Patrick Semple
@patricksemple.bsky.social
Design leader in 🇬🇧 with Irish roots 🇮🇪 | Obsessed with better products, faster feedback loops, and long runs around Manchester.
Semplestudio.com
Semplestudio.com
Pinned
Patrick Semple
@patricksemple.bsky.social
· Mar 25
Making User-Centered Design Work in Your Organisation. — Semple.Studio
Designing great products starts with simple ideas. Understand your users and build around their needs. But in most organisations, especially large ones, turning that idea into practice is more challen...
semplestudio.com
Making user-centred design stick isn’t easy. I’ve written up some honest thoughts on what’s worked in real teams I’ve led. Hope it helps someone else trying to do the same.
semplestudio.com/jotter/makin...
semplestudio.com/jotter/makin...
Been diving into the motion work on motionlog.xyz
such good craft on display. effective transitions, purposeful movement, everything feels designed not moved about. Perfect reference for anyone layering motion into product design. #MotionDesign #UX #HMW
such good craft on display. effective transitions, purposeful movement, everything feels designed not moved about. Perfect reference for anyone layering motion into product design. #MotionDesign #UX #HMW
Motion Log
Educational project by Sergei Diuzhev. Detailed UI animations brakedown.
motionlog.xyz
November 4, 2025 at 11:19 AM
Been diving into the motion work on motionlog.xyz
such good craft on display. effective transitions, purposeful movement, everything feels designed not moved about. Perfect reference for anyone layering motion into product design. #MotionDesign #UX #HMW
such good craft on display. effective transitions, purposeful movement, everything feels designed not moved about. Perfect reference for anyone layering motion into product design. #MotionDesign #UX #HMW
Test. Learn. Decide.
Getting back into the tools this week has reminded me how important feedback cycle are. When we design in isolation eg, testing heavily with customers but not keeping the business looped in, we create more alignment work and rework later.
#HMW #ProductDesign #DesignSky #UXsky
Getting back into the tools this week has reminded me how important feedback cycle are. When we design in isolation eg, testing heavily with customers but not keeping the business looped in, we create more alignment work and rework later.
#HMW #ProductDesign #DesignSky #UXsky
October 10, 2025 at 8:10 AM
Test. Learn. Decide.
Getting back into the tools this week has reminded me how important feedback cycle are. When we design in isolation eg, testing heavily with customers but not keeping the business looped in, we create more alignment work and rework later.
#HMW #ProductDesign #DesignSky #UXsky
Getting back into the tools this week has reminded me how important feedback cycle are. When we design in isolation eg, testing heavily with customers but not keeping the business looped in, we create more alignment work and rework later.
#HMW #ProductDesign #DesignSky #UXsky
IC leadership isn’t about job titles it’s about behaviours.
3 ways ICs lead:
Build the right team around the work by aligning with outside teams.
Own the craft, raise standards across your team and make the outcome brilliant.
Share the vision upwards, bring leaders with you to win trust.
#HMW
3 ways ICs lead:
Build the right team around the work by aligning with outside teams.
Own the craft, raise standards across your team and make the outcome brilliant.
Share the vision upwards, bring leaders with you to win trust.
#HMW
September 15, 2025 at 3:58 PM
IC leadership isn’t about job titles it’s about behaviours.
3 ways ICs lead:
Build the right team around the work by aligning with outside teams.
Own the craft, raise standards across your team and make the outcome brilliant.
Share the vision upwards, bring leaders with you to win trust.
#HMW
3 ways ICs lead:
Build the right team around the work by aligning with outside teams.
Own the craft, raise standards across your team and make the outcome brilliant.
Share the vision upwards, bring leaders with you to win trust.
#HMW
Companies like Ryanair or Aldi win on price, not experience.
They’ve can craft an intentionally frustrating customer journeys for business profits because their prices are so low, customers accept the hoops.
#HMW #ProductDesign #UXsky
They’ve can craft an intentionally frustrating customer journeys for business profits because their prices are so low, customers accept the hoops.
#HMW #ProductDesign #UXsky
September 9, 2025 at 4:24 PM
Companies like Ryanair or Aldi win on price, not experience.
They’ve can craft an intentionally frustrating customer journeys for business profits because their prices are so low, customers accept the hoops.
#HMW #ProductDesign #UXsky
They’ve can craft an intentionally frustrating customer journeys for business profits because their prices are so low, customers accept the hoops.
#HMW #ProductDesign #UXsky
Love Andrew's playing of Pierre Bensusan. The bassy stomp is recorded so well. Like a simple Bodhrán rhythm. www.youtube.com/watch?v=TuUn...
"Merrily Kissed the Quaker/Cunla" by Pierre Bensusan
YouTube video by Andrew Lardner
www.youtube.com
September 2, 2025 at 7:45 AM
Love Andrew's playing of Pierre Bensusan. The bassy stomp is recorded so well. Like a simple Bodhrán rhythm. www.youtube.com/watch?v=TuUn...
Did the floaty menu disappear in Figma. I was starting to like them.
August 27, 2025 at 12:15 PM
Did the floaty menu disappear in Figma. I was starting to like them.
