NYU Stern Marketing Department
@nyusternmkt.bsky.social
Marketing Department @ NYU Stern School of Business
NYU Stern Marketing leads in groundbreaking research and industry impact. Our faculty shape the future of marketing with diverse expertise, global perspectives, and a commitment to teaching excellence.
NYU Stern Marketing leads in groundbreaking research and industry impact. Our faculty shape the future of marketing with diverse expertise, global perspectives, and a commitment to teaching excellence.
Amazing day with the Stern Marketing faculty 🎓 Inspiring conversations, great teamwork and a whole lot of energy.Excited for everything that's ahead! #FacultyRetreat #NYU #Marketing
April 28, 2025 at 7:57 PM
Amazing day with the Stern Marketing faculty 🎓 Inspiring conversations, great teamwork and a whole lot of energy.Excited for everything that's ahead! #FacultyRetreat #NYU #Marketing
Turns out, changing an algorithm can have a ripple effect—especially when creators are all fighting for screen time on social media. 😬
Last Friday at NYU, Zhenling Jiang (UPenn) broke down how that interference throws off experiments—and how smarter models can help us see what’s really working. 🔍💡
Last Friday at NYU, Zhenling Jiang (UPenn) broke down how that interference throws off experiments—and how smarter models can help us see what’s really working. 🔍💡
April 23, 2025 at 8:26 PM
Turns out, changing an algorithm can have a ripple effect—especially when creators are all fighting for screen time on social media. 😬
Last Friday at NYU, Zhenling Jiang (UPenn) broke down how that interference throws off experiments—and how smarter models can help us see what’s really working. 🔍💡
Last Friday at NYU, Zhenling Jiang (UPenn) broke down how that interference throws off experiments—and how smarter models can help us see what’s really working. 🔍💡
HUGE congrats to Xiao Liu, Minah Jung, Taly Reich, and Raluca Ursu for earning tenure at NYU Stern! That's 4 of our marketing department faculty tenured in just 13 months. We couldn’t be prouder. Excited to keep learning from their groundbreaking research in and out of the classroom. #NYUStern
April 8, 2025 at 4:02 PM
HUGE congrats to Xiao Liu, Minah Jung, Taly Reich, and Raluca Ursu for earning tenure at NYU Stern! That's 4 of our marketing department faculty tenured in just 13 months. We couldn’t be prouder. Excited to keep learning from their groundbreaking research in and out of the classroom. #NYUStern
Our faculty wrapped up March with groundbreaking research, award-winning books, and incredible insights. Check out their latest achievements! 🌟
March 28, 2025 at 7:41 PM
Our faculty wrapped up March with groundbreaking research, award-winning books, and incredible insights. Check out their latest achievements! 🌟
Marketing tools + policy = powerful change. 💡
Last week, Brad Shapiro from @chicagobooth.bsky.social showed us how marketing can shape firearms regulation and public health. 🚀 Check out his groundbreaking work! voices.uchicago.edu/bradleyshapi...
#MarketingForChange #NYU #MKTGSeminarSeries
Last week, Brad Shapiro from @chicagobooth.bsky.social showed us how marketing can shape firearms regulation and public health. 🚀 Check out his groundbreaking work! voices.uchicago.edu/bradleyshapi...
#MarketingForChange #NYU #MKTGSeminarSeries
Brad Shapiro | University of Chicago Booth School of Business
voices.uchicago.edu
March 13, 2025 at 1:31 PM
Marketing tools + policy = powerful change. 💡
Last week, Brad Shapiro from @chicagobooth.bsky.social showed us how marketing can shape firearms regulation and public health. 🚀 Check out his groundbreaking work! voices.uchicago.edu/bradleyshapi...
#MarketingForChange #NYU #MKTGSeminarSeries
Last week, Brad Shapiro from @chicagobooth.bsky.social showed us how marketing can shape firearms regulation and public health. 🚀 Check out his groundbreaking work! voices.uchicago.edu/bradleyshapi...
#MarketingForChange #NYU #MKTGSeminarSeries
Does economic theory matter in big data?
@ucl.ac.uk's Adam Smith showed how Bayesian methods and theory-driven priors improve price elasticity estimates in flexible nonparametric demand systems. Excited to see how this shifts marketing measurement!
Read more: papers.ssrn.com/sol3/papers....
