Outward Media
@outwardmedia.bsky.social
OMI empowers Fortune 2000 businesses and startups alike with the highest quality, most accurate #audiencedata to fuel engaged, integrated #omnichannel campaigns
Intent signals alone aren't enough. Our approach is to connect intent signals to high-quality contact data—turning insight into activated audiences and measurable engagement.
#OMI #intentdata #B2B2Cdata
#OMI #intentdata #B2B2Cdata
January 14, 2026 at 5:01 PM
Intent signals alone aren't enough. Our approach is to connect intent signals to high-quality contact data—turning insight into activated audiences and measurable engagement.
#OMI #intentdata #B2B2Cdata
#OMI #intentdata #B2B2Cdata
Email may not be the loudest or trendiest marketing channel, but it’s still one of the most reliable, cost-effective ways to reach B2B decision-makers. Here’s our take on why email still matters —and how to elevate precision to increase impact & ROI: zurl.co/BvUL8
#B2Bmarketing #emailmarketing
#B2Bmarketing #emailmarketing
January 14, 2026 at 8:00 AM
Email may not be the loudest or trendiest marketing channel, but it’s still one of the most reliable, cost-effective ways to reach B2B decision-makers. Here’s our take on why email still matters —and how to elevate precision to increase impact & ROI: zurl.co/BvUL8
#B2Bmarketing #emailmarketing
#B2Bmarketing #emailmarketing
Campaign performance doesn’t come from more activity—it comes from precision. That's why leading brands and agencies turn to us: we activate high-quality identity & intent data to reach real buyers, reduce waste & drive measurable results across channels.
#B2Bdata #B2Bmarketing
#B2Bdata #B2Bmarketing
January 13, 2026 at 10:01 PM
Campaign performance doesn’t come from more activity—it comes from precision. That's why leading brands and agencies turn to us: we activate high-quality identity & intent data to reach real buyers, reduce waste & drive measurable results across channels.
#B2Bdata #B2Bmarketing
#B2Bdata #B2Bmarketing
We have experience in CTV advertising in the B2B market and this article in @MarTechIsMktg gets it right -- it's a must-read for every B2B marketer wondering when CTV make sense for B2B — and when it doesn't: zurl.co/pQrvl
#CTVads #B2B
#CTVads #B2B
January 13, 2026 at 6:00 PM
We have experience in CTV advertising in the B2B market and this article in @MarTechIsMktg gets it right -- it's a must-read for every B2B marketer wondering when CTV make sense for B2B — and when it doesn't: zurl.co/pQrvl
#CTVads #B2B
#CTVads #B2B
Super Bowl ads are often as anticipated as the game itself. Sharing our perspective on what fans can expect from advertisers this year was a fun opportunity—take a look in #Forbes: zurl.co/LCyof
#SuperBowlLXAdvertising
#SuperBowlLXAdvertising
January 12, 2026 at 10:00 PM
Super Bowl ads are often as anticipated as the game itself. Sharing our perspective on what fans can expect from advertisers this year was a fun opportunity—take a look in #Forbes: zurl.co/LCyof
#SuperBowlLXAdvertising
#SuperBowlLXAdvertising
Big news to kick off 2026: Fusion92 is launching #curatedaudiences powered by our B2B & B2B2C identity-driven data. Advertisers now have a scalable, identity-verified way to reach decision-makers, consumers & blended #B2B2C households across display, CTV & digital video: zurl.co/vHONl
January 12, 2026 at 6:00 PM
Big news to kick off 2026: Fusion92 is launching #curatedaudiences powered by our B2B & B2B2C identity-driven data. Advertisers now have a scalable, identity-verified way to reach decision-makers, consumers & blended #B2B2C households across display, CTV & digital video: zurl.co/vHONl
One of the clearest shifts we’re seeing in 2026: Owned prominence is outperforming rented reach. LinkedIn’s #B2B data shows branded search at $12.99 ROAS vs. $0.68 for generic terms. As AI transforms search, this gap will only matter more.
PPC Land explains: zurl.co/LQGpt
#AIdiscovery
PPC Land explains: zurl.co/LQGpt
#AIdiscovery
January 9, 2026 at 8:00 PM
One of the clearest shifts we’re seeing in 2026: Owned prominence is outperforming rented reach. LinkedIn’s #B2B data shows branded search at $12.99 ROAS vs. $0.68 for generic terms. As AI transforms search, this gap will only matter more.
PPC Land explains: zurl.co/LQGpt
#AIdiscovery
PPC Land explains: zurl.co/LQGpt
#AIdiscovery
Are you a leader making waves in the B2B marketing space? 👉 Join us as a guest on the B2B Influence Podcast, where we spotlight marketing innovators driving growth & transformation in industries that market to SMBs.
Apply now: zurl.co/l0dkJ
#B2Bmarketing #B2BInfluencePodcast
Apply now: zurl.co/l0dkJ
#B2Bmarketing #B2BInfluencePodcast
January 9, 2026 at 5:00 PM
Are you a leader making waves in the B2B marketing space? 👉 Join us as a guest on the B2B Influence Podcast, where we spotlight marketing innovators driving growth & transformation in industries that market to SMBs.
