brewing in my mind since July 2022, when I left schools to run SchneiderB Media full-time.
I hope you'll read the entire article and subscribe if you're interested. Thanks!!
I'm calling SchneiderB Unschooled.
The idea for Unschooled has been brewing in my mind since July 2022, when I left schools to run SchneiderB Media full-time.
I hope you'll read the entire article and subscribe if you're interested. Thanks!!
Reposted by Peter Baron
Where was this awesome book when I was a school head? @schneiderb.com has written useful gem in School Marketing the Right Way.
www.amazon.com/School-Marke...
www.amazon.com/School-Marke...
Amazon.com
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www.amazon.com
February 8, 2025 at 3:05 PM
Where was this awesome book when I was a school head? @schneiderb.com has written useful gem in School Marketing the Right Way.
www.amazon.com/School-Marke...
www.amazon.com/School-Marke...
If you see, this quote a photo of a bridge from your gallery.
Ballard Bridge in Seattle. One of many times I’ve been stuck waiting for a boat to cross.
Ballard Bridge in Seattle. One of many times I’ve been stuck waiting for a boat to cross.
January 27, 2025 at 1:24 AM
If you see, this quote a photo of a bridge from your gallery.
Ballard Bridge in Seattle. One of many times I’ve been stuck waiting for a boat to cross.
Ballard Bridge in Seattle. One of many times I’ve been stuck waiting for a boat to cross.
It would be great if this holds up. I’m ready for a break from the rain. ☀️
January 6, 2025 at 4:07 PM
It would be great if this holds up. I’m ready for a break from the rain. ☀️
Hasn’t Amazon been streaming Thursday Night Football for two years now? Hard to believe their stream is still buffering this much after all this time.
December 13, 2024 at 3:26 AM
Hasn’t Amazon been streaming Thursday Night Football for two years now? Hard to believe their stream is still buffering this much after all this time.
December 6, 2024 at 3:22 PM
Tonight's sunset over the Olympics was just incredible.
#PacificNorthwest
#PacificNorthwest
December 4, 2024 at 4:44 AM
Tonight's sunset over the Olympics was just incredible.
#PacificNorthwest
#PacificNorthwest
I appreciate @jayacunzo.com's perspective. I usually include a slide at the end of my talks showcasing my services, but it’s always felt a bit off. I’m thinking of leaning into the hallway chat idea—maybe hosting a meetup or office hour to dive deeper into the topic with anyone interested.
If you’re giving virtual talks as part of your marketing, remember:
Speeches are for evangelizing your ideas. But next, others want to personalize/apply them.
Your CTA shouldn’t be “more stuff” or “buy.” It should mimic hallway chats w/ you (I point to roundtables & free assessments 1:1).
Speeches are for evangelizing your ideas. But next, others want to personalize/apply them.
Your CTA shouldn’t be “more stuff” or “buy.” It should mimic hallway chats w/ you (I point to roundtables & free assessments 1:1).
December 4, 2024 at 3:44 AM
I appreciate @jayacunzo.com's perspective. I usually include a slide at the end of my talks showcasing my services, but it’s always felt a bit off. I’m thinking of leaning into the hallway chat idea—maybe hosting a meetup or office hour to dive deeper into the topic with anyone interested.
If you love a good Cyber Monday deal, work in independent schools, and want to rethink the school business model (a niche, I know!), check out the discount I’m running this week to join Moonshot Lab. You’ll thank me later! www.moonshotos.com/join-moonsho...
Moonshot Lab by MoonshotOS
Empowering independent school leaders to innovate and thrive with essential business and management skills in a collaborative community.
www.moonshotos.com
December 2, 2024 at 4:02 PM
If you love a good Cyber Monday deal, work in independent schools, and want to rethink the school business model (a niche, I know!), check out the discount I’m running this week to join Moonshot Lab. You’ll thank me later! www.moonshotos.com/join-moonsho...
