Matt Mullen
@mattmullenuk.bsky.social
Lead Analyst, AI Applications at Deep Analysis | Host, 'We Love Ugly Data!' podcast
https://www.deep-analysis.net/author/matt-mullen/
https://www.deep-analysis.net/author/matt-mullen/
Sounds like Barnsley will be the first town run entirely by vendor presales.
February 3, 2026 at 9:58 AM
Sounds like Barnsley will be the first town run entirely by vendor presales.
This time last year, I hoped to see signs that AI was generating real utility for customers. A year on, what does the data - including from Microsoft & Salesforce - tell me?
www.deep-analysis.net/is-the-searc...
www.deep-analysis.net/is-the-searc...
Is The Search For AI Utility One Of Futility? | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “Is The Search For AI Utility One Of Futility? ”.
www.deep-analysis.net
January 29, 2026 at 7:57 PM
This time last year, I hoped to see signs that AI was generating real utility for customers. A year on, what does the data - including from Microsoft & Salesforce - tell me?
www.deep-analysis.net/is-the-searc...
www.deep-analysis.net/is-the-searc...
oh please, that's a ridiculous comparison.
January 28, 2026 at 12:35 PM
oh please, that's a ridiculous comparison.
"We Love Ugly Data!" is back for 2026, with myself & Alan discussing industry vertical pain and the volume of paper involved, how everyone in automation is chasing a tiny bit of remaining IT budget and how IM pros can stay relevant in AI projects. It's packed.
www.deep-analysis.net/we-love-ugly...
www.deep-analysis.net/we-love-ugly...
We Love Ugly Data! - The Deep Analysis Podcast: Series 5, Episode 1 | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “We Love Ugly Data! - The Deep Analysis Podcast: Series 5, Episode 1 ”.
www.deep-analysis.net
January 19, 2026 at 2:01 PM
"We Love Ugly Data!" is back for 2026, with myself & Alan discussing industry vertical pain and the volume of paper involved, how everyone in automation is chasing a tiny bit of remaining IT budget and how IM pros can stay relevant in AI projects. It's packed.
www.deep-analysis.net/we-love-ugly...
www.deep-analysis.net/we-love-ugly...
We're back for 2026 and first up on the blog post front is Alan; "The Demand for Hyper-Specificity and the Persistent Paper Elephant", discussing the need for tightly focused technological fixes and the weight of paper still dominating business processes
www.deep-analysis.net/navigating-2...
www.deep-analysis.net/navigating-2...
Navigating 2026: The Demand for Hyper-Specificity and the Persistent Paper Elephant | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “Navigating 2026: The Demand for Hyper-Specificity and the Persistent Paper Elephant ”.
www.deep-analysis.net
January 8, 2026 at 8:57 AM
We're back for 2026 and first up on the blog post front is Alan; "The Demand for Hyper-Specificity and the Persistent Paper Elephant", discussing the need for tightly focused technological fixes and the weight of paper still dominating business processes
www.deep-analysis.net/navigating-2...
www.deep-analysis.net/navigating-2...
Final "We Love Ugly Data!" of the year and it's the annual predictions special. Each of us pick 1 of the 11 predictions contained in our big (free) report and explain why it's one to watch this year; unstructured data goldrush, edge computing and AI adoption.
www.deep-analysis.net/we-love-ugly...
www.deep-analysis.net/we-love-ugly...
We Love Ugly Data! - The Deep Analysis Podcast: Series 4, Episode 12 (2026 Predictions Special) | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “We Love Ugly Data! - The Deep Analysis Podcast: Series 4, Episode 12 (2026 Predictions Special) ”...
www.deep-analysis.net
December 15, 2025 at 1:04 PM
Final "We Love Ugly Data!" of the year and it's the annual predictions special. Each of us pick 1 of the 11 predictions contained in our big (free) report and explain why it's one to watch this year; unstructured data goldrush, edge computing and AI adoption.
www.deep-analysis.net/we-love-ugly...
www.deep-analysis.net/we-love-ugly...
End-of-year activities for this week include each of us picking out one favourite blog post that we've written this year, from OCR being cool again, solutionism in AI and the good and bad things you can do with research data (via understanding AI adoption).
www.deep-analysis.net/a-year-in-bl...
www.deep-analysis.net/a-year-in-bl...