We're competing on experience all the time.
It’s adding up the little moments.
Trust signals, feedback, timing, tone, reliability.
Get them right, layer them up, and you create more than usability. You create confidence.
That’s how products win today.
#HMW #ProductDesign
It’s adding up the little moments.
Trust signals, feedback, timing, tone, reliability.
Get them right, layer them up, and you create more than usability. You create confidence.
That’s how products win today.
#HMW #ProductDesign
August 27, 2025 at 10:03 AM
We're competing on experience all the time.
It’s adding up the little moments.
Trust signals, feedback, timing, tone, reliability.
Get them right, layer them up, and you create more than usability. You create confidence.
That’s how products win today.
#HMW #ProductDesign
It’s adding up the little moments.
Trust signals, feedback, timing, tone, reliability.
Get them right, layer them up, and you create more than usability. You create confidence.
That’s how products win today.
#HMW #ProductDesign
Winning! A designer on the team had taken on a project to create a better handovers with our tech teams. This has been a side of desk project for her over the last couple of months. She has just delivered her first phase. Now the team are helping with her on the others.
July 28, 2025 at 12:28 PM
Winning! A designer on the team had taken on a project to create a better handovers with our tech teams. This has been a side of desk project for her over the last couple of months. She has just delivered her first phase. Now the team are helping with her on the others.
It's only when you try to assemble a flat packed piece of furniture that's not IKEA. Do I realise how good the IKEA manuals are. Clarity in instructions should never be underestimated.
July 26, 2025 at 9:18 AM
It's only when you try to assemble a flat packed piece of furniture that's not IKEA. Do I realise how good the IKEA manuals are. Clarity in instructions should never be underestimated.
Having a tonne of fun with builder.io. Just built my first guitar tuner. It's crude but works. Lovin this. (Fender app used on iPad to test tuner is work) #productdesign #Ai #HMW
July 22, 2025 at 1:25 PM
Having a tonne of fun with builder.io. Just built my first guitar tuner. It's crude but works. Lovin this. (Fender app used on iPad to test tuner is work) #productdesign #Ai #HMW
Just picked up this beauty from Hatch ☕
Washed Ethiopian by Tagel Alemayehu – tasting notes of floral, kumquat, and honey 🍯🍊 Excited to brew this one!
#Coffee #SpecialtyCoffee #Ethiopia #HatchRoast
Washed Ethiopian by Tagel Alemayehu – tasting notes of floral, kumquat, and honey 🍯🍊 Excited to brew this one!
#Coffee #SpecialtyCoffee #Ethiopia #HatchRoast
July 22, 2025 at 7:08 AM
Just picked up this beauty from Hatch ☕
Washed Ethiopian by Tagel Alemayehu – tasting notes of floral, kumquat, and honey 🍯🍊 Excited to brew this one!
#Coffee #SpecialtyCoffee #Ethiopia #HatchRoast
Washed Ethiopian by Tagel Alemayehu – tasting notes of floral, kumquat, and honey 🍯🍊 Excited to brew this one!
#Coffee #SpecialtyCoffee #Ethiopia #HatchRoast
Writing User Stories and a definition of done when prompting in Figma Make makes a massive difference to its output. It gets it much quicker. #HMW #AiDesign #FigmaMake
July 21, 2025 at 9:05 PM
Writing User Stories and a definition of done when prompting in Figma Make makes a massive difference to its output. It gets it much quicker. #HMW #AiDesign #FigmaMake
Begin every sprint or design exercise with a problem statement or “How might we…? and revisit it before creating any UI. Use that question to judge whether you need research, sketches or a prototype. #HMW #ProductDesign
![Slide titled “Problem Statements” on a blue gradient background. Left panel reads “Write the Problem Statement with your team,” and explains that this aligns everyone on a single purpose: focus on understanding the problem first, solution later. Right panel shows a dark blue box with a template:
“Due to [specific issue or challenge], our product is experiencing [negative business outcome], which affects [broader business impact or stakeholder experience].”](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:s7lkmkkoinvctjosiplxavsw/bafkreierlzylko5wpd4nluqa7piwjkwtzfqhnyo2dibmliqpxi3rb2rzom@jpeg)
July 21, 2025 at 8:11 AM
Begin every sprint or design exercise with a problem statement or “How might we…? and revisit it before creating any UI. Use that question to judge whether you need research, sketches or a prototype. #HMW #ProductDesign
Scenery Coffee treat for the cup today. ☕
July 16, 2025 at 9:09 AM
Scenery Coffee treat for the cup today. ☕
Embrace fluid ways of working. What flew at a big co might stall in a startup. Adapt your process to fit the context. #HMW #productdesign #DesignLeadership
July 16, 2025 at 8:52 AM
Embrace fluid ways of working. What flew at a big co might stall in a startup. Adapt your process to fit the context. #HMW #productdesign #DesignLeadership
Prototype the future. Once you’ve converged, build one high-fi demo of that perfect day in the life to align the whole team. #HMW #productdesign #DesignLeadership
July 15, 2025 at 8:45 AM