Apply now: zurl.co/l0dkJ
#B2Bmarketing #B2BInfluencePodcast
Apply now: zurl.co/l0dkJ
#B2Bmarketing #B2BInfluencePodcast
I know our agency peers will agree -- our world moves at breakneck speed: each week brings new tech, AI tools, emerging social platforms & hot takes on what will revolutionize the industry.
#Forbes shares how we balance it all: zurl.co/jT0JN
#Forbes shares how we balance it all: zurl.co/jT0JN
January 8, 2026 at 10:00 PM
I know our agency peers will agree -- our world moves at breakneck speed: each week brings new tech, AI tools, emerging social platforms & hot takes on what will revolutionize the industry.
#Forbes shares how we balance it all: zurl.co/jT0JN
#Forbes shares how we balance it all: zurl.co/jT0JN
The best campaigns don't start with the creative; they start with the data. Great targeting means knowing exactly who to reach & why. OMI pinpoints decision-makers & buying groups with precision, with an audience strategy that starts with data that's built--not borrowed.
#audiencebuilding
#audiencebuilding
January 8, 2026 at 7:01 PM
The best campaigns don't start with the creative; they start with the data. Great targeting means knowing exactly who to reach & why. OMI pinpoints decision-makers & buying groups with precision, with an audience strategy that starts with data that's built--not borrowed.
#audiencebuilding
#audiencebuilding
When it comes to #multiculturalaudiences, connecting effectively requires well-thought-out marketing strategies. Thank you, Forbes_Agency, for including our advice in your list of 15 best practices to consider: zurl.co/7zp77
January 8, 2026 at 4:00 PM
When it comes to #multiculturalaudiences, connecting effectively requires well-thought-out marketing strategies. Thank you, Forbes_Agency, for including our advice in your list of 15 best practices to consider: zurl.co/7zp77
Big news to kick off 2026: Fusion92 is launching #curatedaudiences powered by our B2B & B2B2C identity-driven data. Advertisers now have a scalable, identity-verified way to reach decision-makers, consumers & blended #B2B2C households across display, CTV & digital video: zurl.co/pZub4
January 7, 2026 at 10:30 PM
Big news to kick off 2026: Fusion92 is launching #curatedaudiences powered by our B2B & B2B2C identity-driven data. Advertisers now have a scalable, identity-verified way to reach decision-makers, consumers & blended #B2B2C households across display, CTV & digital video: zurl.co/pZub4
When a major telecom brand came to us with a huge but untested email file, we revalidated, optimized & launched.
The result: 20X ROI and 872,000 leads delivered.
#casestudy #clientsuccess #datavalidation #datacleansing
The result: 20X ROI and 872,000 leads delivered.
#casestudy #clientsuccess #datavalidation #datacleansing
January 7, 2026 at 7:31 PM
When a major telecom brand came to us with a huge but untested email file, we revalidated, optimized & launched.
The result: 20X ROI and 872,000 leads delivered.
#casestudy #clientsuccess #datavalidation #datacleansing
The result: 20X ROI and 872,000 leads delivered.
#casestudy #clientsuccess #datavalidation #datacleansing
In #healthcaremarketing, we've seen a growing gap btwn what consumers need & what traditional marketing approaches can deliver. Proud to be included in this #Forbes article on how to bridge that gap to connect more meaningfully with audiences: zurl.co/Eb3OP
January 6, 2026 at 5:00 PM
In #healthcaremarketing, we've seen a growing gap btwn what consumers need & what traditional marketing approaches can deliver. Proud to be included in this #Forbes article on how to bridge that gap to connect more meaningfully with audiences: zurl.co/Eb3OP
TOTD: Email marketing isn't dead; it's thriving. With @MarketingProfs reporting that 77% of B2B buyers prefer receiving communication via email, every B2B marketer needs it in their #omnichannel strategy now: zurl.co/Vrkle
#B2Bmarketing
#B2Bmarketing
January 5, 2026 at 10:00 PM
TOTD: Email marketing isn't dead; it's thriving. With @MarketingProfs reporting that 77% of B2B buyers prefer receiving communication via email, every B2B marketer needs it in their #omnichannel strategy now: zurl.co/Vrkle
#B2Bmarketing
#B2Bmarketing
Our new Forbes article is now live! This is a really timely topic for every B2B marketer who feels like they're swimming in data yet also looking for ways to connect the right data to drive measurable business growth. zurl.co/pakEJ
#Forbes #B2Bmarketing
#Forbes #B2Bmarketing
January 5, 2026 at 6:00 PM
Our new Forbes article is now live! This is a really timely topic for every B2B marketer who feels like they're swimming in data yet also looking for ways to connect the right data to drive measurable business growth. zurl.co/pakEJ
#Forbes #B2Bmarketing
#Forbes #B2Bmarketing
In 2025, OMI was quoted more than 50 times in Forbes on emerging marketing trends & best practices. Grateful for the opportunity to help lead & define the 2026 marketing landscape!
