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NORC at the University of Chicago
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News and relevant research findings from NORC at the University of Chicago. Posts and reposts do not indicate endorsement.
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Only 22 percent of U.S. adults have used patient-centered clinical decision support tools in the past six months, but those who do report improved communication with their doctor and more confidence in care decisions.

View the findings: go.norc.org/3ObgEyx
A survey infographic titled "Spotlight on Health Few U.S. adults have used patient-centered clinical decision support (PC CDS)" from NORC at the University of Chicago. The graphic highlights the use of patient-centered clinical decision support (PC CDS) among U.S. adults. It shows that 66% did not use PC CDS in the past six months, 22% used it, and 12% were unsure. The chart is a donut graph. Source: NORC AmeriSpeak Omnibus survey, conducted November 6-10 2025 with 1,090 adults total nationwide. The image is an infographic titled "Spotlight on Health Patients use patient-centered clinical decision support (PC CDS) to make a wide range of health-related decisions" from NORC at the University of Chicago. It presents responses to a survey about how patients use PC CDS for health-related decisions. The survey results, displayed as horizontal bar graphs, show percentages for the following decisions: starting, changing, or stopping medications (47%), changing a care plan or treatment plan (33%), whether to see a specialist (26%), choosing medical tests (25%), making lifestyle changes (21%), whether to have a medical procedure (17%), and finding a new provider (14%). Source: NORC AmeriSpeak Omnibus survey, conducted November 6-10 2025, with 1,090 adults total nationwide. Infographic titled "Spotlight on Health Patient-centered clinical decision support (PC CDS) helps patients feel empowered and informed" by NORC at the University of Chicago. The infographic shows survey results on PC CDS. Three statements with percentage agreement: feeling comfortable about health (67%), confident in making decisions (64%), and effective communication with doctor (63%). Source: NORC AmeriSpeak Omnibus survey, conducted November 6-10, with 1,090 adults total nationwide.
February 12, 2026 at 6:00 PM
Reposted by NORC at the University of Chicago
hisc.norc.org
📢 ICYMI: Check out the NORC #ImpSci “Practical Insights About Creating and Implementing Patient-Facing Digital Health Tools” webinar recording here: www.youtube.com/watch?v=2X2N...

#PCCDS #DigitalHealth #AIinHealthcare #PatientEngagement
WEBINAR: Practical Insights About Creating & Implementing Patient-Facing Digital Health Tools
YouTube video by NORC at the University of Chicago
www.youtube.com
February 10, 2026 at 4:36 PM
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Understanding Colorado's communities takes local knowledge. More than 20 NORC staff live and work across the state, combining national research expertise with firsthand understanding to support health care, education, and data infrastructure projects.

Explore our Colorado work: go.norc.org/colorado
February 6, 2026 at 6:08 PM
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How do U.S. households actually consume TV and streaming media? The DASH study NORC fields with the Advertising Research Foundation is helping answer that question, and Nielsen is set to incorporate DASH data into its measurement approach.

Variety has the story: go.norc.org/4tfqLCx
Nielsen’s New Ratings Data Could Give Cable a Short-Term Boost
Nielsen's New Ratings Data Could Give Cable a Short-Term Boost
variety.com
February 5, 2026 at 4:54 PM
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Women are significantly more worried than men about medical expenses now that ACA subsidies have expired. NORC's Barbara Fernandez, who sees families like hers behind the numbers, examines the gender gap in health coverage concerns.

Explore her perspective: go.norc.org/4qZzeIf
As a Mother & Researcher, the Gender Gap in Health Coverage Concerns Is All Too Familiar | NORC at the University of Chicago
Women are significantly more worried about medical expenses and more likely to make financial sacrifices as ACA subsidies expire.
go.norc.org
February 5, 2026 at 4:16 PM
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Federal agencies often work with data not originally designed for statistical use. NORC researchers developed a framework for how AI, with human oversight, can improve the quality of that data for policy decisions.

Find out more. go.norc.org/4aexK5T
AI Framework Helps Federal Agencies Improve Data Quality & Integration | NORC at the University of Chicago
NORC researchers created a framework for developing AI tools that could allow federal agencies to prepare complex data more efficiently.
go.norc.org
February 4, 2026 at 7:12 PM
Reposted by NORC at the University of Chicago
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🚨 New research alert! 🚨

Our new paper out in AJPM this week finds that online e-cigarette prevention campaigns are systematiclaly drowned out by widespread opposition driven by a small number of highly active users, undermining their effectiveness.

