Neptune Moon
@neptunemoon.bsky.social
Paid search professional, leader of PPC Chat - the original online community for PPC, wife, mom and lover of dogs and wine. Rabid Philadelphia Eagles fan!
Are we going to come to our senses on all these AI data centers before it is too late?
The new Meta one in Louisiana is being touted as using more electricity than the city of New Orleans at peak usage.
WTF are we doing?
The new Meta one in Louisiana is being touted as using more electricity than the city of New Orleans at peak usage.
WTF are we doing?
October 22, 2025 at 5:30 PM
Are we going to come to our senses on all these AI data centers before it is too late?
The new Meta one in Louisiana is being touted as using more electricity than the city of New Orleans at peak usage.
WTF are we doing?
The new Meta one in Louisiana is being touted as using more electricity than the city of New Orleans at peak usage.
WTF are we doing?
My latest over on LinkedIn where I lament clients wanting to optimize for multiple goals with equal priority:
www.linkedin.com/pulse/your-g...
www.linkedin.com/pulse/your-g...
Your Google Ads Optimization Goal Is Probably Wrong
Stop me if you’ve heard this before (or if you’ve said it!)..
www.linkedin.com
October 22, 2025 at 1:14 PM
My latest over on LinkedIn where I lament clients wanting to optimize for multiple goals with equal priority:
www.linkedin.com/pulse/your-g...
www.linkedin.com/pulse/your-g...
Join me for PPC Chat today, over on our Slack, where our topic is:
"Platforms’ Dark Patterns & How It Impacts PPC"
Today, October 21st at 12:00 PM ET
If you can't participate live, you can always add your thoughts later!
join.slack.com/t/ppcchatgro...
"Platforms’ Dark Patterns & How It Impacts PPC"
Today, October 21st at 12:00 PM ET
If you can't participate live, you can always add your thoughts later!
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Join ppcchat on Slack
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October 21, 2025 at 1:12 PM
Join me for PPC Chat today, over on our Slack, where our topic is:
"Platforms’ Dark Patterns & How It Impacts PPC"
Today, October 21st at 12:00 PM ET
If you can't participate live, you can always add your thoughts later!
join.slack.com/t/ppcchatgro...
"Platforms’ Dark Patterns & How It Impacts PPC"
Today, October 21st at 12:00 PM ET
If you can't participate live, you can always add your thoughts later!
join.slack.com/t/ppcchatgro...
Join me for PPC Chat today, over on our Slack, where our topic is:
"PPC Guardrails in 2025"
Today, October 7th at 12:00 PM ET
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"PPC Guardrails in 2025"
Today, October 7th at 12:00 PM ET
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October 7, 2025 at 1:21 PM
Join me for PPC Chat today, over on our Slack, where our topic is:
"PPC Guardrails in 2025"
Today, October 7th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
Can't join live? Add your thoughts to the conversation later!
"PPC Guardrails in 2025"
Today, October 7th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
Can't join live? Add your thoughts to the conversation later!
Join me today, in just over 2 hours over on our Slack, for PPC Chat's live chat where our topic is:
"Automation vs. Control - Where is that line today in PPC?"
Today, September 30th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
You can add your thoughts later if you can't join live too!
"Automation vs. Control - Where is that line today in PPC?"
Today, September 30th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
You can add your thoughts later if you can't join live too!
Join ppcchat on Slack
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September 30, 2025 at 1:56 PM
Join me today, in just over 2 hours over on our Slack, for PPC Chat's live chat where our topic is:
"Automation vs. Control - Where is that line today in PPC?"
Today, September 30th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
You can add your thoughts later if you can't join live too!
"Automation vs. Control - Where is that line today in PPC?"
Today, September 30th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
You can add your thoughts later if you can't join live too!
Paxlovid rang up at $1484.89 today - not a typo. Ended up getting it for $0 cause I had printed a copay card from Pfizer ahead of time & pharmacist worked her magic, but WTF????
Anyone who thinks insurance companies will save us from bad vax policy is deluding themselves.
Anyone who thinks insurance companies will save us from bad vax policy is deluding themselves.
