Nonprofit Growth Tips
@nonprofitgrowth.bsky.social
A hub for nonprofit growth and engagement strategies. It is a space for sharing resources, insights, and best practices that can help us all thrive and connect with our audiences more effectively.
Nonprofits can leverage public survey data by state and ZIP code to create community-clustered profiles that predict donor potential. By mapping key characteristics organizations can identify communities where prospective donors with similar profiles reside.
www.vivastrategic.com/blog/mapping...
www.vivastrategic.com/blog/mapping...
Using Community-Clustered Profiles to Predict Donation Potential: A Data-Driven Approach — Viva Strategic Communications
www.vivastrategic.com
April 2, 2025 at 3:36 PM
Nonprofits can leverage public survey data by state and ZIP code to create community-clustered profiles that predict donor potential. By mapping key characteristics organizations can identify communities where prospective donors with similar profiles reside.
www.vivastrategic.com/blog/mapping...
www.vivastrategic.com/blog/mapping...
Fundraising = Selling an Experience
Nonprofit professionals sometimes hesitate to compare fundraising to sales—but at its core, both are about persuasion and building relationships. Instead of selling a product, nonprofits sell an experience, a mission, and the chance to make a real difference.
Nonprofit professionals sometimes hesitate to compare fundraising to sales—but at its core, both are about persuasion and building relationships. Instead of selling a product, nonprofits sell an experience, a mission, and the chance to make a real difference.
Embracing Strategic Sales Principles for Greater Impact — Viva Strategic Communications
Successful organizations, whether for-profit or nonprofit, must:
www.vivastrategic.com
March 31, 2025 at 2:20 PM
Fundraising = Selling an Experience
Nonprofit professionals sometimes hesitate to compare fundraising to sales—but at its core, both are about persuasion and building relationships. Instead of selling a product, nonprofits sell an experience, a mission, and the chance to make a real difference.
Nonprofit professionals sometimes hesitate to compare fundraising to sales—but at its core, both are about persuasion and building relationships. Instead of selling a product, nonprofits sell an experience, a mission, and the chance to make a real difference.
In a crowded nonprofit landscape, standing out is more than just a marketing tactic—it’s a necessity. How can your nonprofit make a lasting impact without losing sight of its mission? The answer lies in differentiation. Read more to find out how to carve out your unique space.
The Power of Differentiation: How Nonprofits Can Stand Out with Purpose — Viva Strategic Communications
www.vivastrategic.com
March 24, 2025 at 4:20 PM
In a crowded nonprofit landscape, standing out is more than just a marketing tactic—it’s a necessity. How can your nonprofit make a lasting impact without losing sight of its mission? The answer lies in differentiation. Read more to find out how to carve out your unique space.
LinkedIn has shifted its algorithm to prioritize meaningful engagement over posting frequency.
Quality Over Quantity: How Your Nonprofit Can Thrive with LinkedIn's New Algorithm — Viva Strategic Communications
www.vivastrategic.com
March 13, 2025 at 12:12 PM
LinkedIn has shifted its algorithm to prioritize meaningful engagement over posting frequency.
Traditional nonprofits often struggle with funding uncertainty, but trade associations have cracked the code for sustainable growth while making a massive industry impact!
Read more to find out what other lessons nonprofits can take from this model.
Read more to find out what other lessons nonprofits can take from this model.
Trade Associations: The Sustainable and Innovative Nonprofit Business Model — Viva Strategic Communications
www.vivastrategic.com
March 11, 2025 at 3:37 PM
Traditional nonprofits often struggle with funding uncertainty, but trade associations have cracked the code for sustainable growth while making a massive industry impact!
Read more to find out what other lessons nonprofits can take from this model.
Read more to find out what other lessons nonprofits can take from this model.
Micro-volunteering is revolutionizing the way people get involved with nonprofits. It’s all about making a difference in small, convenient ways—whether it's from the comfort of your own home or in short bursts of time. ⏱️
Read more: www.vivastrategic.com/blog/micro-v...
Read more: www.vivastrategic.com/blog/micro-v...
Micro-Volunteering: How Small Acts of Service Can Drive Big Impact for Nonprofits — Viva Strategic Communications
www.vivastrategic.com
March 10, 2025 at 2:35 PM
Micro-volunteering is revolutionizing the way people get involved with nonprofits. It’s all about making a difference in small, convenient ways—whether it's from the comfort of your own home or in short bursts of time. ⏱️
Read more: www.vivastrategic.com/blog/micro-v...
Read more: www.vivastrategic.com/blog/micro-v...