Learn more! doi.org/10.1016/j.am...
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February 4, 2026 at 5:05 PM
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QRCA 2026 is in full swing! Alex Chew and Martha Cowley have been representing NORC's AmeriSpeak® team at Booth F3. If you're at QRCA, stop by and say hello.

And don't miss their session, "Real People, Real Data: Fighting Fraud in Qualitative Research," today at 4:15 p.m. in Grand Ballroom A.
Exhibit booth for AmeriSpeak featuring a large backdrop with diverse headshots. Alex Chew, a director on the AmeriSpeak team, and Martha Cowley, a manager of client services on the AmeriSpeak team, stand in front of the backdrop. The booth displays informational materials on a table. Nearby banners read "Get Your Research Right" and highlight AmeriSpeak's services. Taken at the QRCA 2026 Annual Conference in San Antonio Texas. Martha Cowley a manager of client services on the AmeriSpeak team person is standing at the AmeriSpeak and NORC exhibit booth at the QRCA 2026 Annual Conference in San Antonio Texas. The booth features banners with text and images of diverse individuals. Martha is speaking to a conference attendee who is holding a drink. Alex Chew, a director on NORC's AmeriSpeak team, stands with a conference attendee at the AmeriSpeak booth at the QRCA 2026 Annual Conference. The booth features information about research services, with a backdrop showing a collage of diverse people smiling.
February 3, 2026 at 9:05 PM
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Homicides in Chicago fell 29 percent in 2025, reaching the city's lowest level since 1965. Robbery and aggravated assault also declined sharply.

Find out more: go.norc.org/4kacFOy
2025 Chicago Crime Statistics Year in Review | NORC at the University of Chicago
go.norc.org
February 3, 2026 at 5:55 PM
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In 2006, NORC created the first secure virtual research workspace for sensitive data. Twenty years and 1,000+ researchers later, the NORC Data Enclave® continues to power discoveries that shape health care policy, workforce programs, & education research.

Explore the milestone: go.norc.org/3NR6fIa
A banner with the NORC Data Enclave logo at the top. The text reads, "Celebrating 20 Years," on a dark geometric background.
February 2, 2026 at 5:26 PM
Reposted by NORC at the University of Chicago
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How accurately does national arts data reflect Native peoples’ artistic and cultural participation? A study by First Peoples Fund and NORC takes a closer look. https://bit.ly/49cUx2G
January 31, 2026 at 7:47 PM
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AI can help federal agencies prepare complex datasets for analysis, but only if analysts remain in control. NORC's new framework focuses on AI that assists rather than automates, keeping humans in the loop.

Explore the brief: go.norc.org/4a70v4k
Yes, AI Can Be Used Responsibly with Federal Datasets, but You Need the Right Framework
AI can enhance data quality and integration, helping federal agencies prepare complex datasets for analysis while keeping transparency and trust.
go.norc.org
February 1, 2026 at 5:24 PM
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How are Americans feeling about 2026? 71% expect rising costs, yet optimism varies by gender, party, and race. Top hope? Positive changes in politics, government, and leadership.

OmniBites from the AmeriSpeak Omnibus: go.norc.org/3NQ5zCK
Bar chart titled "Americans overwhelmingly expect cost of living to increase next year." The chart shows three categories: "Increase significantly/increase somewhat" at 71%, "Stay about the same" at 18%, and "Decrease significantly/decrease somewhat" at 10%. Caption notes a survey by AmeriSpeak conducted November 21-23, 2025 "Men are more likely than women to think their quality of life will be better in 2026 than it was in 2025." The chart compares responses between two groups: one labeled "Male" and the other "Female" For "Male" 20% believe life will be much or somewhat worse, 42% about the same, and 38% much or somewhat better. For "Female" 26% expect worse, 50% about the same, and 24% better. The source is an AmeriSpeak Omnibus poll with 1,087 adults, conducted November 21-23, 2023. AmeriSpeak Omnibus logo is shown. Bar chart titled "More Republicans expect their quality of life to improve in 2026, compared to 2025, while Democrats expect it to worsen." The chart compares expectations of quality of life in 2026 among Republicans, Independents, and Democrats. Republicans: 11% worse, 46% same, 43% better. Independents: 23% worse, 42% same, 36% better. Democrats: 32% worse, 48% same, 20% better. Source: AmeriSpeak Omnibus poll, November 21-23, 2025, with 1,087 adults. Bar chart titled "In 2026, Americans are most hopeful for positive changes in government." It shows percentage levels of hope in various areas: Politics, Government & Leadership (18%), Health & Wellbeing (15%), Employment & Income (15%), Personal Finances (15%), Prices & Cost of Living (13%), Peace & End of Wars (8%), Housing & Home Ownership (8%), Religion & Faith (3%), Education (2%). Source: AmeriSpeak Omnibus poll, conducted November 21-23, 2025. AmeriSpeak Omnibus logo is at the bottom."
January 31, 2026 at 5:37 PM
norc.org
With enhanced ACA subsidies now expired, new NORC data reveal a striking gender gap: 77% of women say 2026 health care costs will strain their household vs. 62% of men. Many women report they'll cut back on food, delay home repairs, or take on extra work.

