Paul Dobson
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pauldobsonuk.bsky.social
Paul Dobson
@pauldobsonuk.bsky.social
Father of 5 kids, married a wonderful French wife. Senior Lecturer in Strategic & Digital Marketing. Hobbies include Beekeeping and supporting SMEs with their digital marketing.
Reposted by Paul Dobson
By streamlining floral area estimation, the FloralArea algorithm provides a scalable, efficient, consistent, and accessible tool for researchers, particularly to aid in assessing plant attractiveness to different pollinator groups.

journals.plos.org/plosone/arti...
FloralArea: AI-powered algorithm for automated calculation of floral area from flower images to support plant and pollinator research
Floral area is a major predictor of the attractiveness of a flowering plant for pollinators, yet the measurement of floral area is time-consuming and inconsistent across studies. Here, we developed an...
journals.plos.org
September 14, 2025 at 9:14 AM
Reposted by Paul Dobson
This excellent, free, detailed National Bee Unit guide to Varroa & Varroa Management is available to download on the BeeBase website. Find it under Resources for Beekeepers.

www.nationalbeeunit.com/assets/PDFs/...
August 17, 2025 at 8:04 AM
Bee colonies inspection yesterday at #DorothyCliveGarden
They've been very busy while I was on holiday :)
June 14, 2025 at 9:58 AM
Yesterday at Saint-Aubin-sur-Mer, Normandy.
June 6, 2025 at 7:21 AM
Reposted by Paul Dobson
War zones, microplastics and street lights are among the emerging threats to the bee population, according to scientists.

www.theguardian.com/environment/...
Bees face new threats from wars, street lights and microplastics, scientists warn
University of Reading report says conflicts including war in Ukraine among 12 most pressing threats to pollinator
www.theguardian.com
May 21, 2025 at 11:01 AM
Hive inspection yesterday at Dorothy Clive Garden Added a super 2 weeks ago to this colony and it's full already... So it was time to add another.
May 17, 2025 at 8:56 AM
Hive inspection this morning at Dorothy Clive Garden. I added this hive special last week and it's full already. No queen cells yet but there are drones so it will not be long.
May 11, 2025 at 12:35 PM
Did a hive inspection yesterday at #DorothyCliveGarden. The bees are busy and the colonies expanding a lot faster than expected :)
May 3, 2025 at 10:33 AM
The #bee colonies are developing well at #DorothyCliveGarden after winter and I'll need to add extra supers on top for the honey :)
April 25, 2025 at 3:44 PM
Reposted by Paul Dobson
According to a new study, two-thirds of UK adults are worried about the declining bee population.

www.express.co.uk/news/nature/...
Best flowers and plants for your garden to attract and support UK bees
According to a new study, two-thirds of UK adults are worried about the declining bee population.
www.express.co.uk
April 6, 2025 at 10:26 AM
Our bees are definitely enjoying this bit of sun at Dorothy Clive Garden in Staffordshire / Shropshire :)
April 7, 2025 at 11:43 AM
Reposted by Paul Dobson
Every bee is precious, and as the weather gets more erratic I’m growing concerned about the effect it is having on their wellbeing

www.theguardian.com/environment/...
I’m a vet for bees – I think I might be the only one in the US
Every bee is precious, and as the weather gets more erratic I’m growing concerned about the effect it is having on their wellbeing
www.theguardian.com
March 26, 2025 at 11:09 AM
Bee inspection this morning at Dorothy Clive Gardens. A bit windy some rain and little sun so I popped in to see them between the light showers :)
March 21, 2025 at 4:44 PM
As part of @staffsbusschool.bsky.social working in partnership with other schools, yesterday I had a great session and chat with the #StaffordshireRacing team talking about #strategicmarketing
March 13, 2025 at 11:06 AM
Yesterday was a nice sunny day to do a bee inspection at #DorothyCliveGardens The little ones are bringing in the honey :)
March 8, 2025 at 6:51 PM
The last 2 weeks I've been making candles with the grandkids from the initial kit (Soy Wax) and local bees wax from Sandbach and Kidsgrove :)
January 30, 2025 at 5:45 PM
Reposted by Paul Dobson
The BBKA now has over 300 followers on Bluesky.
On the 1st November it was 22.
1,264% increase this month
Welcome all.
November 28, 2024 at 12:19 AM
It was great to see local businesses and charities at the @staffsbusschool.bsky.social Business Expo yesterday.
November 22, 2024 at 8:15 AM
Our wonderful September start MSc Digital Marketing students working on a live Digital Marketing consultancy project this morning :)
November 21, 2024 at 10:30 AM
Our MSc Digital Marketing students this morning working on a Digital Marketing consultancy project :)
November 20, 2024 at 10:56 AM
November 20, 2024 at 9:08 AM