Barney Worfolk-Smith
@mightybarnski.bsky.social
Co-founder of DAIVID 🦩 | #CreativeEffectiveness at SCALE | Been off Twitter/X since the Muskrat | Was accused of 'making LinkedIn fun' so am here | Love you.
Special area set aside for you in my father in law's garden in Keswick @drwilding.bsky.social
December 27, 2024 at 9:52 AM
Special area set aside for you in my father in law's garden in Keswick @drwilding.bsky.social
Gotta stay on top of your game
December 22, 2024 at 3:47 PM
Gotta stay on top of your game
Reposted by Barney Worfolk-Smith
There's a fundamental tension facing marketers today: brands need consistency and repetition, but the platforms tell them they need loads of fresh new content.
My latest in @marketingweek.bsky.social on brand building in the age of creative fragmentation.
www.marketingweek.com/brand-buildi...
My latest in @marketingweek.bsky.social on brand building in the age of creative fragmentation.
www.marketingweek.com/brand-buildi...
Brand building must adapt to the age of creative fragmentation
Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive long-term effectiveness.
www.marketingweek.com
December 17, 2024 at 7:26 AM
There's a fundamental tension facing marketers today: brands need consistency and repetition, but the platforms tell them they need loads of fresh new content.
My latest in @marketingweek.bsky.social on brand building in the age of creative fragmentation.
www.marketingweek.com/brand-buildi...
My latest in @marketingweek.bsky.social on brand building in the age of creative fragmentation.
www.marketingweek.com/brand-buildi...
Reposted by Barney Worfolk-Smith
‘Big Advertising’ needs to think small.
It’s been a big week for Big Advertising. But advertising today is a myriad of smaller things, not just a few big things.
First part of a two part case for change.
www.marketingweek.com/tom-roach-bi...
It’s been a big week for Big Advertising. But advertising today is a myriad of smaller things, not just a few big things.
First part of a two part case for change.
www.marketingweek.com/tom-roach-bi...
‘Big Advertising’ needs to think small
Advertising today is a myriad of smaller things, not just a few big things, and the ad industry needs to more fully embrace this reality or continue to be disintermediated.
www.marketingweek.com
December 11, 2024 at 8:59 AM
‘Big Advertising’ needs to think small.
It’s been a big week for Big Advertising. But advertising today is a myriad of smaller things, not just a few big things.
First part of a two part case for change.
www.marketingweek.com/tom-roach-bi...
It’s been a big week for Big Advertising. But advertising today is a myriad of smaller things, not just a few big things.
First part of a two part case for change.
www.marketingweek.com/tom-roach-bi...
November 27, 2024 at 12:36 PM
Seems an good 1st post. Remember when the internet was fun? Harlem Shake and Youtube without prerolls. Well, I'm listening to Rebecca Black, yes Friday viral sensation Rebecca Black, knocking out a ferocious @boilerroom-tv.bsky.social set. Make the internet fun again. soundcloud.com/platform/reb...
Rebecca Black | Boiler Room: DC
Unbounded by genres with our return to DC - we're bringing you a bit of pop, rap and hard-hitting techno from Slayyyter, Rebecca Black, Saint Levant and Juana, straight from The District.
soundcloud.com
November 27, 2024 at 12:10 PM
Seems an good 1st post. Remember when the internet was fun? Harlem Shake and Youtube without prerolls. Well, I'm listening to Rebecca Black, yes Friday viral sensation Rebecca Black, knocking out a ferocious @boilerroom-tv.bsky.social set. Make the internet fun again. soundcloud.com/platform/reb...