View the findings: go.norc.org/4rfLyUG
Bar chart titled "Spotlight on Health Women are more likely than men to be worried about health-care related expenses" comparing concerns about health care expenses between two groups. Categories include out-of-pocket costs, unexpected medical bills, monthly health insurance premiums, and prescription drug costs. Each category shows percentages for both groups, with higher percentages for women in all categories. Data from NORC AmeriSpeak Omnibus survey, conducted December 18-21, 2025. Infographic titled 'Spotlight on Health Women anticipate making greater sacrifices than men due to the costs of health care' from NORC at the University of Chicago. It presents survey results on actions people anticipate taking due to health care expenses. Categories include cutting back on leisure, reducing spending on food or social activities, delaying home maintenance, and taking additional work or repairs. Percentages for each action are listed side-by-side for comparison without specifying gender. Data from NORC AmeriSpeak Omnibus survey, conducted December 18-21, 2025.
January 30, 2026 at 7:49 PM
norc.org
A massive spike in motor vehicle thefts started in Milwaukee in late 2020. By the time national data captured it, auto theft was rampant across the country. NORC's John Roman and Kiegan Rice explain why public safety needs an early warning system like public health has.

go.norc.org/4c19sPe
We Need Real-Time Data for Public Safety Just Like We Have for Public Health
Just as public health tracks diseases, crime data need real-time surveillance to detect threats early and protect communities more effectively.
www.norc.org
January 30, 2026 at 7:19 PM
norc.org
NORC's AmeriSpeak® team is exhibiting at the QRCA 2026 Annual Conference in San Antonio, February 2-5. If you're headed to QRCA, stop by Booth F3 to find out how probability-based recruitment supports credible qualitative research.

More details: go.norc.org/4tat9dx
Image with AmeriSpeak logo and text: "Visit us at booth #F3." Below, it reads "QRCA 2026 Annual Conference, February 2nd - 5th," with a location pin icon above "San Antonio, Texas." The background has a pattern of orange and gray stars.
January 30, 2026 at 5:26 PM
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Measuring human trafficking is one of the most methodologically challenging problems in social research. This National Human Trafficking Prevention Month, explore how NORC uses innovative sampling to reach vulnerable populations and assess interventions across the world.

go.norc.org/4bXU5ae
Workers are sewing garments in a busy factory setting. The focus is on the text overlay that reads: "Bangladesh Apparel Industry Study: Supporting efforts to improve worker protections in the informal ready-made-garment sector." Image has overlay of the NORC at the University of Chicago spark. An infographic detailing the Bangladesh Apparel Industry Study. It highlights NORC's partnership with the Global Fund to End Modern Slavery for addressing labor exploitation, analysis of 42 legal documents concerning Bangladesh's garment sector, 15 stakeholder interviews across various sectors, and actionable recommendations for more responsible industry practices. The NORC logo is present at the bottom. A person with long hair is facing a sprawling hillside settlement, with numerous closely packed houses. The text reads: "US-Colombia Child Protection Compact Partnership Study: A comprehensive examination of different types of child trafficking." Image has overlay of the NORC at the University of Chicago spark. This image is an informational graphic titled "US-Colombia Child Protection Compact Partnership Study." It outlines four key points actions of NORC in the study: partnering with local research firms to study child trafficking in Colombia, using respondent-driven and time-location sampling methods, conducting interviews and surveys with stakeholders and young survivors, and generating evidence for intervention design. The NORC logo is present at the bottom.
January 30, 2026 at 4:32 PM
Reposted by NORC at the University of Chicago
sdc.norc.org
🚨 New research alert! 🚨

New SDC research confirms a fragmented info landscape surrounding the opioid crisis: Republicans learn about the crisis more on social media and Democrats in print, the highly educated in web searches and others on TV.

Learn more! pubmed.ncbi.nlm.nih.gov/41231088/
Social Position and Opioid Crisis Information: Patterns of Active Seeking and Passive Exposure Among US Adults - PubMed
Research suggests associations between public understanding and support for evidence-based responses to the ongoing opioid crisis, yet communication inequality theory indicates that social position may systematically influence access to health information. This study examines demographic correlates …
pubmed.ncbi.nlm.nih.gov
January 28, 2026 at 6:19 PM
norc.org
Chicagoans are worried about the future. The latest NORC ChicagoSpeaks survey shows 4 in 10 cite high living costs as their top challenge, while fewer than 15% have a great deal of confidence in Congress.