Patriots have pulled out the whole bag of tricks on ways to lose this year. Unreal.
December 1, 2024 at 9:01 PM
Patriots have pulled out the whole bag of tricks on ways to lose this year. Unreal.
Strategic thinking isn’t just for senior leaders and trustees at independent schools—it’s a skill every leader needs.
Aspiring leaders, how are you building the ability to connect daily decisions to a bigger vision?
Aspiring leaders, how are you building the ability to connect daily decisions to a bigger vision?
December 1, 2024 at 7:28 AM
Strategic thinking isn’t just for senior leaders and trustees at independent schools—it’s a skill every leader needs.
Aspiring leaders, how are you building the ability to connect daily decisions to a bigger vision?
Aspiring leaders, how are you building the ability to connect daily decisions to a bigger vision?
Working on a Cyber Monday promo has had an unintended upside—it pushed me to rethink my landing page and how I tell the story.
It’s been 8 months since I last updated it, and I’m amazed at how much has evolved in such a short time.
Always worth revisiting your narrative!
It’s been 8 months since I last updated it, and I’m amazed at how much has evolved in such a short time.
Always worth revisiting your narrative!
November 30, 2024 at 7:04 PM
Working on a Cyber Monday promo has had an unintended upside—it pushed me to rethink my landing page and how I tell the story.
It’s been 8 months since I last updated it, and I’m amazed at how much has evolved in such a short time.
Always worth revisiting your narrative!
It’s been 8 months since I last updated it, and I’m amazed at how much has evolved in such a short time.
Always worth revisiting your narrative!
Innovation in schools doesn’t mean letting go of tradition—it’s about aligning new ideas with your mission to create meaningful impact.
How is your school staying true to its values while adapting for the future?
How is your school staying true to its values while adapting for the future?
November 30, 2024 at 5:48 PM
Innovation in schools doesn’t mean letting go of tradition—it’s about aligning new ideas with your mission to create meaningful impact.
How is your school staying true to its values while adapting for the future?
How is your school staying true to its values while adapting for the future?
Imagine treating talent management like enrollment management— human-centered, intentional, data-informed, and strategic.
Great independent schools don’t just attract students; they attract and retain exceptional people.
Great independent schools don’t just attract students; they attract and retain exceptional people.
November 29, 2024 at 11:12 AM
Imagine treating talent management like enrollment management— human-centered, intentional, data-informed, and strategic.
Great independent schools don’t just attract students; they attract and retain exceptional people.
Great independent schools don’t just attract students; they attract and retain exceptional people.
Seeing the Giants look terrible is one of two bright spots in being a Patriots fan right now. The other? Drake Maye. I like our future better. #Patriots #NFL #DrakeMaye
November 29, 2024 at 12:53 AM
Seeing the Giants look terrible is one of two bright spots in being a Patriots fan right now. The other? Drake Maye. I like our future better. #Patriots #NFL #DrakeMaye
Mount Rainier’s glowing on this Thanksgiving Day!
November 29, 2024 at 12:18 AM
Mount Rainier’s glowing on this Thanksgiving Day!
Wishing everyone a Happy Thanksgiving!
Grateful for the incredible conversations, ideas, and connections this year—and for the support as I build MoonshotOS.
Here’s to pausing, reflecting, and appreciating the moments that matter most.
Enjoy the day with family, friends, and good food!
Grateful for the incredible conversations, ideas, and connections this year—and for the support as I build MoonshotOS.
Here’s to pausing, reflecting, and appreciating the moments that matter most.
Enjoy the day with family, friends, and good food!
November 28, 2024 at 6:37 PM
Wishing everyone a Happy Thanksgiving!
Grateful for the incredible conversations, ideas, and connections this year—and for the support as I build MoonshotOS.
Here’s to pausing, reflecting, and appreciating the moments that matter most.
Enjoy the day with family, friends, and good food!