A Year in Blog Posts: 3 Analyst Picks | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “A Year in Blog Posts: 3 Analyst Picks ”.
www.deep-analysis.net
December 8, 2025 at 1:01 PM
End-of-year activities for this week include each of us picking out one favourite blog post that we've written this year, from OCR being cool again, solutionism in AI and the good and bad things you can do with research data (via understanding AI adoption).
www.deep-analysis.net/a-year-in-bl...
www.deep-analysis.net/a-year-in-bl...
It was the Salesforce Q3 FY26 earnings announcement a day or so back, so it's time to have a look at what we can learn about Agentforce from the new data (and referring back to previous quarters commentary for context)
As it was Salesforce's Q2 FY26 earnings call last night, just though I'd look and see how the commentary on Agentforce might have sounding compared to previous quarters (see quoted thread for Q1FY26).
Benioff stated on the call "We've done 7000 or 8000 Agentforce deals, I think we have 4000 paid Agentforce customers. There's $100,000,000 in Agentforce ARR." He went on to say "We've got 800 customers already in production with Agentforce".
December 5, 2025 at 11:16 AM
It was the Salesforce Q3 FY26 earnings announcement a day or so back, so it's time to have a look at what we can learn about Agentforce from the new data (and referring back to previous quarters commentary for context)
Taking a thanksgiving-shaped rest from the business of deciphering vendor slide decks, here I try and recap as to how business application vendors are scaling the sides of their own walled gardens to spy a bigger opportunity beyond.
www.deep-analysis.net/beyond-the-w...
www.deep-analysis.net/beyond-the-w...
Beyond the walled gardens; can business applications break out to be the ultimate agentic orchestrators? | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “Beyond the walled gardens; can business applications break out to be the ultimate agentic orchest...
www.deep-analysis.net
November 25, 2025 at 3:28 PM
Taking a thanksgiving-shaped rest from the business of deciphering vendor slide decks, here I try and recap as to how business application vendors are scaling the sides of their own walled gardens to spy a bigger opportunity beyond.
www.deep-analysis.net/beyond-the-w...
www.deep-analysis.net/beyond-the-w...
It's time for your November edition of "We Love Ugly Data!" and it's the 2025 Innovation Awards Special, featuring all three of us chatting about the nomination of this year's winners, Infrrd and LatticeFlow AI.
www.deep-analysis.net/we-love-ugly...
www.deep-analysis.net/we-love-ugly...
We Love Ugly Data! - The Deep Analysis Podcast: Series 4, Episode 11 (Innovation Awards Special) | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “We Love Ugly Data! - The Deep Analysis Podcast: Series 4, Episode 11 (Innovation Awards Special) ...
www.deep-analysis.net
November 24, 2025 at 12:31 PM
It's time for your November edition of "We Love Ugly Data!" and it's the 2025 Innovation Awards Special, featuring all three of us chatting about the nomination of this year's winners, Infrrd and LatticeFlow AI.
www.deep-analysis.net/we-love-ugly...
www.deep-analysis.net/we-love-ugly...
We're happy to announce the 2 winners of the Deep Analysis 2025 Innovation Awards; Infrrd and LatticeFlow.
Here, Alan introduced the winners, the rationale for their awards and links to the full report you can download for free.
www.deep-analysis.net/announcing-t...
Here, Alan introduced the winners, the rationale for their awards and links to the full report you can download for free.
www.deep-analysis.net/announcing-t...
Announcing the Deep Analysis 2025 Innovation Award Winners | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “Announcing the Deep Analysis 2025 Innovation Award Winners ”.
www.deep-analysis.net
November 19, 2025 at 1:59 PM
We're happy to announce the 2 winners of the Deep Analysis 2025 Innovation Awards; Infrrd and LatticeFlow.
Here, Alan introduced the winners, the rationale for their awards and links to the full report you can download for free.
www.deep-analysis.net/announcing-t...
Here, Alan introduced the winners, the rationale for their awards and links to the full report you can download for free.
www.deep-analysis.net/announcing-t...
Microsoft Ignite kicks off today and we were lucky enough to get some early sight on some of the announcements and have some thoughts on what Agent 365, Foundry (and other things called Copilot, 365 or both) means for increasingly overwhelmed customers.
www.deep-analysis.net/microsoft-ig...
www.deep-analysis.net/microsoft-ig...
Microsoft Ignites Agent 365 to manage what its Foundry can produce | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “Microsoft Ignites Agent 365 to manage what its Foundry can produce ”.
www.deep-analysis.net
November 18, 2025 at 4:07 PM
Microsoft Ignite kicks off today and we were lucky enough to get some early sight on some of the announcements and have some thoughts on what Agent 365, Foundry (and other things called Copilot, 365 or both) means for increasingly overwhelmed customers.
www.deep-analysis.net/microsoft-ig...
www.deep-analysis.net/microsoft-ig...