September 10, 2025 at 4:10 PM
Paxlovid rang up at $1484.89 today - not a typo. Ended up getting it for $0 cause I had printed a copay card from Pfizer ahead of time & pharmacist worked her magic, but WTF????
Anyone who thinks insurance companies will save us from bad vax policy is deluding themselves.
Anyone who thinks insurance companies will save us from bad vax policy is deluding themselves.
Join me for PPC Chat today (yes it is Tuesday!) over on our Slack, where our topic is:
"Q4 2025 Predictions"
Today, September 2nd at 12:00 PM ET
If you can't join live - add your comments later.
join.slack.com/t/ppcchatgro...
"Q4 2025 Predictions"
Today, September 2nd at 12:00 PM ET
If you can't join live - add your comments later.
join.slack.com/t/ppcchatgro...
Join ppcchat on Slack
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September 2, 2025 at 1:01 PM
Join me for PPC Chat today (yes it is Tuesday!) over on our Slack, where our topic is:
"Q4 2025 Predictions"
Today, September 2nd at 12:00 PM ET
If you can't join live - add your comments later.
join.slack.com/t/ppcchatgro...
"Q4 2025 Predictions"
Today, September 2nd at 12:00 PM ET
If you can't join live - add your comments later.
join.slack.com/t/ppcchatgro...
Join me for PPC Chat today, over on our Slack, in just under 3 hours at 12:00 PM ET.
Our topic is “Getting It Wrong in PPC”
If you can’t join the conversation live, you can always catch up later and add your thoughts to the question threads.
join.slack.com/t/ppcchatgro...
Our topic is “Getting It Wrong in PPC”
If you can’t join the conversation live, you can always catch up later and add your thoughts to the question threads.
join.slack.com/t/ppcchatgro...
Join ppcchat on Slack
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August 26, 2025 at 1:18 PM
Join me for PPC Chat today, over on our Slack, in just under 3 hours at 12:00 PM ET.
Our topic is “Getting It Wrong in PPC”
If you can’t join the conversation live, you can always catch up later and add your thoughts to the question threads.
join.slack.com/t/ppcchatgro...
Our topic is “Getting It Wrong in PPC”
If you can’t join the conversation live, you can always catch up later and add your thoughts to the question threads.
join.slack.com/t/ppcchatgro...
Thinking about attending HeroConf San Diego this September?
PPC Chat has a 15% discount code you can use if you haven’t registered yet.
Use this code for friend or training tickets: PPCchat15
ti.to/roughagendau...
PPC Chat has a 15% discount code you can use if you haven’t registered yet.
Use this code for friend or training tickets: PPCchat15
ti.to/roughagendau...
brightonSEO & Hero Conf San Diego 2025
Find out more about brightonSEO including the speakers, venue and talks at us.brightonseo.com and more about Hero Conf at ppchero.com/hero-conf.
ti.to
August 15, 2025 at 1:05 PM
Thinking about attending HeroConf San Diego this September?
PPC Chat has a 15% discount code you can use if you haven’t registered yet.
Use this code for friend or training tickets: PPCchat15
ti.to/roughagendau...
PPC Chat has a 15% discount code you can use if you haven’t registered yet.
Use this code for friend or training tickets: PPCchat15
ti.to/roughagendau...
Join guest host Julia Vyse for tomorrow’s PPC Chat, over on the PPC Chat Slack where the topic is:
“Wishing & Hoping - PPC Edition”
Tomorrow, August 12th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can’t join live, you can always catch up later and add your thoughts to the conversation.
“Wishing & Hoping - PPC Edition”
Tomorrow, August 12th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can’t join live, you can always catch up later and add your thoughts to the conversation.
Join ppcchat on Slack
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August 11, 2025 at 10:36 PM
Join guest host Julia Vyse for tomorrow’s PPC Chat, over on the PPC Chat Slack where the topic is:
“Wishing & Hoping - PPC Edition”
Tomorrow, August 12th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can’t join live, you can always catch up later and add your thoughts to the conversation.
“Wishing & Hoping - PPC Edition”
Tomorrow, August 12th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can’t join live, you can always catch up later and add your thoughts to the conversation.
So let me get this straight… Google had massive restrictions on financial sector advertising but it jumping head first into financial services AI?