Prototype the future. Once you’ve converged, build one high-fi demo of that perfect day in the life to align the whole team. #HMW #productdesign #DesignLeadership
Kicked off a great conversation with the UX team about how we use AI in our work. Fascinating to see the invisible ways it's already supporting our process. Loved hearing their take on it and how fluent they feel. Excited to keep exploring what AI means for our practice. #AI #DesignLeadership
#HMW
#HMW
July 14, 2025 at 5:17 PM
Kicked off a great conversation with the UX team about how we use AI in our work. Fascinating to see the invisible ways it's already supporting our process. Loved hearing their take on it and how fluent they feel. Excited to keep exploring what AI means for our practice. #AI #DesignLeadership
#HMW
#HMW
Double Diamond in action: use divergence to discover problems, convergence to nail execution. Two phases, one powerful framework thats user centred , business centred and improves your design craft. #HMW #productdesign #DesignLeadership”
July 14, 2025 at 8:11 AM
Double Diamond in action: use divergence to discover problems, convergence to nail execution. Two phases, one powerful framework thats user centred , business centred and improves your design craft. #HMW #productdesign #DesignLeadership”
Early workshops help clear the air. Surfacing competitor ideas and breaking free from recent constraints. By workshop 2 or 3, thinking sharpens. We get closer to the real problem, and to what our customers actually need. #HMW #ProductDesign #DesignLeadership
July 12, 2025 at 1:09 PM
Early workshops help clear the air. Surfacing competitor ideas and breaking free from recent constraints. By workshop 2 or 3, thinking sharpens. We get closer to the real problem, and to what our customers actually need. #HMW #ProductDesign #DesignLeadership
Kevin’s video on quality product design is packed with insights. How to pick the right fidelity, run a fluid Double Diamond and bring non-designers into the process.
youtu.be/KkmdK6al0dE?...
#HMW #productdesign #DesignLeadership
youtu.be/KkmdK6al0dE?...
#HMW #productdesign #DesignLeadership
Kevin Twohy – Conversations on Quality (Episode 08)
YouTube video by Linear
youtu.be
July 11, 2025 at 8:06 AM
Kevin’s video on quality product design is packed with insights. How to pick the right fidelity, run a fluid Double Diamond and bring non-designers into the process.
youtu.be/KkmdK6al0dE?...
#HMW #productdesign #DesignLeadership
youtu.be/KkmdK6al0dE?...
#HMW #productdesign #DesignLeadership
Never mind naming layer in Figma, I need Ai to name files and folders. 😂
July 8, 2025 at 9:10 AM
Never mind naming layer in Figma, I need Ai to name files and folders. 😂
There’s a real energy to running a workshop especially with designers. It feels like we’re in the crucible, where ideas get forged into something real.
Being prepared is important, but half the fun is the improvisation. Thinking on your feet.
#DesignLeadership #UXDesign #Facilitation #HMW
Being prepared is important, but half the fun is the improvisation. Thinking on your feet.
#DesignLeadership #UXDesign #Facilitation #HMW
July 4, 2025 at 11:43 AM
There’s a real energy to running a workshop especially with designers. It feels like we’re in the crucible, where ideas get forged into something real.
Being prepared is important, but half the fun is the improvisation. Thinking on your feet.
#DesignLeadership #UXDesign #Facilitation #HMW
Being prepared is important, but half the fun is the improvisation. Thinking on your feet.
#DesignLeadership #UXDesign #Facilitation #HMW
If you want execs to back your UX team, speak their language. Show/link how good design is is driving results.
#HMW #ProductDesign #DesignLeadership #UX #BusinessImpact #DesignStrategy
#HMW #ProductDesign #DesignLeadership #UX #BusinessImpact #DesignStrategy
June 23, 2025 at 7:23 AM
If you want execs to back your UX team, speak their language. Show/link how good design is is driving results.
#HMW #ProductDesign #DesignLeadership #UX #BusinessImpact #DesignStrategy
#HMW #ProductDesign #DesignLeadership #UX #BusinessImpact #DesignStrategy
Cyber attack Insurance is going to be a huge consumer product in the future. Cyber security seems to be more focused on Business at the moment. I think it's much harder to protect yourself at home than in work.
June 20, 2025 at 8:27 AM
Cyber attack Insurance is going to be a huge consumer product in the future. Cyber security seems to be more focused on Business at the moment. I think it's much harder to protect yourself at home than in work.
Just finished and passed (93%) the brilliantly put together course by Nancy Dickinson (eBay, Apple) Becoming a UX Executive on NN/g. Looking forward to using what we covered. www.nngroup.com/courses/ux-v...
UX VP/Director | NN/g Training Course
Leading successfully requires concise, business-focused articulation of and commitment to user experience. Learn the skills you’ll need as a UX executive to drive business objectives and deliver on co...
www.nngroup.com
June 18, 2025 at 5:37 PM
Just finished and passed (93%) the brilliantly put together course by Nancy Dickinson (eBay, Apple) Becoming a UX Executive on NN/g. Looking forward to using what we covered. www.nngroup.com/courses/ux-v...