Recent research shows 62% of nonprofits saw revenue growth in 2024.
As nonprofits navigate shifting donor behaviors, technology, and evolving fundraising strategies, this report offers key insights to stay ahead.
Read a summary here: www.vivastrategic.com/blog/nonprof...
As nonprofits navigate shifting donor behaviors, technology, and evolving fundraising strategies, this report offers key insights to stay ahead.
Read a summary here: www.vivastrategic.com/blog/nonprof...
2025 CCS Philanthropy Pulse Report Shows Nonprofit Revenue Is Growing — Viva Strategic Communications
www.vivastrategic.com
March 6, 2025 at 2:47 PM
Recent research shows 62% of nonprofits saw revenue growth in 2024.
As nonprofits navigate shifting donor behaviors, technology, and evolving fundraising strategies, this report offers key insights to stay ahead.
Read a summary here: www.vivastrategic.com/blog/nonprof...
As nonprofits navigate shifting donor behaviors, technology, and evolving fundraising strategies, this report offers key insights to stay ahead.
Read a summary here: www.vivastrategic.com/blog/nonprof...
Nonprofits often try to tell everything—every program, every impact, all at once. But effective marketing isn’t about more information—it’s about emotional connection.
One story. One image. One message. That’s what makes people stop, pay attention, and take action.
One story. One image. One message. That’s what makes people stop, pay attention, and take action.
Less is More: How Focused Storytelling Transforms Nonprofit Marketing — Viva Strategic Communications
www.vivastrategic.com
March 4, 2025 at 2:11 PM
Nonprofits often try to tell everything—every program, every impact, all at once. But effective marketing isn’t about more information—it’s about emotional connection.
One story. One image. One message. That’s what makes people stop, pay attention, and take action.
One story. One image. One message. That’s what makes people stop, pay attention, and take action.
Nonprofits thrive on passion, but growth requires more than just heart—it demands strong systems and processes. Without them, even the most mission-driven organization can struggle to sustain its impact.
Read about steps to take to document processes: www.vivastrategic.com/blog/documen...
Read about steps to take to document processes: www.vivastrategic.com/blog/documen...
If You Don’t Have Processes, You Don’t Have a Business — Viva Strategic Communications
www.vivastrategic.com
March 3, 2025 at 2:49 PM
Nonprofits thrive on passion, but growth requires more than just heart—it demands strong systems and processes. Without them, even the most mission-driven organization can struggle to sustain its impact.
Read about steps to take to document processes: www.vivastrategic.com/blog/documen...
Read about steps to take to document processes: www.vivastrategic.com/blog/documen...
In 2025, agility, resilience, and strategic collaboration for nonprofits will be more important than ever.
The good news? Trust in nonprofits has risen by 5% to 57%.
Read about key priorities for 2025: www.vivastrategic.com/blog/navigat...
The good news? Trust in nonprofits has risen by 5% to 57%.
Read about key priorities for 2025: www.vivastrategic.com/blog/navigat...
Navigating Nonprofit Growth in 2025: Agility, Trust, and Strategic Collaboration — Viva Strategic Communications
www.vivastrategic.com
March 2, 2025 at 7:13 PM
In 2025, agility, resilience, and strategic collaboration for nonprofits will be more important than ever.
The good news? Trust in nonprofits has risen by 5% to 57%.
Read about key priorities for 2025: www.vivastrategic.com/blog/navigat...
The good news? Trust in nonprofits has risen by 5% to 57%.
Read about key priorities for 2025: www.vivastrategic.com/blog/navigat...
Nonprofits, want to secure that media coverage?
One common mistake: pitching the wrong contact. Just because someone has a “producer” title doesn’t mean they handle guest bookings. Here’s a guide to get your pitch to the right person: www.vivastrategic.com/blog/broadca...
One common mistake: pitching the wrong contact. Just because someone has a “producer” title doesn’t mean they handle guest bookings. Here’s a guide to get your pitch to the right person: www.vivastrategic.com/blog/broadca...
How to Pitch Broadcast Effectively — Viva Strategic Communications
www.vivastrategic.com
February 28, 2025 at 3:20 PM
Nonprofits, want to secure that media coverage?
One common mistake: pitching the wrong contact. Just because someone has a “producer” title doesn’t mean they handle guest bookings. Here’s a guide to get your pitch to the right person: www.vivastrategic.com/blog/broadca...
One common mistake: pitching the wrong contact. Just because someone has a “producer” title doesn’t mean they handle guest bookings. Here’s a guide to get your pitch to the right person: www.vivastrategic.com/blog/broadca...
