MOFBA • Advertising History in China (dormant)
@mofbacn.bsky.social
The MOFBA or Museum Of Foreign Brand Advertising In The R.O.C.《民國中外廣告博物館》, is a private & non-profit collection located in Shanghai, China: Vintage Ads, Art, Design, History. http://www.mofba.org. Follow us on X - not enough engagement here.
Pinned
The Postwar Coca-Colonization of China: This ultra-rare Coca-Cola ad from our collection is from 1948, when the American soft drink giant sponsored the 7th Chinese National Games. It was a smashing success, but soon led to unexpected consequences...
www.mofba.org/2025/04/12/t...
www.mofba.org/2025/04/12/t...
1930s photo of a branded truck in front of the Viener Sausage Factory in Shanghai, China. The company was started by German Adolf D. Lang and Russian Nikolay Gavrilovich Semin on Route Dollfus in the French Concession - today's Nanchang Road.
October 19, 2025 at 1:37 PM
1930s photo of a branded truck in front of the Viener Sausage Factory in Shanghai, China. The company was started by German Adolf D. Lang and Russian Nikolay Gavrilovich Semin on Route Dollfus in the French Concession - today's Nanchang Road.
Ohai there. Shall we come back to Bluesky?
October 15, 2025 at 4:01 PM
Ohai there. Shall we come back to Bluesky?
Risqué 1920s cigarette card by Tuck Loong Tobacco from Shanghai, China.
April 13, 2025 at 6:07 AM
Risqué 1920s cigarette card by Tuck Loong Tobacco from Shanghai, China.
1920s advertising card for "Jew's Restaurant" in Chefoo (Yantai), China.
April 12, 2025 at 4:24 AM
1920s advertising card for "Jew's Restaurant" in Chefoo (Yantai), China.
The Postwar Coca-Colonization of China: This ultra-rare Coca-Cola ad from our collection is from 1948, when the American soft drink giant sponsored the 7th Chinese National Games. It was a smashing success, but soon led to unexpected consequences...
www.mofba.org/2025/04/12/t...
www.mofba.org/2025/04/12/t...
April 12, 2025 at 4:23 AM
The Postwar Coca-Colonization of China: This ultra-rare Coca-Cola ad from our collection is from 1948, when the American soft drink giant sponsored the 7th Chinese National Games. It was a smashing success, but soon led to unexpected consequences...
www.mofba.org/2025/04/12/t...
www.mofba.org/2025/04/12/t...
Coca-Cola advertisement in a Shanghai grocery store sometime during the late 1940s.
April 10, 2025 at 3:17 PM
Coca-Cola advertisement in a Shanghai grocery store sometime during the late 1940s.
1930s luggage label for the China National Aviation Corporation (CNAC)
April 9, 2025 at 2:21 AM
1930s luggage label for the China National Aviation Corporation (CNAC)
Smoke like a champion - 1934 Chinese magazine cover advertisement for My Dear cigarettes.
April 9, 2025 at 2:21 AM
Smoke like a champion - 1934 Chinese magazine cover advertisement for My Dear cigarettes.
A sailor chatting with two ladies below a Coca-Cola sign in Shanghai or possibly Hong Kong during the 1940s.
April 9, 2025 at 2:20 AM
A sailor chatting with two ladies below a Coca-Cola sign in Shanghai or possibly Hong Kong during the 1940s.
1932 print ad for Ovomaltine in Shanghai, China.
April 6, 2025 at 2:07 AM
1932 print ad for Ovomaltine in Shanghai, China.
Ting How" (Very good!) - 1940s Chinese Toonwood tea ad.
April 5, 2025 at 10:16 AM
Ting How" (Very good!) - 1940s Chinese Toonwood tea ad.
Vintage Arbuckle Bros. coffee trade card, ca. 1893.
April 4, 2025 at 2:21 AM
Vintage Arbuckle Bros. coffee trade card, ca. 1893.
1939 lithographic advertising poster for the Japanese-controlled North China Railway Co.
April 3, 2025 at 6:53 AM
1939 lithographic advertising poster for the Japanese-controlled North China Railway Co.
"Youth take pleasure in it and fine ladies love it" - 1926 ad for Nestlé chocolates in China.
April 2, 2025 at 3:52 AM
"Youth take pleasure in it and fine ladies love it" - 1926 ad for Nestlé chocolates in China.
Advertising billboards in the French Concession of Shanghai, China in 1932.
April 1, 2025 at 11:14 AM
Advertising billboards in the French Concession of Shanghai, China in 1932.
Vaseline is one of the most recognized brands globally & these artefacts from our collection show how over 100 years ago, the famous petroleum jelly found its way into Chinese households, becoming a trusted name in health & beauty. Here is how they pulled it off- twice: www.mofba.org/2025/03/31/h...
March 31, 2025 at 1:37 AM
Vaseline is one of the most recognized brands globally & these artefacts from our collection show how over 100 years ago, the famous petroleum jelly found its way into Chinese households, becoming a trusted name in health & beauty. Here is how they pulled it off- twice: www.mofba.org/2025/03/31/h...
1920s Chinese cigarette card for Pirate cigarettes.
March 30, 2025 at 2:13 AM
1920s Chinese cigarette card for Pirate cigarettes.
1945 print ad for Hiram Walker's gin "with pre-war quality imported botanicals from China".
March 29, 2025 at 10:57 AM
1945 print ad for Hiram Walker's gin "with pre-war quality imported botanicals from China".
The Shanghai Old City around the Willow Pattern Tea-house plastered with billboards, mostly advertising various cigarette brands. 1930s Japanese postcard.
March 28, 2025 at 2:39 AM
The Shanghai Old City around the Willow Pattern Tea-house plastered with billboards, mostly advertising various cigarette brands. 1930s Japanese postcard.
"Friends tell friends about Chesterfield cigarettes" - Chinese print ad from 1935.
March 27, 2025 at 2:21 AM
"Friends tell friends about Chesterfield cigarettes" - Chinese print ad from 1935.
French linen label from 1870 for the A La Fileuse Chinoise brand.
March 26, 2025 at 2:53 AM
French linen label from 1870 for the A La Fileuse Chinoise brand.
Ca. 1930s Chinese "Gee Whiz!" firecracker label.
March 25, 2025 at 6:30 AM
Ca. 1930s Chinese "Gee Whiz!" firecracker label.
Original photo of an EWO beer-branded car somewhere in China (most likely Shanghai) during the 1930s.
March 24, 2025 at 5:43 AM
Original photo of an EWO beer-branded car somewhere in China (most likely Shanghai) during the 1930s.
1930s ad for Swedish-manufactured Aunt's Ointment against Hong Kong foot, published in Shanghai, China. 😆
March 24, 2025 at 5:43 AM
1930s ad for Swedish-manufactured Aunt's Ointment against Hong Kong foot, published in Shanghai, China. 😆
"Good As Gold" - 1930s Chinese advertising poster for Pay Car cigarettes.
March 22, 2025 at 2:15 AM
"Good As Gold" - 1930s Chinese advertising poster for Pay Car cigarettes.