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neilthurman.bsky.social
Neil Thurman
@neilthurman.bsky.social
1.9K followers 290 following 56 posts
Professor, Dept. of Media & Communication, LMU Munich's @ifkw.bsky.social; Honorary Senior Research Fellow, Dept. of Journalism, @citystgeorges.bsky.social; and former Freigeist Fellow @VolkswagenStiftung.bsky.social.
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neilthurman.bsky.social
Thanks to @sethclewis.bsky.social, @markcoddington.bsky.social, and @tamarwilner.bsky.social for including our new AI Journalism report in the latest edition of their excellent RQ1 newsletter:

rq1.substack.com/p/why-people...

Full report:

reutersinstitute.politics.ox.ac.uk/ai-adoption-...
Why people choose not to share news
Plus: UK journalists' skeptical adoption of AI, politicians as drivers of journalist harassment, and metrics' post-publication influence
rq1.substack.com
December 2, 2025 at 9:39 AM
neilthurman.bsky.social
Has AI in journalism relieved journalists of low-level tasks? In our new report we find more frequent AI users are more – not less – likely to believe they work on low-level tasks too frequently.

Full report:

reutersinstitute.politics.ox.ac.uk/ai-adoption-...
December 1, 2025 at 1:41 PM
neilthurman.bsky.social
Thanks to my co-authors the @ifkw.bsky.social's @sinatk.bsky.social & the @reutersinstitute.bsky.social's @richardfletcher.bsky.social.
November 27, 2025 at 8:09 AM
neilthurman.bsky.social
Our representative survey of 1000+ journalists reveals:

• Which journalists are using AI, how often & for what tasks
• How they perceive its impact on their work & journalism more broadly
• Their newsrooms' approaches to AI integration & policies

reutersinstitute.politics.ox.ac.uk/ai-adoption-...
November 27, 2025 at 8:09 AM
Reposted by Neil Thurman
reutersinstitute.bsky.social
You'll find many more insights in the report, authored by @neilthurman.bsky.social @sinatk.bsky.social and @richardfletcher.bsky.social. Key links to explore it

📱 Full report
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
📃 PDF version
reutersinstitute.politics.ox.ac.uk/sites/defaul...
AI adoption by UK journalists and their newsrooms: surveying applications, approaches, and attitudes
This report is primarily focused on whether and how journalists and news organisations use artificial intelligence, and how it relates to other aspects of their work.
reutersinstitute.politics.ox.ac.uk
November 27, 2025 at 7:50 AM
Reposted by Neil Thurman
reutersinstitute.bsky.social
We just published a new report on how UK journalists are adopting AI in their work
Authored by @neilthurman.bsky.social @sinatk.bsky.social & @richardfletcher.bsky.social, it's based on a survey conducted in 2024

Read in full
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
10 findings in thread
November 27, 2025 at 7:45 AM
neilthurman.bsky.social
Please consider helping my student Laura Müller by answering her English language survey on the perception of Instagram ads. The survey is anonymous & only takes around 5 minutes:

www.soscisurvey.de/bachelorarbe...

Laura is completing her BA thesis at @lmumuenchen.bsky.social's @ifkw.bsky.social.
November 7, 2025 at 12:14 PM
neilthurman.bsky.social
The chapter draws on responses from over 32,000 journalists in 75 countries. The full report is available here:

www.worldsofjournalism.org/reports-wjs3/

With chapters on journalists':

Personal Backgrounds
Employment Conditions
Safety
Editorial Autonomy
Perceptions of Journalistic Roles
& more
October 27, 2025 at 8:16 PM
neilthurman.bsky.social
Which distribution platforms – from print to podcasts – do journalists around the world produce for? 🗞️ 📨 📻 📺 📱 🌍

Which media formats – from audio to animation – do they produce in? 📽️ 📷 🎤 📈 ✍ 🌎

Read the new Worlds of Journalism Study Report to find out:

www.worldsofjournalism.org/wp-content/u...
October 27, 2025 at 8:16 PM
Reposted by Neil Thurman
reutersinstitute.bsky.social
The latest edition of our roundup on journalism features stories on a German newspaper going out of print, a car bomb targeting an Italian investigative journalist, and how abandoned news sites are turned into slop farms.

Join us every weekday!
Journalism Today. 17 Oct 2025
buff.ly
October 17, 2025 at 9:49 AM
Reposted by Neil Thurman
lmu.de
"Ein Klick hier, ein Wisch dort, und schon ist man wieder weg": Was passiert, wenn #Zeitungsverlage ihre Print-Ausgaben einstellen und ihre Lesenden nur noch online erreichen? 📰 #LMU-Professor @neilthurman.bsky.social hat das weltweit untersucht: www.lmu.de/de/newsroom/...
Zeitungen: „Print hat noch immer Zukunft“
Kommunikationswissenschaftler Neil Thurman über das Ende der gedruckten taz und die Stärken und Schwächen des Digitalen.
www.lmu.de
October 16, 2025 at 12:44 PM
Reposted by Neil Thurman
worldsofjournalism.bsky.social
It is almost time for the release of the findings of Wave 3 of the Worlds of Journalism Study. Keep an eye out on our socials for more information. In the meantime, we are pleased to introduce you to all the researchers from across the globe who are involved in the study.
October 11, 2025 at 4:41 AM
neilthurman.bsky.social
The academic journal Digital Journalism (DJ) identified "many" hallucinated references in a submitted article. They desk-rejected the submission & told the authors they're "no longer welcome to submit to DJ." You have been warned:

drive.google.com/file/d/1KfLL...