Thinking of slashing your direct mail budget? You might be cutting off a key pipeline for major donors.
Don’t let short-term savings cost you long-term funding. Optimize, don’t eliminate! www.vivastrategic.com/blog/direct-...
Don’t let short-term savings cost you long-term funding. Optimize, don’t eliminate! www.vivastrategic.com/blog/direct-...
How Direct Mail Fuels Major Gifts: Why Cutting Costs Could Cost You More — Viva Strategic Communications
www.vivastrategic.com
February 27, 2025 at 3:49 PM
Thinking of slashing your direct mail budget? You might be cutting off a key pipeline for major donors.
Don’t let short-term savings cost you long-term funding. Optimize, don’t eliminate! www.vivastrategic.com/blog/direct-...
Don’t let short-term savings cost you long-term funding. Optimize, don’t eliminate! www.vivastrategic.com/blog/direct-...
Nonprofits Are Leading the Way in AI Adoption.
Here is a list of AI tools designed specifically for nonprofits.
Here is a list of AI tools designed specifically for nonprofits.
AI Tools Tailored for Nonprofits — Viva Strategic Communications
www.vivastrategic.com
February 11, 2025 at 2:56 PM
Nonprofits Are Leading the Way in AI Adoption.
Here is a list of AI tools designed specifically for nonprofits.
Here is a list of AI tools designed specifically for nonprofits.
A new report from The Nonprofit Alliance reveals that Americans overwhelmingly support federal funding for nonprofits—especially when they see trust, transparency, and direct impact in action.
Strengthening the Case for Federal Funding: How Nonprofits Can Advocate for Support — Viva Strategic Communications
www.vivastrategic.com
February 9, 2025 at 6:49 PM
A new report from The Nonprofit Alliance reveals that Americans overwhelmingly support federal funding for nonprofits—especially when they see trust, transparency, and direct impact in action.
A great tagline is your nonprofit’s elevator pitch—an impactful, concise statement that captures your mission, inspires action, and sets your organization apart.
Your Tagline is Your Nonprofit’s Elevator Pitch — Viva Strategic Communications
www.vivastrategic.com
February 7, 2025 at 12:54 PM
A great tagline is your nonprofit’s elevator pitch—an impactful, concise statement that captures your mission, inspires action, and sets your organization apart.
Expressing gratitude is a powerful donor retention tool. But how effective is your organization’s gratitude strategy?
It’s time for a Thank You Audit.
A 10% increase in donor retention can lead to a 200% boost in lifetime donor value. That’s the power of gratitude.
It’s time for a Thank You Audit.
A 10% increase in donor retention can lead to a 200% boost in lifetime donor value. That’s the power of gratitude.
Conducting a Thank You Audit to Strengthen Donor Relationships — Viva Strategic Communications
www.vivastrategic.com
February 6, 2025 at 3:00 PM
Expressing gratitude is a powerful donor retention tool. But how effective is your organization’s gratitude strategy?
It’s time for a Thank You Audit.
A 10% increase in donor retention can lead to a 200% boost in lifetime donor value. That’s the power of gratitude.
It’s time for a Thank You Audit.
A 10% increase in donor retention can lead to a 200% boost in lifetime donor value. That’s the power of gratitude.
Apple now holds 55.64% of the global email client market, and their latest iOS update is shaking things up! Say goodbye to traditional preheader text and hello to AI-powered summaries.
Adapting Nonprofit Email Strategies: Navigating Apple’s AI-Generated Summaries — Viva Strategic Communications
www.vivastrategic.com
February 3, 2025 at 11:28 PM
Apple now holds 55.64% of the global email client market, and their latest iOS update is shaking things up! Say goodbye to traditional preheader text and hello to AI-powered summaries.
Create an Executive Director GPT—an AI-powered tool that learns your ED’s communication style to draft emails, speeches, and presentations with authenticity and ease.
Let your ED lead while AI streamlines communication.
Let your ED lead while AI streamlines communication.
Empowering Your Executive Director with a GPT — Viva Strategic Communications
www.vivastrategic.com
January 31, 2025 at 3:22 PM
Create an Executive Director GPT—an AI-powered tool that learns your ED’s communication style to draft emails, speeches, and presentations with authenticity and ease.
Let your ED lead while AI streamlines communication.
Let your ED lead while AI streamlines communication.
With the current administration's 90-day federal grants freeze, nonprofits nationwide are facing an urgent funding crisis.
Now more than ever, it’s vital for affected organizations to connect with donors, communicate the urgency of the situation, and seek their support.
