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Professor Cardon's research suggests heavy reliance on AI for business communications can lead to negative perceptions, particularly if the communication required emotional labor or customization.
Your Fully AI-Written Emails Are Making It Weird
Asking the new tech to draft routine correspondence is fine, but leaving it all to the bots could damage your company's reputation.
www.inc.com
January 28, 2026 at 11:08 PM
Associate Professor Lars Perner explains how income insecurity among younger shoppers may have led to lower revenue for Saks and the company's recent bankruptcy.
What happened at luxury retailer Saks that caused bankruptcy?
Luxury department stores like Saks Fifth Avenue are struggling to compete even more with the brands they carry.
www.marketplace.org
January 26, 2026 at 6:25 PM
The seizure of a Russian-flagged oil tanker connected to Venezuela by the United States may have global energy ramifications, according to Professor Marco Aponte-Moreno.
Instagram
Create an account or log in to Instagram - Share what you're into with the people who get you.
www.instagram.com
January 23, 2026 at 11:51 PM
Animated GIFs on social media may reveal stock trends and behavior, according to Professor David Hirshleifer’s research.
MSN
www.msn.com
January 22, 2026 at 7:57 PM
Finance professor Rodney Ramcharan explains that a relationship-based lender may offer borrowers more options to resolve issues than larger banks.
MSN
www.msn.com
January 21, 2026 at 10:27 PM
Shon Hiatt, director of Zage Business of Energy Initiative, weighs in on oil companies’ efforts to recoup lost monies from Venezuela after Nicolas Maduro was captured by U.S. forces.
Oil Firms Say Venezuela Owes Them Billions Over Earlier Investments
www.nytimes.com
January 21, 2026 at 6:51 PM
AI construction costs can be a "black box" in accounting, according to USC Marshall's Bobby Carnes.
AI Construction Costs Can Be an Accounting ‘Black Box’
Spending on chips is generally lumped together with data-center building costs on corporate balance sheets, even as the lifespan for chips can be much shorter.
www.wsj.com
January 20, 2026 at 9:45 PM
Adjunct Professor David Carter analyzes why produce company Avocados From Mexico shifted its marketing strategy from the NFL to college football.
Why Avocados From Mexico Has Given Up Super Bowl Ads For College Football
Avocados From Mexico has mixed up its marketing strategy, cutting loose a platform with 128 million viewers for more targeted opportunities on campuses.
www.forbes.com
January 20, 2026 at 6:57 PM
Assistant Professor Georgios Petropoulos explains how we must adapt to the rapidly changing transportation industry with the increase of autonomous vehicles.
When robot taxis get stuck, a secret army of humans comes to the rescue
Waymo robotaxis get stranded when a passenger leaves the door open. Tow truck operators can get paid $22 to close a door and set them free again.
www.washingtonpost.com
January 20, 2026 at 6:33 PM
Finance professor Christopher Jones discusses prediction gambling markets offering high-risk bets on everything from the stock market to global events.
Ford is pivoting away from big EVs and rethinking its electric F-150 truck
Today on AirTalk: Ford's EV plans; Gambling or trading; Interview with Jimmy Jam; Does marijuana really relieve pain; New tech for monarch butterfly tracking
laist.com
January 16, 2026 at 6:54 PM
Professor Marco Aponte-Moreno breaks down the impact of Nicolás Maduro’s capture, what it means for Venezuela’s future, the influence of external powers, and the emotional impact on Venezuelans.
We've been waiting almost 27 years for this 'dictatorship to end,' professor says | Fox News Video
USC Marshall School of Business Professor Marco Aponte-Moreno analyzes the implications of Nicolás Maduro's capture, focusing on the future of Venezuela, the role of external powers, and the emotional...
www.foxnews.com
January 5, 2026 at 5:19 PM
Associate Professor Nathanael Fast explains that Australia's social media ban for children under 16 could be a proof of concept and example for other countries.
Australia's social media ban for children has left big tech scrambling
The policy is the culmination of years of pressure on firms over online safety.
www.bbc.com
December 17, 2025 at 10:39 PM
Finance Professor Kerry Fields explains how Paramount's negotiations with Middle Eastern wealth funds sowed doubts over their financial commitment to a deal with Warner Bros.
Paramount was poised to buy Warner Bros. Discovery. What went wrong?