@digitaljournalism.bsky.social
20251010 DJ Newsletter V13 Issue 8 - international edition.pdf
drive.google.com
October 10, 2025 at 2:39 PM
neilthurman.bsky.social
A big shout out to all the researchers around the world who collected the data behind the soon-to-be-released Worlds of Journalism Wave 3 top-line findings. Full list of names here:

zenodo.org/records/1528...
worldsofjournalism.bsky.social Worlds of Journalism @worldsofjournalism.bsky.social · Oct 8
It is almost time for the release of the findings of Wave 3 of the Worlds of Journalism Study. Keep an eye out on our socials for more information.
In the meantime, we are pleased to introduce you to the Executive Committee of the Worlds of Journalism Study.
October 10, 2025 at 12:24 PM
neilthurman.bsky.social
Follow ‪@worldsofjournalism.bsky.social‬
for the forthcoming findings of the 3rd Wave of this global survey, involving surveys of 32,000 journalists in 75 countries. While you're waiting, take a look at the results of the UK-leg of the survey:

reutersinstitute.politics.ox.ac.uk/sites/defaul...
October 9, 2025 at 7:32 AM
neilthurman.bsky.social
Thanks to my co-authors from @ifkw.bsky.social ky.social: Sorsha Sabus and @sinatk.bsky.social. Thanks also to the @datajconf.com for the opportunity to present the paper.

openaccess.city.ac.uk/id/eprint/35...
September 19, 2025 at 8:36 AM
neilthurman.bsky.social
Our new study finds journalists:
👉 with higher AI knowledge and/or
👉 who work at newsrooms where AI is more integrated

see AI in journalism as an opportunity to a significantly higher extent:

openaccess.city.ac.uk/id/eprint/35...

That said, AI is seen as more of a threat than an opportunity.
City Research Online - Is Fear Born of Ignorance? Associations Between Journalists’ AI Attitudes, Knowledge, and Use
openaccess.city.ac.uk
September 19, 2025 at 8:36 AM
neilthurman.bsky.social
Important research from @suttontrust.bsky.social about privilege of 100 elite media editors/presenters. Our @reutersinstitute.bsky.social report looks wider—at ALL UK journalists. We found over 22% privately educated. Well above the 7% nationwide:

reutersinstitute.politics.ox.ac.uk/uk-journalis...
September 18, 2025 at 9:54 AM
neilthurman.bsky.social
On 31 Dec, the @ajc.com will quit print & go online-only. What will happen to the audience attention it attracts? If the pattern's the same as @richardfletcher.bsky.social & I found for @the-independent.com, then none of the print reading mins will move online:

www.tandfonline.com/doi/full/10....
September 5, 2025 at 6:56 AM
neilthurman.bsky.social
Watch this space for our forthcoming report on the survey's findings...
June 30, 2025 at 3:36 PM
neilthurman.bsky.social
• Main employer's: media background, level of newsroom AI integration, use of AI for specific newsroom tasks, use of inhouse and/or 3rd-party AI tools, AI stance, plans for AI integration, provision of AI training & protocols, size, ownership, & membership of a larger media conglomerate.
June 30, 2025 at 3:36 PM
neilthurman.bsky.social
• Perceptions of: the extent to which AI is a threat to journalism, the extent to which AI is an opportunity for journalism, and concern about seven possible ethical consequences of AI use in journalism.
June 30, 2025 at 3:36 PM
neilthurman.bsky.social
• Working routines, specifically: beat worked on, media formats worked with (text, photographs etc.), frequency of journalistic use of AI in general, and frequency of use of AI for 31 specific journalistic tasks (e.g. translation, still image generation etc.).
June 30, 2025 at 3:36 PM
neilthurman.bsky.social
• Employment: yrs work experience; employment contract; management responsibility; satisfaction with time spent on low level & complex and creative tasks; & perceptions of job security (Vander Elst et al, 2013), workplace stress (‘Workplace Stress Scale’ ), & level of editorial freedom.
June 30, 2025 at 3:36 PM
neilthurman.bsky.social
The survey contains questions about journalists’:

• Personal characteristics, specifically: gender, age, openness (adapted from ‪‪@cjsotomatic.bsky.social‬‬ & John, 2017), and AI knowledge (adapted from ‪@maitesoto-sanfiel.bsky.social‬, ‪@angulobrunet.bsky.social‬ & ‪@lutzid.bsky.social‬, 2024).
June 30, 2025 at 3:36 PM