We've recently published our last bundle of vendor profiles for 2025, this time on Neutrinos, Automation Anywhere, Altilia and Salesforce's IDP products. In full for Deep Analysis clients, but summarized for all in blog post form;
www.deep-analysis.net/new-research...
www.deep-analysis.net/new-research...
New Research Available! Salesforce, Automation Anywhere, Neutrinos & Altilia... | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “New Research Available! Salesforce, Automation Anywhere, Neutrinos & Altilia... ”.
www.deep-analysis.net
November 18, 2025 at 10:19 AM
We've recently published our last bundle of vendor profiles for 2025, this time on Neutrinos, Automation Anywhere, Altilia and Salesforce's IDP products. In full for Deep Analysis clients, but summarized for all in blog post form;
www.deep-analysis.net/new-research...
www.deep-analysis.net/new-research...
I know, I know, but 2026 is coming and it's time for the Deep Analysis predictions. Here Alan introduces them with a link to the (free, for deets) report itself. We'll be delving into some of them on the December ep of "We Love Ugly Data!".
www.deep-analysis.net/our-2026-pre...
www.deep-analysis.net/our-2026-pre...
Our 2026 Predictions: It's Time to Separate the Wine from the Hype | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “Our 2026 Predictions: It's Time to Separate the Wine from the Hype ”.
www.deep-analysis.net
November 11, 2025 at 4:47 PM
I know, I know, but 2026 is coming and it's time for the Deep Analysis predictions. Here Alan introduces them with a link to the (free, for deets) report itself. We'll be delving into some of them on the December ep of "We Love Ugly Data!".
www.deep-analysis.net/our-2026-pre...
www.deep-analysis.net/our-2026-pre...
Well that's excellent work there Google, thanks.
November 11, 2025 at 4:44 PM
Well that's excellent work there Google, thanks.
Here's the October edition of "We Love Ugly Data!" with quite a lot of Salesforce focus, with Alan and I discussing their acquisition of Apromore, our impressions of Dreamforce (as Agentforce meets reality) and other fall conference trends.
www.deep-analysis.net/we-love-ugly...
www.deep-analysis.net/we-love-ugly...
We Love Ugly Data! - The Deep Analysis Podcast: Series 4, Episode 10 | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “We Love Ugly Data! - The Deep Analysis Podcast: Series 4, Episode 10 ”.
www.deep-analysis.net
October 28, 2025 at 12:02 PM
Here's the October edition of "We Love Ugly Data!" with quite a lot of Salesforce focus, with Alan and I discussing their acquisition of Apromore, our impressions of Dreamforce (as Agentforce meets reality) and other fall conference trends.
www.deep-analysis.net/we-love-ugly...
www.deep-analysis.net/we-love-ugly...
I might again have been distance learning my way through Dreamforce this year, but here's some thoughts about Agentforce's progress - both in terms of product and adoption -and its improved use of unstructured data as agent context.
www.deep-analysis.net/dreamforce-s...
www.deep-analysis.net/dreamforce-s...
Dreamforce sees Salesforce's Agentforce gain additional context from unstructured data | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “Dreamforce sees Salesforce's Agentforce gain additional context from unstructured data ”.
www.deep-analysis.net
October 16, 2025 at 12:17 PM
I might again have been distance learning my way through Dreamforce this year, but here's some thoughts about Agentforce's progress - both in terms of product and adoption -and its improved use of unstructured data as agent context.
www.deep-analysis.net/dreamforce-s...
www.deep-analysis.net/dreamforce-s...
It's always nice to see your friends getting hitched; Salesforce announce they're acquiring process analysis specialist Apromore (and we think it's about time).
www.deep-analysis.net/salesforce-a...
www.deep-analysis.net/salesforce-a...
Salesforce acquires Apromore to give Agentforce a process analysis on-ramp | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “Salesforce acquires Apromore to give Agentforce a process analysis on-ramp ”.
www.deep-analysis.net
October 10, 2025 at 12:15 PM
It's always nice to see your friends getting hitched; Salesforce announce they're acquiring process analysis specialist Apromore (and we think it's about time).
www.deep-analysis.net/salesforce-a...
www.deep-analysis.net/salesforce-a...
This time - in what roughly approximates a rant - I complain about machines that don't understand the job they're supposed to be performing, doorstep abandonment of enterprise software and leaf blowers.
www.deep-analysis.net/when-autumn-...
www.deep-analysis.net/when-autumn-...