Tech mogul Larry Ellison made a bold move to acquire Warner Bros. Discovery, but lost out to Netflix, setting the stage for a legal fight that could shape the future of Hollywood.
www.latimes.com
December 17, 2025 at 5:37 PM
In the age of AI, Associate Professor Eric Anicich explains how colleges offer students a community that can’t be replicated by technology.
Contributor: Colleges oversold education. Now they must sell connection
If universities are going to justify the staggering cost of life on campus, they must offer students something AI can't replicate.
www.latimes.com
December 17, 2025 at 12:32 AM
Associate Professor Cheryl Wakslak explains how exclamation point usage in emails doesn’t affect perceptions of confidence, contrasting with researchers’ assumptions.
The high-stakes politics of exclamation points
New research shows that a single keystroke shapes perceptions of credibility, likability, and authority—and exposes striking gender differences in how we use language.
www.fastcompany.com
December 16, 2025 at 6:23 PM
Accounting Professor Richard Sloan's research shows that financial auditing and accounting cases usually decline during the first year of a new presidential administration as new division directors are hired.
SEC’s Earnings Fraud, Auditor Liability Cases Plunge Under Trump
The SEC under the second Trump administration is on track for its least active docket of earnings fraud and auditor liability cases since Ronald Reagan occupied the White House.
news.bloomberglaw.com
December 15, 2025 at 8:00 PM
Director Paul Orlando, director of the USC Incubator Program, explains how the Greif Center supports founders at USC Marshall.
Founder Paul Orlando Brings the Incubator Mindset to a Classroom Format
USC Professor and Incubator Director Paul Orlando shares the VC's 'why now' test and the classroom lesson that changed how he advises founders.
www.betaboom.com
December 15, 2025 at 6:09 PM
USC Marshall Professor Marco Aponte-Moreno discusses the tense situation between the US and Venezuela and the prospect of a possible regime change in the South American country.
www.audacy.com
December 12, 2025 at 9:55 PM
Assistant Professor Nikhil Malik's research shows employees perceived to be attractive may earn a higher annual salary.
Being hot is now a job requirement
The beauty tax for getting ahead at work is getting more expensive: 'I have to reverse age to stay here.'
www.businessinsider.com
December 10, 2025 at 9:26 PM
Professor Wendy Wood's study demonstrates that social media users who claim to be addicted to the platform are more or less scrolling out of habit.
You may be scrolling through Instagram out of habit and not addiction
Almost half of teenagers in Britain say they feel addicted to social media
www.independent.co.uk
December 10, 2025 at 5:27 PM
Assistant Professor Glenn Fox's research shows that gratitude improves social bonding and stress regulation while also inspiring individuals to do good.
Opinion: The ancient science of gratitude
Gratitude is not a passing trend — it is a practice that humans across cultures have used for millennia to sustain connection and health.
www.deseret.com
December 9, 2025 at 5:58 PM
Assistant Professor Luca Cascio Rizzo's research examines how meaningful hand gestures can increase persuasiveness in conversations by providing listeners with a visual shortcut.
People who talk with their hands seem more clear and persuasive – new research
Your hands aren’t just accessories to your words. They’re one of the most powerful tools you have to make your ideas resonate.
theconversation.com
December 4, 2025 at 7:11 PM
Associate Professor Nathanael Fast raises concerns about ethical implications and media authenticity as OpenAI's video generator, Sora, advances.
What Is Sora? Everything You Need to Know About OpenAI's Video Generator
Have you noticed a ton of uncanny videos all over your social media lately? You can thank Sora.
www.cnet.com
December 4, 2025 at 5:36 PM
As holiday shopping ramps up and the popularity of AI toys rises, Associate Professor Lars Perner outlines the concerns about the impact on children’s learning and development.
China's new AI toys are headed for American shelves
As AI toys make their way to American shelves, Newsweek spoke to experts about their potential impact on children.
www.newsweek.com
December 3, 2025 at 7:42 PM
With HR having access to more technology, Sharna Wiblen, senior researcher at USC Marshall’s Center for Effective Organizations, acknowledges the cycle of accumulation may undermine talent strategy.
More isn’t better: Why HR tech accumulation undermines strategy
Uncover the relationship between HR tech and strategy to advance your organization’s productivity and talent management efforts.
hrexecutive.com
December 3, 2025 at 5:32 PM