Sell the outcome, not the process.

Example:

"I'll show you how to build a treehouse your kids will remember forever!"

VS.

"Buy my shiny hammer, power drill and step-by-step instructions."

Unpopular Opinion: Price First, Pitch Second

Sitting through a long sales pitch only to face sticker shock at the end is frustrating.

The amazing features vanish from my mind like free samples at Costco.

1. Show the price upfront.
2. Then highlight the value.

Transparency builds trust.