nGülam
@ngulam.bsky.social
Shareability isn’t “make a better trailer.”
It’s “ship an artifact people want to claim.” Prompts → personalized badges/deeds → posts. When operationalized, this can drive 10–15x share lift vs standard promo.
Is personalization a campaign or a capability for you?
#GenAI #Media
It’s “ship an artifact people want to claim.” Prompts → personalized badges/deeds → posts. When operationalized, this can drive 10–15x share lift vs standard promo.
Is personalization a campaign or a capability for you?
#GenAI #Media
February 9, 2026 at 5:59 PM
Live isn’t a genre. It’s a mechanic.
A voting window (or prediction moment) turns “watch later” into “show up now”—because missing the choice means missing the conversation.
Agree or disagree: the smallest participation layer beats the biggest marketing push. #Streaming #Product
A voting window (or prediction moment) turns “watch later” into “show up now”—because missing the choice means missing the conversation.
Agree or disagree: the smallest participation layer beats the biggest marketing push. #Streaming #Product
January 30, 2026 at 11:01 AM
Live isn’t a genre. It’s a mechanic.
A voting window (or prediction moment) turns “watch later” into “show up now”—because missing the choice means missing the conversation.
Agree or disagree: the smallest participation layer beats the biggest marketing push. #Streaming #Product
A voting window (or prediction moment) turns “watch later” into “show up now”—because missing the choice means missing the conversation.
Agree or disagree: the smallest participation layer beats the biggest marketing push. #Streaming #Product
Minutes watched” can look great while growth stalls.
In churn-heavy streaming, watch-time is lagging. The leading indicator is *talk*: shares, posts, participation—often 10–15x share lift when designed into the product.
What’s your #1 leading KPI right now?
In churn-heavy streaming, watch-time is lagging. The leading indicator is *talk*: shares, posts, participation—often 10–15x share lift when designed into the product.
What’s your #1 leading KPI right now?
January 28, 2026 at 11:01 AM
Minutes watched” can look great while growth stalls.
In churn-heavy streaming, watch-time is lagging. The leading indicator is *talk*: shares, posts, participation—often 10–15x share lift when designed into the product.
What’s your #1 leading KPI right now?
In churn-heavy streaming, watch-time is lagging. The leading indicator is *talk*: shares, posts, participation—often 10–15x share lift when designed into the product.
What’s your #1 leading KPI right now?
A show can “win” on views and still lose on growth.
In a churn market, minutes watched is table stakes. The real lever is *talk*—votes, artifacts, UGC loops—often driving 10–15x more shares than standard promo.
Is “conversation” on your roadmap…or still in marketing?
In a churn market, minutes watched is table stakes. The real lever is *talk*—votes, artifacts, UGC loops—often driving 10–15x more shares than standard promo.
Is “conversation” on your roadmap…or still in marketing?
Shareable media strategies: the 2026 conversation shift
A Strange Loss That Put Shareable Media Strategies on Trial The meeting started the way these meetings usually do: a slide with a glossy hero image, a launch date, and a budget number large enough to…
ngulam.com
January 26, 2026 at 5:59 PM
A show can “win” on views and still lose on growth.
In a churn market, minutes watched is table stakes. The real lever is *talk*—votes, artifacts, UGC loops—often driving 10–15x more shares than standard promo.
Is “conversation” on your roadmap…or still in marketing?
In a churn market, minutes watched is table stakes. The real lever is *talk*—votes, artifacts, UGC loops—often driving 10–15x more shares than standard promo.
Is “conversation” on your roadmap…or still in marketing?