@ucl.ac.uk's Adam Smith showed how Bayesian methods and theory-driven priors improve price elasticity estimates in flexible nonparametric demand systems. Excited to see how this shifts marketing measurement!
Read more: papers.ssrn.com/sol3/papers....
A Quasi-Bayes Approach to Nonparametric Demand Estimation with Economic Constraints
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This paper presents a quasi-Bayes approach to estimating nonparametric demand systems for differentiated products. We transform the GMM objective functio
papers.ssrn.com
March 7, 2025 at 8:44 PM
Does economic theory matter in big data?
@ucl.ac.uk's Adam Smith showed how Bayesian methods and theory-driven priors improve price elasticity estimates in flexible nonparametric demand systems. Excited to see how this shifts marketing measurement!
Read more: papers.ssrn.com/sol3/papers....
@ucl.ac.uk's Adam Smith showed how Bayesian methods and theory-driven priors improve price elasticity estimates in flexible nonparametric demand systems. Excited to see how this shifts marketing measurement!
Read more: papers.ssrn.com/sol3/papers....
Spread the love this Valentine's Day with a random act of kindness ♥️
According to Dr. Amit Kumar's Marketing Seminar at NYU, one small act could boost happiness for both givers and receivers.
Big thanks to Dr. Kumar for an inspiring talk at Stern!
#NYUStern #MKTGSeminarSeries #KindnessMatters
According to Dr. Amit Kumar's Marketing Seminar at NYU, one small act could boost happiness for both givers and receivers.
Big thanks to Dr. Kumar for an inspiring talk at Stern!
#NYUStern #MKTGSeminarSeries #KindnessMatters
February 14, 2025 at 3:14 PM
Spread the love this Valentine's Day with a random act of kindness ♥️
According to Dr. Amit Kumar's Marketing Seminar at NYU, one small act could boost happiness for both givers and receivers.
Big thanks to Dr. Kumar for an inspiring talk at Stern!
#NYUStern #MKTGSeminarSeries #KindnessMatters
According to Dr. Amit Kumar's Marketing Seminar at NYU, one small act could boost happiness for both givers and receivers.
Big thanks to Dr. Kumar for an inspiring talk at Stern!
#NYUStern #MKTGSeminarSeries #KindnessMatters
The average price for a 30-second ad during this year's Super Bowl was $8 million 🤯. What was your favorite marketing campaign from the 2025 Super Bowl?
www.nytimes.com/2025/02/07/a...
www.nytimes.com/2025/02/07/a...
The Super Bowl Ads, Ranked
Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst.
www.nytimes.com
February 10, 2025 at 5:05 PM
The average price for a 30-second ad during this year's Super Bowl was $8 million 🤯. What was your favorite marketing campaign from the 2025 Super Bowl?
www.nytimes.com/2025/02/07/a...
www.nytimes.com/2025/02/07/a...
WOAH, before you press checkout on that online shopping cart! 🛒
@columbiauniversity.bsky.social's Liz Friedman dropped some serious insights at her Stern talk: we often overlook long-term value and choose cheaper options. Think about duration next time!
#NYU #MKTGSeminarSeries #SmartShopping
@columbiauniversity.bsky.social's Liz Friedman dropped some serious insights at her Stern talk: we often overlook long-term value and choose cheaper options. Think about duration next time!
#NYU #MKTGSeminarSeries #SmartShopping
January 28, 2025 at 9:13 PM
WOAH, before you press checkout on that online shopping cart! 🛒
@columbiauniversity.bsky.social's Liz Friedman dropped some serious insights at her Stern talk: we often overlook long-term value and choose cheaper options. Think about duration next time!
#NYU #MKTGSeminarSeries #SmartShopping
@columbiauniversity.bsky.social's Liz Friedman dropped some serious insights at her Stern talk: we often overlook long-term value and choose cheaper options. Think about duration next time!
#NYU #MKTGSeminarSeries #SmartShopping
Happy New Year, #NYU! 🎉 We’re starting 2025 strong with the launch of our brand-new social channels! Follow us on Instagram, Bluesky, and LinkedIn for exciting updates, sneak peeks, and more. Big things are coming your way – don’t miss out!
January 8, 2025 at 7:38 PM
Happy New Year, #NYU! 🎉 We’re starting 2025 strong with the launch of our brand-new social channels! Follow us on Instagram, Bluesky, and LinkedIn for exciting updates, sneak peeks, and more. Big things are coming your way – don’t miss out!