Now more than ever, it’s vital for affected organizations to connect with donors, communicate the urgency of the situation, and seek their support.
Navigating the Federal Grants Freeze: Tips in a Time of Crisis — Viva Strategic Communications
www.vivastrategic.com
January 29, 2025 at 4:21 PM
With the current administration's 90-day federal grants freeze, nonprofits nationwide are facing an urgent funding crisis.
Now more than ever, it’s vital for affected organizations to connect with donors, communicate the urgency of the situation, and seek their support.
Now more than ever, it’s vital for affected organizations to connect with donors, communicate the urgency of the situation, and seek their support.
Donor stories are at the heart of human connection. They’re not just testimonials; they’re the voices of those who believe in your mission and help fuel your cause. When you share these authentic stories, you build trust, inspire others to act, and cultivate lasting relationships.
Ask Donors Their Why: The Power of Donor Stories in Fundraising — Viva Strategic Communications
www.vivastrategic.com
January 24, 2025 at 3:34 PM
Donor stories are at the heart of human connection. They’re not just testimonials; they’re the voices of those who believe in your mission and help fuel your cause. When you share these authentic stories, you build trust, inspire others to act, and cultivate lasting relationships.
“If you build it, they will come” is a movie myth, not a nonprofit strategy. 🎥💔 Success comes from building trust, relationships, and engagement.
Read more: www.vivastrategic.com/blog/field-o...
Read more: www.vivastrategic.com/blog/field-o...
Don't Fall for the "Field of Dreams" Mindset — Viva Strategic Communications
www.vivastrategic.com
January 21, 2025 at 12:32 PM
“If you build it, they will come” is a movie myth, not a nonprofit strategy. 🎥💔 Success comes from building trust, relationships, and engagement.
Read more: www.vivastrategic.com/blog/field-o...
Read more: www.vivastrategic.com/blog/field-o...
With TikTok’s future uncertain, nonprofits must adapt to continue engaging audiences and driving impact.
Preparing for a Post-TikTok Era — Viva Strategic Communications
www.vivastrategic.com
January 17, 2025 at 2:38 PM
With TikTok’s future uncertain, nonprofits must adapt to continue engaging audiences and driving impact.
Email marketing delivers an incredible 4,200% ROI—that’s $42 for every $1 spent! 💸 Compared to social media ads (250% ROI) or direct mail (112–161% ROI), email remains the top performer for engagement, donations, and mission impact.
Read more: www.vivastrategic.com/blog/email-roi
Read more: www.vivastrategic.com/blog/email-roi
Maximizing ROI with Email Marketing — Viva Strategic Communications
www.vivastrategic.com
January 16, 2025 at 2:22 PM
Email marketing delivers an incredible 4,200% ROI—that’s $42 for every $1 spent! 💸 Compared to social media ads (250% ROI) or direct mail (112–161% ROI), email remains the top performer for engagement, donations, and mission impact.
Read more: www.vivastrategic.com/blog/email-roi
Read more: www.vivastrategic.com/blog/email-roi
Nonprofits thrive when they connect with donors on a personal level, showing how contributions create real, life-changing impact. 💙
These stories turn generosity into tangible outcomes, reminding us of the true power of giving. 🙌
These stories turn generosity into tangible outcomes, reminding us of the true power of giving. 🙌
Highlight the Impact: Show How Every Gift Changes Lives — Viva Strategic Communications
www.vivastrategic.com
January 13, 2025 at 2:31 PM
Nonprofits thrive when they connect with donors on a personal level, showing how contributions create real, life-changing impact. 💙
These stories turn generosity into tangible outcomes, reminding us of the true power of giving. 🙌
These stories turn generosity into tangible outcomes, reminding us of the true power of giving. 🙌
It might surprise you, but Gen Z—our most digitally connected generation—values in-person events more than any other generation. 🤝
📊 80% of Gen Zers believe in-person events build better connections.
🎉 Read how nonprofits can engage Gen Z.
📊 80% of Gen Zers believe in-person events build better connections.
🎉 Read how nonprofits can engage Gen Z.
Beyond the Screen: Why Gen Z Craves In-Person Connections — Viva Strategic Communications
www.vivastrategic.com
January 9, 2025 at 2:06 PM
It might surprise you, but Gen Z—our most digitally connected generation—values in-person events more than any other generation. 🤝
📊 80% of Gen Zers believe in-person events build better connections.
🎉 Read how nonprofits can engage Gen Z.
📊 80% of Gen Zers believe in-person events build better connections.
🎉 Read how nonprofits can engage Gen Z.