Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Legendary Entertainment timed to the highly anticipated live-action Street Fighter movie arriving in theaters October 16, 2026. The collaboration will bring the film’s iconic characters to life through a line of action figures, toys, and collectibles, extending the experience from the big screen into the hands of fans worldwide.

Last week saw the debut of the trailer for the 2026's big screen Masters of the Universe film and now we have a first look at the toys thanks to Mattel. The Masters of the Universe: Chronicles action figure assortment celebrates the 2026 live-action Masters of the Universe film, delivering the most screen-accurate character representations ever created at 1:12 scale. Featuring authentic character likenesses, the assortment marks the launch of a new collectibles lineup debuting alongside the film.

National Puzzle Day is this Thursday, January 29th which makes this an ideal moment to spotlight a puzzle mashup of epic proportions. The Rubik's Tetris Cube is what happens when Ernő Rubik's famous cube and Alexey Pajitnov's TETRIS come together in a single brain captivating puzzle. Instead of solid colors, each face of the cube features iconic Tetrimino shapes, challenging players to twist and turn until all six pieces return to their original forms.

Fanhome, the leading producer of subscription-based collections, comes racing into stores and post boxes with the first instalment of its brand-new model kit – the BuildYour Own 1:8 scale Lamborghini Revuelto. Subscription and sign-up details are available now. Produced under exclusive license, and in association with Automobili Lamborghini, this new collection gives motoring fans the chance to construct their very own replica of the model which marked the beginning of a new era for the iconic Italian brand.

Hasbro unveiled new collectibles tied to the beloved THE TRANSFORMERS: THE MOVIE film. The TRANSFORMERS STUDIO SERIES MTMTE COLLECTION THE TRANSFORMERS: THE MOVIE LEADER CLASS OPTIMUS PRIME and MEGATRON figures are now available for pre-order. Both feature battle damage, allowing you to reenact their final battle inside Autobot City. You have the chance to change Transformers history with these toys by having Hot Rod never interrupt!

It's impossible to talk about pop culture in 2025 and not have Netflix's KPop Demon Hunters near the top of any list. With the film winning awards and the soundtrack continuing to be hot, Mattel's provided a first look at their KPop Demon Hunters products across their different brands including fashion dolls, action figures, Little People and more. Keep reading for details and pics of many of the upcoming products. 

Hasbro unveiled this morning a new collectible part of the TRANSFORMERS MTMTE Collection to celebrate the 40th anniversary of THE TRANSFORMERS: THE MOVIE (1986). The TRANSFORMERS STUDIO SERIES MTMTE COLLECTION THE TRANSFORMERS: THE MOVIE VOYAGER CLASS SCOURGE is now available at Target and Hasbro Pulse. The 6.5-inch figure converts from robot to spaceship mode in 19 steps. With movie-inspired details, intricate poseability, and attachable blaster and blast effect accessories, this Scourge figure makes an awesome addition to any collection. 

With Netflix’s ONE PIECE live-action series Season 2 set to premiere this spring on March 10, Hasbro’s NERF has teamed up with Netflix and Tomorrow Studios to launch the franchise’s first-ever line of blasters and role-play gear inspired by fan-favorite characters and elements from the live action show. The lineup includes the NERF ONE PIECE GOING MERRY BLASTER and NERF…

This morning, Hasbro unveiled a new product based on Autobot Hound from THE TRANSFORMERS: THE MOVIE (1986). The TRANSFORMERS STUDIO SERIES MTMTE COLLECTION THE TRANSFORMERS: THE MOVIE DELUXE CLASS AUTOBOT HOUND collectible is part of the TRANSFORMERS MTMTE Collection to celebrate the film’s 40th anniversary and was made available for pre-order at Target and Hasbro Pulse. The 5.5-inch figure converts from robot to military vehicle mode in 13 steps.

Hasbro kicked off the new year with all-new product releases from NERF and TRANSFORMERS! Look forward to cooling off this year with the NERF Super Soaker Stomp & Soak and Super Soaker Hop & Chomp water toys, and get ready for epic adventures with the NERF Shadowspeed Knight Sword now available at participating retailers. While you’re there, check out a new wave of…

Hasbro is ringing in the new year with new Marvel and STAR WARS™ products. These new toys and action figures are inspired by beloved characters such as Spider-Man, Iron Man, Hulk, Darth Vader, Darth Maul, Chewbacca and many others. Look for all these products soon online and in your favorite stores. Preschoolers can enjoy an assortment of new products inspired by Disney Jr.

Hasbro revealed a new wave of the hottest Marvel-inspired products during the last Hasbro Pulse Marvel Legends Fanstream of 2025! Notable additions to the popular 6-inch scale action figure line features fan-favorite characters such as Marvel’s Ghost Rider, X-Men’s Kitty Pryde & Colossus, as well as a Valentine’s Day-inspired “I Love You 3000” Iron Man. The new Marvel Legends Series products revealed today include: …

Timeless Brands, Mexico’s leading company in the creation, development, and operation of Location Based Entertainment projects, under a strategic licensing agreement with Hasbro, a leading games, IP, and toy company, announces the upcoming opening of MONOPOLY Steakhouse, a new gastronomic concept inspired by the world’s favorite board game: MONOPOLY. Located in Plaza Áuriga, within the cosmopolitan city of San Pedro Garza García, the restaurant will offer a high-end culinary experience that fuses the elegance of a classic steakhouse with the creativity, humor, and distinctive and luxurious aesthetic of the MONOPOLY universe.

UNO ® has announced the first-ever UNO® Elite Playoffs, a nationwide hobby shop–driven tournament offering players the chance to win a $10,000 cash prize and a trip to Las Vegas to compete in the UNO Elite Championship. The UNO Elite Playoffs bring fans into the excitement of football’s playoff season, transforming participating hobby shops into competitive arenas where players can face off for local bragging rights and a chance at the ultimate title.

Today, Pantone announced the 2026 Color of the Year, including a clever and creative partnership with PLAY-DOH! Pantone 11-4201 Cloud Dancer, a serene shade was revealed as the Color of the Year, is an airy white that whispers calm and inspires creators to pause, breath, and imagine. PLAY-DOH and Pantone’s bold collaboration celebrates 70 years of PLAY-DOH’s commitment to imagination and innovation, introducing a purposefully designed color that embodies the limitless creative possibilities of a blank canvas. Pantone Cloud Dancer invites all ages to reshape how we intentionally engage with the world, supporting every great idea that comes to life.

Robosen Robotics Innovation, Inc – the groundbreaking innovator in the field of consumer entertainment robotics, in collaboration with Hasbro, a leading games, IP and toy company, are proud to debut the legendary and fan-favorite TRANSFORMERS character, Soundwave! Soundwave joins the ever-growing cast of TRANSFORMERS robots to be launched by the globally recognized team at Robosen. Merging cutting edge technology and nostalgic design, Robosen brings the cult classic Decepticon spy to life with incredible detail and precise execution.

Fanhome, the leading producer of subscription-based collections, brings one of action cinema’s most iconic cars to life for fans and collectors as it unmasks the 1:8 Fanhome Batmobile (1989) build-up model subscription. Developed in collaboration with Warner Bros. Discovery Global Consumer Products, the build is a stunning replica of the Batmobile featured in Warner Bros. Pictures’ 1989 blockbuster “Batman,” directed by Tim Burton.