Make it make sense. Also. What could possibly go wrong????
www.searchenginejournal.com/google-is-te...
Make it make sense. Also. What could possibly go wrong????
www.searchenginejournal.com/google-is-te...
Google Is Testing An AI-Powered Finance Page
Google is testing an AI-powered Finance destination for stock market, finance, and crypto news, charts, and answering advanced questions.
www.searchenginejournal.com
August 11, 2025 at 3:03 PM
So let me get this straight… Google had massive restrictions on financial sector advertising but it jumping head first into financial services AI?
Make it make sense. Also. What could possibly go wrong????
www.searchenginejournal.com/google-is-te...
Make it make sense. Also. What could possibly go wrong????
www.searchenginejournal.com/google-is-te...
This is an absolutely fantastic read!
Could not agree more on protecting your data and being mindful in what you’re doing and WHY you’re doing it.
zoescaman.substack.com/p/myths-mess...
Could not agree more on protecting your data and being mindful in what you’re doing and WHY you’re doing it.
zoescaman.substack.com/p/myths-mess...
Myths, Mess, and What Actually Matters
Making AI work in the real world.
zoescaman.substack.com
August 6, 2025 at 3:13 PM
This is an absolutely fantastic read!
Could not agree more on protecting your data and being mindful in what you’re doing and WHY you’re doing it.
zoescaman.substack.com/p/myths-mess...
Could not agree more on protecting your data and being mindful in what you’re doing and WHY you’re doing it.
zoescaman.substack.com/p/myths-mess...
Join me for PPC Chat today, over on our Slack, where our topic is:
"AI Max, AI Overview Ads, AI Anything Else?"
Today, August 5th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
Can't join live? Add your thoughts later!
"AI Max, AI Overview Ads, AI Anything Else?"
Today, August 5th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
Can't join live? Add your thoughts later!
Join ppcchat on Slack
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August 5, 2025 at 1:08 PM
Join me for PPC Chat today, over on our Slack, where our topic is:
"AI Max, AI Overview Ads, AI Anything Else?"
Today, August 5th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
Can't join live? Add your thoughts later!
"AI Max, AI Overview Ads, AI Anything Else?"
Today, August 5th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
Can't join live? Add your thoughts later!
To whomever gave the advice to companies to do a popup offering a discount for signing up with email only to have it demand your cell phone number to get the discount…
Way to create bad feelings about a brand I don’t know even yet.
If you’re a brand - do not do this. Earn that mobile number.
Way to create bad feelings about a brand I don’t know even yet.
If you’re a brand - do not do this. Earn that mobile number.
August 2, 2025 at 1:31 PM
To whomever gave the advice to companies to do a popup offering a discount for signing up with email only to have it demand your cell phone number to get the discount…
Way to create bad feelings about a brand I don’t know even yet.
If you’re a brand - do not do this. Earn that mobile number.
Way to create bad feelings about a brand I don’t know even yet.
If you’re a brand - do not do this. Earn that mobile number.
I have been traveling a lot this summer, but that's good news if you're looking for an account or strategy review or want to book a session to chat with a PPC expert about the topic of your choice!
I have some openings in August and September.
Message me if you're interested in learning more.
I have some openings in August and September.
Message me if you're interested in learning more.
July 28, 2025 at 8:53 PM
I have been traveling a lot this summer, but that's good news if you're looking for an account or strategy review or want to book a session to chat with a PPC expert about the topic of your choice!
I have some openings in August and September.
Message me if you're interested in learning more.
I have some openings in August and September.
Message me if you're interested in learning more.
Interesting study from Pew Research about clicking behavior when AI Overviews were present.
People click less when overview is shown. How will Google monetize this cause their current model relies on clicks on ads...
www.pewresearch.org/short-reads/...
People click less when overview is shown. How will Google monetize this cause their current model relies on clicks on ads...
www.pewresearch.org/short-reads/...
Google users are less likely to click on links when an AI summary appears in the results
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
www.pewresearch.org
July 23, 2025 at 1:30 PM
Interesting study from Pew Research about clicking behavior when AI Overviews were present.