Watch the video for Q4 2025 findings.
January 26, 2026 at 4:54 PM
norc.org
Twenty-one percent of U.S. adults have donated to a crowdfunding campaign, most often for medical expenses. But confidence in these platforms remains low, with few believing campaigns typically reach their goals.

Explore the insights from AP-NORC's nationwide poll: go.norc.org/4qybIln
Bar chart showing the percentage of U.S. adults who have donated to various types of crowdfunding campaigns. Categories include medical expenses or health care (39%), a memorial or a funeral (17%), veterinary expenses or animal necessities (10%), natural disaster relief (8%), support for an individual or community (7%), education expenses or youth sports (4%), equipment or materials for youth sports or activities (3%), and other causes (12%). Based on an AP-NORC poll conducted December 4-8, 2025, with 1,146 adult participants. A bar chart from AP-NORC showing the distribution of donation amounts to crowdfunding campaigns. Categories range from $10 or less to more than $1,000, with the majority of people donating between $10 and $50. Data collected in December 2023 with 1,146 adult respondents. Bar graph showing the percentages of respondents who started or participated in crowdfunding campaigns. Three categories are shown: 21% have started a campaign, 5% started one for someone else's expenses, and 3% paid for a campaign for themselves. 77%, 94%, and 95% have not participated in these ways respectively. Data from an AP-NORC poll conducted in December 2025, with 1,146 adult participants. Bar chart titled 'Many are skeptical of crowdfunding campaigns,' showing levels of confidence among adults in the ability of crowdfunding sites to handle various aspects: 'Extremely/very confident,' 'Somewhat confident,' and 'Not very/not confident at all.' Categories include raising money, responsibly using the money, fee transparency, and meeting donation goals. Data is from an AP-NORC poll conducted in December 2025.
January 23, 2026 at 5:46 PM
norc.org
A new Journal of Health Communication section addresses AI's growing role in the field. NORC's Amelia Burke-Garcia serves as editor and charts a new scientific agenda in her editor's note.

Find out more about the new section: go.norc.org/3LvpCpt
Access the editor's note: go.norc.org/4abRtnW
New journal section tackles AI, ethics, and digital health communication - CUNY Graduate School of Public Health & Health Policy
New York, NY | January 21, 2026: The CUNY Graduate School of Public Health and Health Policy (CUNY SPH) is pleased to announce the launch of AI, Health, and Digital Spaces, a new section of...
go.norc.org
January 23, 2026 at 5:05 PM
Reposted by NORC at the University of Chicago
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The NORC Health Implementation Science Center ( #ImpSci) team routinely uses process, determinant, and evaluation frameworks in our project work to ensure a structured, consistent, and rigorous approach.

Learn more here: www.norc.org/research/top...

#ImplementationScience
January 15, 2026 at 5:05 PM
Reposted by NORC at the University of Chicago
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For those who missed the live webcast, here is a recording of the NORC-sponsored WEBINAR: Practical Insights About Creating & Implementing Patient-Facing... youtu.be/2X2NCqp6Cbo?... based on our AHRQ-funded research project. @hisc.norc.org RCNews @healthitzen.bsky.social zen @histalk.bsky.social
WEBINAR: Practical Insights About Creating & Implementing Patient-Facing Digital Health Tools
YouTube video by NORC at the University of Chicago
youtu.be
January 17, 2026 at 3:34 AM
norc.org
Sample frames determine whose voices shape policy. Our National Frame and GIS innovations ensure hard-to-survey populations are included in research, from rural households to urban communities.

Explore our approach to comprehensive coverage: go.norc.org/3ZfcAPW
Why Strong Sample Frames Are Essential for Quality Survey Data | NORC at the University of Chicago
NORC’s innovations in frame design ensure that hard-to-survey populations are included in studies and inform public understanding.
go.norc.org
January 15, 2026 at 4:25 PM
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Federal surveys capture only a narrow slice of U.S. artists. Our new survey with the Andrew W. Mellon Foundation fills the gap, providing the first nationally representative portrait of how artists work and sustain themselves.

Access the survey findings at go.norc.org/49nBNOe
National Survey of Artists Sheds Light on Invisible Workforce
The National Survey of Artists offers a portrait of how U.S. artists live, work, and sustain themselves, filling a critical gap in federal labor data.
go.norc.org
January 14, 2026 at 6:15 PM