Here are a few of the highlights: zurl.co/BQKHM
#marketingtrends #marketingbestpractices
Here are a few of the highlights: zurl.co/BQKHM
#marketingtrends #marketingbestpractices
January 2, 2026 at 8:00 PM
In 2025, OMI was quoted more than 50 times in Forbes on emerging marketing trends & best practices. Grateful for the opportunity to help lead & define the 2026 marketing landscape!
Here are a few of the highlights: zurl.co/BQKHM
#marketingtrends #marketingbestpractices
Here are a few of the highlights: zurl.co/BQKHM
#marketingtrends #marketingbestpractices
Search is now being redefined, and reputation — what real people say about you on recommendation sites — matters more than ever. Interesting read in @AdWeek on how brands will compete in AI's "black box" in 2026: zurl.co/Oo4bd
#marketingpredictions #search
#marketingpredictions #search
January 2, 2026 at 5:00 PM
Search is now being redefined, and reputation — what real people say about you on recommendation sites — matters more than ever. Interesting read in @AdWeek on how brands will compete in AI's "black box" in 2026: zurl.co/Oo4bd
#marketingpredictions #search
#marketingpredictions #search
Loved joining the conversation on Dylan Conroy's Ad Podcast, featuring Peter Pinfold of Darabase. Any marketer looking ahead to what's next will enjoy this deep dive into the issues & opportunities in the rapidly advancing #AR media movement.
#AdPodcast #ARmedia #audiencebuilding
#AdPodcast #ARmedia #audiencebuilding
December 30, 2025 at 9:01 PM
Loved joining the conversation on Dylan Conroy's Ad Podcast, featuring Peter Pinfold of Darabase. Any marketer looking ahead to what's next will enjoy this deep dive into the issues & opportunities in the rapidly advancing #AR media movement.
#AdPodcast #ARmedia #audiencebuilding
#AdPodcast #ARmedia #audiencebuilding
Honored to be selected by #Forbes Agency Council, along with 15 other agency leaders, to be quoted in this article on methods for earning the all-important opt-in from prospects -- check it out: zurl.co/3UfLX
December 30, 2025 at 6:00 PM
Honored to be selected by #Forbes Agency Council, along with 15 other agency leaders, to be quoted in this article on methods for earning the all-important opt-in from prospects -- check it out: zurl.co/3UfLX
The best campaigns don't start with the creative; they start with the data. Great targeting means knowing exactly who to reach & why. OMI pinpoints decision-makers & buying groups with precision, with an audience strategy that starts with data that's built--not borrowed.
#audiencebuilding
#audiencebuilding
December 29, 2025 at 8:01 PM
The best campaigns don't start with the creative; they start with the data. Great targeting means knowing exactly who to reach & why. OMI pinpoints decision-makers & buying groups with precision, with an audience strategy that starts with data that's built--not borrowed.
#audiencebuilding
#audiencebuilding
In 2025, OMI was quoted more than 50 times in Forbes on emerging #marketingtrends & best practices. Grateful for the opportunity to play a role in leading & defining the 2026 marketing landscape!
Check out our top quotes: zurl.co/7gJXb
#audiencebuilding #precisiontargeting
Check out our top quotes: zurl.co/7gJXb
#audiencebuilding #precisiontargeting
December 29, 2025 at 5:00 PM
In 2025, OMI was quoted more than 50 times in Forbes on emerging #marketingtrends & best practices. Grateful for the opportunity to play a role in leading & defining the 2026 marketing landscape!
Check out our top quotes: zurl.co/7gJXb
#audiencebuilding #precisiontargeting
Check out our top quotes: zurl.co/7gJXb
#audiencebuilding #precisiontargeting
If you haven’t yet made the leap into AR media activation, here are 6 quick #B2Bmarketing takeaways from a conversation with an expert in this fast-emerging movement – definitely a must-read: zurl.co/vIoWn
#B2BInfluencePodcast #AugementedReality #AR
#B2BInfluencePodcast #AugementedReality #AR
December 26, 2025 at 8:00 PM
If you haven’t yet made the leap into AR media activation, here are 6 quick #B2Bmarketing takeaways from a conversation with an expert in this fast-emerging movement – definitely a must-read: zurl.co/vIoWn
#B2BInfluencePodcast #AugementedReality #AR
#B2BInfluencePodcast #AugementedReality #AR
Rich AI-powered, conversational experiences are no longer optional; they're the new standard. Check out what @MediaPost recently shared about #RCS - Volume for one supplier grew 144% YoY on Black Friday while #emailmarketing grew 32%: zurl.co/KcB0b
#omnichannel #AIinMarketing
#omnichannel #AIinMarketing
December 26, 2025 at 5:00 PM
Rich AI-powered, conversational experiences are no longer optional; they're the new standard. Check out what @MediaPost recently shared about #RCS - Volume for one supplier grew 144% YoY on Black Friday while #emailmarketing grew 32%: zurl.co/KcB0b
#omnichannel #AIinMarketing
#omnichannel #AIinMarketing