People click less when overview is shown. How will Google monetize this cause their current model relies on clicks on ads...
www.pewresearch.org/short-reads/...
People click less when overview is shown. How will Google monetize this cause their current model relies on clicks on ads...
www.pewresearch.org/short-reads/...
Join me for PPC Chat today, over on our Slack, where our topic is:
"Reaching Cold Audiences in 2025"
Today, July 22nd at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join live, you can add your thoughts later too!
"Reaching Cold Audiences in 2025"
Today, July 22nd at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join live, you can add your thoughts later too!
Join ppcchat on Slack
Slack is a new way to communicate with your team. It’s faster, better organized, and more secure than email.
join.slack.com
July 22, 2025 at 3:12 PM
Join me for PPC Chat today, over on our Slack, where our topic is:
"Reaching Cold Audiences in 2025"
Today, July 22nd at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join live, you can add your thoughts later too!
"Reaching Cold Audiences in 2025"
Today, July 22nd at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join live, you can add your thoughts later too!
Morning all!
Reuters is reporting that OpenAI is going to launch a browser “in the coming weeks” which, if true, could have far reaching impacts on all of us in digital advertising.
Curious what you all think about this? Big deal or no big whoop?
www.reuters.com/business/med...
Reuters is reporting that OpenAI is going to launch a browser “in the coming weeks” which, if true, could have far reaching impacts on all of us in digital advertising.
Curious what you all think about this? Big deal or no big whoop?
www.reuters.com/business/med...
Exclusive: OpenAI to release web browser in challenge to Google Chrome
OpenAI is close to releasing an AI-powered web browser that will challenge Alphabet's market-dominating Google Chrome, three people familiar with the matter told Reuters.
www.reuters.com
July 10, 2025 at 1:23 PM
Morning all!
Reuters is reporting that OpenAI is going to launch a browser “in the coming weeks” which, if true, could have far reaching impacts on all of us in digital advertising.
Curious what you all think about this? Big deal or no big whoop?
www.reuters.com/business/med...
Reuters is reporting that OpenAI is going to launch a browser “in the coming weeks” which, if true, could have far reaching impacts on all of us in digital advertising.
Curious what you all think about this? Big deal or no big whoop?
www.reuters.com/business/med...
Join me for PPC Chat today, over on our Slack, where the topic is:
"Managing Expectations - Platform Learning Periods"
Today, July 8th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join the conversation live, catch up later & add your thoughts.
"Managing Expectations - Platform Learning Periods"
Today, July 8th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join the conversation live, catch up later & add your thoughts.
Join ppcchat on Slack
Slack is a new way to communicate with your team. It’s faster, better organized, and more secure than email.
join.slack.com
July 8, 2025 at 2:46 PM
Join me for PPC Chat today, over on our Slack, where the topic is:
"Managing Expectations - Platform Learning Periods"
Today, July 8th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join the conversation live, catch up later & add your thoughts.
"Managing Expectations - Platform Learning Periods"
Today, July 8th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join the conversation live, catch up later & add your thoughts.
Looking to grow in your PPC knowledge and career?
Join the original PPC Community, PPC Chat, where PPC professionals of all levels can find PPC news, ask questions & get support from some of the most brilliant minds in PPC.
We are a welcoming community & have a presence on a number of platforms.
Join the original PPC Community, PPC Chat, where PPC professionals of all levels can find PPC news, ask questions & get support from some of the most brilliant minds in PPC.
We are a welcoming community & have a presence on a number of platforms.
July 3, 2025 at 1:15 PM
Looking to grow in your PPC knowledge and career?
Join the original PPC Community, PPC Chat, where PPC professionals of all levels can find PPC news, ask questions & get support from some of the most brilliant minds in PPC.
We are a welcoming community & have a presence on a number of platforms.
Join the original PPC Community, PPC Chat, where PPC professionals of all levels can find PPC news, ask questions & get support from some of the most brilliant minds in PPC.
We are a welcoming community & have a presence on a number of platforms.
Advertisers to Google: Hey we'd like to advertise on these specific terms.
Google: Super. But also we will include this other stuff.
Advertiser: But we just want these terms in this campaign.
Google: But you're missing other traffic then? So no.