When autumn leaves start to fall | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “When autumn leaves start to fall ”.
www.deep-analysis.net
October 8, 2025 at 9:06 AM
This time - in what roughly approximates a rant - I complain about machines that don't understand the job they're supposed to be performing, doorstep abandonment of enterprise software and leaf blowers.
www.deep-analysis.net/when-autumn-...
www.deep-analysis.net/when-autumn-...
This week, Alan was a UiPath's Fusion conference in Las Vegas. Here he wonders why the company is chasing after commodity business when it's got a lot more it could be offering specifically to various industries.
www.deep-analysis.net/uipath-fusio...
www.deep-analysis.net/uipath-fusio...
UiPath Fusion 2025: The Stage vs. The Show Floor | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “UiPath Fusion 2025: The Stage vs. The Show Floor ”.
www.deep-analysis.net
October 2, 2025 at 9:24 AM
This week, Alan was a UiPath's Fusion conference in Las Vegas. Here he wonders why the company is chasing after commodity business when it's got a lot more it could be offering specifically to various industries.
www.deep-analysis.net/uipath-fusio...
www.deep-analysis.net/uipath-fusio...
Can someone with access to UK Housing Secretary Steve Reed hold some sort of intervention?
October 1, 2025 at 10:41 AM
Can someone with access to UK Housing Secretary Steve Reed hold some sort of intervention?
Anatomy of an AI story;
Headline: well that sounds cool
Paragraph 5: oh, well I'm sure the tool helped too, right?
Paragraph 14: no, it's a pre-emptive tool, so couldn't have helped in this case at all, wtf?
Headline: well that sounds cool
Paragraph 5: oh, well I'm sure the tool helped too, right?
Paragraph 14: no, it's a pre-emptive tool, so couldn't have helped in this case at all, wtf?
September 24, 2025 at 12:03 PM
Anatomy of an AI story;
Headline: well that sounds cool
Paragraph 5: oh, well I'm sure the tool helped too, right?
Paragraph 14: no, it's a pre-emptive tool, so couldn't have helped in this case at all, wtf?
Headline: well that sounds cool
Paragraph 5: oh, well I'm sure the tool helped too, right?
Paragraph 14: no, it's a pre-emptive tool, so couldn't have helped in this case at all, wtf?
Our anecdata suggests that business app projects are getting smaller and are largely not including bundled AI features in their scopes. This doesn't sound great news to us, but does it match up to what you're seeing?
www.deep-analysis.net/are-big-expe...
www.deep-analysis.net/are-big-expe...
Are big expectations leading to smaller realisations? | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “Are big expectations leading to smaller realisations? ”.
www.deep-analysis.net
September 24, 2025 at 8:55 AM
Our anecdata suggests that business app projects are getting smaller and are largely not including bundled AI features in their scopes. This doesn't sound great news to us, but does it match up to what you're seeing?
www.deep-analysis.net/are-big-expe...
www.deep-analysis.net/are-big-expe...
Peter Kyle - UK Secretary of State for Business and Trade - seems to have zero clue that "exploring research and knowledge" is the very root of the eventual high-tech entrepreneurism he wishes to encourage and does a massive disservice to students in doing so.
September 19, 2025 at 10:54 AM
Peter Kyle - UK Secretary of State for Business and Trade - seems to have zero clue that "exploring research and knowledge" is the very root of the eventual high-tech entrepreneurism he wishes to encourage and does a massive disservice to students in doing so.
It's time for the September edition of "We Love Ugly Data!" with @danlucarini.bsky.social joining me for an IDP focused episode, new a new IDP study to discuss, and new vendor profiles (Roots, Retarus, Affinda and Hyperscience). Plus some complaints.
www.deep-analysis.net/we-love-ugly...
www.deep-analysis.net/we-love-ugly...
We Love Ugly Data! - The Deep Analysis Podcast: Series 4, Episode 9 | Deep Analysis
Deep Analysis provides information & process management research & advisory services. See our article “We Love Ugly Data! - The Deep Analysis Podcast: Series 4, Episode 9 ”.
www.deep-analysis.net
September 17, 2025 at 11:41 AM
It's time for the September edition of "We Love Ugly Data!" with @danlucarini.bsky.social joining me for an IDP focused episode, new a new IDP study to discuss, and new vendor profiles (Roots, Retarus, Affinda and Hyperscience). Plus some complaints.
www.deep-analysis.net/we-love-ugly...
www.deep-analysis.net/we-love-ugly...