Grateful for the incredible conversations, ideas, and connections this year—and for the support as I build MoonshotOS.
Here’s to pausing, reflecting, and appreciating the moments that matter most.
Enjoy the day with family, friends, and good food!
If you're happy and you know it, post Celtics!
November 27, 2024 at 11:33 PM
If you're happy and you know it, post Celtics!
With Thanksgiving a day away, I’m reflecting on the conversations I’ve had this year.
Angela Brown from Niche shared why independent schools must clearly communicate their unique value as families grow more price-sensitive.
https://buff.ly/4gaNpER
Angela Brown from Niche shared why independent schools must clearly communicate their unique value as families grow more price-sensitive.
https://buff.ly/4gaNpER
November 27, 2024 at 10:37 PM
With Thanksgiving a day away, I’m reflecting on the conversations I’ve had this year.
Angela Brown from Niche shared why independent schools must clearly communicate their unique value as families grow more price-sensitive.
https://buff.ly/4gaNpER
Angela Brown from Niche shared why independent schools must clearly communicate their unique value as families grow more price-sensitive.
https://buff.ly/4gaNpER
If there’s one thing I’ve learned from 100+ conversations w/school heads, it’s this:
Stepping into the role isn’t just about leading the academic program. It’s about biz acumen, strategy, & navigating complexity.
If you aspire to be a head, start building those skills today. You'll thank me.
Stepping into the role isn’t just about leading the academic program. It’s about biz acumen, strategy, & navigating complexity.
If you aspire to be a head, start building those skills today. You'll thank me.
November 27, 2024 at 3:29 PM
If there’s one thing I’ve learned from 100+ conversations w/school heads, it’s this:
Stepping into the role isn’t just about leading the academic program. It’s about biz acumen, strategy, & navigating complexity.
If you aspire to be a head, start building those skills today. You'll thank me.
Stepping into the role isn’t just about leading the academic program. It’s about biz acumen, strategy, & navigating complexity.
If you aspire to be a head, start building those skills today. You'll thank me.
The most exciting conversations I’ve had this year have been with independent school leaders who embrace the idea that a school’s ‘business model’ is as critical as its curriculum.
It’s not about business vs. mission—it’s about using smart systems to sustain the mission.
It’s not about business vs. mission—it’s about using smart systems to sustain the mission.
November 27, 2024 at 12:06 AM
The most exciting conversations I’ve had this year have been with independent school leaders who embrace the idea that a school’s ‘business model’ is as critical as its curriculum.
It’s not about business vs. mission—it’s about using smart systems to sustain the mission.
It’s not about business vs. mission—it’s about using smart systems to sustain the mission.
Reposted by Peter Baron
If you work in at an independent/private school, you owe it to yourself to attend this event!!
Put a lot of work into this and am excited to share:
Aspiring Leader Summit—a free, virtual event (Jan 15) to help independent school leaders grow their careers.
With sessions on leadership, resume building, & business acumen, it’s a must for aspiring heads.
Don’t miss it! summit.moonshotos.com
Aspiring Leader Summit—a free, virtual event (Jan 15) to help independent school leaders grow their careers.
With sessions on leadership, resume building, & business acumen, it’s a must for aspiring heads.
Don’t miss it! summit.moonshotos.com
Aspiring Leader Summit
Join the Aspiring Leaders Summit, a free virtual event in January 15, 2024, designed for independ...
summit.moonshotos.com
November 22, 2024 at 3:53 PM
If you work in at an independent/private school, you owe it to yourself to attend this event!!
Independent schools are non-profits, sure—but we still need to make more than we spend.
The business side is only getting more complex.
How are you preparing for what’s next?
The business side is only getting more complex.
How are you preparing for what’s next?
November 23, 2024 at 4:09 PM
Independent schools are non-profits, sure—but we still need to make more than we spend.
The business side is only getting more complex.
How are you preparing for what’s next?
The business side is only getting more complex.
How are you preparing for what’s next?