Advertisers: ... 😩
Google: Super. But also we will include this other stuff.
Advertiser: But we just want these terms in this campaign.
Google: But you're missing other traffic then? So no.
Advertisers: ... 😩
July 2, 2025 at 6:25 PM
Advertisers to Google: Hey we'd like to advertise on these specific terms.
Google: Super. But also we will include this other stuff.
Advertiser: But we just want these terms in this campaign.
Google: But you're missing other traffic then? So no.
Advertisers: ... 😩
Google: Super. But also we will include this other stuff.
Advertiser: But we just want these terms in this campaign.
Google: But you're missing other traffic then? So no.
Advertisers: ... 😩
I'm back! Join me for PPC Chat today, over on our Slack, where our topic is a broad one:
"Summertime PPC"
Today, July 1st at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join live, add your thoughts later!
"Summertime PPC"
Today, July 1st at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join live, add your thoughts later!
Join ppcchat on Slack
Slack is a new way to communicate with your team. It’s faster, better organized, and more secure than email.
join.slack.com
July 1, 2025 at 2:40 PM
I'm back! Join me for PPC Chat today, over on our Slack, where our topic is a broad one:
"Summertime PPC"
Today, July 1st at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join live, add your thoughts later!
"Summertime PPC"
Today, July 1st at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join live, add your thoughts later!
This week we have a guest post on the PPC Chat site by Menucha Ossowiecki:
"If Your Ads Aren’t Converting, Your Message Might Be Working Against You"
officialppcchat.com/2025/06/11/i...
"If Your Ads Aren’t Converting, Your Message Might Be Working Against You"
officialppcchat.com/2025/06/11/i...
If Your Ads Aren’t Converting, Your Message Might Be Working Against You - PPCChat
This is a guest post by Menucha Ossowiecki. You ever look at a campaign and think, “This should be working… so why isn’t it?” The targeting’s on point. The visuals look great. The budget is solid. Eve...
officialppcchat.com
June 11, 2025 at 4:12 PM
This week we have a guest post on the PPC Chat site by Menucha Ossowiecki:
"If Your Ads Aren’t Converting, Your Message Might Be Working Against You"
officialppcchat.com/2025/06/11/i...
"If Your Ads Aren’t Converting, Your Message Might Be Working Against You"
officialppcchat.com/2025/06/11/i...
Join me for PPC Chat today, over on our Slack in the ppcchat channel, where our topic is:
"Seasonality in PPC"
Today, June 3rd at 12:00 PM ET
If you can't join live, you can catch up on the conversation later and add your thoughts.
join.slack.com/t/ppcchatgro...
"Seasonality in PPC"
Today, June 3rd at 12:00 PM ET
If you can't join live, you can catch up on the conversation later and add your thoughts.
join.slack.com/t/ppcchatgro...
Join ppcchat on Slack
Slack is a new way to communicate with your team. It’s faster, better organized, and more secure than email.
join.slack.com
June 3, 2025 at 1:52 PM
Join me for PPC Chat today, over on our Slack in the ppcchat channel, where our topic is:
"Seasonality in PPC"
Today, June 3rd at 12:00 PM ET
If you can't join live, you can catch up on the conversation later and add your thoughts.
join.slack.com/t/ppcchatgro...
"Seasonality in PPC"
Today, June 3rd at 12:00 PM ET
If you can't join live, you can catch up on the conversation later and add your thoughts.
join.slack.com/t/ppcchatgro...
Happy Pride Month!
Everyone deserves to feel loved, accepted, happy and safe.
Sending mom hugs to all who need one.
PPC Chat will always be a safe and welcoming community for all.
Everyone deserves to feel loved, accepted, happy and safe.
Sending mom hugs to all who need one.
PPC Chat will always be a safe and welcoming community for all.
June 1, 2025 at 12:50 PM
Happy Pride Month!
Everyone deserves to feel loved, accepted, happy and safe.
Sending mom hugs to all who need one.
PPC Chat will always be a safe and welcoming community for all.
Everyone deserves to feel loved, accepted, happy and safe.
Sending mom hugs to all who need one.
PPC Chat will always be a safe and welcoming community for all.