Nicole MacAdam
nicmac.bsky.social
Nicole MacAdam
@nicmac.bsky.social
WWF-Canada Comms, ex-journo trying to make a difference
Reposted by Nicole MacAdam
Inuit carry forward generations of traditional knowledge while using tools like the SMART app to track wildlife and map their journeys. The result? A powerful blend of wisdom and innovation that keeps communities, culture and ecosystems thriving together.

🔗 Discover more in this Q&A.
The power of traditional knowledge and technology in Nunavut - WWF.CA
The Nunavut Wildlife Management Board's SMART conservation area management platform enables Inuit hunters to collect data about Arctic species.
wwf.ca
August 20, 2025 at 5:15 PM
Reposted by Nicole MacAdam
In space, Venus flanks Earth on the left, with a hellfire greenhouse effect. Mars on the right, which long ago had running water. Today, it's bone dry. Something bad happened on each planet.

Seems like the wrong time to limit the Nation’s capacity to conduct climate research.
May 5, 2025 at 7:25 PM
👀
My plan to protect our nature and waters will draw on the wisdom of Indigenous traditions, the power of modern technology, and the strength of a united Canada.
April 7, 2025 at 7:35 PM
Reposted by Nicole MacAdam
"Wayne Gretzky’s records, like his faults, are singular. The loss is his and his alone." Canadians, writes Chris Jones, are not mourning the loss of his NHL scoring record:
Wayne Gretzky, Former Canadian Hero
His countrymen aren’t mourning the loss of his scoring record.
bit.ly
April 7, 2025 at 1:00 PM
Reposted by Nicole MacAdam
Plastic People is on CBC The Nature of Things tonight! I wrote about my experience: www.cbc.ca/documentarie...
I thought my body was safe from microplastics. I was wrong | CBC Documentaries
Science journalist and self-proclaimed eco-nerd Ziya Tong had her home, food and body tested for microplastics while making the documentary Plastic People.
www.cbc.ca
March 20, 2025 at 10:07 PM
Reposted by Nicole MacAdam
❄️ A recent high-resolution climate study reveals the Last Ice Area may be more vulnerable to climate change than previously thought. This area is crucial for ice-dependent species like polar bears, narwhals and walruses.

Explore these findings and their implications.
Last Ice Area research reveals new vulnerability to Arctic warming - WWF.CA
The Last Ice Area may transition from a refuge for multi-year sea ice to a seasonally ice-free system about 10 years after the Arctic loses its summer ice.
wwf.ca
February 6, 2025 at 9:24 PM
Reposted by Nicole MacAdam
Did you know by reducing ship speeds by just 10%, we can decrease energy use, significantly cut greenhouse gas emissions and reduce underwater noise pollution?

🚢 This practice known as "slow steaming" benefits the environment, enhances vessel safety and reduces operational costs.
​​​​​Slow steaming: Decreasing speed cuts emissions, wildlife collisions *and* costs  - WWF.CA
As arctic shipping accelerates due to sea-ice melt, here's how "slow steaming" minimizes harms to wildlife and climate while cutting costs for operators.
wwf.ca
February 4, 2025 at 5:36 PM
Reposted by Nicole MacAdam
Former Prime Minister Kim Campbell has signed the pledge for Canada.
She joins thousands of leaders, artists, activists, Canadians who will resist the gangster in Washington.
Have you signed the pledge to stand up for our values?
True.North. Strong. Free.
actionnetwork.org/petitions/pl...
Sign the Pledge for Canada
This petition is intended as an invitation to Canadians to reflect on the current challenges Canada faces and what we can all do to respond to the risks and to contribute to building a more resilient ...
actionnetwork.org
February 1, 2025 at 10:05 PM
I know there's a lot going on in Ottawa (and around the world), but there's also this whole climate and biodiversity emergency happening and some things can't wait. thenarwhal.ca/orcas-ottawa...
Orcas ‘in crisis’: feds sued over lack of protections | The Narwhal
Conservation groups want a federal emergency order to protect endangered whales
thenarwhal.ca
January 29, 2025 at 3:00 PM
The dwindling number of Southern resident killer whales are facing critical threats, from shrinking salmon populations to increasing noise. Are we really going to just let this iconic pod disappear? wwf.ca/stories/can-...
Can Tahlequah’s tragic loss help turn the tide for southern resident killer whales? - WWF.CA
It has been two weeks since Tahlequah was spotted carrying the body of her deceased calf. Can her loss finally spur an emergency order?
wwf.ca
January 21, 2025 at 9:29 PM
Reposted by Nicole MacAdam
eNGOs "aren’t the only ones characterizing 🇨🇦 draft Ocean Noise Strategy as weak & watered down. The same criticism came from inside the department."

Hussein Alidina noted WWF-Canada has "repeatedly told DFO a strategy needs to chart a clear path with timelines to reduce underwater noise."
January 13, 2025 at 9:44 PM
Reposted by Nicole MacAdam
🚨 2024 was the hottest year on record. 🚨

Fossil fuels and the destruction of nature are driving climate chaos. 🔥

In 2025, we need more ecosystem restoration and protection AND more ambitious emissions reduction to lower impacts, create jobs and turn the temperature back down.
January 11, 2025 at 12:04 AM